Sharing Issuu to Twitter

HOW TO INCORPORATE TWITTER INTO YOUR CONTENT MARKETING STRATEGY

THE BENEFITS OF SHARING TO TWITTER

Twitter is a great space to start a conversation with your audience. Twitter brings bite-sized marketing materials to your audience, which is exactly what Issuu Visual Stories and AMP Stories do as well.

Several recent studies of the platform have shown that people tend to react more to visuals when it comes to Twitter, which makes sense since Twitter is such a text-rich platform. Having something visual to break up the feed will draw in your audience.

Give your audience a taste of your content by sharing Issuu Visual Stories as a preview of your content in their Twitter feeds. The mobile viewing experience of Issuu Visual Stories on Twitter gives an engaging, full-screen experience with your digital publishing content.

SO, HOW DO WE USE STORIES WHEN SHARING TO TWITTER?

Sharing Article Stories to Twitter is a great experience for your mobile audience because it will take them right to the mobile-optimized scrollable Story, and for desktop readers it will take them right to the page in your publication. Another option is to take your followers to your AMP Story, where they can get the full Visual experience before driving them to your mobile-optimized Story link.

When sharing these links to Twitter, you can share standalone links, pair your tweets with images from you Story, or share Visual Story assets to give your mobile audience an even more immersive experience. Visual Story assets appear on Twitter for mobile as a highly visual video experience that takes up their full screen, engaging them in your story and drawing them to read further.

IN TERMS OF BEST PRACTICES ON TWITTER,

like other networks, it’s dependent on what your followers come to expect. Some brands tweet 5 times per day while others tweet once. The half-life of a tweet is fairly short-lived, so tweeting 3-5 times per day isn’t out of the ordinary for many brands to stay top of mind for their audiences. If you’re going to use hashtags, try to stick to 1-2 at most. Audiences are starting to view a lot of hashtags as spammy looking. Twitter’s indexation is evolving and tweets are easier to find than ever without the help of hashtags. There’s no correct time to post since that’s pretty dependent on your audience, so check what times they’re actively engaging with your tweets using Twitter Analytics.

TIPS FOR SHARING TO TWITTER IN YOUR CONTENT MARKETING STRATEGY

Tweets can expire pretty quickly - make sure you find a tweeting frequency that your audience is comfortable with that still keeps your brand at top-of-mind.

Keep hashtags to a minimum – tweets that have a lot of hashtags tend to look a little spammy, in a time where people are searching for authentic content.

Engage with your audience on Twitter! It’s the perfect platform to start a conversation, and the easiest way to start one is to hit reply.

Retweet content that is relevant and exciting to your audience. Find content in a similar space as yours and show your audience some of your thought leadership.