Sharing Issuu to Pinterest

TIPS FOR SHARING TO PINTEREST IN YOUR CONTENT MARKETING STRATEGY

Using a scheduling app for your Pinterest posts will save you a ton of time. Try to schedule bulk pins to stay ahead with your content strategy.

Experiment with Video Pins when they roll out to your account using Issuu Visual Stories to promote your content in an engaging way on Pinterest.

Article Stories are great for Pinterest sharing because you can direct readers back to a specific article/portion of your publication, similar to a blog post share.

Be as specific as you can when making boards on Pinterest. Choose niche topics and build out content around those niches that you audience is into!

ENGAGE AND EXCITE NEW AUDIENCES USING PINTEREST MARKETING

We look at Pinterest as more of a visual search engine than a social network. Pinterest is great for driving traffic to web content like blog, products, publications and Issuu Stories. Pinterest is a highly visual platform which is great for publishers with a lot of images. It’s a very seasonal platform, but the half-life of a pin can be anywhere from 3 to 9 months, so if your pin doesn’t trend immediately, that doesn’t mean it won’t down the line.

HOW ARE ISSUU PUBLISHERS SHARING STORIES TO PINTEREST?

Pinterest is currently rolling out video pins, a feature perfect for Visual Stories. These allow publishers to pin their Visual Story video assets to create standout content in the Pinterest feed. Use Visual Stories on Pinterest to catch people’s eye with moving visual assets in their scrolling experience. Issuu Visual Stories are a great solution, besides moving visuals, because pins with text have also performed with higher engagement in recent Pinterest studies. Since video pins is a new feature being rolled out, you can still pin Issuu Stories. Pin images from your Issuu Story to direct your audience to the AMP Story where they can see the full engaging visual, your Article Story where they can get right to the reading, or your full publication. Pins tend to perform better with high-quality visuals like nice photos or illustrations, and some sort of text on them to show people exactly why they need to be clicking that link.

THE BEST PRACTICES FOR SHARING ON PINTEREST...

Pinterest users tend to share and consume content in bulk, which can mean anywhere between 30- 50 pins per day. For publishers,

that can take a lot of time up–– but there are scheduling apps like Tailwind or Pinterest’s native scheduling feature that can assist in that process. Those pins can be the same content to multiple relevant boards too–– if you have a Visual Story that falls into three categories like Dinner Recipes, Summer Recipes, and 4th of July, for example, that same asset can be used three times.

Another important aspect to consider is that descriptions on Pinterest are not like social media captions. They are more like search keywording. Add relevant keywords to your pins and boards to help users find your content. Other great ways to get eyes on your content from Pinterest are joining group boards, joining Tailwind Tribes, sharing Pinterest content across your other networks, and pinning on multiple boards like previously mentioned.