Sharing Issuu to Instagram

MAKE THE MOST OF YOUR INSTAGRAM MARKETING WITH ISSUU STORIES

INSTAGRAM IS A WIDELY USED APP AMONGST MILLIONS OF PEOPLE GLOBALLY.

This is a highly visual platform, which is beneficial to publishers who are dealing with a lot of photos or visuals. The usage of Instagram Stories continues to be on the rise, which is coinciding with more difficulty for brands using the organic Instagram feed. It’s becoming much easier to reach and engage with audiences using Instagram Stories, and Issuu Stories are a great solution for producing branded content to use regularly in your Instagram Story sharing schedule.

HOW DO WE SHARE ISSUU VISUAL STORIES TO INSTAGRAM?

Publishers can share directly from the Visual Story tool in the Issuu app, either by posting the first slide right from the app or saving all assets and posting using the multi-post feature on Instagram Stories. Publishers using Visual Stories on Instagram are giving viewers a daily high quality branded visual experience that takes just a minute to make. Instead of spending half an hour trying to perfect your Instagram Story assets, use Issuu Visual Stories to share quickly and easily right from your ready made content.

Business accounts with over 10,000 followers can share links in Instagram Stories to send audiences directly to their AMP or Article Story. Including the AMP Story link as your Visual Story link can be beneficial to those who swipe up after only one slide to get the full visual teaser before scrolling through the article. For users with less than 10,000 followers, directing followers to the link in your bio from your Story is a good way to engage them with a preview of why they should take the time to go tap that link.

BEST PRACTICES

are dependent on the particular audience, but always try to have a Story up so that both your audience and those coming across your profile have fresh content to look at. Having Stories up shows people that you’re very active on Instagram with lots of content for new followers to consume. Use Instagram Story highlights to share the best of your Story content with audiences who may not see it in that initial 24 hours. Use Issuu Visual Stories to generate quick and beautiful Instagram Story assets, and AMP and Article Stories to continue to engage your audience beyond the initial preview.

TIPS FOR SHARING TO INSTAGRAM IN YOUR CONTENT MARKETING STRATEGY

Make use of Instagram Stories! This is one of the hottest formats around for content marketers of all kinds. Engage your audience at the very top of their feeds.

If you’ve got over 10,000 followers, you can add a swipe up link to your Instagram Story. If you don’t have 10K yet, you can direct viewers to a link in your bio!

Instagram Stories can cross-post to Facebook Stories. Make sure to make use of this to get the widest possible reach on your social story content!

Issuu Visual Stories are perfectly formatted for Instagram Stories so your audience can tap through each slide with highly engaging, design-forward visuals.