www.foodturkey.com.tr | SEPTEMBER 2019
Publisher Hüseyin Ferruh IŞIK on behalf of ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti. General Manager (Responsible) Mehmet SOZTUTAN mehmet.soztutan@img.com.tr
Coordinator Ayca SARIOGLU ayca.sarioglu@img.com.tr Editor Busra ICIN busra.icin@img.com.tr
International Sales Coordinator Ayca SARIOGLU ayca.sarioglu@img.com.tr
Advertising Sales Staff Emir Omer OCAL emir.ocal@img.com.tr Omer Faruk GORUN fgorun@ihlas.net.tr
Graphics & Design Hakan SOZTUTAN hakan.soztutan@img.com.tr Subscription Ismail OZCELIK ismail.ozcelik@img.com.tr
HEAD OFFICE İSTMAG MAGAZİN GAZETECİLİK YAYINCILIK İÇ VE DIŞ TİC. LTD. ŞTİ. Evren Mahallesi Bahar Caddesi Polat İş Merkezi B Blok No: 3 Kat: 3 34197 Güneşli - Bağcılar / İSTANBUL / TURKEY Tel: +90 212 604 51 00 Fax: +90 212 604 51 35 www.foodturkey.com.tr e-mail : sales@img.com.tr LIAISON OFFICE Buttim Plaza A Blok Kat: 4 No: 1038 Bursa / TURKEY Tel: +90 224 211 44 50-51 Fax: +90 224 211 44 81 PRINTED BY | İHL AS GAZETECİLİK A.Ş. Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna - Bahçelievler / İSTANBUL / TURKEY Tel: 0212 454 30 00
ADVERTISEMENT INDEX Akanlar Gida................................47 AKS Cooling................................. 55 Altınbahce.................................. 49 Altunkaya..... Inside Front Cover / 1 ANFAS........................................... 43 CNR Food Istanbul..................... 65 Food & Nutritional Ingredients Turkey.....................73 Food Ingredients Europe............67 FoodTech Eurasia 2019...............59 Giba..............................................41 Gulfood MFC.....Inside Back Cover Ilka Sekerleme..............................19 Imiks...............................................17 Kristal Cola....................................39 MSC - Mediterranean Shipping Company.................Back Cover Oven..............................................27 Packing Fair 2019.........................51 Picta...............................................13 Safya...............................................7 Senpilic............................................9 Sonarome.......................................5 Tufekciogullari Makina..........34-35 Türkbarter......................................79 WorldFood Istanbul 2019............23
Rome wasn’t built in a day As you may know well, 2019 continues to bring various chances to manufacture, promote and sell your goods. We, as part of food and food technologies industries, live and share these opportunities with you as we made for many years. Until the last quarter of 2019, we worked hard with the industry and saw many successful events such as ISM, IFFA, Gulfood, VIV, etc. Meanwhile, we are excited to take part at Turkey’s biggest food and food technologies fairs such as CNR Ayça SARIOGLU Coordinator
Food Istanbul and WorldFood Istanbul with this issue.
e-mail: ayca.sarioglu@img.com.tr
B2B industrial fairs for 2019-2020!
Let’s give a big round of applause to the successful
The most important things that I want to mention are, building up a brand, managing business, achieving success and recording big volume of sales, all of which are not realized quickly. At every step, you will gain competitive market share with your investment you will make from production to promotion. You can manufacture excellent products and you may set your heart while doing all, too. But if you don’t present your activities, services and products successfully it will unfortunately mean nothing. Just because of this reason we set to work! We do our best for representing you and we are willing to ride high with you.
Let’s come together at the upcoming issue of the magazine that will be distributed for free at Cibustec Italy, Anuga Cologne, Foodtech Eurasia and Food & Nutritional Ingredients Istanbul. We are ready to publicize your innovative news and developments. Just send us your success stories, we will treat them with care!
Ayça
A global platform of the food industry: CNR Food Istanbul Knowing every process from raw material procurement to classification, evaluation and processing to making it durable, packaging to storage before sales, and finally distribution to marketing until it reaches the end consumer, CNR Holding prepares to host a giant organi-
zation with its experience and knowledge in this field. The exhibition set to take place with the participation of more than 2,000 domestic and foreign brands, is expected to create a business volume of 3.5 billion dollars for the food and beverage sector.
CNR Food Istanbul, closely followed by the world food industry, will be held concurrently with CNR Packaging Istanbul - Food Processing Systems and Packaging Special Section at CNR EXPO on September 4-7, 2019. The exhibition will take place in an area of 80 thousand square meters and expects to host 50 thousand domestic and foreign professional buyers.
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The exhibition will take place in Istanbul, an important city for the food industry where raw products are processed, packaged, and transported to all over the country. Thus, CNR Food İstanbul will bring together the Turkish food industry with international buyers and reveal the domestic and national production potential of the industry. A wide variety of products ranging from cereals, pulses, snacks, soft drinks, biscuits, confectionery and bakery products to store and market equipment will be exhibited at the exhibition which will support local food and beverage companies to increase their exports.
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The Ministry of Trade, Mediterranean Exporters’ Association, Food and Beverage Federation of Turkey and KOSGEB support CNR Food İstanbul organized by CNR Holding company İstanbul Trade Fairs. Targeting 50,000 visitors from 90 countries Fifty thousand domestic and foreign sector professionals from 90 countries including Poland, United Kingdom, the USA, Bulgaria, Turkmenistan, Kosovo, Spain, Germany, China, Kuwait, Korea, UAE, Ukraine, Belarus, Kenya, Ethiopia, Greece, Czech, Russia, India, Uzbekistan, Malaysia, Cyprus, Albania, Germany, and Italy are expected to visit CNR Food İstanbul.
Picta Natural Ingredients aims high in food colorant segment in Turkey
Picta offers the variety of colors in food inspiring from nature, and aims to rise its share of exports up to 70% by the year 2020.
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Serhan Sen, one of the founders of the company
Having a young and dynamic staff profile, Picta was founded in 2018 to produce and sell value added agricultural products and natural food dyes. We interviewed with Serhan Sen, one of the founders of the company, about his company, products, brand name and targets for the future. Let us know about you? After my undergraduate, I studied Biochemistry at Gebze Technical University for a master’s degree where I had been involved in many projects such as cosmetics, food, medicine, paints and wastes, but it was the agricultural projects that impressed me the most and helped me choose my future field. I worked on obtaining high value-added products from agricultural products and their wastes. My first vegetable extraction and colorant production of colorants was done during my graduate studies. In 2014, I started to work in the R&D department of Endemix firm for coloring extracts and I made this job for 5 years. As I always said, Endemix has been the second most important school for me. The most important school for me is Gebze Institute of Technology (GYTE) with which we have been continuing and we always support university-industry cooperation. Can you tell us about Picta’s founding story? What are the factors that led you to produce in this field? Picta was established in 2018 for the production and marketing of high value-added products from agricultural materials and especially natural food colorants. Turkey has a great potential in the agricultural field but we decided to enter the market because we observed that this potential is not assessed sufficiently. At this point, when we examine how companies abroad are, such as in the Netherlands and the USA follow the path in the production of high value-added materials, we actually established the mission and vision in our minds by getting inspired from their experiences. What does Picta mean and what does your logo represent? The name Picta means colorant in Latin. The
colors of the leaves that go from red to purple in our logo symbolizes the colors of black carrot and beetroot, coming from umbelliferae family, which Turkey is the leader of the material. Can you give information about the usage of your products? Our products are mainly used in the food industry, pharmaceuticals, cosmetics, fat, sports foods and in many other areas. Particularly in our country and in the world, the end consumers’ inclination towards natural products fuels a growing potential in this field. Of course, the legal regulations of the states are also effective in this process. In the food industry, both powder and liquid forms are used in many areas such as ice cream, confectionery, soup, meat and dairy products. What are your product varieties? Can you give us info about your monthly production capacity? In food colorants, we serve our customers with approximately 300 products in liquid and powder forms by using nearly 20 colorant sources. Our production in liquid form is around 250 tons per month and 30 tons in powder form. We are making investment and improvement works to increase this capacity by 20% in 2020. What makes your company stand out? What are your basic principles in production? We follow global quality policies from raw material selection to finished product delivery. In this context, we are progressing by developing quality and product systems like FSSC 22000, Halal and Kosher standards. In addition, we promise to employ our competent and experienced staff to achieve this because we know that the color factor is the first sensible feature of our customers’ products on the shelves. That’s why we don’t have the luxury of making a mistake here. We always keep the parameters of our products within narrow ranges and monitor and control them from seed to final product to ensure their sustainability. We are also constantly monitoring legislation, regulations and document developments to assist our customers.
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Could you tell us about your R&D studies? Picta is an R&D based company and for us R&D is a human based function. In other words, we develop all of our products through R&D and meet the demands of our customers best. We design a separate project for every request of our customers and offer our new products considering their demands. Of course, this helps both our company to turn our efforts to new products and gain many experiences on sectorial basis. Our studies and investments on natural colorant extracts are continuing. We follow the legal regulations and progress by incorporating all the developments into the company. In this process, we started to offer heat stable products to the meat and dairy sectors. In addition, we work with universities on the purification of the active substances contained in the products we produce and their use in the pharmaceutical sector. In particular, we would like to take our place in this sector by conducting experiments on cancer disease in cell culture. Which fairs do you plan to attend in the last quarter of 2019 and in 2020 in Turkey and abroad? How do you prepare for these fairs? We always bring our company’s innovative side to the forefront while planning activities
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for the fairs. We already registered our booths for Fi-Europe 2019. Among our target markets, EMEA, Asia and America are of great importance to us. That is why we plan to participate in many fairs in 2020 such as FI-Asia, Gulfood 2020 and Hi-Europe-Ni. What are the short, medium and long-term goals of Picta? As you know, Picta is a new company but in a short time the reputation we established in the country is quite good. In the short term, we aim to achieve this performance abroad and to increase the export scale of our turnover to 70%. In addition, we are adapting the developing and dynamic structure of our sector to the DNA of our company. We want to prove the awareness and potential of both our country and our company in the world market by contributing to the development of conventional products with different technologies in the short and medium term. Because, if you don’t produce technology and innovation, they will take your earnings and sell them back to you. In this context, as Picta, we will proceed by using all investment tools in the most efficient way to increase the added value of agricultural products and to take its place in the market, highlighting R&D products and technologies.
IFFA 2019
where tradition met high tech for the meat industry
As an invited journalist by Messe Frankfurt I met with the most important professionals of the meat processing industry. I spoke with the officials of the organizers and heard a lot of interesting success stories about the biennially organized legendary event. “IFFA has once again shown that it is not only one of our longest-established trade fairs but also, above all, the global meeting place for the sector. Seven out of ten visitors came from outside Germany. The mood in the halls, on the exhibition stands and in the aisles was fantastic�, summarized Wolfgang Marzin, President and Chief Execu-
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For six days, IFFA – The No. 1 for the meat industry – showed how the sector could get fit for the future. From the smart meat factory, packaging trends and food safety, via clean labelling, to the growing expectations on meat quality, IFFA exhibitors provided answers to the demands of the meat-processing industry and the butchers’ trade. 10 exhibitors represented Turkey at this most important arena of the meeting with meat.
tive Officer (CEO) of Messe Frankfurt. “At the same time, IFFA is the family meeting place of the meat-processing sector – the meat industry, the machine manufacturers, the packaging companies, the spice suppliers, the trade and butchers. Many of these companies have been in the hands of the same family for generations and IFFA is where they meet to shape the future every three years.” This was also confirmed by the results of a visitor poll conducted by Messe Frankfurt: 96 percent of trade visitors gave IFFA a positive
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rating. On the exhibitor side, too, there was also an outstanding echo with an overall level of satisfaction of 92 percent. Welcome to the future – innovations at IFFA As the driving force of the sector, digitalization put the focus on the smart meat factory. Automation and software solutions make production and processes more intelligent. Food safety continues to be an important subject with the aim being to replace manual activities with automatic processes. In this connection, exhibitors showed, for example, the fully automatic portioning and placement of steaks or cold cuts in packaging materials using feeders or industrial robots. Also important in the packaging field are smart solutions to protect meat and meat products whereby the spotlight is on resource conservation and sustainability in terms of the energy efficiency of machines and process chains, as well as climate-neutral packaging. All in all, the outlook for meat-industry suppliers is positive with worldwide meat production expected to rise by five percent per annum until 2027.[1]
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85 percent of trade visitors consider the economic outlook to be positive and rate the current situation of the industry as being satisfactory to good. Traditional butchers score with quality, origins and processing The significance of meat in society remains very high. Traditional butchers score with consumers by offering quality and regional products. Accompanying this trend are new careers, such as meat sommelier. Innovative sales concepts, such as online shops, clever catering ideas and customer communications via the social media are making the butchers’ trade fit for the future. Additionally, artisan skills of the highest order could be seen at the international quality competitions of the German Butchers’ Association (DFV). Moreover, trainees had the opportunity to demonstrate their talents in the international young-butchers competition in which the best up-and-coming butchers from six countries competed against each other.
The challenge: a shortage of skilled personnel Machine manufacturers and the butchers’ trade have a challenge in common: a shortage of skilled personnel and trainee problems. Companies must invest more in digitalisation, automation and robot technology to lift the load from employees and simplify all meat-processing stages – such solutions for companies of all sizes and kinds were to be seen at IFFA. This was confirmed by 95 percent of trade visitors who said they were very satisfied with the range of products and services to be seen at the fair.
A journey into the future: from the butchers’ trade exhibition to the world’s leading trade fair IFFA was first held 70 years ago as an exhibition accompanying the conference of the Butchers’ Association of the US Zone in Frankfurt and has developed over the decades into the world’s leading trade fair for the international meat sector. In 2019, 70 percent of trade visitors came from outside Germany – the top ten foreign visitor nations are the Russian Federation, the Netherlands, Spain, Italy, Poland, China, the Ukraine, the USA, Austria and Australia. Particular growth was registered from Latin America (+31 percent) and East Europe (+15 percent). Facts and figures: IFFA 2019 • Around 67,000 visitors from 149 countries = +7 percent (2016: 62,440 from 142 countries*) / Visitor internationality: 70 percent • 1,039 exhibitors from 49 countries (2016: 1,036 from 51 countries) / exhibitor internationality: 62 percent • 120,000 square metres of exhibition space (+ 9 percent) The next IFFA will be held from 14 to 19 May 2022.
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27th International Food Products & Processing Technologies Exhibition-WorldFood Ä°stanbul, which is the international meeting point of the Turkish food industry, is preparing to introduce many new products to the food world with the participation of more than 1,000 brands at TUYAP Fair, Convention and Congress Center between September 4-7, 2019. Many brands and producers will be present at the exhibition under the headlines including retail chains, beverages, milk and dairy products, meat and poultry products, fresh vegetables and fruits, seafood, frozen products, basic foods and oils, sugary products, bakery products, cereals, and nuts.
Food & gastronomy industries meet at WorldFood Istanbul 20
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Hosting 430 exhibitors from 29 countries and 16,085 visitors from 133 countries, WorldFood Ä°stanbul is preparing to host representatives from the food industry for 4 days between September 4-7, 2019. The exhibition is supported by the T.R.
Ministry of Agriculture and Forestry, T.R. Ministry of Trade, Small and Medium Enterprises Development Organization (KOSGEB), Culinary Travel Society (GTD), Association of All Food Foreign Trade (TÜGİDER), Association of Agricultural Products Cereal Grains Business and Packaging Manufacturers (PAKDER), İstanbul Cereals Pulses Oil Seeds and Products Exporters’ Association, Out-of-home Consumption Suppliers Association (ETÜDER), Marmara Regional Procurement Managers Platform (MARSAP), Association of Private Brand Products Industrialists and Suppliers (PLAT), and Turkish Cooks Association. Stating that they are waiting for the 27th WorldFood İstanbul with excitement, ITE Group Director Kemal Ulgen shared his views: “We are pleased to move forward with more and more exhibitors every year at the WorldFood İstanbul that we have been organizing regularly for 27 years now. This year, we will organize an exhibition which will satisfy exhibitors and visitors thanks to the partnerships we built with the leading brands of the food industry. We will host more than 200 domestic and international professional buyers from many countries within the scope of WorldFood İstanbul with Hosted Buyers
Programs held in cooperation with Istanbul Exporters’ Associations and also organized by T.C Ministry of Trade, which provides new purchase, business, and business development opportunities for the industry players. Ulgen continued his words with the evaluations concerning the exhibition and stated: “We will address the food industry in detail at WorldFood Istanbul. We aim to examine all points that are making progress or stagnating in the industry with the brands, academics, and decision makers from the industry. We are fully confident that we will shed light on the industry with the panels and
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seminars that we will organize for the long-term development of the food industry. Bringing together food products & food technologies industries, which are developing rapidly, WorldFood İstanbul aims to provide information flow to the industry through conferences as well as creating platforms for new business opportunities and partnerships. In addition, Turkey’s most important chefs will hold workshops and food tasting shows at the exhibition. At the exhibition, the best and most creative plates will be rewarded in the “Best Plate Challenge” With “Best Plate Challenge,” which is held by collaborating with World Gourmet Society along with the support of the Turkish Cooks As-
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sociation, Favorite Dishes, and Culinary Travel Society within the scope of WorldFood İstanbul, chefs coming from all around Turkey will be in a fierce competition to create the best and the most creative plates. In the challenge where the chefs will show off their skills and present their own styles with local dishes, the finalists that will be selected from the videos sent will have the opportunity to present their plates to thousands of visitors in the 27th WorldFood İstanbul. The winner of “Best Plate Challenge Turkey” will be given his/her medal at the ceremony that will take place at WorldFood Istanbul and will become entitled to directly participate in the global challenge.
Special flavors from Oven to table!
Established in Baku, Azerbaijan, Oven is on its way to becoming a global brand in bakery...
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Fırından sofralara özel tatlar!
Azerbaycan’ın Bakü şehrinde kurulu Oven firması, unlu mamullerde bir dünya markası olma yolunda...
We asked Ilkin Humbatlı, the company official, about the success story of Oven products, which appeal to every palate taste. The company gives momentum to its exports to all over the world with its 40 sales points in Azerbaijan and 3 sales points in Dubai. When was your company founded? Why did you choose this sector? Our company was founded in 2001. We chose this sector because we want to serve people by offering them good food which is one of the basic needs of humanity.
Her damak tadına hitap eden, Azerbaycan’da 40, Dubai’deki 3 satış noktasıyla dünyanın dört bir yanına gerçekleştirdiği ihracatına günden güne ivme kazandıran Oven ürünlerinin başarı hikayesini firma yetkilisi İlkin Humbatlı’ya sorduk. Firmanız ne zaman kuruldu? Neden bu sektörü seçtiniz? Firmamız 2001 yılında kuruldu. İnsanlığın temel ihtiyaçlarından olan gıda sektörüne hizmet ederek insanlığa hizmet etmeyi istediğimiz için bu sektörü seçtik. Ürün çeşitleriniz nelerdir? Aylık üretim kapasiteniz ne kadar? Fırıncılık ve pasta ürünlerinde geniş bir yelpazemiz var. Dondurulmuş gıda ürünleri, tartlar, unlu ürünler, kurabiye, tatlılar, çörekler, mayalı ürünler, vs. Aylık kapasitemiz 120 ton ve üzeri. Üretim ve ticarette prensipleriniz nelerdir? En titiz olduğumuz konular helal iş, helal ürün ve kalite. Bizim prensibimiz, müşterilerimizle uzun vadeli partner olmaktır. Bu yüzden kaliteden taviz vermiyoruz.
What are your product varieties? What is your monthly production capacity? We have been offering a wide range of bakery and pastry products. Frozen food products, tarts, bakery products, cookies, desserts, buns, yeast products, etc. Our monthly capacity is 120 tons and more. What are your principles in production and business? The most important subjects for us are halal business, halal products and quality. Our principle is to be a long-term partner with our customers. So we do not compromise on quality. Can you tell us about your sales outlets in Azerbaijan or abroad? How many sales points do you have in total? Do you plan to be active in other countries? Do you have a store or your representative in Turkey, or do you plan to open? How are your trade relations with Turkey? We have 40 sales points in Azerbaijan. We sell our products to big supermarkets. There
Azerbaycan veya yurt dışındaki satış noktalarınızdan bahseder misiniz? Toplam kaç tane satış noktanız var? Yabancı ülkelerde olmayı düşünüyor musunuz? Türkiye’de mağazanız veya temsilciniz var mı, yoksa açmayı düşünüyor musunuz? Türkiye ile ticari ilişkileriniz ne yönde? Azerbaycanda 40 satış noktamız var. Ürünlerimizi büyük süpermarketlere satıyoruz.
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are 3 outlets in Dubai. We buy raw materials for our products from Turkey.
Dubai’de 3 satış noktası var. Türkiye’den hammadde alıyoruz.
Which countries do you export to? Which markets do you plan to export? We export to Russia, Saudi Arabia, Ukraine and Central Asia. We plan to sell our products to many more countries in the near future.
Hangi ülkelere ihracat yapıyorsunuz? Hangi pazarlara ihracat yapmayı planlıyorsunuz? Rusya, Suudi Arabistan, Ukrayna ve Orta Asya ülkelerine ihracat yapıyoruz. Daha birçok ülkeye yakın gelecekte ürünlerimizi satmayı planlıyoruz.
Which fairs do you attend abroad? This year we are participating in World Food Moscow 2019. What do Oven want to accomplish in Azerbaijan and abroad? Can you tell us about your future plans? Our plan is to expand our operations in the world. We plan to deliver our quality, healthy, fresh and delicious products all over the world in the long term. Is there anything else you want to add? We expect everyone to taste our products and then want them to decide doing business with us. We believe that they will be very pleased when they became a trade partner with us.
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Yurt dışında hangi fuarlara katılıyorsunuz? Bu yıl World Food Moscow 2019 fuarına katılıyoruz. Oven’in Azerbaycan ve yurt dışında gerçekleştirmek istedikleri nelerdir? Geleceğe ait planlarınızdan bahseder misiniz? Planımız dünyaya yayılmak. Kaliteli, sağlıklı, taze ve lezzetli ürünlerimizi uzun vadede dünyanın her yerine yaymayı planlıyoruz. Sizin eklemek istediğiniz başka bir şey var mı? Herkesin ürünlerimizi tadıp sonra ticarete karar vermesini bekliyoruz. Bizimle ticaret yapmaktan çok memnun kalacaklarına inanıyoruz.
CIBUS TEC 2019: More halls, more buyers, more sectors
Cibus Tec will be held at Fiere di Parma in Parma city of Italy, from 22 to 25 October. Three thousand Top Buyers coming from 70 Countries Italian and international exhibitors increased by 30% - Technological innovations for the food and beverage sector and a rich agenda of workshops and demos.
The 52nd edition of Cibus Tec is born under the sign of internationalization. 400 food and beverage technology foreign brands from 25 countries will attend the exhibition which represents 30% more compared to 2016. Germany is represented by a high number of exhibitors, followed by The Netherlands, Denmark, Switzerland and France. Exhibitors from China, the USA and Turkey are also present with a large contingent.
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ICE-Agenzia, the Italian Trade and Investment Agency, will have access to the largest Top Buyer program of all FoodTec exhibitions, with over 3,000 international professionals coming from 70 countries. International brands such as Coca Cola, Dean Foods, Del Monte, Fonterra, Jbs, Kraft Heinz, Lactalis, Nadec, PepsiCo, Pinar, Schreiber Foods, Smithfield, Tiger Brands have already joined the Top Buyer program. Italy holds the undisputed leadership position in food technology with its 32% production among the European Union 28 member countries and employing about 30 thousand workers, a growth of 1,812 units from 2013 to 2017. Overtaking Germany (1,217) and France (550). Overall, 1,300 exhibitors (they were 1,000 in 2016), technologies for all food and beverage sectors (fruits and vegetables, milk and dairy products, meat and seafood products, ready meals) and introducing a new area: Bakery and Grains Products, Snacks and Confectionery. For the first time in its 80 years of history, the show dedicates an entire hall to the most
innovative technologies for juices, milk, water, soft drinks, beer, spirits and wine, relying on the strength of 150 among the biggest suppliers in Italy and at the international level – such as Adue, CFT, Della Toffola, Krones and Sacmi. In a year of important international events, meat technology area in Cibus Tec grows by 20%. Moreover, the power of a district with more than 500 food companies of this sector, best practices exported all over the world, made Cibus Tec one of the favorite platforms of the global meat industry. And a change of pace in the packaging sector: from primary to secondary packaging, from end-of-line to logistics with 40% growth compared to the previous edition. It covers all sectors and all technologies related to the food and beverage industry. Therefore, Cibus Tec will no longer simply be an “event” dedicated to processing but a complete and unique technological “platform” on the market.
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Nefamak adds value to wafer with its high quality machines Nefamak was founded in 1989 with an aim to manufacture wafer machines, and now it has become an international representative of Turkey in turnkey contractor for wafer production facilities. Nefamak Machinery offers a wide range of products from wafer machine parts to wafer production line; chocolate coating machines, cooling tunnels and feeding-packaging machines as well as all necessary equipment for the production lines of wafer plants. We met with Erkan Boyacı, assistant general manager of the company. He furnished us with information about the establishment, products, order processes and targets of Nefamak Machinery. Erkan Boyaci’s saying, “the quality of human is the quality of the product” is the basis of Nefamak’s quality policy. Mr. Erkan Boyacı, first of all, let’s get to know you. I was born in 1976 in Istanbul. I completed my undergraduate education in Sakarya University Mechanical Engineering department and
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stepped into the machinery sector. I became experienced in both manufacturing and R&D. Then I focused on planning and sales. Afterwards, I was appointed as Deputy General Manager by Necmettin Duman, the owner of our company. Now, along with my other colleagues in Nefamak Machinery I continue to work aiming to make our company and its name a valuable brand that will represent Turkey abroad successfully. Could you tell us about the establishment stages of the company? Founded in 1989 as a small workshop by Necmettin Bey’s father and brother, our company specialized in the manufacturing of wafer machines. In line with the demands of the wafer sector, we started to produce auxiliary equipment and then turnkey wafer production faci-
lities. In the last five years, we have invested in chocolate coating machines, cooling tunnels and feeding and packaging of the final product which are not in our product portfolio. In addition, we have accelerated the production of wafer machines, which we are the most experienced. We increased both the efficiency and capacity of machinery and production facilities. Now, we are in a position to meet all the needs of our prospective customers.
Can you provide information about your production activities? After receiving the order from the customer, customer interviews are made. Then the feasibility studies of the factory are started. One-toone project of the field is prepared together with the project engineers. Capacity and right machine selections are made according to customer demands. Work orders are prepared for manufacturing. If there is standard
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equipment in this technical data, our direct planning department activates it through IEP system and puts the production and assembly works in line. If there is a part that the customer wants to be specially designed, prototypes are produced and sent back to the planning departments. After the machines are completed and the automation process is completed successfully, the shipment takes place. The assembly and installation of the products reaching the customer are done by final product production and product trials and the machines are delivered on turnkey basis.
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How long does an average project take to complete? Medium and high capacity wafer production lines in our projects, if there are chocolate coating machines in their kitchens, cooling tunnels and feeding-packaging departments can last 4-5 months. Since we are working on successive projects and not on a single project, we are able to deliver a single project from A to Z within a month by reducing the installation times to a very short time since we are sufficient in terms of hardware and storage space.
enormous. That is why we continue our efforts on this issue without losing pace in order to stay behind the competition in the global market. We established our R&D center and we have about 20 engineers working here. The computers we use are also high-end equipment to help our engineers.
Can you give us information about your production facility? We are currently operating in 16,500 m2 closed area. More than 1,500 m2 of this area is used as a warehouse. We accelerate our assembly time by keeping ready-to-install parts and electronic parts in the warehouse area. At the same time, we can keep our stock costs under control. These result in a minimum level of problems in currency fluctuations. There are about 50 staff in our facility as managers and experienced engineers. Our total number of employees reaches 150. Could you tell us about your R&D studies? As you know, our government provides support and grants for R&D activities. The importance of R&D for the machinery sector is already
Can you tell us about your quality policy? As a company, our priority in quality policy is based on human. As I mentioned, we have been trying to build a brand value for the last 3-4 years. For brand value you need to educate people of high class. We overcome the imbalances that experienced in most of the businesses by changing generations by training to our friends. Thus, the product we have made by a successful team that speaks the same language both socially and technically is of high quality, at the end. In short, quality people means quality products. This is the summary of our quality policy. What are your future goals? The most important investment of our company in the coming years will be on people. As I mentioned before, we have made the necessary investments both in employment and technology fields in our company in the last five years. But only working with qualified people will take you to the next level. Therefore, we attach importance to the training of our friends and state that the top positions are always vacant for them. Their success and their effort for renew themselves will transform the brand value we want to establish into a living organism and make our success lasting.
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Fruit juice sector, the bright side of Turkish economy Ipek Isbitiren, Secretary General of Fruit Juice Industry Association (MEYED), which gathered the Turkish fruit juice industry under one roof in 1993, informed us about the establishment of the association, its importance in the international arena, their targets for the future and current problems of the sector. Could you tell us about the foundation of MEYED? Fruit Juice Industry Association, MEYED was founded in 1993 under the leadership of Aziz Eksi, a professor at Ankara University Faculty of Engineering Food Engineering, with the contributions of the teachers of the same department. In the fruit juice industry, it was a courageous initiative for the academics and scientists who could pave the way for the industry by focusing on their foundation of an honest and sustainable association to oversee the ethical trade. Today, 39 member companies and local and international players in the Turkish fruit juice industry, provide an environment in which they abandon ruthless competition in the field and adopt the sustainability of the industry as a common goal. I’d like to go into some detail here. MEYED is, by nature, an industrial association. Its members are companies and advocate with various stakeholders for the common gains of the sector. It is important to understand that this industry is not only perceived as factory-owned industrialists. The companies that are members of MEYED work shoulder to shoulder with the farmers in order to plant the right fruits to be processed as industrial raw materials in the right way, to grow them and to send to the factories where the fruit will be pro-
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MEYED, the umbrella organization of fruit juice industry, the smiling face of the exports, has been working shoulder to shoulder with its members who earn $ 300,000 to Turkey’s economy in 2018.
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cessed in favorable conditions. This is critical for sustainable rural development in Turkey. What are the benefits of MEYED who represents the Turkish fruit juice sector in international platforms? MEYED is an active member of two international associations focused on fruit and vegetable juice. The first is AIJN (European Fruit Juice Association) and the other is IFU (International Fruit and Vegetable Juice Association). AIJN has 17 EU member states as full members of the association of fruit juices and drinks, while Turkey and Serbia are ‘special status member’ because of their EU accession processes. Germany, France and European countries, particularly Britain, have always been important buyers for Turkey. As a juice producing country Turkey is regarded on the same platform as Greece, Poland, Italy, and Spain. Our activities in the various circles of the EU bodies, aim to follow the developments in the EU integration process, to take measures when necessary to prevent harms and to contribute to the promotion of made in Turkey fruit juice sales in the EU on various sides of the operations including manufacturing, food regulations, customs tariffs, and other fields. On the other hand, thanks to our membership of IFU (International Fruit and Vegetable Juice Association), CODEX
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Alimentarius works by taking into consideration the Turkish fruit juice industry as a whole, we prepare up-to-date documents on food production and food safety issues. IFU’s accepted methods for industry-specific analysis also drive science-oriented production. I would like to express my pride that the person who leads the team developing the IFU method No. 84 is a woman, a Turkish food engineer who blends her industry experience and academic knowledge very well. Is the supply and demand in balance in fruit juice production and consumption in Turkey? Supply and demand are advancing on a balance. There is no capacity problem. The industry closely follows the consumption trends as well as the harvest forecasts and successfully achieves the balance between production and consumption projections. What about fruit juice exports since 2018? To which export countries did Turkey sell most in the first half of 2019? Fruit juice exports continue to be a strong contributor in Turkey’s foreign trade balance. The fruit juice industry continued to be the bright side of our economy in 2018 with an export volume of around $ 300,000 and more than 95% foreign trade surplus.
controls will keep going. The biggest supporter of this project is our members.
Could you tell us about the future steps of MEYED? We will continue to control the market in the coming years as well. This is not a common practice in industry associations. Random samples are collected from the market through the contracted laboratory, analyzes are made and positive and negative results are reported to the companies. There is a mechanism that can go to inform public, in case of repeated contradictions these systematic
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We see cooperative work as useful if implemented correctly. Last year, we brought together Agricultural Credit Cooperatives and members who purchased raw materials. The project, which started only on one fruit in one region, today covers other fruits including, peaches, apricots, cherries and berries and more regions. The aim is to secure the farmer’s regular income with price stability and to ensure that the supply of raw materials is maintained in a fair distribution for all stakeholders. Our priority in the past and in the future will focus on sustainable fruit growing. The foundation of our industry depends on soil and nature. Along with the contractual production that our members are encouraging as much as possible, the transition to economies of scale and the implementation of inclusive plans that enable farmers to turn to industrial raw material production are implemented. It is impossible for them to be realized by individual stakeholders by themselves. If we look at the rings of the chain for success, public will, with appropriate legal arrangements, the implementation of incentive systems that overlap and reinforce each other, the farmer’s awareness of issues such as anti-insect drugs and fertilization can be considered.
What would you like to say to the producers who are active in this sector? Agriculture and especially fruit growing is a business that requires persistence, compassion and perseverance, even it is a lifestyle. In addition to the factors you can control, it is inevitable that you will encounter uncontrollable problems such as global climate change, water resources and soil condition. It takes 4 to 7 years for the fruit to begin to yield after planting. In spite of all difficulties, we must appreciate the value of our geographical blessings and give them credit. The more the producer and industry speak the same language, the higher the gain will be and the more secure the future will be. Agriculture can also be carried out with a daily earning mentality, but it cannot be become sustainable without begin attacking on the difficulties of today. As the roof organization of the sector, what do you say about the current problems and needs of the fruit juice sector in our country? And what should be done to solve them? Let’s start by looking at the production side. The most striking needs will be seen as making
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feasible planning for the production of raw materials for the industry considering the economy of scale throughout the country, realizing the infrastructure of land consolidation including legal basis, determining the costs by considering the priorities of the industry in order to keep the cost balance at an optimum level, restrictions, the farmer’s adoption and implementation of good agricultural practices and production vision that will bring a common benefit in the long term, not short-term focus, and the establishment of the right mechanisms for increasing contracted agriculture. The generalization of the facts about the position of packaged food in the general public for the whole society instead of keeping the wrong perspectives or experiences of the unqualified individuals is the developments that we follow with concern about the risk of polluting the mind and perception of the consumers. In addition to the work of brands for accurate information, we strongly recommend that they may follow the website of our association, meyvesuyuyarar.com, that contains further science-based facts and developments.
Prof. Dr. Zeynep Banu Seydim, founder of Danem Milk and Dairy Products Company
Danem is a leading name in dairy products and it has a goal of providing probiotic products with natural and reliable Anatolian genes to its customers. Prof. Dr. Zeynep Banu Seydim, founder of Danem Milk and Dairy Products Company, granted an exclusive interview to Food & Ingredients Turkey magazine. Full text of the interview follows:
Danem Milk & Dairy Products an innovative brand for modern and safe production methods for authentic dairy cultures How was the first step of Danem? Could you mention the milestones of your company? Danem is actively involved in research and development and has developed ground-breaking, modern and safe production methods for
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authentic dairy cultures. I earned my BS and MS degrees in the Faculty of Agriculture at Ankara University, Ankara, Turkey. I completed my second MS and Ph.D. at Clemson University, Clemson, SC, USA. My research area is functional
fermented foods, kefir grain microbiology and production technology. I have completed many projects on kefir production from natural unique kefir grains past 20 years. I have been working at Süleyman Demirel University while continuing short term scientific missions in the US. I have published more than 200 publications, Functional Nutrition book and five book chapters. I have more than 500 citations and have joint projects with Clemson University. I have given conferences on health effects of kefir in Seoul (Kosfost Group invitation), Harvard University (Functional Food Conference), Mallorca (Mitofood EU COST ACTION) etc. Our co-founder Assoc. Prof. Dr. Tugba Kök Taş, specializes in fermented functional dairy products. She earned her Ph.D. degree on kefir microbiology where she identified kefir grain microorganisms using advanced molecular techniques. Her findings were significant and especially discovery of the presence of Bifidobacteriım bifidum in kefir grains. We
have many peer-reviewed articles in scientific journals, book chapters and patents. Danem’s motto is that our scientific findings and experience in natural kefir grain and yogurt starter culture production would obtain significant contribution worldwide for healthy nutrition. After a long research phase, we have transferred our significant scientific knowledge and skills to an industrial scale. “A Method for Kefir Grain Production” and “Design for Kefir Grain Fermenter” have been patented by Turkish Patent Institute. Danem was established at Suleyman Demirel University Technopark, Isparta, Turkey. “Danem” means “my grains” in Turkish. Danem is the first company that produces significant amounts of natural kefir grains in industrial scale worldwide. We naturally produce kefir grains and yogurt starter culture without preservatives/additives for consumers who have desire to produce home-made kefir. All our authentic kefir and yo-
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Büyüdanem our natural, non-GMO traditional kefir grains that are grown using a proprietary method we developed. Büyüdanem is used for home-made kefir production and is sold in 50 ml glass jars containing 3 g of natural kefir grains in sterilized pure water: Since Büyüdanem contains live probiotic cultures and is a fresh, perishable food; this product is on our online store (kefirdanem.com) for purchase.
gurt cultures have “Organic Certificate” as well as other quality certificates (ISO, Helal). Our company mission is promoting quality and longevity of human lives through authentic fermented products via: 1) to isolate, identify, research and protect natural probiotic cultures including the traditional kefir grains and yogurt cultures found from ancient societies in Turkey and the Caucasian Mountain region, 2) to create a natural (non-GMO, wild type) probiotic culture collection including those cultures handed down for generations through families and societies, 3) to produce healthy natural foods from this probiotic culture collection integrating modern technology and sanitation practices with traditional cultured food product knowledge to produce fermented foods that promote health, and 4) to conduct properly controlled research studies to determine the impacts of these natural probiotics for improving the health and well-being of consumers 5) to provide our authentic kefir products to broader consumer groups. What is your product portfolio? What would you say about your monthly and annual capacities? Our main products are probiotic starter cultures (Büyüdanem, Endanem, Sevdanem, BüyüYo) and kefir products (Kefirzadem and KefirDanem).
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Endanem™ is our natural, non-GMO traditional kefir grain that is grown using a proprietary method we developed. For the production of Endanem™, the natural kefir grains are freeze-dried and sold in sachet type packages which can be sold in grocery stores. Freeze-drying the kefir grains protects the living probiotic cultures and allows for a long shelf-life. The product does not contain any additives or preservatives. Using the suggested procedures provided in the instructions, the kefir grains will be placed into pasteurized milk, where the grains re-hydrate and the probiotic cultures multiply to produce natural kefir with the same properties as kefir prepared using Büyüdanem™. Endanem™ has a six-month shelf life which allows this product to reach more consumers via sales in grocery stores. Sevdanem™ is made from our natural, nonGMO traditional kefir grains. This product is a freeze-dried natural kefir culture for one-time, direct use with no need to recover and care for the kefir grains. We make “Sevdanem™” from our authentic kefir grains but this product is an easier to use form for making kefir at home. Sevdanem™ is the best product for kefir production for consumers who don’t want to grow kefir grains but want to use authentic kefir cultures. Since it is sold freeze-dried in small packages and because its shelf life is extended, this product can be sold in grocery stores. BüyüYo is our natural non-GMO yogurt starter culture. After considerable research and development, we were able to produce a blend of specific strains of Streptococcus thermophilus, Lactobacillus delbrueckii subsp. bulgaricus and Lactobacillus acidophilus. Our starter culture blend allows subtle flavor substances to be detected without the strong acidity formation during fermentation overwhelming these wonderful natural flavors.
Kefirzadem Kefir™: Danem’s consumers fervently requested ready-to-drink, true, natural kefir and therefore, we created our product line known as Kefirzadem Kefir. Commercially available kefir contains only a very few probiotic cultures and although food codex allow it to be called kefir, it is not the natural product which contains the wide variety of beneficial microorganisms found in true kefir. The vast body of research which indicates health benefits from kefir consumption are from products made from kefir grains and/ or using the fully complement of kefir yeasts and bacteria as in Sevdanem™. This balance of cultures is key to the probiotic, beneficial aspects of true natural kefir. Use of only a limited number of kefir starter cultures as common in commercial kefir does not result in the same characteristic kefir grain microflora as in true kefir originating from kefir grains. Commercial kefir also does not even include the characteristic kefir bacteria (Lactobacillus kefir, L. kefiranofaciens, L. kefirgranum, L. parakefir) and the characteristic kefir yeasts (Saccharomyces spp. and Kluyveromyces spp.) These microorganisms are believed to be essential to the health benefits afforded by true, natural kefir. The reason commercial kefir is produced globally using only a limited number of starter cultures is because production of “kefir grain” biomass is difficult to accomplish on a large scale. Technical expertise is needed to grow kefir grains on a commercial scale. We have developed procedures to accomplish large scale production of natural kefir grains at Danem. Therefore, in the last three years we have started producing our traditional kefir product, Kefirzadem™. This product is natural kefir with no additives and no preservatives. We only produce plain kefir; we don’t produce flavored kefir due to our promise to our customers that we will not use any added sugar, flavor, stabilizer, color or any artificial substances. Using our natural kefir grains produces magnificent flavored plain kefir with the highest level of natural probiotic bacteria and yeast strains. What was behind the motivation pushed you to the kefir, milk and dairy products industry? Commercial companies don’t use authentic kefir grains in production of kefir because the process is extremely difficult to maintain. However, we discovered new methods of producing authentic kefir cultures and was able to create real, authentic kefir products through
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large-scale production. Danem was founded to take this vast knowledge, derived from many years of university study, to the market to allow authentic kefir made from real kefir grains to be sold to consumers. Authentic kefir differs greatly from commercial kefir sold in the global market. Commercial kefir does not contain the wide array of important and characteristic kefir probiotic cultures, which are known to confer health benefits. Instead commercial kefir contains only few cultures and none of the most important strains of probiotic cultures, which are known in authentic kefir as active in health promotion; Danem kefir cultures contain these valuable strains of probiotic cultures. Furthermore, even though yogurt is originally Turkish traditional fermented food and has been first produced in Anatolia, starter cultures for yogurt production has been provided from global starter culture companies. We also achieved to produce our non-GMO yogurt starter culture in Turkey. Danem has earned consumers’ enthusiastic interest, support and appreciation. The company won consumer quality and packaging awards in 2018. What did you achieve different as a science and technology-oriented company? What are the innovations Danem offered to the sector? All our products have unique content and technologies. Research and development studies are essential for us as well as health effects of our products. Suggestions of our consumers are very important for us; they reach us and let us know what they need. Our other products that made difference in people’s life are plant based kefir culture for vegan individuals, goat milk based kefir and yogurt cultures (especially for individuals allergic to cow milk), water kefir culture and probiotic sour dough. All these unique products have been developed after strong scientific experiments that shows Danem’s wisdom and sincerity to our valuable consumers. Would you mention about your R&D studies? Will you have new products to be added your product range soon? We have worked on plant based kefir culture for 2 years. Vegan or individuals with milk allergy let us know that they need probiotic source; our new products are Sevdanem Plant Based Kefir Culture and Sevdanem Probiotic Pickle Culture. We recently completed research on probiotic sour dough and Sevdanem water
kefir production optimizations. Our comsumers have been demanding for Büyüyo yogurt for a long time; and I would like to tell you that we completed our studies for the prodcution and it is going to be on the market very soon. What about your target in the short, medium and long run? We would like to continue our mission which is to produce healthy products that could support people’s healthy life. We will definitely continue our scientific research and also keep informing our consumers. What is the place of your exports in your total sales? Which countries do you export and which ones do you target? Our dried products have been demanded from all over the world by individual users. There are also demands for dried cultures from other countries. Unfortunately there aren’t too many firms operating in the probiotic products industry. We usually import these types of products from abroad. What would you say when you compare Turkey with other countries? All over the world, not only probiotics but also starter cultures for dairy industry are produced by few global companies; we have some re-
search findings that their probiotic properties are not very strong. Danem is a unique company in the world that protecting/producing the natural probiotic strains. We believe that our research and production are very important for our country. Do you participate in domestic and foreign fairs? If there is an approaching fair for your participation, do you have new preparations for that? We know that fairs and exhibitions are very important. We don’t attend many but we select some and provide efficient presentations. Furthermore, we attend many conferences and symposiums and make scientific oral/poster presentations. We were in Migros Fair which was first organized this year. We had lots of kefir and fun scientific activities for kids and for all our consumers who visited Danem stand, and we also had a chance to meet with our dear consumers and replied their questions and inform them about real kefir and health effects. Are there any developments you have realized recently or you are planning to? Are there anything that you would like to underline? We would like to continue to listen our consumers and to keep our high standards. Thank you very much for this pleasant interview.
Exponatura brings Anatolia to Istanbul
Organic agricultural production is constantly developing, does not harm human health and environment and is controlled and certified in every phase of its production and distribution. As it is the case in the whole world, organic agricultural production has increased five folds for the last 10 years. Parallel to this, countdown has started for Exponatura19 – Natural, Organic And Health Products Exhibition”
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which will be organized for the 10th time this year by Tureks Uluslararası Fuarcılık. The exhibition which will be organized at Istanbul Fair Center between 26 – 29 September 2019, will be featuring a wide variety of organic and natural healthy products ranging from royal jelly products to Turkey’s first and only baby food made from goat milk, from bee bread to natural olive oil varieties.
National soul, domestic raw material and global brand: “ � Serving various sauces for the global food industry, Sauchef manufactures its products with national soul and delicious domestic raw materials. Veysel Unal, Company official of Sauchef, details their success story in the sector:
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Could you introduce your company and operations? Our company, which serves the unique palate taste to thousands of people in Europe for 20 years, wanted to launch its products to the
Turkish people and decided to invest in Turkey; afterwards we started our production in Ankara in 2010. Despite passing of years, we produce all of sauces and coating materials in our organization without losing our energy and desire. What is your product group and annual production capacity? We produce 75-100 tons of sauce every month. Many dip sauces are available and we
address to many palate tastes. The products oriented with Turkish culinary culture and the global fast food industry are our main function. We can explain that our basic sauces are “special sauces� defined as flavored sauces and produced with high quality. What would you say about your market share and the situation of your brand in the food industry? Sauchef grew over the years. Sauces we
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produce are reliable and quality goods so we have become a confidential brand. Our production area where the global brands dominate and the sector is a value added food industry. We manufacture these products with a national soul and domestic raw material. Would you mention about your sales works? Which countries do you export? We have requests from foreign countries such as Dubai, Qatar, England, Russia, USA and Norway. We have a busy schedule to mett all demands. Do you plan to launch new products for the market? We are always an innovative brand and we take firm steps forward in this direction, too. We have a very busy schedule to launch new
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products with our food engineers. Sauchef’s quality control department continues its works about R&D and new product developments. Could you brief us about your R&D and marketing efforts? Based on long years of R&D and innovation, sauces and coating products are manufactured through food safety principles. Gathering under high technology, hygienic conditions and quality policy, sauces took their parts in the market. What are your aims to enlarge your market share? We aim to reach to more consumers in line with the sustainable quality target of the products, instead of continuously expanding our product range and we care to grow with the condition of relying on food safety principles.
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TOMRA Food Machines make a difference in pistachio processing Founded as a family business in 1976, Gaziantep-based Kahraman Agriculture continues to thrive under second-generation management. In addition to producing nuts, dried fruits, oil seeds, tahini, legumes, spices and olive oil, Kahraman Agriculture also produces 40% of all Turkey’s exported pistachios. The company has been using TOMRA sorting machines since 2008 and is increasing its cooperation with TOMRA as it grows.
Kahraman Agriculture exports 80% of its processed pistachios to Europe – primarily to Italy, Spain, Portugal and Germany – as an industrial product. These nuts are used mostly in the production of chocolate, ice cream, bakery goods, salami and sausages. Turkey’s average annual production of shelled pistachios is around 130,000 tons. Ahmet Çıkmaz, the Deputy General Manager of Kah-
Kahraman Agriculture, Turkey’s leading pistachio exporter explains why sorting technologies are essential for product quality. Ahmet Çıkmaz, the Deputy General Manager of Kahraman Agriculture
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raman Agriculture, explained: “On average, Kahraman Agriculture supplies 8,000 tons of Turkey’s total exports of 20,000 tons. Our production rate is growing exponentially year after year. Therefore, our partnership with TOMRA also continues to grow.” Kahraman Agriculture started to use TOMRA’s machinery by purchasing the first BEST sorting machines in 2008 and now has six TOMRA sorting machines at its production facilities. Mr. Çıkmaz said: “We still use the first BEST machine we purchased with high performance. However, technology is developing, and we can see how the machinery has become even better with our latest TOMRA Nimbus BSI+ machine, which we have been using for a year now. Kahraman has always been very sensitive about product quality and we are very pleased with the way the Nimbus BSI helps this.” Kahraman Agriculture used to do all of its sorting manually before acquiring TOMRA machines. Mr. Çıkmaz said: “Our capacity is much higher now than it was before we purchased TOMRA machines. While we can process one ton of product and achieve the desired quality level in seven hours with manual sorting, it is possible to complete this process in just one hour with TOMRA sorting machines. This means time and cost advantage. Naturally, human error is also eliminated. And keeping the products untouched is very important for us from a microbiological perspective.” Ahmet Çıkmaz says that exporting pistachios to the biggest brands in Europe means it is vital to follow strict rules. Underlining that the most important challenge in the industry is to achieve global standards by ensuring proper removal of foreign materials and alpha toxins, Mr. Çıkmaz explained: “Europe is very sensitive about food safety. All of their products must meet strict food safety and quality standards. It is important that the alpha toxin levels are within the defined standards, otherwise the products may be rejected. It is therefore essential to use high-technology sorting machines from a manufacturer who invests in research and development.” Superior performance in removing foreign materials, ensuring consistent quality Commenting on the success of TOMRA sorting machines in removing foreign materials from
products, Mr. Çıkmaz said: “We maintain superior performance by operating our TOMRA machines 24 hours a day, six days per week. During peak seasons, this may go up to seven days per week. We always process our products at the same high quality level. This is not possible with manual sorting methods.” TOMRA’s sorting solutions boost processing capacity at the same time as increasing profitability and improving food quality and food safety. TOMRA’s specialized nut sorting machines remove the shells of hazelnuts, almonds, walnuts, peanuts, pistachios, pine nuts and many other nuts, as well as removing alpha toxins and all kinds of foreign materials such as rocks, stems, inner shells, plastic, glass, and metal. TOMRA’s machines also recognize and sort-out rotten and mouldy pieces, pest damage, discoloration, and creased products.
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TOMRA Food is preferred because high technology is backed-up by excellent aftersales service Ahmet Çıkmaz has found that TOMRA’s after-sales service is as impressive as its sorting machines’ performance. He said: “TOMRA’s people are with us as soon as we need them, providing full support to ensure continuous operation of our production lines. In our business, this alone is a reason for choosing TOMRA.” Ease-of-use optimizes sorting machine performance Underlining the ease-of-use of the Nimbus BSI+, Mr. Çıkmaz said: “With its user-friendly interface, we easily make the adjustments we need. The machine’s usability is as important as its features. The BSI+ is very easy to use and TOMRA
provided simple training to ensure we take full advantage of the machine benefits.” TOMRA Food’s Turkey Sales Manager, Ahmet Koçyiğit, commented: “Our solutions meet our customers’ special needs and we always support them with our experienced local service team. Thanks to the BSI (Biometric Signature Identification) technology, we are now able to sort many product-specific defects in the nut industry with a very low waste rate, which was previously impossible. This, in turn, contributes to TOMRA’s technological leadership in the other areas where it offers solutions.” Companies using the existing Nimbus BSI sorting machine can integrate the BSI+ technology into their sorters to improve performance without any mechanical modifications. TOMRA Food designs and manufactures sensor-based sorting machines and integrated post-harvest solutions for the food industry, using the world’s most advanced grading, sorting, peeling and analytical technology. Over 8,000 units are installed at food growers, packers and processors around the world for fruits, nuts, vegetables, potato products, grains and seeds, dried fruit, meat and seafood. The company’s mission is to enable its customers to improve returns, gain operational efficiencies, and ensure a safe food supply via smart, useable technologies. To achieve this, TOMRA Food operates centers of excellence, regional offices and manufacturing locations within the United States, Europe, South America, Asia, Africa and Australasia. TOMRA Food is member of the TOMRA Group that was founded on innovation in 1972 that began with design, manufacture and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA provides technology-led solutions that enable the circular economy with advanced collection and sorting systems that optimize resource recovery and minimize waste in the food, recycling and mining industries. TOMRA has ~100,000 installations in over 80 markets worldwide and had total revenues of ~8.6 billion NOK in 2018. The Group employs ~4,000 globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM).
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Indian food
ingredients market poised for growth
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The Indian food ingredients market in most subsegments has the global multinational companies like Givaudan, IFF, Sonarome, Symrise, Firmerich, etc. dominating the food flavors market in the country, operating at the high end of the market with focus on developing new products and providing consistent and reliable quality goods to large packaged food companies in the country and around the world.
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India is the world’s second most populous country with a population of over 1.3 billion of which 62.3 percent is below the age of 35. The Indian economy is on track to become the world’s third-largest economy by 2025. Food processors, importers, wholesalers, retailers, food service operators are all part of a developing agribusiness sector. Apart from being a large food producer, India’s bulk, intermediate, consumer oriented, and agricultural related imports grew from $22.2 billion in 2013 to $30.2 billion in 2017 and exports went from $44.5 billion to $39.4 billion during the same period.
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The Indian food and grocery market is the world’s sixth largest. The food processing industry accounts for 32 percent of the country’s total food market, one of the largest industries in India, and is ranked fifth in terms of production, consumption, export and expected growth. It contributes around 8.8 and 8.4 percent of Gross Value Added (GVA) in manufacturing and agriculture respectively. Food processing accounts for 13 percent of India’s total exports and six percent of industrial investment. The global food coating ingredients market size was valued at USD 3,195.1 million in 2016. The product is majorly used to provide dietary
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supplements to improve the organoleptic properties of ready to eat products, processed, fried and bakery & confectioneries. North America and Europe have been driving the global industry growth over the past years on account of rising demand for processed items. Changing consumer lifestyles and increasing consumer disposable income in Asia Pacific region is expected to propel growth. According to India Brand Equity Foundation (IBEF), the Indian food processing industry is valued at 65 billion. The market witnessed a rapid development at 11% CAGR, which is expected to fuel demand for coating ingredients in the economy over the next five years.
Furthermore, the Indian government has declared to promote food processing Special Economic Zones (SEZ) and food parks in an attempt to propel F&B market and draw the attention FDIs. These improvements are speculated to generate investment in the processing industry and would eventually stimulate coating ingredients in the foreseeable future. Increasing number of supermarkets and shopping marts together with the expansion of retail sector in India is anticipated to bolster demand in the ready to eat industry as approximately 70% of sales happen through such stores. Besides, with the production of these goods on the rise in Asian countries such as China and India on account supportive government rules and regulations, the coating ingredients industry is expected to experience substantial growth. The market is also anticipated to be driven by factors including rising demand for poultry items and ready to eat confectioneries in Asia Pacific. According to the data of USDA, India has solidified itself as a net food exporter with a consistent balance of trade surplus in food and agricultural products though the commodities. The food processing industry is seeing growth and profitability
due to increased domestic consumption and growing capabilities to meet the standards and demand for traded commodities and processed goods around the globe. The food processing sector is growing at an average rate of 8 percent per annum per the Government of India (GOI) February 2018 budget report. The 2018 GOI budget provided increased support for programs designed to spur sector growth. India ranks second in terms of global food production and is the world’s largest producer of many commodities though very little is processed owing to market disconnects and infrastructure challenges. If modern food processing technologies, cold storage techniques, and food quality grades are adopted, the sector is expected to gain strength and the link between agriculture and manufacturing will forge. Analysts expect a stronger food processing sector will address some of the rising concerns of food wastage and farmer profitability. As disposable incomes rise, consumer diets are diversifying and people are demanding greater convenience and a higher-degree of processed and prepared products. Even though policy reforms suggest progress, import of non-standardized foods and ingredients is a challenge owing to regulatory and tariff barriers.
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DORAINTRADE
celebrates 5th anniversary Having the honor of being the first BRC certified Agent & Broker in Turkey, Doraintrade celebrated its 5th Anniversary in March 2019. Working as an International Food Agent and Broker mainly specialized in dried fruits, nuts, pulses, seeds, olive oil, IQF fruits, fruit juices, and concentrates Doraintrade is not only trading or exporting these products but also controlling all production steps from raw material till the customer with its own quality control team. In order to develop the network and partnerships Doraintrade participates in Sial Paris and Anuga Cologne Food shows every year with a stand and visits also several other global exhibitions in Europe and Far East,
“We carry your business to the peak with our global connections and experience...�
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Doraintrade represents several companies as Procurement and Quality Agent in Turkey and always with a proactive behavior researching and developing new products, new ideas and solutions for the business partners. Also in Turkish local market with registered brand Sahanaki supplying Migros, Macrocenter, Metro Grossmarket and Tazedirekt online shop with a variety of dried fruit range. Doraintrade is targeting to establish long term, sustainable and transparent relations between the suppliers and customers based on trust, social responsibility, ethical values and respect. Working hard to increase the exports of Turkish origin food products since 2014, thanks to all business partners and collegues...
Turkish flour consumed by 90 percent of global population Flour industry which has 25 billion TL size also, has been the world export champion for 6 years. Turkish Flour Industrialists’ Federation (TFIF) president Eren Günhan Ulusoy mentions about his new position as Eurasia Council Leader of International Association of Operative Millers (IAOM), and continues that this year they concentrate on to deepen export market.
Flour industry which produce main ingredient of our basic nutrient bread, ride high. For 6 years flour industrialists have been leading export trade in globe by closing the year 2018 with 3,4 million tons flour export, also they are expecting 3,6 million tons of flour export in the end of 2019. 3,6 million tons of flour export approximately estimated means 1 billion 250 million dollars profit. TFIF works progressively on flour industry development in Turkey with its collaborators. 25 billion Turkish Liras sized flour industry leads Turkey’s agriculture market with its dynamic structure and experience by historical background. Industry owns one third of global flour exportation and supplies product to 160 countries. For the new period, priority of the industry is to raise existing ratio. Turkey carry on 30 percentage of global flour exportation Turkey, the export volume is on the decline experienced in the market, is compensated with Syria
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and growing markets such as Angola. Industry provides consumption of Turkish flour to 90 percentage of global population by exporting flour to 160 countries. Only by itself, Turkey makes 30 percentage of global flour exportation. By this success, TFIF has become Eurasia Council Leader of IAOM since March. Eurasia area globally owns 30 percentage of wheat production and makes 55 percentage of global total 12 million tons of flour exportation. Missions of TFIF are to be mover and shaker, to detect and solve the issues in the area and lastly building a participative, enterprising, innovative industrial culture by giving importance of teamwork. Together with all its associations and members, TFIF organizes one of the 10 largest congresses in its field globally. In addition, the first IAOM Eurasia Workshop was held on April 23-25 with the theme “Miller Professionals Meet” before the congress. TFIF President Eren Günhan Ulusoy shared the following about the future of the flour sector: “There are many ways in which we can use our strong share in the world flour market. However, the priority for this is to produce more than our own wheat and maximize the share of domestic wheat in our total consumption. In this way, while our farmers earn more, our flour industry in raw materials will work completely with the domestic market and we will provide maximum support to our national economy.” TABLE: Flour production and export figures in the last 5 years 2014 2.2 million tons 931 million dollars 2015 2.8 million tons 978.4 million dollars 2016 3.5 million tons 1.1 billion dollars 2017 3.4 million tons 1.1 billion dollars 2018 3.4 million tons 1.1 billion dollars
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3-5 December 2019 Villepinte Parc des Expositions, Paris, France
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11 trend themes at Anuga 2019 What is coming, what is staying and what is new? The entire diversity of the world of food and beverages will be on display again from 5 to 9 October 2019 in Cologne. Whether vegetarian and vegan, gluten and lactose-free, superfoods or ready-to-go products - there is something for all needs. Around 7,400 exhibitors from 100 countries are using the world’s most important industry meeting for the food and beverage industry to present their latest trends and innovations. The trend themes reflect the current developments within the industry. Beyond this, Anuga places a consistent focus on the industry trends of the future.
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In addition to diversity and internationality, the “10 trade shows under one roof� trade fair concept, offers top buyers from all over the world also a close interlinking with the respective trend themes. The clear structure divided up into industry-specific segments ensures a good orientation. Each of the individual trade shows is unique in itself and in some cases also the leaders of their segment. The following trends will play a key role at Anuga 2019 (Source: Innova Market Insights).
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Functional and free from products “Free-from” is becoming an increasingly more popular category. In 2018, 23% of all new foods carried a “free-from” notice. Gluten-free products stand out within this group. In 2018, 58% of all free-from products were gluten-free products, whereby vegan products with an average annual increase of 30% since 2014 (annual overall growth 2014-2018) recorded excellent growth. In term of regions, Europe ranks first in terms of introducing new free-from products, whereas in North America compared to Europe just under half as many new products of this category are introduced. Halal Food Halal-certified food that corresponds to the Islamic dietary rules, is gaining significance. The increasing demand for halal ready-made products in the Near East, combined with the growing demand in the West, is leading to a strong growth in the segment of halal-certified food. The introduction of new halal products lies at a stable average annual growth of 10.7% worldwide. In 2018, 67% of all market introductions of halal products were recorded in Asia, where the majority of the worldwide Muslim population lives. Africa and the Near East are also important markets for halal products.
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Kosher Products The demand for kosher products is increasingly strongly. The distribution of these foodstuffs, which correspond with the Jewish dietary rules, is increasing according to data provided by Innova Market Insights on product introductions. In 2018, 33% of the kosher products were also gluten-free, 25% were free of genetic modifications and 22% carried a “without additives and preservatives” notice. Most kosher notices are found on the main categories bakery products, sauces and spices as well as snacks. Non-GMO Products In 2018, over 5% of the newly introduced products worldwide carried a “non-GMO” notice, which corresponds to an average annual growth of 14% since 2014. Over the past years, North America has taken over from Europe as the leading market region for “non-GMO” notices. Growth has also been recorded in Latin America. Most of the newly introduced non-GMO products fall under the categories bakery products, dairy products and snacks, whereby the overall penetration of such notices is the highest in the sections cereals and baby and toddler food. Organic Products The percentage of new products that fall under the organic segment grew from 8.8% of the
new introductions in 2014 up to 10.5% in 2018. In Europe with an average annual growth of 15.5% the share of organic seals among the newly introduced European foodstuffs is even more significant (annual overall growth 2014-2018). In 2018, 58% of all new introductions with an organic seal occurred in Europe, 22% were introduced in North America. The fastest growing category is “Snacks” with an average annual growth of 18.6% (annual overall growth 2014-2018). At Anuga Organic and the Anuga Organic Market the trade visitors will find a wide range of organic products from Germany and abroad with a clear focus on export. Products with protected designation of origin The interest in and awareness about the origin of their foodstuffs is being expressed by the fact that the consumers want to know how their food is produced, where exactly it comes from and which quality the ingredients have. Locally and regionally produced foods appear to be more trustworthy to the consumers. Furthermore, certificates of origin like the pdo (protected designation of origin) or pgi (protected geographical indication) enhance the image of traditionally manufactured products and underline their origin and quality. Indeed, 10% of the consumers want their fruit and vegetables, meat, fish and eggs to be of local origin or locally produced (Innova Market Insights, consumer survey 2018). Ready-to-eat Products Traditional meal times and situations are becoming less and less common and the consumers are looking for fast, convenient and yet nevertheless healthy solutions that suit their busy lifestyles better. Consumers are increasingly looking for healthy, tasty to-go snacks in practical packing. For snacks the priority lies on the sense of taste and authentic aromas, whilst the demand for global aromas is increasing fast. In 2018, one of four ready-made meals and to-go products were gluten-free, which corresponds to an average annual growth of 37.2% (annual overall growth 2014-2018). Further important notices are high protein content/source of protein. High fibre content/source of fibre, ecological and natural. Superfoods Foodstuffs that are of especially favorable nutritional value can be classified as superfoods. These are nutritious foodstuffs that have a special added value for the health and well-being. The number of newly introduced foodstuffs
that are marketed as superfoods, has recorded an average annual growth of 12% (annual overall growth 2014-2018). The overall penetration of this category lies in the section grains and primeval grains and the fastest growing superfoods are pumpkin seeds (+34%), sunflower seeds (+21%), quinoa (+14%), and linseed (+14%) (annual overall growth 2014-2018). Products based on fair trade Fairtrade focuses on the international development, social equity and fair economic profits. Although it is still a niche market, less than 1% of all newly introduced foodstuffs displayed a “Fairtrade” notice, these recorded a stable average annual growth of 6% (annual overall growth 2014-2018). Sweets and hot drinks are the two main categories for the Fairtrade certification. Vegan products There is a growing popularity of new product development on a vegan platform, with a 35% increase in product launches recorded with a vegan claim in 2018 from 2014, according to Innova Market Insights. The leading market sub-categories in 2017 for vegan claims on a global basis are cereal & energy bars (4.9%), meat substitutes (4.0%), and dairy alternative drinks (3.8%). There should be no slowing down for new product innovation with vegan suitability going forward, with plant-based milks and meat substitutes already rapidly moving into the mainstream. Vegetarian products There is rising global interest in developing meat-free ready meals in many markets, particularly in developed economies. Although many products in the global prepared meals sector are naturally vegetable-based and meat-free, a significant number are now also being specially positioned on a vegetarian platform. Innova Market Insights reports that 8.6% of all food & beverages launches in 2018 have a vegetarian claim, of which 43% are in Europe and 40% in Asia. This trend is not only driven by vegetarians and vegans, but also by a large number of meat and dairy reducers, flexitarians, the lactose intolerant, and people, especially the millennial demographic, who enjoy non-meat options. They are seeking new food experiences and always looking for the next big thing in terms of food trends.
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Turkey’s only food, nutritional and pharmaceutical ingredients show to host the industry “Food & Nutritional Ingredients” and “Pharmaist” events, which will be held for the third time at Istanbul Expo Center, answer all needs of the food, nutritional and pharma industries in terms of raw materials, ingredients and technology, 24-26 October 2019. PaintExpo Eurasia Exhibition and STT Surtech Eurasia exhibitions to be held in Istanbul Exhibition Center simultaneously are preparing to generate a synergy in industrial coating, surface treatment, galvanizing chemicals plant and equipment sectors. “Food & Nutritional Ingredients” and “Pharmaist – International Pharmaceutical Ingredients, Raw Materials and Technologies Fair” will be held for the third time this year in Istanbul Expo Center. “Pharmaist” is a remarkable platform for responding to the needs of the sector in terms of raw materials, components and technology. Food and pharmaceutical sectors, which increase their importance day by day, have a direct impact on human health. In this context, R&D studies and solutions offered to the sector have a strategic importance in the world. At this point, Food & Nutritional Ingredients and
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Pharmaist fairs will be the most important event in the country where companies can exhibit their products and solutions to the sector. Food & Nutritional Ingredients and Pharmaist 2019 Fairs will fill the eye with its rich event program The leading names and opinion leaders of the Food and Pharma Components sector will meet with visitors at the Food & Nutritionals Ingredients and Pharmaist Conference and panel area which will be established at the fairground for 3 days. Within the scope of the programs, the visitors will have the opportunity to learn about the latest products, formulations and technologies in the light of ideas that shed light on the sector. Trade over 100 participants from 20 countries and Turkey, the Middle East, we expect over 4,000 visitors, including in the Balkans and the Turki Republics. Don’t forget to visit Food & Nutritional Ingredients and Pharmaist Fairs between 24-26 October 2019 to be aware of the latest trends in the sector and keep the pulse of the sector. You can register for free at fningredients.com and pharmaist.net to avoid waiting for registration.
helps Turkish businesses reach customers across Europe active customers all over the world. Amazon has been a growth engine for entrepreneurs around the world since we opened our stores to sellers in 2000, and Amazon will continue investing in tools and services to help SMEs in Turkey continue to grow and do business in Europe and around the world.”
Amazon.com.tr announced its Global Selling Program that will enable Turkish SMEs to export their products across Europe, reaching millions of active customers through 28 European countries, including the UK and Germany. Amazon.com.tr announced the launch of its Global Selling Program across Europe, which will enable Turkish SMEs to sell their products across many categories, including Fashion, Home, Electronics and Personal Care, throughout Europe. As of today, sellers of all sizes from large retailers to small local sellers that make up the backbone of the Turkish economy can reach millions of active shoppers through 28 European countries, including the United Kingdom and Germany. Amazon offers growth opportunities for Turkish businesses – big and small “Today marks an important milestone for Turkish businesses,” said Richard Marriott, Amazon.com.tr Country Manager: “Turkey is known for its entrepreneurial spirit and world-renowned products, and we’re thrilled to help Turkish sellers reach millions of potential
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Amazon has invested billions of dollars in infrastructure and technical services that help small and medium-sized businesses reach new customers around the world. With the launch of Global Selling, Turkish SMEs will not only be able to sell in categories that are already available on Amazon.com.tr, but across many additional categories such as Beauty, Handmade, and Car Accessories, which are available on the different European language stores. “We are working to empower SMEs in Turkey to have the opportunity to grow and strengthen their businesses. Amazon is investing in helping sellers become successful – continually building tools and adding new services that do the heavy lifting to help them to sell more. Global Selling is designed to assist Turkish SMEs to grow their businesses by leveraging Amazon’s state-of-the-art technology, world-class logistics infrastructure and customer service expertise. This is a big opportunity for Turkish SMEs to grow their business and promote their products across Europe,” said Richard Marriott. Amazon invites all sellers in Turkey to register through https://services.amazon.com.tr/ Businesses of all sizes can easily register through Amazon self-service registration page, start selling their products, be that one or many thousands, to customers across Europe and around the world. With the Global Selling Program, business in Turkey will be able to use services like Fulfillment by Amazon, get access to easy listing tools, payment processing and credit card fraud protection, promotional features to help them get discovered by customers and reports and analytics to improve selling across Europe.
Organized by the International Dairy Federation (IDF) and the National Dairy Council of Turkey, IDF World Dairy Summit will take place in Istanbul, 23-26 September 2019. “The theme of ‘Milk for Life’ puts the spotlight on the importance of dairy for nourishing the world and contributing to a sustainable diet,” said IDF Director General Caroline Emond. “We are looking forward to welcoming members of the global dairy sector to Istanbul for the IDF World Dairy Summit,” said Professor Nevzat Artik, National Committee Secretary of IDF Turkey. “Being a dairy country for generations, we are proud to host such a prestigious event for dairy experts from around the world. It is a wonderful opportunity to share best practices and research that will help the dairy sector continue to feed the world with nutritious foods.” This annual meeting of the global dairy industry is expected to draw participants from all
The global dairy sector to open new horizons in World Dairy Summit Istanbul! over the world – including CEOs and employees of dairy processing companies, dairy farmers, suppliers to the dairy industry, and academics and governmental representatives – to share best practices and cutting-edge research. Under the theme, “Milk for life,” the program will address trends, challenges and opportunities for the sector. The event is composed of a series of scientific and technical conferences, exhibitors, as well as social events, including a welcome reception, farmer dinner, gala dinner, and technical and social tours. Keynote speakers will be in this special event. The conference will take place at the Hilton Istanbul Bomonti Hotel & Conference Center.
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Necmi Erol, Muratbey’s Chairman of the Board of Directors
The first vitamin D-fortified children’s cheese was registered in Lebanon! Muratbey Misto, the first vitamin D- fortified multi-shaped cheese in the world, was registered in Lebanon in the name of Muratbey. Stating that they changed the understanding of cheese in the world with their innovative chee-
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se variations, Necmi Erol, Muratbey’s Chairman of the Board of Directors, said they were truly proud that Misto Cheese, which is very popular in the Middle East, especially in Lebanon, was registered in their name. Muratbey Misto,
which is developed for children and 100 grams of which meets 33 percent of the daily vitamin D requirement, stands out as an innovative product with its shape, taste and manufacturing technology unique to Muratbey. Leading the development of cheese in Turkey and the world with its innovative products, Muratbey registered Misto Cheese, the innovative product developed for children, in Lebanon. Muratbey Misto, which is prepared in the form of animal figures that children love and enriched with extra vitamin D for the first time in the world, contributes to the healthy development of children with its nutritional value. With these features, Muratbey Misto was registered in the name of Muratbey and is very popular in Lebanon, which has a rich and established culinary culture. Muratbey’s gift to the children of the world: Misto Necmi Erol, Muratbey’s Chairman of the Board of Directors, said that they have registered their innovative and delicious cheeses that they deliver to 4 continents in nearly 60 countries so far and that they were happy to have Misto, which was newly-introduced, registered in the name of Muratbey in Lebanon. Erol also emphasized that the world loves Turkish cheeses with Muratbey’s innovative interpretation. Reminding that they are the only company exporting to Europe from Turkey, Erol stated that the Middle East is particularly important for them in terms of Muratbey’s globalization strategies. Erol made the following remarks: “As the market leader in Turkey, we hope to reach more tables with our cheeses in the
Middle East, especially in Lebanon, which is a great country with its delicious cuisine. Within this framework, we establish close relationships with Lebanese people and carry out special projects especially on social media to make them feel close to the Muratbey brand. We are happy that Misto, which was introduced at the same time both in Turkey and Lebanon, attracts so much interest. Misto breaks new ground with its multi-shaped form and ingredients, and we aim to increase its share in our exports. We will continue to work on registering and patenting Misto, which is rich in vitamin D and our gift to the children of the world, in our name in different countries.” It contributes to the healthy development of children Misto stands out with its nutritional value and taste and meets the majority of daily vitamin and mineral requirements. 100 grams of Misto contains 650 mg of calcium, 16.50 g of protein and 5 mcg of (200 IU) vitamin D. Vitamin D deficiency is the underlying reason of many diseases from asthma to allergies, and it is especially common in children. By enriching the cheese, which is a great source of calcium, with vitamin D, Muratbey does not only provides children with joy but also supports their healthy development with Misto. As a delicious and healthy snack that children can eat at any time of the day, Misto makes life easier for mothers too. As well as aiming to make children love healthy and right cheeses, Muratbey also had Misto’s digital game application prepared “Misto Game,” which will turn every player into a cheese monster, was developed in collaboration with Yıldız Technical University. Misto Game contributes to the development of children’s visual, naturalistic, mathematical and kinaesthetic intelligence. It also increases their quick thinking and strategic decision-making abilities. Misto Game is available for free in the App Store and Google Play Store in Turkish, English, German, French, Arabic, and Dutch. The game is based on Misto, the cute monster who overcomes obstacles for cheese, which it loves very much, and levels up as it overcomes these obstacles.
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Turning the crisis into an opportunity and earning in trade Turk Barter International, which assumed the foundation of the barter system and brought it to the economy in Turkey as an alternative trade and finance model, started a wide study with its members by aiming to protect harms and fight against the crisis with the aim of turning the crisis into an opportunity and winning in trade. The Barter System, which was introduced for the first time by Turk Barter as a cash saving method, provides capital needs of the firms, sells their stocks and has them reach to new markets. Today it has become a widely used system in the world. With the Barter System, which can be operated in every sector, companies pay for the goods or services they buy at the Barter Common Market, where they come together and trade with each other, not with money, but in return of the goods or services they produce. With this system, companies both have the opportunity to sell out their stocks, easily overcome the economic locks they are in, and complete their investments and start new operations. A company that receives a product or service without paying cash using Barter, a unique financial system, It is able to make safe and continuous sales without being affected by the crises, inflation and liquidity squeezes. Chairman of the Board of Directors of Turk Barter M. Sırrı Şimşek says, “We regret to see that many businesses are closed in succession in times of crises. As Turk Barter, we want the Barter System, which is actively used in other parts of the world and which relieves the country’s economies in times of great crisis, to be used more widely in our country and that the enterprises can survive in crisis periods. We invite all enterprises to perform 20% of their commercial transactions with the Barter System, an alternative finance and trade model, in order to prevent the crisis that is caused by opportunist firms obstructing the economic flow. We aim to save businesses from unnecessary burdens with the credit package and we started to provide financial relieve to SMEs. Today, businesses have to work with small profits due to market conditions and increasing competition. Banks and finance companies use the crises to their advantage, leaving businesses in a difficult position. Here we aim to reduce the burden they assumed. In this way, firms will not sacrifice their shrinking and contracted profitability to high costs of financing so that they can concentrate on trade and production, their main functions. For this purpose, we invite
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all companies apply to and be a member of Turkish Barter so that they are not affected by the crises and expand their trade operations safely. “Maximum benefit from idle capacity with Turkish Barter” Turk Barter recommends member companies to use Barter, an alternative trade and finance model, demanding an increase in production of between 5% and 10% by forcing the labor and capacity that was initially idle. These products are supplied to the Barter System. When sales are realized to other members in the barter system, profit rate increases. When a product that is considered to be purchased by spending with cash obtained from the Barter Common Market is obtained, the idle capacity is fully evaluated. As a result of the operation of the idle capacity mentioned herein; It is possible to mention that the sales of the company adding Barter model to the sales pool increased.” “Barter offers strong sales potential especially for entrepreneurs” Şimşek said that applications other than Barter System for additional sales may require intervention on cash flow balance. “It is ensured that the member perceives his / her approach to the Barter model as an alternative by acting in a planned and coordinated manner without falling into this situation. When using the Barter System, there is a wide market where you can make purchases, so you have not to buy in a limited pool of companies. Companies always have a bid process in their purchasing activities. In this process, company officials receive bids from members in the Barter Common Market as well as cash offers. A member who has a receivable balance by making sales may purchase goods or services with Barter. One of the important advantages of the Barter System is that it is an addition to the target market in the marketing activities of the companies. Especially in the early years of their enterprises, the Barter Common Market offers a very serious sales potential to them.”
BENEO
contributes to shape the ingredients industry with its innovations One of the leading functional ingredients manufacturers, BENEO has announced that it is now capable of producing organic inulin from chicory roots, making it the first ingredient manufacturer to do so.
Interest in organic products continues to grow and as a result, more customers are seeking out organic solutions. To date, no organic inulin from chicory is available. With the latest ongoing developments, BENEO will be able to offer inulin derived from chicory root fibre at a reasonable and competitive price premium compared to organic inulin from other sources. Eric Neven, Commercial Managing Director of BENEO Functional Fibres comments: “We are pleased to announce that we, as the market leader for chicory root fibre, are the first ingredient manufacturer capable of producing
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organic inulin from chicory roots. With global market volume in the thousands of metric tonnes for organic inulin, and considerable potential for further growth, we see untapped opportunities for this innovative ingredient to extend into the organic market. We are excited to working in partnership with our customers to explore these and meet the growing demand for organic solutions.” BENEO’s chicory root fibre, inulin, is a natural, non-GMO, clean label and clinically proven plant-based prebiotic fibre that is derived from chicory root via a gentle hot water extraction method. There already exists a wealth of research supporting the health benefits of BENEO’s Orafti® Inulin covering digestive health, lowering blood glucose response and weight management. All of which will also apply to organic inulin. This also includes BENEO’s exclusive EU health claim for its inulin in promoting digestive health. As consumer interest in digestive health and organic products continues to rise, taste remains the most important factor. Being soluble and having a mild sweet taste, BENEO’s Orafti® Inulin delivers an appealing mouthfeel, texture and taste and can be used in applications such as dairy, bakery, cereals, etc. This presents food manufacturers with the opportunity to help consumers keep their digestive systems healthy, naturally and with ease, without having to make any major changes to their diet or sacrifice on taste or texture.