SleepTech September 2020 by istmag

September�-�October2020 www.sleeptechmagazine.com

www.elektroteks.com.tr

P: +90.224 443 46 28 - 29 F: +90.224 441 99 90 NilĂźfer Bursa TURKEY info@elektroteks.com.tr

Devan shows high activity of BI-OME against SARS-COV-2 and other viruses after intense washing

Boyçelik wires itself tight on success and greatness!

Heimtextil presents the 2021/2022 trends

Özen İplik sews success!

INDEX ADS Boyteks............................................. Back cover Boyçelik................................ Inside back cover Elektroteks............................. Inside front cover Elektroteks.......................................................... 1 Durak Tekstil....................................................... 2 İpeker................................................................. 5 VK Makina......................................................6-7 Kırayteks............................................................. 9 Comfytex.................................................... 10-11 Nova................................................................. 13 Bedcovers................................................... 14-15 Polifelt............................................................... 21 Bedco............................................................... 23 Kosmos............................................................. 25 Feryal................................................................ 27 Gemba............................................................ 29 Histeks............................................................... 31 Özen İplik......................................................... 35 Nano Yay......................................................... 41 Nerteks.............................................................45 Giz Grup......................................................50-51

Nerteks – a respectful brand in the yarn and sewing thread industry for over 4 decades

VK Mattress Machinery offers innovative solutions for mattress manufacturers

Lineer Makina: “We are one of the three manufacturers of Horizontal Foam Cutting machine, LM-FS-300 in the world”

İşbir Sünger takes pride of its human resources

MATTRESS

QUILTING & SEWING THREADS Duma Duraless Durabobbins Durafix Duratex Para-Aramid

RepreveÂ® Unify, Inc.

+90 224 353 01 13

durak@durak.com.tr

/ duraktekstil

From The Editor

The rules of the game have all changed!

The experts would say that nothing would be the same after the outbreak of coronavirus. It happened as they said. Everything from education to nutrition, from manufacturing to exports has changed. There is a new lifestyle now. The health professionals urge social distance in daily life, but the distance was put in between everything. Let me talk about the distances in magazine publishing. We would print around 10 thousand hard copies of a magazine and make wise distribution of those hard copies. We would also place the PDF format of the magazine on our web. Now we prepare differently interviews conducted through email, we get ready pictures from the sources and arrange the magazine to print fewer copies than before. But the rules of the game were completely changed to reach wider audiences with a more hygienic and more effective way. We arrange PDF format of the magazine and place it on our web, which was strengthened through professional ways. We announce the new issue’s being published to our database of over 30 thousand. We upload the magazine to most famous international magazine portals such as Issu, Magzter and Yumpu. We post the link of the new issue from various social media. Last but not the least, we send the link to select members of the industry through WhatsApp groups we set up. In other words, the magazine would be red by maximum 10 thousand people before the pandemic but now it reaches over 50 thousand professionals. In other words, we are minimum 5 times more effective, more practical and more hygiene. From this point of view, the pandemic caused us to improve ourselves with the most contemporary way. What is more is that this five-time effective way is less expensive than the other one. I will not thank to pandemic but I will have to say that we adapted ourselves to play the game with the new rules because of the pandemic. We took the lessons, let it go away!

Mehmet Soztutan

w w w . s l e e p t e c h m a g a z i n e . c o m

Publisher

ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Ticaret Ltd. Şti. Adına sahibi H. Ferruh IŞIK

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Devan shows high activity of BI-OME against SARS-COV-2 and other viruses after intense washing

RONSE, BELGIUM – Devan announces new test results confirming the high performance virus-reducing capabilities of its BI-OME fabric coating technology on both unwashed and intensely washed fabrics. According to independent testing, BI-OME is proven to achieve 99% and higher virus reduction, including of SARSCOV-2, on samples before washing and retains 98.5% even after 25 wash cycles. “In view of the COVID-19 pandemic and fast-approaching autumn/winter flu season, we were keen to provide textile manufacturers with concrete assurance regarding virus reduction performance on washed samples according to ISO 18184. This exceeds the limitations of the post-wash antimicrobial results most commonly shared for other technologies, giving the textile industry a clear, more precise overview of performance and wash durability,” comments Sven Ghyselinck, CEO of Devan.

washing, samples treated with Devan BI-OME score very good to excellent (99% and higher according to ISO 18184) results on virus reduction. Different substrates, like polyester, cotton and polycottons, were exposed to enveloped viruses like SARS-COV-2 (known to cause COVID-19), Feline Corona, Vaccinia (the EU standard for enveloped viruses) and Porcine Respiratory viruses. After 30minutes, BI-OME already reduced 99.96% of the activity of SARSCOV-2.

Over recent months, Devan has worked closely with a series of international third party laboratories to test different fabric substrates against a wide of enveloped viruses. Before

After washing, a decrease in virus reduction performance of coating technologies is normal and expected. However, BI-OME is confirmed to deliver only a minimal reduction, retaining up

to 98.5% virus reduction even when the fabric is washed 25 times. Devan is further improving its formulas to improve wash resistance even more and at the same time keep the economical add-on cost as low as possible. Devan’s BI-OME is already endorsed by a wide range of companies. Their collections span diverse applications including bedding, clothing, travel accessories, and transport. BI-OME is a non-metal non-leaching quat silane-based chemistry. The product is BPR (EU, TR) and EPA registered and Ökotex class 1 registered. Through its nature it is inherently biodegradable.

Turkey hits all-time high September export figure this year, says trade minister

Turkey this year hit an all-time high in September export figures -$16.01 billion -- Turkey’s trade minister announced on Friday. The country’s exports rose 4.8% on a yearly basis and 28.5% on a monthly basis in September, Ruhsar Pekcan said. Turkey’s exports also climbed 34.5% in the third quarter of this year from the previous quarter, she added. These export figures confirm that Turkey’s recovery and normalization from the pandemic period are continuing successfully, Pekcan stressed. Meanwhile, the country’s imports in September totaled $20.89 billion, with an overwhelming 89.3% made up of raw material and capital goods, she said. In the first nine months of this year, Turkey’s exports totaled $118.35 billion and imports $156.24 billion, the trade minister added. The country’s exports to France rose by 12.8%, while Germany (10.6%), the UK (3.2%), and Spain (2.3%) followed it in September, the minister stressed. Italy and the Netherlands posted drops by 7.2% and 5.9%, respectively,

she added. Exports to the EU increased by 5.6%, to America by 22%, to Asia 6.8% and to Africa by 1.7% in September, she said. Stressing that the pandemic narrowed the world economy at an unprecedented level and reduced demand in important markets such as the EU, Pekcan said Turkey has posted a significant performance in the export side.

Touching on Turkey’s supports for exporters, she said the country’s Eximbank in the first nine months raised its supports by 7% to $30.4 billion. She also said the country organized 24 trade delegations, covering 40 countries this year and made 4,200 business meetings. Pekcan highlighted that the number of Turkish exporters increased by 6.8% year-on-year in September.

Boyçelik wires itself tight on success and greatness! Ranked 222nd on Turkey’s Top 500 Industrial Establishments, Boyçelik, an affiliated company of Erciyes Anadolu Holding, is the leading raw material supplier of Europe and rest of the world mainly for the mattress and furniture manufacturers.

Boyçelik has been manufacturing and exporting steel wire, spring system and tubes mainly to the mattress and furniture industry. It has a worldwide reputation thanks to its commitment to innovation and quality both in manufacturing and services. We asked, the guides and principles which carried the brand to an internationally acknowledged success and top of the list in Turkey to Feridun Tosun, Export Manager of Boyçelik.

You were ranked 222nd on the list of “Turkey’s Top 500 Industrial Enterprises” that Istanbul Chamber of Commerce announced according to the 2019 survey. What are your main building stones that bring your company to this position and what are your principles?

Feridun Tosun Export Manager of Boyçelik

Boyçelik has been doing its facilities since 2006. When we established this company, our mission was firstly to be one of the main manufacturer companies in the world. In this respect, we started to build up all required technological possibilities such as; machines, R&D and of course the best employees as well.

How do you evaluate the position in your sector? Do you have bigger goals? What are your goals and plans in the short, medium and long terms?

Boyçelik is one of the most outstanding investments of Erciyes Anadolu Holding, an industrial leader in Turkey and all over the world. It is the raw materials supplier of Europe’s largest mattress and furniture manufacturers. Our main sector is firstly mattress industry. We manufacture steel wire, spring system and tubes mainly to this sector. Mattress industry had seemed to be a part of the furniture industry for a long time but it is not true anymore. The mattress industry is definitely a different sector than the furni-

ture industry. If you look at the USA or Europe than you easily can see this difference. Until a few years ago, the bedding industry would be thought as a part of the furniture industry but this idea almost changed here in Turkey as well. When we see this industry, we can see there are a lot of new companies who started to manufacture mattresses separately than the furniture industry. The importance of mattress is increasing day by day. It is very important to have a comfortable mattress for sleeping quality. People started to care more about their health than previous time. We plan mostly long term to reach our targets. Our main target is to be a very well-known company in the world. So, we give priority to our brand. We export more than 80 countries today and would like to reach to all countries in long term. This is our main goal.

2020 was a year of extraordinary developments in the global economy. What strategy did you follow in this negative times? How were you affected by this period and how did you manage the crisis? Our target for 2020 was to grow up around %20 and we were doing great business till the end of March before pandemic occurred. When Covid-19 started to show itself all around the world and here in Turkey

What would you recommend to companies operating in your field to be successful internationally? First of all I can easily say that firms should not make short plans if they want to make investment for internationally and they should not worry about it. They should just be patient and just do it and manage all their required things with a correct time, and place than they are going to see success soon.

as well, we have seen a big panic in this sector. Many of factories shut down temporarily and some of them even closed completely; many of customersâ&#x20AC;&#x2122; orders were canceled or reduced. It was not easy to manage this situation because no one knew what was going to be next. But we already knew it and made a short-term plan with our teams to manage production, customer demands, financial risks, etc. We did those all things within a correct way and finally succeeded this situation. We are now in a wonderful situation and doing great job with our teams.

How do you evaluate the position of your brand in the global market? What do you owe to your success in export? If your company is thinking globally than the most important thing is the brand but it is not easy to be a well know brand in the world. There are lots of things which you have to do. Firstly, you are going to believe this idea from top management to the lowest employee than you can be successful. BoyĂ§elik is very open and global company and we all know brand is very important and we do all the necessary things to be one of the main brand in this industry.

Polifelt launches second felt production line Polifelt, been in Politeks, one of the largest suppliers of raw materials of felt manufacturers in Turkey for 20 years, announced it will open the second felt production line in December.

Polifelt General Manager Murat Cengiz, said that when the first felt line, assumed as the first one in Turkey according to the quality and the capacity, begin to produce, the second felt line of which building was decided, will produce on December, declared that their aim is to open 4 felt lines and to be among the best ones.

As the new player of the sector, can we first get information about Polifelt Company? Polifelt entered the non-woven sector in 2020 by the founders of Politeks Fiber Company with its experienced team of experts and all domestic production ma-

chines. The current monthly production capacity is 600 tons per month, and it plans to start the second production line at the end of December and reach a monthly capacity of 1200 tons with 2 production lines in 2021. 70 personnel are employed in our company; this number will exceed 100 at the beginning of the year. Politeks fiber has been the largest supplier of raw materials producers felt in Turkey for 20 years.

We know that felt is a very old product; can you talk about the history of felt? Felt has been used as a spring protector especially in the

furniture industry in our country for about 40 years. It is also widely consumed in the automobile and white goods sector. It has been used as an insulation product in the construction sector in recent years.

â&#x20AC;&#x153;It is only one in Turkey in terms of quality and capacityâ&#x20AC;? We know that you also produce domestic machines for felt production. You will also add a new line. Can you give detailed information on this subject? Buying machines to be used in felt production from abroad requires a lot of budget. In addition, our preference is for the domestic machine, as the supply period is long. With the decision taken by Politeks fiber partners, we decided to make the felt line completely local with engineers and team who have served in the sector for a long time. It was decided to make the first felt line in Kayseri. 6 months as a period ending manufacturing and assembly have its production and assembly have been finished in 6 months and began to produce, and also is the only one in Turkey in terms of both quality and capacity are considered only in Turkey. We decided to produce the second felt line when the first felt line was put into production. Production has started with engineers and their team, in our factory and 60 % of it is completed. We are planning to start production in December. In addition, our goal is to establish 4 felt lines (2400 tons / month) and become the leading company, leading the sector.

Murat Cengiz Polifelt General Manager

The usage areas of the felt are very wide. Which are your target markets? We operate in markets such as furniture, beds and sofas. After achieving the capacity and suc-

cess we target in this market, we aim to be a strong and reliable supplier in automotive and white goods markets. It will give us happiness to hear the Polifelt brand in the following years.

If felt is also considered as a recyclable product, it prevents substitute products, can this be seen as an economic support for the sector, and should the use of products be increased? It forms a very good market in this sector as the felt is produced from recycling, textile waste, carpet waste and similar products. This provides employment in the sector, and the best part is that it prevents pollution of the environment. Since it is environmentally friendly, the use of felt consumption should be increased. How many types of felt do you have to produce, will you have innovation products in the future? We will have innovation products; we began to study on this topic. Our currently felt products are; • • • • • • •

Soft felt Hard felt Ultra hard felt Felt with interlining White felt Felt under carpet Nonflammable felt

As the names behind the Polifelt brand, where do you position the future of your company? The Polifelt brand will be

among the best in the industry in the future. Our main goals are to reach more capacity, to become a better quality and reliable brand, to provide more employment, and to provide foreign currency inflow to our country by exporting to more countries.

“We ship felt to about 30 countries” You work for domestic and foreign markets, what is the rate in this? To which countries do you mainly ship your products in foreign markets? We have a current capacity of 600 tons. We are sending approximately 45 % of this figure abroad the rest is sent as pressed to many cities in Turkey. In the foreign markets, we mainly export felt to major European countries such as Romania, Czechoslovakia, Poland, England, Ireland, Bulgaria and Macedonia. We ship certain amounts of felt to approximately 30 countries. Our goal is to give more focus to abroad in the future. Where do you see the future of the mattress industry and what should the industry do for a rising momentum?

As the world population increases, the mattress industry is increasing day by day in line with the supply and demand ratio. This situation increases the consumption of felt in our industry. As a company, we find the future of the mattress industry very positive. As sector our firm’s principle will be always • Reliable supplier • Expert staff • Timely supply.

Heimtextil presents the 2021/2022 trends

With the overarching theme “Nothing New, Everything New”, Heimtextil launches the motto of the trend season 21/22 and provides an outlook on the design topics for the international trade fair for home and contract textiles, taking place from 12 to 15 January 2021 in Frankfurt am Main.

Together with the Heimtextil Trend Council, the management established a trend forecast for the coming season and presented it live via an online conference on 1 September 2020 from Frankfurt am Main. Trend Council members Anja Bisgaard Gaede from SPOTT trends & business, Anne Marie Commandeur from stiljinstituut amsterdam and Kate Franklin and Caroline Till from London studio FranklinTill shared their insights into the future of the industry and created a vision for the trend

theme “Nothing New, Everything New”. The subsequent design topics are already brought to life in the trend book, which is available now. In terms of trends, this season’s highlight is the comprehensive presentation offering during Heimtextil in Hall 3.0. For the first time in Heimtextil’s history, SPOTT trends & business from Denmark directs all trend activities.

“Nothing New, Everything New” For many years, the lifestyle industry has asked “what is

new this season?” Newness and cultural erosion are core drivers of lifestyle products, and the foundation of this began in the 20th century when shopping shifted from necessity-driven to pleasure-driven, and consumer products were no longer made to last a lifetime. Now is the time for a new perception of new itself, as both consumers and the industry are beginning to change existing systems and ways of working in different ways. Welcome to “Nothing New, Everything New”.

Crisis as a driver of innovation The first two decades of this millennium brought several challenges for industry and trade – above all, the current coronavirus pandemic. But crises are also drivers of innovations. In the textile industry, digitalisation and sustainability are currently omnipresent innovation topics. The coronavirus pandemic ensures that both topics are becoming even more important in the home textile industry. Heimtextil Trends 21/22 provide an overview of the status quo of those developments. In addition, visitors of the Trend Space can look forward to a presentation of the new colours, materials and designs. Four areas showcase the collective trends: “Repurpose”, “Rewild”, “Reinforce” and “Revive”. New materials on a sustainable basis After its premiere in January 2020, the Future Material Library returns to Heimtextil in 2021, with FranklinTill presenting a new curated collection of exciting material innovations from around the world. The Future Materials Library celebrates experimental approaches, new materials and revolutionary thinkers who are creating a blueprint for a new model of production. Sustainably designed Trend Space Designed by Danish space design studio MODUS A/S together with SPOTT trends & business, the 2021 Trend Space embodies the overarching theme with its commitment to the Heimtextil Material Manifesto in repurposing materials during build. The task is to produce as little waste as possible, to use recyclable materials and thus keep the ecological footprint as low as possible.

Health and safety precautions Overall, the Trend Space design adheres to vigilant health and safety considerations. Attendees will have full ability to maintain a safe distance from others, with the option of attending trend tours and lectures that meets the official COVID-19 regulations from authorities. Heimtextil Trends 2021/2022 Overview Repurpose Repurpose is not a passing trend. Rather, it is a way of changing the product development narrative within the textiles industry, shifting from creating original textiles to curating existing textiles to form new visual expressions. Unlike the traditional design process which starts with an idea, Repurpose starts with considering what can be made from existing fabrics. From creation to curation, it gives existing textiles a new purpose and cherishes whatâ&#x20AC;&#x2122;s already made. Rewild Rewilding is the act of returning nature back to its original wild state, yet the trend Rewild goes beyond returning to nature. It is not about making nature authentic, but rather understanding natureâ&#x20AC;&#x2122;s genuine wisdom. In the urban and postmodern world, generations have largely lost connection to the surrounding ecology. This has significant influence on how individuals use and understand the ecosystem they live in. From authentic to genuine, Rewild means rediscovering natureâ&#x20AC;&#x2122;s resources and applying these in a modern context, delivering on sustainable or even regenerative solutions. The visual and textile expressions of the Rewild trend

focus on directions like natureâ&#x20AC;&#x2122;s lab, Indigenous, wild and basic living.

Reinforce Resilient expression and Brutalist architecture are key elements in the Reinforce trend. To reinforce is to make something stronger. Longevity is a key influence on colours, materials and design. Reinforce has a simple and bold Scandinavian mood with a resilient, honest and minimalistic look. From short-lived to longevity, Reinforce is about visual and compositional longevity within textiles and materials. It draws inspiration from how Scandinavian design merges design durability with pared back functionality. This approach, proven over time, adds heavy and enduring materials to create visual resilience. Revive Reflecting youthful activism within our present perspective, attitude and behaviour toward our world of â&#x20AC;&#x153;stuffâ&#x20AC;?, Revive is an exploration of creativity. With a focus on achieving greater emotional satisfaction through the process of creating rather than on the result, no rules apply to the mending, processing, learning and experimenting in Revive. From result to process, Revive is to feel, sense and reconnect with human skills. It revives and honors the intangible state of flow that occurs while creating as opposed to focusing on the final object. Once a household practice, the act of repairing is now seen as creative method. The Revive trend subsequently focuses on process, modern mending and experimentation.

An innovative R&D technology product from Aksa Akrilik:

Aksa Akrilik launches its textile product with permanent antimicrobial effect fresher for much longer. Everfresh reduces the need for frequent washing in clothes and supports the use of less water and energy while also extending the product life.

Aksa Akrilik, the world’s largest acrylic fiber producer, has added yet another line to its innovative efforts. Developed in the R&D center after extensive research, the product “Everfresh” will bring a breath of fresh air to the industry. Aksa Akrilik General Manager Cengiz Taş stated that the textile products used in many different fields will stand out with their innovative features, and emphasized that there is no example in the world matching the features and cost-effectiveness of this product. Aksa Akrilik’s textile product “Everfresh” offers a solution to consumers’ hygiene expectations with its permanent antimicrobial properties and stands out by being environment-friendly and contains no harmful chemicals to human health. Thanks to the zinc ion technology and by being trapped inside the product during its production, Everfresh provides strong antimicrobial effects, and prevents harmful bacteria, mold and fungi formation. The fact that zinc ion technology, the active ingredient that gives Everfresh its antimicrobial effect, is contained in the fiber, ensures that the antimicrobial feature is permanent, while not causing damage to the skin during or after use. On the other hand, it is stated that the antimicrobial properties introduced using silver in similar products are more costly, and they have harmful effects on human health and nature. In addition to the mask that has become compulsory due to the coronavirus pandemic, Everfresh can also be used in clothes such as thermal underwear, socks, jeans, shirts, baby products and active

“Will set an example to the world”

Cengiz Taş General Manager of Aksa Akrilik

clothing. It is also possible to use in home textile products such as hand-knitted products, pillows and quilt covers, bedding, carpets, blankets and towels.

Permanent antimicrobial property With its thermal insulation, vapor permeability, air permeability and quick drying properties, Everfresh stands out with its resistance to wear and aging and offers endless washing durability for all products. Even after dozens of washing, the product does not lose its strong antimicrobial properties.

No bad odor on clothes With its antimicrobial properties, Everfresh technology prevents the bacteria that cause bad odor from arising in clothes. Keeping socks, underwear, thermal underwear, daily clothes and performance products dry, Everfresh eliminates bad odors and makes users feel cleaner and

Aksa Akrilik General Manager Cengiz Taş stated that Everfresh has a wide range of usage advantages thanks to its antimicrobial properties, and added that there is no product similar to this new R&D product, which was introduced to the global textile industry, thanks to its usefulness, special features and cost-effectiveness. Taş stated that silver is used in other products with similar features to Everfresh, which results in a higher cost and that the effects of these products on human health and nature were known. Taş underlined that Everfresh’s zinc ion technology not only reduced costs but also made a product suitable for health. Taş said, “Everfresh is one of the newest members of the Aksa Akrilik family. We aim to change the user habits with the convenience we offer consumers with Everfresh. With its antimicrobial properties, we offer solutions for increased hygiene due to the pandemic. We developed a pioneering product that created its own market as a result of the meticulous efforts of our experienced R&D team. A first with the technology used in its production, Everfresh is getting very positive feedbacks from the industry. We believe that the demand from the market for Everfresh, offering users a comfortable and hygienic experience, will further increase in the coming days.”

Ümit Makina didn’t walk, but ran… With our belief that any crisis can be turned into an opportunity, the need for an emotional perspective is indisputable in this period when realism has peaked in order to manage the process correctly. Together with Covid-19, we dedicated our priority to working in a safe and healthy way in order to turn our face to power. In this sense, the measures we took at the beginning of the pandemic process, ensured that the production continuity could be maintained for a long time, and that our shipments could arrive on time without interruption. At such times, it is necessary to bring your emotional perception to the forefront as well as professional and a little academic thinking. The reason for this is to ensure that the stones stuck on your feet do not drop you while you are traveling, and to be able to stay balanced in all directions. Covid-19 was the unpleasant surprise of 2020, unfortunately. Despite the shock caused by Covid-19 in all directions, Ümit Makina continued to walk with faith. During the period when the borders

were closed, our orders were delivered to our customers on time. Only our technicians had to wait for the flights to open. The biggest problem for us was the accumulation in the installation of our machines. The biggest factor to be able to cause

the production rate to drop was incidents within the factory. We have seen the benefit of taking this precaution as soon as the pandemic begins. We made an emergency action plan for the pandemic like the earthquake.

Ümit Makina is a big family with its employees. Each staff member is a part of this family with their spouses, children, mothers and fathers. The pandemic reminded us once again how important it is to feel this way. The importance of the health of every member of your family in terms of controlling the process has emerged even more. At this point, we delivered the regular staff Covid-19 action plan made in the factory to the families. The fact that the safe chain against Covid-19 is so strong, the tests performed at routine intervals ensured that the disease could not enter our institution for a long time and could be kept under control with a limited number of people in the future. And production continued uninterrupted. Ümit Makina did not walk but ran. In our foreign relations, it is very possible to understand the feedback of the importance of giving the message that we are here, we are by your side, making them feel that we are accessible as usual, with the rising graphic in our sales. In such a period, you can provide a great reliability and continuity energy to be able to sell and call sales as export. It is another aspect of working

through the period in a health way to work from home. At least, it was right method to make sales operations from the house instead of the office to continue customer relations and in order to increase the performances of the motivations of our workers. With these radical measures, we, Ümit Makina, took, today are proud to contribute to the rising graph of exports in Turkey. In this period when fairs, oneto-one meetings and customer visits are interrupted, it is more important than ever to

say that we are here. It was necessary to answer the question of why Ümit Makina is in relation to this subject, again and again, insistently. A bed manufacturer is the person who controls the quality of human life by shaping sleep quality. Getting people ready for the day from sleep in the best way is the mattress manufacturer’s endless pursuit of comfort and perfection. The goals of providing the most comfortable and productive sleep allow the architect to build houses, the scientist to continue to explore

knowledge, and the doctor to continue saving lives. And such a noble purpose requires the most ideal machine; the machines that will not leave you in the middle of an important production period; the machines to produce the most comfortable mattresses, the machines to tightly wrap the beds leaving the factory to reach their new homes. However, with these quality machines, a reliable and sensitive, long-term service can be provided. The machine supplier should always be a trust and safety provider ready to send technical support teams, regardless of which country the mattress manufacturer is located in. As being in the global market means adapting to all time zones, the supplier must be ready for phone calls and emails 24/7. In the fear and panic of Covid, we asked, answered and brought forward the questions which will make the companies feel safe for the companies that postpone investment. After purchasing your machines, will you be able to contact your machine supplier at any time

despite Covid? Will you be able to receive quality controls and services of the machine you will purchase despite Covid? In the event of a breakdown, will the supplier’s top representatives be just a phone call away despite Covid? Will you be able to encounter the same technician regardless of how much time has passed by establishing a personal relationship with all health guarantees despite Covid? Despite Covid, Ümit Makina will always be with you. That was the message. Ümit Makina defines the quality in the mattress machinery sector. With our decades of experience and machines in 95 different countries, we proudly represent the best production and support that the industry can offer. We are honored to

be part of any mattress manufacturer’s pursuit of the most comfortable sleep and will always continue to redefine mattress manufacturers’ expectations of the industry’s best. For the 2021 growth target of Ümit Makina, we continue to walk without losing our belief that we can reach our right and left by looking forward and working without seeing the negativities. Remember, even though it’s hard to believe, at some point, normality will begin and our industry will undergo change. Be ready for change when it is finished, Ümit Makina will always be online and ready for change in order to be able to move forward together as the sector comes alive.

Özen İplik sews success!

Özen produces sewing threads, which are designed according to the technical requirements of companies at home and abroad and are approved with quality certificates and standards.

Founded in 1972, ÖZEN İPLİK, an İstanbul-based company has become a leading firm in the industrial sewing yarn at home and abroad. The company produces sewing yarns at international standards for different sectors, mainly technical textile, furniture, home textile, leather goods, automotive, and denim thanks to its investments in the recent years. We asked the details of their

success story to Engin Kalkan, a company partner at Özen İplik. Full text of the exclusive interview follows:

Could you give us some information about your products and current product groups? Our company produces synthetic (polyester and nylon) and cotton sewing threads, as well as many products such as bonded, elastic, antistatic, waterproof,

water repellent, non-flammable (aramid), knitted (oil-freesemi-wax-waxed) according to sectoral needs. In addition to sewing threads, we started to produce solvent-based adhesives for our customers in the furniture and bedding industry developing Vera chemicals in January 1, 2020.

What are the main features of your products?

We produce the sewing threads which are designed according to the technical requirement of companies in Turkey and in the world and it is approved with quality certificates and standards. Regarding this purpose, we continue to develop VERA adhesives that we started to produce.

Why should the companies who are producing mattresses and serving in the sleep products industry prefer Özen İplik products? Can you tell us about your sales and after sales services? We provide the requirements of our customers with the fast production possibility and the special production planning regarding minimum price and maximum quality and shipping the orders by being produced and shipped as block. With our technical support team, we aim to benefit the technical and quality infrastructure of the industry in R&D and P&D studies both for ourself and our customers.

Could you tell us about your export map and the locations in your export target? We continue our exports to approximately 68 countries with the centers of our company in the United States of America, Russia and Europe.

Engin Kalkan, a company partner at Özen İplik

How did your domestic and international sales activities follow in 2020? Which product was more preferred in 2020? As well you know, the first quarter of this year was an unstable period due to the epidemic. All domestic and international fairs and customer visits were canceled. During this period, we never break contact with our customers and analyzed all their troubles and needs correctly. During this period, our company nonstop continued the production by taking all precautions. Although the movement in the market decreased in April and May, we achieved our production and sales targets in September. Additionally, due to the raw material and product

supply problems that occurred in the market during the pandemic process, our company continued to serve without interrupting any product supply with its strong structure. On the other hand, our products such as waterproof, antistatic and bonded sewing threads were in highly demanded which are produced during the pandemic process.

Are you planning fair attendance for 2021? Which fairs are you planning to attend in 2021? We currently plan to attend for the Texprocess and Interzum fairs in Germany in May and Intermob in Istanbul in October 2021. We will revise our plans according to the development of the process.

Can you tell us about your domestic and international references where your products are used in the mattress and furniture sector? We are the approved supplier of many national and international brands that produce both domestically and abroad. Do you have new investment and branding projects, can you give some information about them? In order to increase our sewing thread production capacity, the management decided to invest in additional buildings and machinery and the contracts were signed in September 2020 .In addition, we are continuing to set up facilities for HOTMELT, AEROSOL and water-based adhesives to further increase the sales of VERA brand solvent-based adhesives, which we started to produce at the beginning of 2020.In addition to our sewing thread products, we are trying to serve our customers with this group.

In the Covid-19 epidemic, which affected the whole world, economic activities were also changed along with social life. How has your sales operations changed during this period? How have your export markets and rates been affected? With Covid-19, our production and sales order had to be changed. Our company took very fast action and gave the necessary trainings to all personnel in the company without any delay and put all the measures into action. When we look globally, many sectors suffered from sales and finance problems and many sectors had an increase in production at the same time. Our company has analyzed this process in the market for 7 months and took the necessary measures. We hope that this process will end as soon as possible in our country and in the world and we can enter the normalization process.

Comfytex: “Increasing bed change trend due to Covid-19 caused an increase in our export demands” Gözde Seven, Comfytex Research Development Chief, comments on their sales operations and export activities after Covid-19. “As people stay at home for a longer time, the trend of renewing old items has become popular all over the world. While the interval to renewing the beds of people before the corona was 5-6 years, this has completely changed with the thought of the virus being settled. On the mattress fabric side of the bed sector, we are trying to manage our sales and density by directing our domestic and foreign market customers to make long-term plans. As a result of these increasing of our sales, our exporting statics showed us 80-90% range has led to growth and our shipment quantities have also increased. On the other hand, we and our customers are aware that everything planned can change day by day. Because even if the business plans and management are done in the most correct way, the uncertainty of who will be quarantined or who will be infected the next day has become the reality of our lives, both for us and the shipping companies we work with. As a result, we are now struggling to manage our increasing sales in the best way, admitting the fact that everything planned can change at once. On the other hand, we constantly warn our customers to plan long-term purchases and to be prepared for disruptions that may occur.”

BETA Kimya adds value to the chemistry industry with its new production facility investment BETA Kimya GEBKİM Campus, which is prepared to become the production base of high-tech new generation adhesives to be produced locally and nationally for the first time in the Turkish chemical industry with an investment value of 315 million TL, will provide employment for 500 people by operating with an annual production capacity of 150 thousand tons. BETA Chemical Co. one of Turkey’s oldest chemical companies, laid the foundation of the largest adhesive and glue production facilities in Eastern Europe and the Middle East. The groundbreaking ceremony of BETA Kimya GEBKİM Campus was realized with the participation of T.C. Industry and Technology Minister Mustafa Varank, T.C. Trade Minister Ruhsar Pekcan, TIM President İsmail

Gülle, BETA Kimya A.Ş. Chairman of the Board Adil Pelister and BETA Kimya A.Ş. General Manager Cihat Sayacı. BETA Kimya GEBKİM Campus, which is the new integrated production facility of BETA Kimya A.Ş., and fully compatible with digital transformation in the industry, and green building technology with LEED certification, will offer one hundred percent local and national innovative products for

use in many strategic sectors such as automotive, defense and aviation.

Varank: “A new breath to the chemical industry” Minister of Industry and Technology Mustafa Varank, in the speech at the groundbreaking ceremony of the Beta Kimya GEBKİM Campus in Gebze Chemistry Specialized Organized Industrial Zone (GEBKİM), said

that they witnessed an exciting day for the real sector which continues its path without stopping even during the epidemic of the new type of corona virus (Covid-19). Stating that they are together to lay the foundations of the largest adhesive and glue production facility in the Middle East and Eastern Europe, Varank said “Beta Kimya GEBKİM Campus, which will come to life with an investment of 315 million liras, will make new employment opportunities for 500 citizens. From the first day of our visit to the Ministry with the appreciation of our President, we have demonstrated the vision of national technology and strong industry. We are concerned with developing new policies that will take this vision further with every step we take. We try to dominate the real sector in an approach that encourages localization and directs our companies to innovation. With BETA Kimya Inc.’s new integrated facility investment, the polyurethane reactive hot-melt adhesive products and different variants, so far imported, will begin to be produced in Turkey for the first time. Thus, an important

input of the packaging, automotive, furniture, construction, defense and aviation industries will be procured domestically. In the medium term, an import of 120 million dollars will be prevented. After domestic needs are met, of course, the export potential will also be evaluated. When this factory goes into mass production, it will be one of the most modern production facilities in our country. I wish the BETA Kimya GEBKİM Campus investment, which will bring a new breath to our country’s industry and the chemical industry, and I congratulate everyone who contributed especially the BETA Chemistry Board and İKMİB President Adil Pelister.”

Pekcan: “Chemistry is the locomotive sector for Turkey” T.C. Trade Minister Ruhsar Pekcan, in her speech at the Beta Kimya GEBKİM Campus Groundbreaking Ceremony, by attending with video conferencing, said that she is pleased to be at the groundbreaking ceremony of an investment of strategic importance for the country. Minister Pekcan said “BETA Kimya Inc.’s investment in the new integrated production facility is really very important for Turkey.

Because it coincides with our country’s high technology and high value added production and export strategy. Under the leadership of our President, we will take all necessary steps to bring our country to the level of high-income countries together with its political stability and effective management system, more technology, more value-added production and exports. BETA Chemistry GEBKİM Campus will make added value of Turkey’s production deficit and imported products and also will provide making exports to new markets. In our country, it will provide domestic input to many sectors such as automotive, construction and defense industry, and make employment for 500 people. I congratulate the BETA Kimya Family for their valuable investments and wish them good luck for our country.”

Pelister: “It is a product of our vision to make high added value” Stating that they will bring a new value to the chemical industry and Turkish industry with BETA Kimya Gebkim Campus, Adil Pelister, the chairman of the Board BETA Kimya Inc., said “As BETA Kimya, we have focused on growing, produc-

ing and always creating high added value for 34 years. With our Apel and Mitreapel brands, we have managed to become a large industry family that exports to 75 countries on 5 continents, with approximately 150 products in 9 different categories, from furniture to automotive, textile to construction and even to health with its COVID-19 pandemic. Today, BETA Kimya Gebkim Campus, which we have laid the foundation, is a product of our excitement to make high added value. Our new integrated facility, which will be commissioned with an investment value of 315 million TL with 100 % domestic and equity capital, will be the largest adhesive and glue production facility in the Middle East and Eastern Europe.”

Pelister: “We will take a step in 5 new products categories” Expressing that they will focus on domestic and innovative products for Turkey’s strategic sectors with BETA Kimya GEBKİM Campus, Adil Pelister said “With our new integrated facility that will have an annual production capacity of 150 thousand tons, we will employ 500 people and we will step into 5 new product categories with high added value. Our LEED-certified, eco-friendly green building production campus will be one of the most modern chemical facilities not only in our country but also in the nearby geography, as a giant integrated production facility built on a total of 50 thousand m2, with a closed area of 35 thousand m2. We take pride in signing one of the best examples of digital transformation in industry that our state and ministries expect from us, a step that will add value to our country and the chemical industry. With our new production facility, which

will be operational in the next year, we will be ready for the future digital production technologies. I wish it good for our chemical industry, country industry and our company.”

Sayacı: “We will produce new generation pur hotmelt adhesives for the first time” Stating that they are among Turkey’s 250 companies that invest most in R & D and always focus on innovative products, Cihat Sayacı, General Manager of BETA Kimya Inc. said “With our BETA Kimya GEBKİM Campus, we are signing a modern integrated production facility project that is of great importance for the Turkish chemical industry and fully complies with the principles of digital transformation. As BETA Kimya, we have gained power from R&D and innovation for 34 years and we are committed to developing

high-tech products. We are also signing an important investment move for R&D in our new integrated facility. We are preparing to grow our innovation base, which has an R&D Center Certificate and consists of all Turkish engineers, exactly 7 times here. With a R&D team of 50 people, we will step into new MS technology adhesives terminated with silane and PUR Hot-melt products that we will produce for the first time completely locally. We will carry BETA Kimya to the future with new generation innovative products that we will develop specifically for the automotive, packaging, building and furniture sectors as well as nationally strategically important sectors such as defense and aviation.”

Nerteks â&#x20AC;&#x201C; a respectful brand in the yarn and sewing thread industry for over 4 decades Working with leading manufacturers at home and abroad, the company renders services for all production stages such as quilting (top and bottom threads), tape edge, lockstitch, furniture upholstery, and decorative sewing

Nerteks is one of the leading industrial thread manufacturers in Istanbul, Turkey. In 1969, Nerteks was established as a family company to provide industrial yarns, threads, and textile sub-products. With 18 years of experience in production, Nerteks develops new products and produces high-quality threads in its manufacturing plant which has a 12,000 mÂ˛ closed production area. Its

environmentally friendly factory is located 40 miles from Istanbul and is equipped with the latest technology. We asked the details of their success story to Merve Erdogan Sombatpanich, member of the board of Nerteks.

Which products does Nerteks manufacture addressing to the mattress and furniture industries? Nerteks provides an extensive

variety of threads used during all sewing operations in mattress, bed, and furniture manufacturing. We produce our goods in a wide range of thread types and colors to create solutions for all production stages such as quilting (top and bottom threads), tape edge, lockstitch, furniture upholstery, and decorative sewing. We are growing day by day. With more than 40 years of

experience in the yarn and sewing thread industry and long R&D works, Nerteks Iplik is excited about producing antimicrobial, flame retarding, meta-aramid, and para-aramid threads. Our products are specifically enhanced in close collaboration with mattresses, bedding, and furniture producers to deliver maximum productivity and the best quality of seams in the finished product.

OUR MAIN PRODUCTS: • Continuous Filament Polyester Sewing Thread (HOT) • Textured Polyester Sewing Thread (NERTEX) • Cocoon Bobbins (NERKOZA) • Polyester Corespun with Polyester Wrap (POLY MAX) • Staple Spun Polyester Sewing Thread (MASTER, SPRING) • Polyester Corespun with Cotton Wrap (JOKER) • Mercerised Cotton Sewing Thread (ON) • Cotton Sewing Thread (MISRA) • Stretch Sewing Thread (NERFLEX) • Monofilament Nylon Thread (NERLON) • Technic Threads (Antimicrobial, Flame Retarding, Meta-aramid and Para-aramid)

How are the yarns of Nerteks used in the bedding and furniture industries developed? Choosing the correct thread for a high-speed machine is important to achieve maximum performance in production, meet specific demands about targeting the most efficient production, and deliver maximum performance by machines. Our superior quality products are

engineered in collaboration with leading manufacturers in the industry. Nerteks, with a professional team, develops an extensive variety of threads depends on your machine needs. We find solutions for the problems encountered in bed, quilting, and furniture manufacturing.

Why should the companies operating in the mattress and sleep products industry prefer Nerteks products? I wish to specially mention that we are a customer-oriented company that has a strong relationship with customers based on trust and certainty. To solve problems and add values, we always aim to understand the needs of our customers. Our business relationships and fast-moving industry keep us motivated and maintain doing new researches and developments for our production. We push limits to serve the latest and the best quality goods with our investments in innovation. We believe the reason makes us one of the leading thread manufacturers is being aware that we are responsible for our customers, our people (employees), our society, and nature.

Are you making your plans for participating in trade fairs in 2021? Which fairs are you considering to attend in 2021? As a regular exhibitor, we are planning to join Interzum Cologne in 2021. Do you have any new investment projets? We are working on increasing our production capacity by 30% in 2021. With new advanced winding machines, we believe

Nerteks Iplik will have a rapid climb in our domestic and international sales.

How is 2020 going? In the Covid-19 epidemic, which affected the whole world, economic activities were also changed along with social life. How have your sales operations changed during this period? Manufacturing during a pandemic has been a learning experience for us. Most suppliers and producers (both domestic and international) agree that demand across much of the industry ground to a halt in March and April led by the shutdown of factories. Beginning in May, that situation changed. Ordering began rising quickly in May. By June it had exploded. The rapid rise in retail orders puts enormous pressure on manufacturers and suppliers to reverse shutdowns and get up and running quickly. The global demand for bed products has also increased to a substantial extent. Nerteks Iplik has been running heavily during the whole year.

Pros and cons of Covid-19 from the perspective of KIRAYTEKS

Kırayoğlu: “I believe that the most positive gain for Turkish manufacturers is that Turkey’s being a leading supplier drew a great deal of attention during this period.” Kırayteks, a Bursa-based company, is known for its countless designs in its unique product range as mattress ticking fabrics, varieties and blends of roller blinds, and technical textile fabrics. The company also placed itself amongst the top-quality producers in the

region, with the diversity of fabrics it offers for the bedding industry and its commitment to internationally acknowledged standards of bedding fabrics. The Kırayteks fabric qualities possess high quality natural and synthetic yarns consisting of polyester, polypropylene, poly-

amide, cotton, linen, viscose or blend of these fibers. In addition, fabrics are given properties such as anti-flammability, antibacterial, light and heat resistance depending on the student and various improvements are being made. We asked the question which is

on the top the agenda of every indusry and every businessperson to Onur Kırayoğlu. This is the question of the year: We are tired of talking about face masks and other precautions against Covid-19. Instead, there has been a lot of changes in the export activities. Have your sales operations been changed? How were your export markets and volume been affected? Are there any positive changes such a new markets, products or innovations by COVID-19? What would you say about the changes? Kırayoğlu commented on the issue with a clear and informative way: The biggest problems arose at border passages with different quarantine applications. We faced difficulties in finding vehicles for international transportation. These were overcome in the meantime; however, we were confronted with restrictions on travels and cancellations of international fairs. All these caused converting to virtual platforms. Meanwhile, because of the continuation of the risks over China, the main supplier country of the world, we have witnessed new market alternative searches

by all industries. This has reflected us as volume increase in existing countries in addition to gaining customers from different countries as well. I can say that our West Europe and American market have been continuing without any considerable loss. I believe that the most positive gain for Turkish manufacturers is that Turkey’s being a leading supplier drew a great deal of attention during this period. I hope this disaster gets vanished in the soonest time and the world starts normalization. Until then we should play the game with the new rules.

VK Mattress Machinery offers innovative solutions for mattress manufacturers VK Mattress Machinery company supplies outstanding competitive machines and solutions to manufacturers all over the world for over half a century. VK Mattress Machinery has always been excited to develop innovative solutions for the mattress manufacturers. We asked the details of their success story to Recep KĂźtĂźklĂź, Sales Engineer of the company. Full text of the exclusive interview follows:

You have been manufacturing mattress and spring machinery. Could you inform us about your target markets? Our mission, since 1968, as a mattress machine manufacturer is to provide quality and long-lasting equipment to help small,

medium size and big mattress & furniture producers, either to automate or to increase their daily production numbers. Our machines proved to be one of the highest quality machines on the market throughout the years. Our target market is local and international; we had the pleasure of providing manufacturers with our machines and solutions all over the globe along the years.

You have made the first mattress machinery of Turkey. Will you have new innovative products for the market?

At VK Mattress Machinery we thrive for innovation and developing innovative solutions. We have an excellent flexibility and attention to details while developing machinery according to the market demands. Our technical team is working nonstop on finding new technologies and implementing new ideas into the market that will help the mattress and furniture industry. Our focus is mainly on machinery for the production of bonnell and pocket springs for mattresses. Now our automatic machine for the production of bonnell spring

solutions and to increase our production numbers. As the company Veysel KĂźtĂźklĂź we have rebranded our name and design to promote the name VK in the new market, as in the future we are planning to bring our brand more forward.

units is known worldwide as the machine with the highest performance.

Do you have any new investment and branding projects to be implemented soon?

We are consistently making investments for our machine park to automate our production process for machinery. In the last few months we have invested in many machines for metal working to develop faster

The machinery industry is rather open to innovations. What is the situation of VK Mattress Machinery in terms of applying and adapting new technologies in the mattress machinery industry? Just like in every business, the machinery industry is moving fast, and getting more advanced by time as technology is catching up. At VK we are considering every idea on the table to improve and implement new solutions into our products, our goal is always to improve and develop, so whichever idea

gets brought up in our meetings, we pursue it and see where it can take us and what can it bring to our products. We are currently in the process of implementing some new design changes that will help our customers, we are very excited to launch that in the near future.

You are supplying products to domestic and international markets. What is the market percentage at this regard? Which countries are you mainly shipping to? We have many amazing relationships with companies around the world, from Africa, Europe, the Americas and Asia. Our machines are working in more than 60 countries. As well as in Turkey, we have machines all over the country and mainly in Kayseri, where the mattress and furniture industry is based. We have no focus in a certain market, we are very excited to help companies all over the world. Now we have working machines from Puerto Rico to Kenya, Kazakhstan to USA, Paraguay to Ireland, South Africa to Ukraine and in every part of the world. As the demands have risen up, a lot of companies started reaching out to us for more machines to grow their production capacity. In line with the influences of Covid-10 pandemic there have been changes in economic activities in addition to the social life. What changes have you going through? How were your export markets and rates affected? The COVID-19 pandemic shaped every business in the world, so of course it affected us as well, beside taking all the measures required by our government in how we work, we also tried to let some of the staff that

can work remotely do so, and reduced some of our production staff count to have more manageable workspace and respect social distancing. We tried to take more steps into digitalizing our sales process, using tools that allowed us to communicate with clients, showcase our machine and more. Our approach overall was great, and we got amazing feedback. Generally, there is no replacement for exhibition where we can meet our clients face to face, because of that

we are really looking forward to the next event. Beside all these development and measures taken, we also discovered the importance of automation during this pandemic, and we hope that our clients have also realized the importance of that, so we encourage them to invest in more of our automated machines and solutions. There are many tools that allowed us to get in touch with customers in the most professional and creative way possible, for example, our marketing

team created an interactive presentation where we showcase features and technical details of our machines, with more details and information than the classic catalogues. That is just one of the solutions we tried. We are also working on multiple projects currently that will help us even more.

What foresights do you have for the future of the bedding industry? What suggestions do you have for a rising trend? The global mattress size is

expected to reach 43.2 billion USD by 2025, the demands from the hospitality and real-estate sectors is growing, especially in developing and emerging countries such as India, China and Brazil, this will create a robust demand for mattresses and furniture in general, which implies on machinery demands as well. The mattress industry market will get more digitalized by time, and companies will move into digital platforms to showcase their products and solutions instead of the traditional marketing. On the customer side, people became more conscious about the health and benefits of a good mattress, and that will only increase the demands of high quality mat-

tresses. So, we expect a good increase in production numbers as well as machinery demands.

What are you targeting for short, medium and long runs? For the past 52 years, we always thrived for consistency and quality. Everything we produce at our company is at the highest level in every detail, from the design, software and the materials we use. Our goal was always and will remain to provide amazing machinery and solutions for the market, and reach more places around the world, as well as focusing on making more efficient and robust wire forming and mattress production machines for the mattress industry.

20 percent employment target in the pandemic from Erdemoğlu Holding Erdemoğlu Holding, which set a growth target between 20 percent and 30 percent in 2020, stated that the pandemic process that swept the whole world did not make a change in their growth plans, and that they aimed at a growth of 20 percent in employment. In the new period, Erdemoğlu Holding’s POY facility of 1000 tons / day has been commissioned in this process, which has accelerated its works in order to make its existing facilities more modern, especially POY and Texturizing. F or the PTA investment, the raw material of polyester, which is its main plan, it started. While continuing the negotiations with many world-famous companies on this subject, it has also decided on the technology to be used. Erdemoğlu Holding announced that it will utilize the 2020 pandemic process as an opportunity and accelerate its new investments by completing its existing investments.

“We have a 20 to 30 percent growth plan” Stating that they did not make any revisions regarding their growth plans in this period

when the pandemic process wreaked havoc on the whole world, Sasa Board Member Mehmet Erdemoğlu said: “We have a growth plan of 20% - 30% until the end of the year. The pandemic process has seriously affected human health and the economies of the country. In this process, we have set priority on a healthy and safe production plan. Our first priority was the health of

our workers, we tried not to make any institution we produce a product victim to, and we were successful in this. We implemented work plans such as working from home and working part time. We rearranged our workers’ working environments. Thus, thank God we did not encounter any negative incidents regarding the health of our workers during this period”.

“We experienced increases in both our exports and our domestic sales.” Stating that during the pandemic process, they continued production by increasing the capacity of their facilities working in the hygiene group primarily to meet domestic needs, Erdemoğlu said that they did not victimize any domestic customers. He stated that in the rest of their production, they export to their customers abroad by producing the healthy and quality goods they want, and that they have experienced increases in both exports and domestic sales in this process. “We focused on the hygiene group” Erdemoğlu, who determined its production to put human health first in this difficult period of our country and the world,

stated that they focused on the hygiene group. The company, which increased the production of raw materials to companies in the wet wipes, diapers, disposable materials, packaging industry and agriculture sector, contributed to the production

both in our country and in the world. He added that especially since the products produced by their companies in the field of health are pharmaceutical industry, hygiene and health group products, they are making a work program to meet the

needs of every customer without compromising on this issue.

“2021 will be a new beginning year for the world” Making important statements regarding the pandemic process and the year 2021, Erdemoğlu continued his words as follows: “2020 will be a really difficult year for the world and our country. Production was cut, factories closed, unemployment increased. There has been uncertainty about the future around the world. However, we think that this situation will disappear at the end of 2020 and that 2021 will be a new starting year for the world. We believe that investments that are more environmentally friendly, more humane and that prioritize human health will pave the way, and our country will achieve a growth of around 5% in 2021. We expect that the last quarter of 2020 will be a

serious recovery period, and the impact of the virus on the world will decrease in the next three to five months. We think that if new treatments and vaccines are found, the world will grow very rapidly in economic terms. We anticipate that our country

will be more successful from this process and will differentiate positively among developing countries. As Erdemoğlu Holding, we believe that we will contribute significantly to this growth both in terms of turnover and employment.”

Commercial electronic message management system records has been extended The mandatory implementation of the “Commercial Electronic Message Management System”, which was started by the Ministry of Commerce and whose infrastructure was completed, was extended until December 1. Lawyer Burcu Kırçıl made a statement on the subject and stated that those who want to send commercial messages within the scope of the regulation must register in the system. In order to provide management and control of commercial electronic messages; The Commercial Electronic Message Management System (MMS), which allows for commercial electronic message approval, the exercise of the right of rejection, and management of complaint processes, has been extended from September 1 to December 1, 2020. Lawyer Burcu Kırçıl, Founder and Manager of Kırçıl Law Firm, stated that the Law No. 6563 on the Regulation of Electronic Commerce was created in order to regulate the responsibilities of commercial communication, service providers, and intermediary service providers, the obligations to inform contracts made with electronic communication tools and electronic commerce and the sanctions to be applied, He noted that some changes were made in the current legislation. Lawyer Burcu Kırçıl stated that the regulation prepared according to the authorization given by Article 13 of the Law has

been in force for a long time and the legislation in force with the Regulation on the Amendment of the Regulation on Commercial Communication and Commercial Electronic Messages published in the Official Gazette dated 04.01.2020 and numbered 30998. He explained that the changes were made. Lawyer Burcu Kırçıl explained that by making some changes in the legislation in force, a reorganization was made in the temporary article 2 of the Regulation regarding the time allowed for the transfer of the

approved recipient lists of the service providers to the system until 01.09.2020. According to the regulation published in the Official Gazette dated 28.08.2020; The period of transfer of the approvals received within the scope of the regulation to the İYS by the service providers has been extended until 1.12.2020. Referring to commercial electronic messaging and the concepts brought to us by the Law, Lawyer Burcu Kırçıl said that the Law’s commercial electronic message concept is’ telephone,

call centers, fax, automatic call machines, smart voice recorder systems, electronic mail, short message service. He emphasized that he defines it as’ messages with data, audio and video content, which are carried out electronically and sent for commercial purposes, and that the legislator does not limit this concept to exact expressions, but leaves it open with the sampling method following the rapidly developing technology. Lawyer Burcu Kırçıl, “Law; Except for domain names and e-mail address, all kinds of communication-related to electronic commerce for gaining profit within the scope of professional or commercial activities are considered as commercial communication, and natural or legal persons engaged in electronic commerce activities are also called service providers. “ said.

Lawyer Burcu Kırçıl continued her statements as follows: What is the scope of the regulations? According to the law, a service provider will only be able to send commercial electronic messages provided that the recipient has received the prior consent of the recipient either electronically or physically with a wet signature. The situations that do not require approval in sending commercial electronic messages to the recipients in Article 6 of the Regulation are as follows: • If the buyer provides his / her contact information in order to communicate with him/her, sent for the change, use, and maintenance of the goods or services provided, • Messages containing notifica-

tions regarding ongoing subscription, membership or partnership status, collection, debt reminder, information update, purchase, and delivery or similar situations and sent to the service provider regarding the obligation to provide information under the relevant legislation, • Sent to electronic contact addresses of buyers who are merchants or tradesmen, • Following the legislation on the capital market, there is no requirement to obtain approval for commercial electronic messages sent by companies engaged in intermediation activities for informative purposes. Stating that in Article 5 of the Regulation, service providers who will send commercial electronic messages are obliged to register with the MMS system and transfer the approvals they

have already received from the buyers to the MMS and that sending commercial electronic messages to the recipients who do not have an approval record on the MMS is prevented, Lawyer Burcu Kırçıl said, “ Although commercial electronic messages sent to and tradesmen are not subject to approval, the contact addresses of these recipients should be recorded in the MMS system and it should be checked whether the merchants and tradesmen exercise their right of rejection before sending the message. “ she spoke. Message recipients also have obligations The MMS will be available to the recipients of commercial electronic messages in the coming days. In this way, buyers will be able to log into the MMS system and view the service providers they have given

commercial electronic message approval, approve a new service provider or have the opportunity to use their right to decline. The temporary article 2 of the Regulation, which entered into force after being published in the Official Gazette dated 28 August 2020 and numbered 31227, brought an extremely important obligation for the buyers. Within the scope of the latest regulations; A message will be sent by the MMS to the recipients, informing that the approvals have been uploaded to the MMS and that these approvals will be deemed valid and the possibility of rejection can be used through the MMS if they are not checked until 16.1.2021. With the new regulation, buyers are obliged to check the approvals registered in the MMS until 16.1.2021. Commercial electronic messages sent after the end of this pe-

riod will be deemed approved. In addition, the Ministry will be able to postpone these dates for six months, considering the quality of service providers and the size of commercial electronic message approvals. With the new regulations introduced, the Commercial Electronic Message Management System envisages a transparent environment that allows the recipients to carry out approval and rejection transactions, keep their records, and make complaints, and the lawyer Burcu Kırçıl, with the regulations, may be subject to sanctions in case of violation of the legislation, the service providers and the electronic commerce environment He emphasized the importance of obtaining information about the rights and obligations of the intermediary service providers that install them within the scope of current changes.

A new project alert by Bed Covers Duygu Günaydın, Deputy General Manager of Bed Covers, gave the good news of an existing project that they will soon launch as “deg-GÜNAYDIN” on pillow, quilt, mattress and bedding sets. In our interview with Bed Covers, we talked about new products, catalogs and company projects. Saying that the export rate of their companies is nearly on 70 percent, Günaydın states that they mainly export products to Europe and England.

Can you give information about your new collections? Our new collections are shaped by design and technology in line with the needs of our customers. We prepare covers enriched with materials and accessories.

Is it possible to make innovations in the mattress cover business? What are your studies on this subject? As development and technology can be achieved in every field, it is also making progress in mattress cover. The user’s health and comfort should be considered at all times. We work together with our partners to provide better quality sleep on how comfortable the end consumer will be, and what we can add more or what we can offer. Do you have any new investment and branding projects? If yes, can you inform us about them? We have a new formation, but this formation is more in

the category we call white products. We have a project that you can see soon as ‘deg-GÜNAYDIN’ on pillows, duvets, mattresses and duvet cover sets. Mattress ticking fabric is the showcase fabric in the mattress industry. You are also a company that makes its collections. You shape the bedding fabric. Can you tell us about the manufacturing stages? I think it’s a situation that everyone simplifies. Of course, it hurts us manufacturers a lot. It goes through so many processes to produce something, even if it is a very simple cover or a pillow/

quilt. Shaping the fabric, enriching it and transforming it into a final product ... Today it is as important and meticulous as the production of evening dresses. The processing of the fabric, cutting and putting it into production, sewing side materials in production, accessories and sending it to the customer after the final quality control is a very demanding situation. My greatest desire is that no production should be considered as simple by saying this one is little that one is much.

The pandemic process has blocked the fairs for a while. Have you missed the fairs? Which fairs are you planning to attend? We missed them very much. We missed to meet our customers, run from a fair to another but we will be patient. It is very difficult to plan which fairs we will attend yet. I will make a clear evaluation after this process.

Duygu GĂźnaydÄąn Deputy General Manager of Bed Covers

What is the most preferred cover segment currently? For example, with or without a zipper? Now I guess all consumption preferences in the world favor natural products. It is the same for our customers. Natural and organic products are preferred. In addition, being washable and antiallergic ones are among the important details. As the names behind the Bed Covers brand, where do you position the future of your company? We work by aiming to do our jobs in the right way today and in the future. In this direction, our goal is always to be among the few companies that do their job properly.

You work for domestic and international markets, what is the rate in this? To which countries do you mainly ship your products in foreign markets? Our export rate in mattress covers is around 70%. We mainly export products to Europe and England. Where do you see the future of the mattress industry and what should the industry do for a rising momentum? The mattress sector is a sector that will not get old. But it should never stop its development. I believe that as an industry, we should all work together and add value to each other.

CEO of Koelnmesse: “We are looking forward to our trade fairs in Cologne!”

The global coronavirus crisis is having tremendous consequences on the international trade fair business and leading to repeated cancellations and postponements of events at all locations, with impacts for numerous sectors. The most sweeping effect was announced on 21 September 2020 by Messe Frankfurt, indicating that it would not be organising physical trade fairs of its own at the location in

Frankfurt up through and including March of 2021. Against this overall backdrop, the management of Koelnmesse takes the following position: Gerald Böse, President and Chief Executive Officer of Koelnmesse:

“The timing of the Frankfurt decision is surprising, especially with the trade fair market now coming back to life in Germany,

too. But every trade fair location has to face the effects of the pandemic in its own way and take decisions of its own based on the particulars of its own portfolio. Naturally, we here in Cologne will continue to pursue our plans to begin organising fairs on our trade fair grounds in the near future. These plans have been discussed and coordinated extensively with our exhibitors

and visitors. The sectors want to start taking part in trade fairs again – always subject to the premise of safety and, of course, approvals by the authorities.”

Oliver Frese, Executive Board Member and Chief Operating Officer of Koelnmesse: “Here in North Rhine-Westphalia, as our colleagues in Düsseldorf in particular have shown in the case of Caravan Salon, trade fair operations can now resume, subject to certain conditions. This is how we will proceed for each individual event, guided by the needs of each of the sectors involved. We do not expect a return to the international dimensions of previous events right at the beginning of the new year. Participation will become much more focussed: the art fairs in November will revolve more around the German market; the emphasis at imm cologne in January, for instance, will be heavily directed towards Europe. But the trade fairs are going to take place. We will meticulously prepare them in close consultation with our exhibitors and partners. We know what our customers need in the key fields of expertise of our trade fairs, and we will benefit from the experience of gamescom and DMEXCO @home – which were held in purely digital form for the first time – to enrich the other trade fairs in our portfolio with additional digital reach at a global level. We remain confident and look forward to our trade fairs in Cologne!”

Gerald Böse, President and Chief Executive Officer of Koelnmesse

Form Sünger – serves at high standards, tops the list

Rendering services for different sectors from automotive to textile, furniture to insulation and especially for mattress manufacturers, Form Sünger (Form Foam Company) expands their markets and reaches to different success day by day. Stating that they firstly aim to provide continuous service in order to support their customers and keep good relations, İdris Göktur Babacan, Export Manager of Form Sünger talks about Turkey’s Top 500 Industrial Enterprises List that the company was included and describes their short, medium and long terms plans.

You were ranked on the list of “Turkey’s Top 500 Industrial Enterprises” that Istanbul Chamber of Commerce announced according to the 2019 survey. What are your main building stones that bring your company to this position and what are your principles? Erciyes Anadolu Holding’s leading brand in the chemical industry, Form Sünger, started its activities in February 2002. When the date showed year

2015, we commissioned our second factory. Thus, we doubled our production capacity. Today, we have the highest production capacity in our region, and we have been providing service to our customers at high standards. As Form Sünger, we make production for a wide client portfolio. We serve to our group companies, domestic business partners and worldwide export customers.

We have a wide product range with our high technology machines for cutting styles, densities and foams types. That makes us an ideal solution partner.

How do you evaluate the position in your sector? Do you have bigger goals? What are your goals and plans in the short, medium and long terms? As a leading company, we improve our services and also products with innovation. Following market needs and join the trends, we are increasing our innovative products range day by day. We focus on increasing comfort, support healthy sleep and sustainability at our products. Although we supply different sectors from automotive to textile, furniture to insulation, our main customer group is mattress manufacturers. While maintaining sectoral diversity, we will continue to strengthen our position in the market with the awareness of the importance of the mattress industry. Until now, our export sales reached to over 60 countries from Far East to America. We want to increase our export sales in this manner.

2020 was a year of extraordinary developments in the global economy. What strategy did you follow in this negative time? How were you affected by this period and how did you manage the crisis? The pandemic that started in China in December 2019 took a few months to spread to other countries and finally spread all around the world, and we started to feel the real impact of the epidemic by March. By the month March 2019, the epidemic effect began to be

İdris Göktur Babacan Export Manager of Form Sünger

felt more and more in Europe then America. In this process, we started to receive returns such as decrease in orders, postponement of existing orders and cancellation of orders. This period continued until June then we witnessed recoveries in the market. Companies resumed working and consequently the demands started to increase. All companies are trying to adapt working under these difficult conditions. As Form Sünger with the belief that our employees are our most valuable capital, we continue our activities by prioritizing employee safety and health. All the measures we take for our production process

and working conditions are complying with TSE Covid-19 safe production standards.

How do you evaluate the position of your brand in the global market? What do you owe your success in export? In this period firstly we aim to provide continuous service in order to support our customers and keep our good relations. Thanks to our high standards of production and flexible solutions at export we expand our market day by day. Since international fairs and travels are not available, we should contact directly more through online channels.

interzum cologne in the road to the “new normal”

Good registration figures for interzum signal success of forthcoming edition of the best meeting point of the industry, 4-7 May 2021 “We are starting out on the road to the new normal,” says Maik Fischer, Director of interzum, describing the preparations for the world’s largest trade fair for suppliers and interior design – interzum. “We want to work with the industry to redesign the future. That is our goal and our challenge,” continues the Director. With the next edition of interzum, Koelnmesse is organising the first event of worldwide relevance for the industry since the start of the coronavirus pandemic, giving it a suitable platform on which to showcase

innovative and inspirational products, discuss current issues and revive business – and all this in compliance with the applicable hygiene and safety regulations. Given the repeated emergence of new hotspots in Europe and the persistent occurrence of infections around the world, there is still a strong sense of uncertainty in the industry. “We can’t wait for a return of the old days. Instead, we have to be optimistic and bold, and set out into the future together,” says

the Director, commenting on current developments.: “After all, as far as the global furniture industry and interiors professionals are concerned, interzum 2021 is essential for generating fresh ideas and discovering innovative products, thus helping them to reinvigorate and grow their own businesses.” To ensure the safety of exhibitors and visitors, Koelnmesse has worked in cooperation with the public authorities to develop #B-SAFE4business, a concept that makes provision for all

measures relating to hygiene, medical care and organisation. Exhibitors can therefore expect a trade fair with a high standard of safety for all participants. The event’s importance to the industry and the well-thoughtout safety and hygiene concept are also being acknowledged by the exhibiting companies. When the first early-booking discount period came to an end in mid-June, the number of registrations was almost on a par with figures on the equivalent date for the record-breaking interzum 2019. “Receiving such an encouraging number of registrations in these difficult times supports our belief that the exhibitors are looking to interzum 2021 as the trigger to restart their global business,” says Maik Fischer, giving his assessment of the figures. So, with layout planning now beginning, more than two thirds of interzum’s planned exhibition

area has already been booked. In addition to many well-known exhibitors, ranging from market leaders to small creative powerhouses, Maik Fischerâ&#x20AC;&#x2122;s team is also looking forward to welcoming some notable returnees to Cologne next year â&#x20AC;&#x201C; among them the Kastamonu Group and the companies Yildez Entegre as well Financiera Maderera (Finsa). Together with a startup area, the focus on digital printing and floor coverings is generating additional appeal and is a guarantee of further exhibitor potential in the remaining months. Companies that have not yet registered for interzum 2021 still have until 30 September 2020 to reserve their stand area at a special rate.

Key target groups are within reach With a justified shot of confidence, the interzum team is starting the visitor acquisition process much earlier than

usual. “A lot of explanations are required at the moment, of course, but we get the sense from our conversations with visitors that they not only see the necessity of attending a trade fair, but that they are also looking forward to interzum,” reflects Fischer. “However, it will all depend on the extent to which travel restrictions are lifted. Nevertheless, we are already reaching around 70 per cent of our trade visitors despite the limitations that are currently in place”, he continues. At the same time, the interzum team is also developing a hybrid event format for those participants unable to travel to Cologne. “We will develop a permanent digital extension to interzum that will be fit for the future. We will learn from the digital formats we are offering this autumn – for gamescom and DMEXCO – as well as from imm cologne and LivingKitchen 2021,” Fischer explains confidently. “In doing so, we will be giving the exhibitors the added ability to present their products digitally, communicate with virtual visitors and thereby increase

the overall reach of their interzum appearance. To supplement our digital matchmaking options, we are not only expanding the business opportunities available to our exhibitors but also

reaching a broader spectrum of visitors.” Thanks to all of these steps, the world will definitely meet in Cologne for interzum in May 2021 – in person and virtually.

Lineer Makina: “We are one of the three manufacturers of Foam Splitter Machine, LM-FS-300 in the world” Gülfidan Yaşar, Sales and Marketing Manager at Lineer Makina stated that they were one of the only three manufacturers of Foam Splitter Machine, LM-FS-300 in the world.

Having been asked about what would lie ahead, precautions taken by the companies during and post pandemic periods and other major issues such as new investment plans and branding processes, Ms Yaşar informed us of the fact that they were planning to participate in two game changing exhibitions; Interzum Cologne-2021 (Cologne, Germany) and Expo-Foam-2021 (Stuttgart, Germany).

First off, I’m kindly asking for your overview of present situation of mattress industry in Turkey with your future projections. The solid economic structure of our country still promises

the continuation of dynamic and sustainable growth in the mattress market despite the notorious pandemic that came out of nowhere hitting global economies including ours, along with other undesirable incidents occurring in and around our territories. Geographical location of Turkey to the Middle East, Europe, North Africa and Russia provides our country with commercial advantages. Speedy service, in particular, as is known to all, is vital; therefore, geographical proximity and quick delivery time are highly important. Compared to production in Europe, Turkey has much better

conditions in terms of the ratio of youth population and labor costs with additional benefits such as technology used in production as well as production and labor-force efficiency against Russia, the Middle East and North Africa. Our overview on mattress market in Turkey is that mattress production has not grown enough considering the present population, demand and income per capita and that it will keep growing. The use of ready-made mattresses took a comparative surge particularly around 90s, following hand-made wool mattresses made mostly at homes. Looking into the growth in demand to ready-made mattress-

es, one can easily account for possible reasons such as transformation of extended family to nuclear family, ever increasing income, thus living in bigger homes and soaring urban settlement. Building and operating a mattress facility was also a low cost investment. That production costs were also reasonable was another factor that boosted the ready-made mattress industry. It’s assumed that mattress industry has not grown enough basically because it’s overshadowed by the furniture industry. Mattresses are sold along with peripheral bedding furniture in our country while in Europe, mattress and furniture industries have gone their separate ways. Mattress manufacturers in Europe are quite professional in terms of production and advanced sales network.

What are your projections about Turkish mattress industry today and tomorrow globally, taking into account the present figures? Due to the pandemic and its consequence, a widespread recession by the beginning of 2020, our sector has suffered a lot and almost came to a halt, so to speak, just like industries of all sorts globally. However, an increasing demand followed such a tragic period fortunately before the industry fully shut down. Demand from abroad during and post pandemic period was and has also been another driving force to industrial recovery. Now the arrow on the chart is on a steady pace upwards. Turkish mattress industry, in short, goes full steam ahead to be one of the global major players, thanks to its geographically advantageous location and easy, raw material supply from domestic market.

“We are one of the 3 manufacturers of Foam Splitter Machine, LMFS-300 in the world”

chinery to mattress manufacturers. On top of the prerequisites did we put ‘customer satisfaction and top-notch technology’; then came sector-related demands from our clients, which led us to take part in associated fields such as furniture, foam, packaging and isolation; five sectors in total.

Would you please inform us of Lineer Makina’s production line?

Our primary objective in the sectors that we are engaged in is providing our clientele with the cutting-edge technology machinery as well as sustainability on customer satisfaction by

Lineer Makina was founded in Kayseri in 2011 for the sole purpose of manufacturing ma-

maintaining satisfactory customer service. Our innovative and dynamic R&D department strives hard to update the machinery, already on the inventory along with attempts to put new ones on our machinery range. Our recent addition to the list is LMFS-300, a Foam Splitter Machine, for which we have been working for over one year. We are now the third company in the world manufacturing the machine in question. Foam producers, in general, needed Foam Splitter Machinery for long but they avoided manufacturing it since it was a high cost investment, thus resulted in concerns on foam and similar investment projections. Lineer Makinaâ&#x20AC;&#x2122;s state-ofthe-art Foam Splitter Machine, a product of more than a yearâ&#x20AC;&#x2122;s day and night effort now makes the investment plans of foam producing companies possible, providing them with relatively low cost production.

Machinery industry, in general, is open to innovation. How are things at Lineer Makina in terms of applying innovation and innovative technologies? As you know, competition is getting harsher and harsher every day; producers, therefore, are committed to carry out their production through automation and machinery trying to minimize their workforce. In this respect, enhancing efficiency and industry 4.0 gain more and more significance. Lineer Makina is determined to apply its solid R&D perspective on all the steps of design, innovation and machinery manufacturing to provide its clientele with full satisfaction.

How about new investments and branding projects at Lineer Makina? We are planning to focus more on marketing strategies and in the forthcoming period to transform our company into a globally recognized brand. Hopefully, with the termination of pandemic period, our participation in international exhibitions will escalate. So will our client visits.

Does the government provide machinery industry with particular subsidies? Any expectations you have of the government? There is no such subsidy, particularized for the machinery industry. Granted by the government, KOSGEB (Small and Medium Enterprises Development Organization of Turkey) subsidies are always available for all the sectors.

â&#x20AC;&#x153;We are planning to participate in two grandiose exhibitions; Interzum Cologne-2021 (Cologne, Germany) and Expo-Foam-2021 (Stuttgart, Germany).â&#x20AC;? Covid-19 constituted a huge impediment for exhibitions; Have you been looking forward to them? What exhibitions are you planning to be a part of? Unfortunately, we have been going through hard times in 2020 due to the notorious pandemic with travel bans and cancellation of exhibitions. Exhibitions and travels sure are significant for all the players in business world. We believe things will get much better right after the suspension of bans and confinements. Lineer Makina is planning to participate in two grandiose exhibitions; Interzum Cologne-2021 (Cologne, Germa-

ny) and Expo-Foam-2021 (Stuttgart, Germany).

Where do you think Lineer Makina will be positioned in the future? Lineer Makina is committed to position itself in a place where itâ&#x20AC;&#x2122;s highly recommended worldwide as a globally recognized company that offers full customer satisfaction. You are operating both in domestic and international markets. What countries are you most concentrated on? We were deeply focused on domestic market sales during the early stages of our foundation. International market share of the company has gradually increased to a certain degree that one can see our brand almost all corners of the world including Canada in the far west to several countries in Europe like Portugal and Germany and Azerbaijan, one of the major markets among Turkic Republics. Our goal is to increase the ties with potential markets and strengthen the connections already established.

What are your assumptions concerning the future of mattress industry? What measures do you assume that the industry needs to take for maintenance of the increasing momentum? Growth in the mattress industry will prove to be continuing in the forthcoming years. For the industry to fully meet the growing needs at the market, machinery manufacturing associated with all the sub-industries and manufacturing of mattress components should go hand in hand.

Interzum Guangzhou challenges coronavirus

The major event of the furniture manufacturing and woodworking machinery was successfully held with the participation of Chinese professionals.

Suspense and great anticipation accompanied the launch of the first Koelnmesse event since the coronavirus crisis began: interzum guangzhou in China (27 to 30 July 2020) demonstrated that trade fairs with strict hygiene rules in place and a limited number of admissions – in the food-service areas, for example – are possible in spite of the pandemic and can result in a good commercial outcome. ‘The international participation was good and in keeping with the circumstances; thanks to digital business matchmaking, exhibitors were also able to reach visitors who were unable to travel to the event’, according to Gerald Böse, President

and Chief Executive Officer of Koelnmesse. ‘This corroborates our efforts to begin hosting trade fairs again in our halls in Cologne as soon as possible. The success of interzum guangzhou encourages us to set the course for this outcome, together with our customers.’ interzum guangzhou marked the first major platform for the international furniture manufacturing and supply sector in the second half of the year. More than 800 exhibitors from 16 countries and almost 100,000 visitors took the opportunity to meet vendors, customers and business partners again in person, building and strengthening

relationships and reconnecting as an industry. ‘In the current situation, the most important thing is for our customers to feel comfortable and safe at our events’, Keith Tsui, Managing Director of the Chinese Koelnmesse subsidiary, explained. ‘As event professionals, we see ourselves in a position to create conditions that are conducive to trade fairs, even in times such as these.’ As expected, there were fewer exhibitors than seen in the statistical results of the previous interzum guangzhou, but there were international exhibitors who made use of the event as well. Among other things, there was an official German group entry comprised of a total of eight German exhibitors; their appearance was successfully supervised by local employees or sales partners on location. Among visitors, the trade fair was focused primarily on the Chinese market. From the first day of the trade fair, it recorded excellent and only slightly lower numbers of national visitors when compared to the previous event. On the third day of the event, a record number

of visitors was even achieved compared to previous events: “This shows that our visitors feel safe and enjoy spending several days and more time at our show,” says Tsui. This makes the event a role model for returning to normalcy following months of uncertainty – and a successful digital extension of the event’s reach: For international customers who were unable to travel to the venue due to travel restrictions, interzum guangzhou offered ‘Offline2Online Live Business Matching’. International visitors joined in the proceedings digitally from home, virtually meeting with the exhibitors on hand to cultivate business relationships and present new products. Exhibitors’ feedback on these virtual meetings and on the event as a whole was consistently very positive: Dr. Rajat Agarwal, Henkel (China)

Investment Co., Ltd., Corporate Vice President “So, I am quite impressed with the quantity of exhibitors and people. We also see that the exhibition overall is extremely well organized and very clean. So, I’m very happy to see a well-organized exhibition.”

Mr. Simon Jenkinson, LINAK (Shenzhen) Actuator Systems Ltd., President “My personal opinion is that the show is busier than I was actually expecting it to be. There are more people here than I thought there would be, and we are meeting many of our old friends

as well from within the industry, that we haven’t seen for a long time. This has been the first opportunity to catch up with existing customers and contacts.” The kick-off in China will be followed by further outbound Koelnmesse events in the food sector: THAIFEX – Anuga Asia in Bangkok in September, and yummex Middle East in Dubai in November. The trade fair team in Cologne is looking forward to a re-start there, with ART COLOGNE and COLOGNE FINE ART & DESIGN (18 to 22 November 2020). ‘For all of our events – whether in Cologne, with our B-SAFE4business concept, or abroad in coordination with our subsidiaries – we have developed detailed hygiene concepts that enable our customers to conduct business with one another directly’, Böse assured. ‘Trade fairs have an absolute systemic relevance for the global economic fabric, and for many participants they are actually of existential importance. 90 percent of the exhibitors in the Koelnmesse programme are small or medium-sized enterprises for which international trade fairs represent the main gateway to the global market. Our mission, as an international trade fair organiser, is to give the industries involved the propulsive power they need for their business. And we take this mission very seriously.’

Sunan Malzemecilik turned the pandemic into an advantage! The negative effects of the Covid-19 epidemic, which affects all life globally, as in our country, continue. With the measures taken to ensure that its customers and employees overcome the process with minimum damage, delivering the pandemic process into an advantage is presented by Sunan Malzemecilik.

The Covid’19 epidemic, which swept the world, deeply affected our country as it did every other country. The destructive effects of Covid-19, which enable us to encounter a new world order, are countless measures and struggles. The economic dimensions of this difficult process, which was spent with masks, gloves, social distance and efforts to fit life into the home, were also very heavy. With the Covid-19 epidemic, which obliged revision in economic activities as well as in social life, the companies made some changes in their service understanding.

“Companies with innovative thinking skills turned the pandemic into an advantage” Sunan Malzemecilik Foreign Trade Manager Büşra Sunman said about the pandemic process and the measures taken by her companies during this process: “Radical cyclical changes negatively affect companies that lack flexibility, as well as provide advantages to companies with strategic plans, innovative thinking and adapting to changing conditions. In our sector, the sales character and rhythm of our company

Büşra Sunman Foreign Trade Manager of Sunan Malzemecilik

has changed due to the prolongation of deadlines due to the slowdown in production and the contraction in domestic and foreign demand. Since electronic commerce showed a significant increase in this period, the sales of products with low shipping costs increased both at home and abroad.”

Promoted R&D products with ‘Mobile Fair Vehicle’ Delivering pioneers in the industry, Sunan Malzemecilik did not allow its quality service to be interrupted by further strengthening its online sales infrastructure during this period. Sunan Malzemecilik realized ‘Mobile Fair Vehicle’ project because

of cancelled exhibitions at the pandemic period and company serves their R&D products for customers’ attention in Turkey.

Pakfiks: “Despite all negativities, our exports increase” Şenol Öksüm, Production and Sales Manager of Pakfiks, briefs the success of the company during the pandemic. The key points are being flexible and adapt the new rules of the game such as launching written calls and teleconferences as alternatives to onsite visits. Öksüm detailed their success story as follows: The pandemic coronavirus not only caused a large number of deaths globally, but also threatened public health, disrupting the supply-demand balance, bringing trade activities to a halt. Also, significant contractions were experienced in international trade. The quarantine measures implemented by the countries within the scope of the epidemic started to affect the foreign trade of our country as in many countries due to reasons such

as the cessation of production in factories and the increase in border controls where goods are transported. If we check the main reasons for the decrease in our exports, we can state that the restrictive measures implemented due to COVID-19 and the narrowing in demand due to the virus, has an important effect in the countries we trade. Another factor affecting our exports is that China, from which we import raw materials, has

Covid-19 effects very severely. However, the first measure taken in customs procedures was to ensure the entry of goods into the country after a disinfection process in imports from China. This causes a waiting (warehouse) cost on products imported from China. In addition, the cancellation and suspension of most of the fair organizations and the insufficient demand, and the interruption of our foreign customer visits are among other negative effects. With the start of the pandemic process in terms of exports, we can say that a great decline was experienced, even stopped, especially in April, and that this process gradually gained momentum as of May. Although we cannot make our international connections with on-site visits, we continue this process by providing written calls and teleconferences. We do our best to keep our contact with our business partners as active as possible. We hope that; as all sectors, we will overcome this challenging process with the least damage in terms of the global economy.

Despite the negativities, our exports continue to increase day by day.

İşbir Sünger takes pride of its human resources

Listed in Second Top 500 Enterprises of Turkey, the company attributes its success mainly to its talented, experienced and dedicated team. We asked the details of their success story to Metin Gültepe, CEO of İşbir Holding to which İşbir Sünger (İşbir Foam) is affiliated.

You were ranked as “Turkey’s Second Top 500 Industrial Enterprises” that Istanbul Chamber of Commerce announced according to the 2019 survey. What are your main building stones that bring İşbir Sünger to this position and what are your principles?

First of all I want to express how proud and pleased we are to be among the ISO 500, which is quite significant for the business world in Turkey, with our 2 companies. As you know we are not unfamiliar with this list as İşbir Holding. The greatest secret behind this success for years has been superior quality human resources of each whom is a part of our family. Also taking lessons from past experiences and developing strategies according to our vision for the future play an important part in this success. Embracing rules of ethics and working under the

guidance of innovation, science and rationality comprise the building stones of the success we have achieved over the years. “To summarize: Honestly and respect for people is the foundation of our work method. Understanding and grasping the rules of impact and spreading this throughout every aspect of life is the greatest wealth we can pass on to the future.”

How do you evaluate your position in the sector? Do you have bigger goals? What are your goals and plans in the short, medium and long terms?

All of our companies are in leading positions in the sector they are active in. In terms of İşbir Sentetik, we have taken a position at the top among select bigbag producers in the world. İşbir Sünger is one of the biggest producers of the Turkish furniture industry. Today, Turkey’s Expert in Mattresses, İşbir Yatak, has know-how that goes back many years. Our goals for the short and medium term are to work on increasing productivity from bot a qualitative and quantitative aspect on the investments we have made to raise production quality. Also, our responsibility to the world is to develop ecologically friendly projects. For example, we are investing in ecologically friendly production models like the Viscostar Aqua Fixing Technology, which is a water based adhesive technology we have brought to our production lines. We support conservation in every field. We save electricity with the Solar Energy Panels we have installed on the roofs of the İşbir Sentetik production areas. With this investment not only do we produce in an environmentally friendly way, but we manifest İşbir’s vision on ecology. In terms of our long-term plan, we want to become an influential brand in the world with a highly competitive edge. We want to practice environmentally

Metin Gültepe CEO of İşbir Holding

friendly production and develop it in every area to leave a better world for the future, to support our country’s economy and represent Turkey economically in the world with pride.

way. As soon as this period started, we worked with our focus on “people”. We took additional measures to protect employees in all our companies against Covid 2019.

2020 was a year of extraordinary developments in the global economy. What strategy did you follow in these negative times? How were you affected by this period and how did you manage the crisis?

The increase in costs and the slow economy in March, April and May, especially due to the pandemic, pulled us away from our goals to a certain extent; but as of June a rise in demand occurred thanks to the economic support provided by our government. I think I can say that meeting the rising de-

The pandemic provided us with a good opportunity to see our values in the best possible

mand was the biggest challenge for companies this year. We, as İşbir, did not stop our investment plans we made at the beginning of the year even in the pandemic period. We were able to meet the rising demand that started in June with the investments we made to increase the supply. As a result, even if we fell short of our goals in March, April and May we exceeded our goals in June, July and August. We continue, in the last quarter, with even higher goals.

What would you recommend to companies operating in your field to be successful internationally? The most important element

that holds a company together is human resources that are loyal to the company, happy and good quality. Showing your employees that they are valuable to you, supporting their professional and personal development and making the company an attractive organization to work in are the greatest strengths of a company to achieve success. To make science, research, objectivity and rationality the culture of the company. To analyze the future, trends and customer tendencies well and to keep track of expectations. To combine R&D, innovation and novelty with production culture of course.

How do you evaluate the position of your brand in the global market? To what do you owe your success in export? We are active in over 50 countries as İşbir Holding, whether it is with İşbir Sentetik or İşbir Sünger or the Mattress Expert İşbir Yatak. Economic trust, quality and delivery time are the secrets of our success in locations where we work B2B. In the areas where we operate as B2C, the most important elements of our success are analyzing shopping habits that vary by country well and providing solutions that suit the benefit consumers are seeking the best.

Dow and Eco-mobilier enter into an innovation partnership for the RENUVA™ Mattress Recycling Program The new partnership will address the composing of new markets for post-consumer waste mattresses. HORGEN, Switzerland and PARIS, France – Dow (NYSE: Dow) and Eco-mobilier, the French mattress and furniture EPR (Extended Producer Responsibility) organization, announced a new collaboration for the collection and supply of post-consumer polyurethane foam for the RENUVA™ Mattress Recycling Program. As part of this innovation partnership, Eco-mobilier will employ

its used mattress collection and dismantling capabilities to supply post-consumer polyurethane foam to Orrion Chemicals Orgaform’s recently announced chemical recycling unit in Semoy, France. In Semoy, Dow’s RENUVA™ Mattress Recycling Program will use chemical recycling to convert this recovered foam into new valuable polyurethane raw

materials (polyols). Dow aims to validate and work towards creating a market for these recycled polyols. “At Dow, we are addressing the challenge of discarded mattresses head on. We have been actively reviewing centrally organized waste collection, dismantling, and recycling systems for end-of-life material for years. France has set an example by

creating the EPR scheme and Eco-mobilier is leading the way in mattress and furniture waste collection,” said Neil Carr, president of Dow Europe, Middle East, Africa and India. “This collaboration is a demonstration of a completely new eco-system being built to create a circular economy for polyurethanes.” Eco-mobilier has been collecting used mattresses since 2013. In 2019, the volumes collected already reached 66,000 tonnes, and Eco-mobilier’s actions enabled a significant improvement in post-consumer mattress recycling. Nonetheless, the markets for such materials remain limited. “Eco-mobilier and its manufacturer and retailer shareholders* are proud to support this first industrial plant dedicated to

PU foam chemical recycling right here in France. Thanks to this pioneering project with Dow, we are closing the loop by opening a new era for mattress recycling. This aligns with our strategy of implementing industrial tools for mattress recycling in France”, added Dominique Mignon, president of Eco-mobilier.

The announcement is the latest step in the development of the RENUVA™ Mattress Recycling Program, which aims to recycle up to 200,000 mattresses a year in France and address the problem of waste landfilling and incineration. Initial production of RENUVA™ polyols is anticipated in the first half of 2021.

COVID-19 to boost demand for Turkish products globally The demand for Turkish goods will continue to grow globally, day after day during the pandemic, Murat Özyeğin, the head of Turkish conglomerate Fiba Holding, said.

tors were affected by measures to stem the spread of the virus. Several manufacturing firms in the developed countries faced supply shortages due to the closed factories in China.

European countries will turn to closer-distance alternatives and reliable countries such as Turkey, said Özyeğin, also the chairman of the Foreign Economic Relations Board’s (DEİK) Turkey-Netherlands Business Council.

“The pandemic showed that the dependence on one country, China, within the global supply chain poses severe risks,” Özyeğin stressed.

“As in many countries of the world, as a result of this (pandemic) process, the trend of diversifying supplier countries will also rise in the Netherlands,” he noted. After the COVID-19 pandemic, which first appeared in China last December, several sec-

He reminded that Turkey and the Netherlands’ bilateral trade volume has been expanding every year. In the first four months of 2020, Turkey’s exports to the country amounted to $1.7 billion while imports from the Netherlands totaled $1.2 billion. Last year, the bilateral trade was around $9 billion – $5.8 billion

exports and $3.2 billion imports, official figures showed. The Netherlands is one of the largest investor countries in Turkey, with 16% or $25.5 billion of the total $160.6 billion foreign direct investments in the last 18 years. Turkey’s foreign investments in the Netherlands totaled $13.8 billion over the same period. Among the largest 20 world economies, in terms of gross domestic product (GDP), the Netherlands is 17th and Turkey is 18th, Özyeğin recalled. Increasing cooperation with the Netherlands will be beneficial for both the countries, he noted.

Mattress Industry Terms 96

Source: ISPA, International Sleep Products Association

Adjustable base: An electro-mechanical or manual bed frame construction that permits the raising and lowering of the head and/or foot portions of the mattress. Airbed: An air mattress with a core that is an air-filled vinyl bladder. Better airbeds are multichambered, covered with cushioning, upholstered with ticking and sold with a foundation. Anti-microbial fiber and foam: Treatment that inhibits the growth of microbial contaminates. Backing: Any fabric or sheeting material that is used during quilting to anchor the stitches.

Batting:

See Cotton Felt.

Bedding: Commonly used as a generic term for a mattress and foundation set, but may also apply to accessory items such as blankets, sheets, pillows, comforters, mattress pads, etc. Bedding ensemble: A complete sleep support system, consisting of a metal frame or a bed, a foundation and a mattress set. Bed frame: A metal or wood frame with legs used to support a mattress and foundation. Conventional height is 7-1/4 inches and the low-profile version is 5-3/4 inches when measured from the

floor to the bottom of the foundation. Generally a headboard can be attached. Metal frames are sometimes known as a â&#x20AC;&#x153;Hollywoodâ&#x20AC;? frame. Bedsprings: Open-spring or wire fabric box springs without upholstery materials or cover. Binding tape: Fabric tape used to bind and close the mattress or foundation where the vertical and horizontal panels of outer ticking come together, providing the edge trimming for the mattress or foundation. See Tape and Tape Edge. Body impressions:

Indentations

occurring on the surface of a mattress over time, due to the compression of materials by the human body. Bonnell: A knotted, round-top, hourglass-shaped steel wire coil. When laced together with crosswire helicals, these coils form the simplest innerspring unit, also referred to as a Bonnell. Border: The vertical side or edge of a mattress or foundation. Prebuilt borders are constructed by stitching together the ticking, foam or other filling materials and a backing material. Commonly quilted or vertical-stitched. Border rod: A heavy gauge wire rod attached to the perimeter of the innerspring unit (top and bottom) by means of a helical wire or metal clips. Boric acid: A chemical additive applied during the garnetting of cotton and/or other fibers to provide cigarette ignition resistance characteristics. Box spring: Also referred to as a “foundation.” A base for an innerspring mattress, consisting

of coils or other forms of springs mounted on a wood or metal frame and secured with a wire-interlaced or welded-wire grid, topped with upholstery and insulating materials (felt, urethane or other resilient materials), and covered on the top and sides with ticking and on the bottom with a dust cover. It is an important part of a bed set since it serves as a shock absorber, distributes weight, and supports and interacts with the innerspring mattress to properly support the body. Box-top mattress: A mattress featuring a raised surface finishing treatment where a separate, sided and rectangular encasement of soft materials–usually with a tape edge–is attached via a welt to the entire surface on top of existing cover and upholstery. Bunk bed: A two-tiered wood or metal frame designed to accommodate two mattresses, typically twin-size, one above the other. Some models allow the upper and lower units to be detached and used as separate beds. Bunkie:

A mattress, usually twin-

size, and platform base used on bunk beds. Cal 117: Refers to California Technical Bulletin 117, which specifies a vertical flame testing procedure for bedding and furniture component materials. Foam referred to as “Cal 117 foam” has passed this test. Carbon: The principal hardening element in steel. The higher the carbon content, the harder the metal and the more temper it will take, thus giving longer “memory.” Cellulose acetate pad: Woody fiber compacted into a pad and used as an insulator. May be glued or sandwiched between plastic netting to help hold it together. Coil count: The number of coils in an innerspring unit. Though the count can effect weight distribution, it is not the determining factor for firmness. The count is usually based on the number of coils in a full-size unit. Coils: The individual wire springs that form an innerspring unit. See Hourglass, Continuous and Offset Coils. Coir pad:

An insulator pad

made from coconut husk fiber, garnetted, needled, bonded and pre-cut to size. Comfort system: Refers to the upholstery layers of the mattress, generally consisting of a combination of materials (cover, cushioning, topper pad, insulators, etc.). Conjugate polyester fiber: Spirally crimped fiber that is crimped chemically rather than thermally. Is very durable and resilient. Continuous coils: An innerspring configuration in which the rows of coils are formed from a single piece of wire. Conventional bedding products: Mattresses and foundations in the conventional adult sizes of twin, twin extra long, full, full extra long, queen and king. Convertible sofa: A sofa with a bed folded beneath the seating surface, generally consisting of a mattress resting on a metal mechanism. Also called “sleep sofa” or “sofa sleeper.” Convoluted foam: Better known as “egg-crate” foam that is specially cut to produce hills and valleys, giving gentle softness and more surface comfort. Foam surface treatment is available in multiple patterns. Cornell test: Devised by Cornell University School of Hotel/Motel Administration. Designed to test cosmetic performance of bedding sets, such as body impression or support firmness. Two round surfaces are pounded into the finished product 100,000 times and checked periodically for failure or changes. Corner guards: Molded plastic or metal, (sometimes upholstered) fittings secured to foundation corners to prevent material damage from the bed frame.

Cotton felt: Produced by a garnett machine which combs cotton and other fiber binders into a continuous web or layer. Several such layers combined are called cotton “batt”. For compressed cotton felt, thick layers of garnetted cotton fiber are mechanically compressed to reduce body impressions. Cotton linters: The short fibers adhering to the seed after the long staple fiber has been removed in the ginning process. Used in making cotton felt. Cotton pickers: “Fall out” from ginning or garnetting. These shorter staple cotton fibers are blended with linters to produce cotton felt.

Crown: A convex surface on a mattress. Mattresses with a half-inch crown are a half-inch thicker at the center than at the edges. Cushioning: Materials that lie above the insulator and below the fabric covering in an innerspring mattress. These materials are typically combinations of polyurethane foam, cotton felt, and/or mademade fibers. Damask: Woven ticking produced on a loom that has yarns running at 90-degree angles to each other, the warp and the weft. The damask design is woven into the fabric rather than printed on the surface. Density:

A measure of weight

per cubic volume, usually expressed in pounds per cubic foot. Often referred to when discussing foam. Double tempering: Heating of wire components, usually in an oven, after they have been given shape or form and have been electronically stress-relieved. Refers to tempering coils as well as border rods and helicals in a complete spring unit. Dual-purpose: A broad term used to include all sleep pieces, which can be converted to other uses, including: convertible sofas, high-risers, daybeds, futons, etc. See Convertible Sofa. Dust cover: A woven or non-woven fabric attached to the underside of a foundation to prevent the collection of dust inside. May also be known as “sheeting” or “cambric.” Edge guard: Generally an extra component added to the edge of a mattress and/or box spring to give support on the sides.

Engineered edge support: A special design where the coils on the outer edge of an innerspring unit are actually positioned under the border rod. Most units have the coils recessed from the edge, which can contribute to a “roll out of bed” feeling. Euro-top mattress: A mattress featuring a raised, squared-off surface finishing treatment filled with soft comfort layers and attached to the mattress upholstery at the tapeedge. Fabric cover: Cloth or textile material woven, knitted or felted of any fiber or mixture of fibers. Often referred to as “ticking” or mattress fabric. Fales pad: Compressed cotton felt that is stitched together to better retain compression. Fiber pad: Usually refers to manmade or natural fibers (wool, silk, etc.) that are garnetted, needled, carded and/or bonded together.

Often used in quilting panels for mattress tops. Filler cloth: Refers to a plain fabric used on the top of a foundation instead of ticking. Commonly offers non-skid characteristics. Flanging: The process whereby a strip of fabric is sewn to the edge of the mattress cover and, in the assembly process, secured to the perimeter of the innerspring unit to prevent the cover and filling materials from shifting. Foam foundation: Consists of a built-up wood slat frame covered with a sheet of cardboard or similar material, topped with at least 2” of foam and covered with ticking. Foundation: Any base or support for a mattress, sometimes used as a generic term for box spring. A foundation may be made entirely of wood or a combination of wood and steel or steel springs. See Box Spring and Foam Foundation.

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inward from top to middle and outward from middle to bottom, thus resembling an hourglass in shape. Employed in bonnell and offset coil designs. Hybrid: Commonly used industry term for a mattress that combines an innerspring unit with specialty foams such as visco-elastic or latex.

Futon: A Japanese-style mattress construction, consisting of a cover and filling material, which is typically cotton but can be innerspring and/or foam. Garnetting: A mechanical process whereby short cotton fibers and/ or other fibers are combed into a specific orientation and formed into a thin web, which are then layered to create a batting used as an upholstery material. See Cotton Felt. Gauge, coil: A measurement of the diameter of the steel wire used in coil construction. Wire gauge for innerspring coils range from 12.5 to 17. The higher the gauge, the thinner the wire. Gel foam: Generally a visco-elastic foam that is infused with beads or swirls of gel during the foam pouring process. Hair pads: Horse tail or mane, cattle tail or hog hair, which has been processed and curled for use as a mattress or upholstery filler. Hammocking: An undesirable characteristic sometimes associated with worn out or low-end mattresses. When weight is placed in the center, the corners tend to rise and bow in response to deep compression much like a hammock. Terms “dish” and “sagging” also used to describe this phenomenon.

Hand: Term used to describe the touch or feel of fabrics (e.g., soft, smooth, etc.). Hand-tied: The process of hand-lacing the coils in a box spring together with twine. Seldom used, this process has been replaced with modern technology and new designs. Headboard: An upright unit of wood, metal, plastic, or upholstered material, to be attached at the head of a bed, usually with the bed frame. Helical: A tightly-coiled, elongated wire used in the manufacture of innerspring units to join individual coils to each other and to the border rod. High-contour mattress: Measures 9” – 13” thick. A mattress under 9” thick is considered “standard”; over 13” thick is considered “custom.” High riser: Usually a frame or sofa with two mattresses of equal size without a backrest. The frame slides out with the lower bed and rises to form a full bed or two single beds. Hog ring: Metal ring used to secure the insulator and flange material to the innerspring unit. Takes its name from its similarity to the metal ring in a hog’s nose. Hourglass coils:

Coils that taper

Ideal weight distribution: Equalization of support in such a way as to eliminate pressure points that cause discomfort resulting in tossing and turning. Best achieved with coil on coil construction and properly designed insulation and cushioning material. Innerspring unit construction (for mattresses): The spring construction used as the main support system inside an innerspring mattress. Some common types are: pocketed (see Marshall) and all metal (i.e., bonnell, offset and continuous wire). Insulator: Any material used on top and bottom of an innerspring unit to prevent the upholstery layers from cupping down into the coils. Some common types are: a fiber pad, non-woven fabric, netting, wire mesh or foam pad. Knit: A basic polyester or nylon ticking fabric produced through a knitting process (tricot) rather than weaving. Designs are printed onto the surface. Lacing wire: Finer gauges of wire used to form helicals. Latex: A flexible foam created from a water dispersion of rubber, either from the rubber tree (natural latex) or a manmade, petroleum-based product (synthetic latex). Most latex used in mattresses today is a combination of natural and synthetic latex rubber.

101

LFK: An unknotted offset coil with a cylindrical or columnar shape. Link fabric: A wire foundation for bedsprings, cots, studio couches, sofabed mechanisms and gliders. So called because the fabric is a succession of metal links. Marshall: A type of innerspring construction in which thin gauge, barrel-shaped, knotless coils are encased in fabric pockets. Also known as “pocketed coils.” Mattress: A manufactured product to sleep on, consisting of various resilient materials covered with an outer ticking. Comes from the Arabic term “matrah” meaning to throw down. Early Arabs traveled with their bedding and threw it down on the ground or floor at night. Memory: The ability of tempered steel, foam or some fabrics to return to their original state after being compressed or stretched. Mesh: Plastic netting generally stretched across the face of an innerspring unit as an insulator. Microcoils: A low-profile metal spring unit, typically with individually wrapped coils, used in the top comfort layers of a mattress. Molded foam core (for mattresses): A core made of flexible foam is made in molds and used as the main support system in a foam mattress. Mounting: Attachment of a box spring unit to a wood or metal frame. Needlepunched fabric: A manufacturing process for which high strength, lightweight, non-woven construction fabrics are produced. These fabrics are produced by garnetting fibers, entangling or

inner-locking these fibers together by a series of needles and then mechanically bonding or fusing them together via heat to produce a fabric without glue or binders. Needlepunched pad: A manufacturing process used to produce insulator pads and non-woven fabrics whereby loose, garnetted fibers are inner-locked by a series of “needles.” This process usually requires additional bonding to keep the fibers in place. Offset coils: An hourglass type coil on which portions of the top

and bottom convolutions have been flattened. In assembling the innerspring unit, these flat segments of wire are hinged together with helicals. Orthopedic: Generalized term to imply set gives proper postural alignment and support. Should not necessarily mean hard or board feeling. Proper support with a degree of comfort to contour to the body is best. Panel: The part of the ticking that constitutes the top sleep surface of a mattress, as well as the bottom of a mattress on a

102

Manufacturers certify that they use the tag only on mattresses that meet the Federal Standard for the Flammability of Mattresses and Mattress Pads.The tag is available in a hangtag or permanent label.

two-sided bed. Pedestal-type metal or wood bed frame: A low-profile bed frame with a solid pedestal base underneath each side of the frame, instead of legs.

Smooth top: A plain surfaced mattress, neither tufted nor quilted. Also called button-free.

Pillow-top mattress: A mattress featuring a surface finishing treatment where a separate encasement of soft materials is attached to the entire surface on top of existing cover and upholstery.

Spring wire: Wire made from high carbon steel, characterized by toughness, strength and ductility. Typically furnished in 8 to 18 gauge for bedding industry applications.

Plus 4 edge: Two border rods engineered with one inside of the other and designed so that they make the edge 4% firmer than the balance of the sleep surface to eliminate that â&#x20AC;&#x153;roll out of bedâ&#x20AC;? feeling and edge sag. Pocketed coil: See Marshall. Polyurethane foam: See Urethane Foam. Print: A ticking fabric, which can be a woven or non-woven sheeting, commonly of synthetic fiber composition, on which a design has been printed. Quilting: The surface treatment in which the cover, foam and/or other fibers are sewn together, using various stitch patterns on quilting machinery, including scroll or panel quilters (single needle) and multi-needle quilters. Resilience: Surface liveliness and spring-back ability. Rollator test: An approximately 230 lb., six-sided roller is passed across a sleep set to determine the structural strengths or weaknesses of the set and components (i.e., foam or quilt failure, breaking of helicals and coils). The industry standard to duplicate the life of a mattress is 100,000 passes. Rollaway bed/cot:

A portable

Steel unit construction (for box springs): The spring construction used as the main support system inside a box spring. metal bed/cot with a frame that folds in half with the mattress when not in use so it can be rolled away into a closet (or elsewhere) for compact storage. Sheeting: a woven or non-woven fabric other than knits that have a degree of sizing and are somewhat stiff. Side rail: A metal or wood rail, which hooks into the outside edges of a headboard and footboard to provide the support base for a foundation and mattress. Sisal: A product of the henequen plant formed into a pad and used as an insulator. Named after the. small port of Sisal in Yucatan. Slats: Narrow strips of wood used to support the coils in the box spring frame. Also used in a bedstead to support the box spring. Sleep Products Safety Council hangtag: Used voluntarily by bedding producers since 1987, the safety hangtag program provides critical consumer information about the safe use of sleep products.

Stitch bonded pad: See Fales Pad. Straightline deflection: Pertains to mattress innerspring construction and refers to the constant ratio between stress and strain, weight and movement. The benefit is that constant support is provided regardless of the weight applied. No bottoming out of soft spots. Basically it means that two people of unequal weight, sleeping on the same mattress, receive the same support. Stretch knit: A heavy-weight mattress ticking consisting of a top layer, bottom layer and filling material knitted together and intermittently stitched to keep the filling yarns stable. Super zoned box spring frame: A support, generally wood, attached longitudinally to the underside of a foundation for added support where the main body weight rests. Another important structural point is that the vertical slats are turned on edge for added strength. This is extremely important on queen sizes and for 4-poster beds where typically

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no center support is provided. Also known as a “center rail.” Tape: Fabric material that closes over the rough-sewn edge where the top and bottom panels are joined to the border of a mattress or box spring. Tape edge: A specified type of sewing machine designed to stitch binding tape around the top and bottom edges of the mattress, joining the panels with the border and closing the mattress. Tempering: Heat treatment of wire to reduce brittleness. Accomplished by electric charge, oven heat or both. Also known as “stress relieved”. Ticking: Fabrics for covering mattresses and foundations. Common types include: stretch knits, woven damasks, knits and nonwovens. Torsion bars: A type of spring system used in box springs characterized by square-shaped wire forms. Trundle bed: A low bed that is rolled under a larger bed. In some constructions, the lower bed springs up to form a full bed or two single beds as in a high riser. Tufting: Consists of passing twine, cords or tape vertically through the mattress from top to bottom, knotting and securing the loops thus formed with tufts, buttons, or lacing. The purpose is to hold the mattress filling in place. Uniflex grid: A steel wire grid used to bridge the “mouth” of the coils on an innerspring unit to prevent “pocketing” of insulation down into the coil and to eliminate “coil feel.” Also helps to distribute the body weight of a person. Urethane foam: Synthetic (chemically foamed) flexible urethane used for mattress cores and as a

cushioning material. As a core, it’s the main support system. Generic term covering both polyester and polyether foams. Ventilator: Metal or plastic screens attached to the sides and sometimes the ends of mattresses to permit the passage of air. Unnecessary with normal high quality materials used today, except for hospital type mattresses with wetproof covers. Visco-elastic foam: Also known as “memory foam.” Slow recovery urethane foams that are temperature sensitive. They conform to the body and distribute pressure according to body heat and dynamics. Waterbed: A sleep system employing a water-filled vinyl bladder as its primary support system. Original models relied on rigid framing to contain the vinyl components and were known as a “hardside”. Newer styles consist of vinyl components (bladder and liner) typically encased in foam and made to look like a conventional mattress, usually paired with a regular upholstered foundation. Also called a “softside” waterbed. All versions are sometimes referred

to as “flotation beds.” Welded grid top: Basic wire welded into a lattice to which box spring coils, formed wire or modules are fastened. Offers even weight distribution, yet allows some flex and give. Wood bed: A bed with a headboard and footboard made of wood, having side rails of wood or metal that support the foundation and mattress. Wood frame (for box springs): The wood frame in a box spring on which the spring construction is mounted. Woven stripe: A once ubiquitous woven ticking with colored stripes. The style was referred to as “ACA”, the traditional designation for the 8 oz. blue- and white-striped ticking that has mostly fallen out of favor and is seldom produced.

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SleepTech September 2020

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