New, high-end Italy for connoisseur travellers

MILAN - (p mcf ) The Italy of charm, of exclusive experiences, of private visits, of unprecedented and fascinating tours Going2Italy, the new division of ing which is part of the Blucanze Group, is dedicated to vel agents who cater for a gh-spending target group loog for boutique hotels and 5r facilities, luxury villas and private services

«The inbound market was the only missing piece for t h e G r o u p , w h i c h a l s o counts MSC Crociere,» says Going2Italy’s incoming director Roberto Pannozzo «We offer exclusive tailormade travel experiences in Italy We don’t have prepackaged programmes, we are consultants specialized in bespoke, private experiential travel MSC, Going and Cisalpina are rt of our network and that gis us a lot of confidence; no e has this kind of strength hind them It allows us to fos 100% on the product, and our relationship with our vel agent partners The deopment of the Going2Italy tform is very important as erything will be customized, t reliable technology allong us to craft quality procts for the end customer We

We offer exclusive tailor-made travel experiences in Italy

We don’t have pre-packaged programmes, we are consultants specialized in bespoke, private experiential travel

We get valuable support from the MSC and Cisalpina offices worldwide. Our first bookings have already come in from New York and Izmir in Turkey. North America is our number one market, but of course we are also targeting Europe and the Middle East among others

Roberto Panozzo

The new summer flights to Ancona from Paris and London Gatwick

Aims

Only 20% of our visitors come from the rest of the world We aim to at least double to 40% are also working on very interes t i n g p r o p o s a l s f o r f a m i l i e s , with activities that give parents and children the chance to have fun together And we intend proposing hidden excellences, f o r e x a m p l e I t a l i a n c a v i a r , which few people know is second only to the Russian variety What we want is to offer visitors the chance to engage with little-known aspects of Italy and what it produces Actually we are discovering some of them ourselves While we pride ourselves on being experts, we are not omniscient and so every day we find exciting new angles and unexpected places that we will be bringing to our target audience » «We get valuable support from the MSC and Cisalpina offices worldwide Our first bookings have already come in from New York and Izmir in Turkey, and we are expanding our sales network globally Our debut at international trade fairs was at the BIT in Milan, then we’ll be at the ITB and at the end of March we will host a group of American luxury travel advisors for an Italian fam trip. North A m e r i c a i s o u r n u m b e r o n e market, but of course we are also targeting Europe and the Middle East among others Our enthusiasm is through the roof, there is a lot of positivity, and while we have a very ambitious target for this first year, we are confident we will hit it »