Green economy new market

La Green Economy Nuovi mercati per nuove opportunitĂ Diffusione e informazione sulle buone pratiche in campo energetico

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Definitions

Sustainability Sustainable Development Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

In other words, the growth of today does not negatively affect the basis for growth tomorrow.

The three components of sustainable development are: social, economic and environmental.

Definitions

Green Economy The Green Economy is a model of economic development that, in addition to the benefits obtained by a certain production system (such as the increase in the Gross Domestic Product), also takes account of the environmental impact and potential damage created by the whole transformation cycle.

Definitions

Eco-Innovation Eco-innovation is the set of operations, processes, products and innovative services, that help to reduce the environmental impacts and to optimize the use of resources.

Therefore the ECO-INNOVATION is a key factor in the creation of the Green Economy.

Photovoltaics: installations in Italy Nuove installazioni New installation of PVimpianti plants fotovoltaici in Italyin Italia 10.000

9.476 Connessioni annue

9.000 Installazioni annue

8.000 7.000

6.046 6.000

5.752

5.000

3.950

4.000 3.000

2.322 2.000

1.500s 719

1.000

6

12

70

2005

2006

2007

338

0 2008

2009

2010

2011

2012

2013

Fonte: GSE - Gestore dei Servizi Energetici S.p.A. / Atlasole (2005-2012), Enea (2005-2006), elaborazione: PHOTON

(Dati espressi in MW)

2009

719 MW

2010

6.046 MW

2011

5.752 MW

2012

3.950 MW

2013

1.500s MW

Ministerial Decree July 6, 2012: other renewable sources

2016: World Scenery

Italian predictions

The digital revolution

Italy Vs. Europe: the impact of energy on business

THE WEIGHT OF ENERGY Energy costs

Tax Taxcosts costs

Il Sole 24 Ore 13/10/2012 pag 11

The most expensive bill ever!

The Scenery

News: Electricity consumption in February - 8.1%

Terna confirms the difficulties The collapse continues, confirming the crisis: after a decline in 2011 and a decrease of 2.8% in electricity consumption in 2012, the first part of 2013 is even worse.

After a January with a -2.4, in February, there was a further drop when the Italian demand for electricity, equivalent to 25.7 billion kilowatt-hours, in absolute terms has forfeited a megadecline trend of 8,1%.

News: Survey of CONSOB QE, February 28, 2013 Renewable energy companies in the crosshairs of Consob.

Strong growth prospects, but also great uncertainty, due to the credit crunch and to the dependence on legislation on which we can not rely.

That's why there's an exposure to speculative risk for renewable energy companies, so much so that Consob has decided to keep an eye on them.

New Competitiveness

Companies can face the crisis and compete at an international level by combining: INNOVATION INTERNATIONALISATION BEING GREEN-ORIENTED

GREEN ECONOMY Orientation 1. The Green Economy can be a way to deal with the economic recession and start a development stage.

2. Development of eco-innovation. The Eco-innovation, necessary for the development of Green Economy, promotes systems of production and consumption based on the sustainable use of resources and reduction of the negative impacts on the environment.

3. Development of eco-efficiency, recycling and renewability of materials.

4. Development of energy efficiency and energy saving.

5. Development of Renewable Energy Sources.

GREEN ECONOMY Orientation

1. Protection and enhancement of ecosystem services The new economy is called Green Economy precisely because it relies on a high ecological quality, protecting and valorising the services provided by ecosystems (extraordinary historic, artistic and natural heritage)

2. Development of local, agricultural and ecological quality

3. Development of a sustainable system of transport

The Pillars of the Green Economy

Smart Cities

RES

Home Building

GREEN ECONOMY

New requirements of Companies

GREEN ECONOMY GREEN ECONOMY

Smart Cities

Water efficiency: •saving of drinking water (flow reducers, thermostatic mixers / jet regulators, ...)

•recycling of rainwater and gray water (water softeners, filters, purifiers of drinking water, systems to recycle) •wastewater treatment (constructed wetlands, recycling plants / civil wastewater treatment and industrial electropumps) •…

Fonti Rinnovabili

Technological plants: •ventilation and heat recovery •heating and cooling (radiators floor and wall, thermostatic control, ...)

•zoning and individual accounting of the heat •Boilers, heat pumps •district heating networks •climate control from geothermal sources •Lighting (LEDs, fiber optics, ...) and natural lighting •street lighting •home automation systems to save energy •high efficiency lifts

Home Building

Energy efficiency of buildings: •Energy efficiency of buildings: •passive and low-energy buildings •wooden architecture and prefabricated elements •thermal and acoustic insulation •special components for insulation-heat treatments •Fixtures, glazing and thermoinsulating window frames •screenings •systems for natural lighting •materials, components and treatments for green building •green roofs •health technologies •tools, equipment and plant components •…

Services: •Energy and diagnostic certifications •Consulting, energy and facility management •Projects •ESCO, certificate management, financial products •R & D, Software •Training and dissemination

New requirements of Companies

Solar and photovoltaic energy: •thermal solar energy •photovoltaics •Systems and technologies (panels, inverters, mirrors, connectors, ...)

•Integrated plants / roof •PV lighting •….

Other renewable energy sources: lHydro and mini-hydro lcogeneration lbiogas lBiomass and Biofuels lGeothermal lhydrogen lHeat pumps

•…

Services: •Energy certification and diagnostics •Counseling, •Project •Finance and taxation •Training and dissemination •…

Smart Cities

Electricity: •Electric vehicles and cars •Batteries and energy storage systems •Systems and technologies •Distribution •…..

Fonti Rinnovabili

Wind energy: •Systems and technologies (turbines, towers, ...)

•wind farms •Mini and micro wind •…

Home Building

GREEN ECONOMY

New requirements of Companies

Transports: •Environmentally friendly means of transport •infomobility •Intelligent Technical Systems •Traffic optimization •Lighting systems

Smart Cities

Environmental Sustainability: •Renewable energy •Energy saving and energy efficiency •Recycling, recovery and disposal

GREEN ECONOMY Fonti Rinnovabili

Quality of life: •Urban planning and territorial marketing •urban Planning •Street furniture •public Safety •Systems and tools for tourism •Systems of remote assitance •…

Home Building

Connectivity: •technological networks •telecommunication systems •Remote assistance •Communications equipment •Sensors, video surveillance and video presence •Software and applications •...

Services: •Research •System design •Project funding •Partnership PPP •PA Support Systems •Social Media / Open govnmt ….

Economic background: the needs of the offer

Businesses today have only one goal:

sell better and sell more!

New consumer needs 1/2 The citizens choose new lifestyles with a "Green Revolution"

¢Desire for visibility (Boom of the social network) ¢Limited economic resources ¢Great attention to nutrition and well-being ¢Large increase in environmental awareness ¢Willingness to choose innovative new models ¢Health, diet, physical and mental wellbeing ¢Ageing

New consumer needs 2/2 The citizens choose new lifestyles with a "Green Revolution":

•

Tools to save time and money

•

Connectivity

•

Green and BioEconomy

•

High quality at low prices

•

Service customization

•

Membership of projects and groups

The value of products / services in the Green Economy

The PERCEIVED VALUE BY CONSUMERS Green Economy means not only making necessary interventions but especially to communicate the interventions

Pv = Actual value X Reported value

The value of products / services in the Green Economy

The PERCEIVED VALUE BY CONSUMERS In this market, characterized by excessive supply of products and services and lack of demand, how can the consumer choose my Company? My product and my service?

Needs of the Green Consumer

Energy Network Aggregation

Sustainability

Renewable Energy

The personal branding

The company must develop its own PERSONAL BRANDING •

In this market it is essential to identify your Company as a point of reference for consumers.

•

Green Economy is an important way to communicate the personal branding.

•

When the consumer has to buy something, he will choose the Company which have earned his trust.

•

Reputation, credibility and respect are key elements.

The personal branding

How to develop your PERSONAL BRANDING 1) Identifiability 2) Sharing 3) Coherence 4) Reputation 5) Transparency 6) Honesty 7) Mission

8) Integrity 9) Reliability 10) Personality 11) Communication 12) Passion 13) Involvement 14) Availability

…and the Companies?

Companies must develop: •

models,

•

projects,

•

products,

•

services,

to accompany the consumer - business or family - in its way towards the new economy (Green) encouraging the development in protection and respect for the environment!

GREEN STORIES | The Clean Energy Consortium

Born in 2002, the Clean Energy Consortium has been one of first projects of private aggregation of renewable sources producers and consumers.

It is a consortium that in the course of 10 years has seen more than 1,000 member Companies.

The "Green Pricing" is a kind of electricity sale for which the consumer agrees to pay a Surplus on every kilowatthour consumed. The electricity company will invest the proceeds in construction of renewable energy systems.

In Europe there are many examples of "green pricing". The most active countries in this area are the Netherlands, Germany, Sweden, Switzerland and Great Britain. In the Netherlands, 20% of consumers buy clean energy.

Quale Energia - n.1/2003

GREEN STORIES | The Clean Energy Consortium

Marketing activity Magazine "Multiutility NewsÂť dispatched in 15,000 copies to potential target customers of environmental messages: first, the hoteliers of Veneto and the Adriatic coast.

Meetings with trade associations of hoteliers to sensitize them to the issues of renewable energy and to the possible "implications" thanks to this choice.

Supply of "clean" electricity with eco-communication kit: clean energy consumer certificate, stickers, window stickers, gadgets

GREEN STORIES | The Clean Energy Consortium

GREEN STORIES | The Clean Energy Consortium Slide presentation AIA Riccione, luglio 2003

GREEN STORIES | The Clean Energy Consortium Date: July 2003 Customer: REX HOTEL, Riccione Target customer: more foreign customers and Improvment of the foreign market positioning Target: North European consumer sensitive to the environment Instrument: membership of the consortium to supply clean energy and to communicate in a Green way.

La Green Economy Nuovi mercati per nuove opportunitĂ Diffusione e informazione sulle buone pratiche in campo energetico

In collaborazione con