From strategic planning to new startups

!

MATTEO CIVIERO - POLINS !

ENTERPRISES FOR GREEN TOURISM DEVELOPMENT ALBENA, 9TH MAY 2014

F R O M S T R AT E G I C P L A N N I N G T O N E W S TA R T U P S : E X P E R I M E N TA L PAT H W AY S T O S T I M U L AT E S U S TA I N A B L E TOURISM IN THE EASTERN VENETO.

• Research and consultancy center for

SMEs, based in Portogruaro (VE)

• Università Ca’ Foscari Venezia,

Portogruaro Municipality, Veneto Region, Venice Province, Business Associations

• Goal: to help companies of the area

to innovate their business models

POLINS

forum

POLINS academy

POLINS

lab

THE EASTERN VENETO AREA • Tourism, Building,

Commerce and Agricolture as main sectors

CAORLE

VA L L E V E C C H I A R E S E R V E

INLAND

BIBIONE-LIGNANO

MARANO LAGOON

GRADO

SCENARIOS

SEA LEVEL WILL RAISE UP HERE ALS

C L I M AT E I S C H A N G I N G

RESOURCES CONSUMPTION GROWS

OIL IS FINITE

POSITIVE EFFECTS ON PRICES

EU ROADMAP 2050

EFFICIENCY IS THE KEY

V E N E T O O R I E N TA L E 2 0 2 0 P R O J E C T !

HOW CAN WE HELP AN AREA TO MOVE T O W A R D S U S TA I N A B I L I T Y ? !

S P E C I F I C A L LY H O W T O S T I M U L AT E S TA R T U P S C R E AT I O N A N D E X I S T I N G C O M PA N I E S C O N V E R S I O N I N T H E S U S TA I N A B I L I T Y A N D GREEN ECONOMY FIELD?

S U S TA I N A B I L I T Y R AT I O N A L E

ENVISIONING

T O W A R D S V E N E T O O R I E N TA L E 2 0 2 0 2008

2010

2012

2014

2020 Achieving

Envisioning

Supporting

T O W A R D S V E N E T O O R I E N TA L E 2 0 2 0 2008

2010

2012

2014

2020

2008 CO-DEFINITION OF A STRATEGIC PLAN FOR THE AREA • 22 MUNICIPALITIES INVOLVED • 5 STRATEGIC SECTORS ANALYZED

(TOURISM, BUILDING, AGRICULTURE, MANUFACTURING, MOBILITY)

Envisioning

• 53 STRATEGIC OPTIONS FOR THE

COMPANIES

FIRST ACHIEVEMENT

I N T H E A R E A T O U R I S M I S T H E M O S T I M P O R TA N T S E C T O R A N D S U S TA I N A B I L I T Y C O U L D L E A D T O A N E W D E V E L O P M E N T F O R R E L AT E D S E C T O R S A L S O ( B U I L D I N G , M A N U F A C T U R I N G , A G R I C O LT U R E , M O B I L I T Y )

T O W A R D S V E N E T O O R I E N TA L E 2 0 2 0 2008

2010

2012

2014

2020

2010/2014 HELPING PMI TO INNOVATE THEIR BUSINESS MODELS • STRATEGIC ANALYSIS • WORKSHOPS ON SUSTAINABILITY AND

INNOVATION • EUROPEAN AND REGIONAL PROJECTS

TO FUND BUSINESS MODEL INNOVATION

Supporting

SECOND ACHIEVEMENT

MANY SMES (VERY FEW IN THE TOURISTIC S E C T O R ! ! ! ) PA R T I C I PAT E D T O W O R K S H O P S A N D D I S S E M I N AT I O N A C T I V I T I E S O N S U S TA I N A B I L I T Y. !

SEVERAL SMES HAD THE CHANCE TO BEING A N A LY Z E D F R O M A S T R AT E G I C P E R S P E C T I V E A N D H AV E T H E I R B U S I N E S S M O D E L R E V I S I T E D

THIRD ACHIEVEMENT

AT L E A S T 3 N E W S TA R T U P S S TA R T E D A L O N G T H E P R O J E C T A N D S O M E O T H E R S N O T D I R E C T LY I N V O LV E D A R E TA K I N G A D V A N TA G E F R O M I T

T O W A R D S V E N E T O O R I E N TA L E 2 0 2 0 2008

2010

2012

2014

ELECTRIC MOBILITY FOR CONGESTIONED AREAS

2020 Achieving

INCUBATION START UP

SUSTAINABLE TOURISTIC BUILDINGS REMODELLING INCUBATION START UP

SUSTAINABLE MOBILE HOMES FOR TOURISTIC AREAS INCUBATION START UP

BIRÒ E-MOBILITY • Start Up in 2009 • From Tractor Cabins to urban

electric vehicle

• the idea was to solve mobility

problems in touristic congestionate areas

• 1,5 mil euros turnover • 300 units sold every year • 30% Italy 70% Abroad

BIRÒ- ELECTRIC MOBILITY

E_KUBE S U S TA I A B L E V A L U E FOR HOTELS • Start Up in 2013 • Founded by a building company

and a HVAC installer

• Based on Parametric Environmental

Design and LEED scheme

• Goal: assisting touristic

entrepreneurs in remodeling their structure and their business with sustainability design

• Started to work on some

remodeling projects

S-UNIT S U S TA I N A B L E MOBILE HOUSES • Start Up 2013 • From a company of the

building sector, who started to produce wood houses

• Goal: produce modular mobile

houses to help campings and other structures to improve their offer on sustainability

• Started to remodel the first

camping with 25 units

CONCLUSIONS • All ideas started from traditional sectors (agricolture equipments, building

sector) to solve problems or caught new opportunities in the tourism sector

• All the entrepreneurs are in their 30s or 40s • All ideas refer to sustainability as the solution • None of them benefits of public funds except for supporting activities • Each of them would speed up a lot if supported by appropriate policies

(sustainable mobility in congestion areas, stable incentives and regulations for remodeling, clear regulations for mobile houses, …)

• You can help touristic sector to raise up its sustainability level by

stimulating related sectors to develop new products and services based on sustainability (systemic approach)

THANK YOU M.CIVIERO@POLINS.ORG