M E D I A PA C K A G E
Contents Introduction Offline
WHAT A W&ONDERFUL WORLD
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Other Shores
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National Press
- Magazines -
Direct Mail
- Events Online - Website - E-newsletters Trade Joint Marketing – W&O and ITC
PRIVATE AND CONFIDENTIAL
Western & Oriental Media Pack
At Western & Oriental we pride ourselves on the relationships we have with our clients and partners. It is these relationships that have helped to create more inspiring marketing opportunities year on year. Our Product & Marketing team’s ultimate aim is to provide our clients with informative and inspirational travel choices through a number of touch points, which are presented through this pack giving you maximum opportunities to build brand awareness in a cost effective manner! The team here is on hand to put together a bespoke marketing plan to suit both your budget and your promotional requirements. Our commitment to you includes: › Complimentary placement in our main portfolio brochures and/or via the Western & Oriental website › Social media presence via Facebook and Twitter › Providing PR opportunities › Product & Sales training and engagement
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Western & Oriental Media Pack
Other Shores This twice yearly consumer magazine features inspirational images and content about a variety of destinations as well as travel news and article written by well known national press journalists. Other Shores is a group piece, covering all our brands. › Published June and December › 12,000 print run › Mailed to ITC, W&O, Regent Holidays and Rainbow Tours clients › Placed in Villa Select properties throughout Europe › Handed out at various events including Destinations Travel Show › Full page advert £1,000 › Full page advertorial £1,500 › DPS £2,750 › Outside back cover £3,000 › Inside back £2,000 › Inside front £2,500
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Western & Oriental Media Pack
National Press Co-branded national press advertising. We work closely with the following titles The Times The Sunday Times The Daily Telegraph The Sunday Telegraph Prices available on request There are opportunities to take slots on scheduled national press adverts › 6 full page classifieds from May 2016 to April 2017 £850 per slot (12 slots available on each full page)
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Western & Oriental Media Pack Western & Oriental Media Pack
Direct Mail In a busy market our aim is to inspire through ourMail direct marketing by helping to create Scheduled Direct the perfect holiday that whets our clients’
There are opportunities to take sections or appetites, sopieces. this year we will be producing pages in scheduled direct mail
quarterly mailers that will be dedicated to top
z
Top 20 Experiences - July 2015 experiential resorts across the portfolio with › 180mm x 180mm strong commercial messages throughout and › 24pp › £500 per pagewill be sent to our database of active bookers
and enquirers. Undiscovered Islands - Sept 2015 › 8pp gatefold mailer > £400 per insertion Top- 20 Experiences Family Calendar Dec/Jan 2016 Pieces › 10pp gatefold mailer Spring › £300 per insertion Summer
Train JourneysAutumn - Feb 2016 › 8pp gatefold mailer Winter › £400 per page
£500 per feature
PR IVAT E AND CO N FI DE N T I A L
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Western & Oriental Media Pack
Website The homepage is the most frequently visited page on the Western & Oriental website and is often used as the starting point for potential clients who are looking for inspiration for their next holiday. Offers of the Week are therefore a fantastic “shop window” in which to showcase your hotel and any key strong offers you would like to promote.
There are 4 offers of the week opportunities on the homepage at £250 per feature. Web stats 22,000 average visitors per month 102,000 average page views per month
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Western & Oriental Media Pack
E-newsletters W&O e-newsletter stats for November 2015: › Average data delivered to: 60,000 › Average open rate: 16% › Click to open rate: 3.01%
Solus E-newsletters We can send e-newsletters dedicated to a specific hotel, destination, resort or airline. (2 x per month) £1,500 per e-newsletter
Monthly ITC Luxury Travel E-newsletter Includes the following opportunities: › 1 x Main Feature - £500 per inclusion › 2 x Star Hotels - £350 per inclusion › 6 x Editor’s Choice Hotels £250 per inclusion
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Western & Oriental Media Pack
W&O and ITC Joint Marketing Sister companies in the ITC Luxury Travel Group, Western & Oriental and ITC Luxury Travel are two of the UK’s finest independent tour operators in their own right, so bringing together their extensive portfolios here allows us to offer our clients an impressive range of superb holiday choices, therefore in 2016 we will be creating and offering marketing opportunities for the brands in both the media and direct mail.
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Western & Oriental Media Pack
W&O and ITC National Press Supplements 3 x 8 page Sunday Times supplements › May 2016 › September 2016 › February 2017
3 x Sunday Times full page classifieds › November 2016 › January 2017 › February 2017
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Western & Oriental Media Pack
W&O and ITC Direct Mail Generating immediate short term bookings and early bookings for the year ahead, this communication will be mailed to over 30,000 clients in early January 2017 January Sale Mailer ÂŁ850 per feature
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For further information please contact a member of the team: Head of Product & Marketing: alexis@itc-uk.com David Pointer Emma Durkin Western & Oriental Senior Product & Marketing Manager - Caribbean & Cruise: helentabois@itc-uk.com Head of Product Head of Marketing Layden House Senior Product & Marketing Manager Indian Ocean & Middle East: zoesaunders@itc-uk.com> 020 7666 1342 020 7666 1314 76-86 Turnmill Street Senior Product Manager - Africa, Mexico, USA & Ranch, Canada, Jamaica, Guadeloupe, Dominican Republic: dpointer@westernoriental.com dpointer@westernoriental.com edurkin@westernoriental.com London EC1M 5QU Product & Marketing Executive - Europe & Health and Wellbeing: gabriellecowley@itc-uk.com Product Manager - Asia, Australasia, Latin America: emoore@westernoriental.com Product Manager - India: nchhibber@westernoriental.com Marketing Production Manager: joannedavenport@itc-uk.com P RIVAT E AND C O N F IDEN T IAL Online Manager: sammaley@itc-uk.com
020 3588 6035 enquiries@westernoriental.com westernoriental.com
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