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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.
Step 1: Establish your goals. It can be tempting to simply sign up for an email marketing tool like Campaign Monitor and start sending your first campaign. Step 2: Build your email list. Step 3: Select the type of campaigns you want to send. Step 4: Create your first campaign. Step 5: Measure your results.
1. Build credibility 2. Boost sales 3. Strengthen relationships 4. Acquisition 5. Branding 6. Look professional 7. Get immediate results 8. Generate leads 9. Promote services 10. Attract new clients
1. Email Marketing is Targeted 2. Email Marketing Increases Brand Awareness 3. Email Marketing is Easily Shareable. 4. Email Marketing is Measurable 5. Email Marketing is Cost effective.
Save valuable budget dollars. Increase brand recognition. Connect with your target market. Increase your credibility. Educate your current clients. Attract new opportunities. Create new streams of income. Expand your network.
New Content Announcement Email
Product Update Email
Digital Magazine or Newsletter
Event Invitation
Dedicated Send
Co-marketing Email
Social Media Send
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