MOBILE MARKETING
WHAT IS MOBILE MARKETING? • Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. • Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen.
WHY MOBILE MARKETING IS SO IMPORTANT? • Helps reach the target market. • It’s a friendlier marketing method. • Promotes mobile campaign promotions. • Companies get a higher response yet. • Helps collect relevant customer data. • It can be either local or global. • It’s more secure. • Improved time relevance.
WHY SHOULD USE MOBILE MARKETING
TYPES OF MOBILE MARKETING
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SMS Marketing. MMS Marketing. Bluetooth Mobile Marketing. Mobile Internet Marketing In-game Mobile Marketing
MOBILE MARKETING STRATEGY • • • • • • • •
App marketing Mobile advertising Mobile commerce Mobile design Mobile marketing analytics Proximity marketing QR code marketing SMS Marketing Techniques
BENEFITS OF MOBILE MARKETING • Cost efficiency. • Efficacy. • Reach the targeted audience. • Immediate effect. • Mobility/Reachability. • Going Viral. • Establish a relationship with your customers in the long term.
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