Going full circle Why the change to ITM FISHING?
What is ITM FISHING?
Kiwis have been calling us ‘ITM FISHING’ for years. It’s a name that says who we are and what we do. ITM have backed the show for 18 years and FISHING – it’s what we do. The word ‘Show’ has been removed too. Sure, ITM FISHING is a TV show, but it’s also online videos, fishing comps, conservation initiatives and New Zealand’s leading fishing social media identity. The way people consume and seek out entertainment and information has changed, and ITM FISHING has evolved to be what people want and be in the places they’re looking.
All the content is primarily based around fishing,
Above: Dane Coles scores some good points for Team North with a nice kingfish, in the ITM North V South Fishing Challenge.
but it’s a combination of what we’ve learned that Kiwi viewers like, both fishers and non-fishers. Over the last 18 years, we’ve produced three TV Shows for the Kiwi market: The ITM Fishing Show, Ultimate Fishing, and ITM Hook Me Up! Each of them with different styles and a slightly different audience skew. ITM FISHING encompasses the most popular elements of all three shows; some good ole grass-roots Kiwi fishing, some adventure fishing, innovation, storytelling, knowledge sharing and some guests that range from famous faces to everyday Kiwis coming along with us on the trip of a lifetime.
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FISHING
The observant amongst us will have noticed a slight change to our logo – The ITM Fishing Show is now ITM FISHING. So, why change an iconic Kiwi brand and what's the difference?
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