CJD-BROCHURE

transforming and creating brands through strategy, clarity and design

www.carljonesdesign.com

‘ your brand image should reflect who you are, what you do, and who you do it for...’

‘so, what is branding anyway?’

The term ‘branding’ was coined over 100 years ago.

Farmers would take their cattle to the market and the animals would be ‘branded’ in preparation – in order to ‘stand out in a crowded market place...’

Yes. It’s that simple.

‘Carl’s creative design, delivered in a professional and friendly manner, has been instrumental in our improved brand awareness in a relationship that has lasted over 7 years...’

Justin Baird-Murray, Metropole Hotel

‘We continue to recommend Carl and the team; our name, brand identity and visual image have contributed to our success…’

Jeremy Jagger, Battlefield 1403

here’s what some of our clients have to say

‘Carl is very thorough in his research and really gets to know the markets and businesses. Our brand identities are now some of our most valuable assets... I’ve worked with Carl on numerous brands for my businesses...’

Ged Kennedy

‘Carl successfully created the new brand image and label design for both our glass and PET ranges. We’ve been working with him for several years now on a regular basis… he always finds time to listen to us and deliver solutions in line with our requirements…’

Bruce & Matthew Orme, Wenlock Spring

‘We have worked with Carl and his team for some time on a variety of projects, including internal communications and a Group wide rebrand. We have always found them to be knowledgeable, creative and professional...’

Georgina Olsen, Sytner Group

‘Throughout our long working relationship our experience has always been that we provide the requirements and they come up with the ideas and finished solutions. Nothing is too much trouble for Carl and the team; they’re great to work with...’

Tor Herbert, Railway Enginemens

‘Carl and his team really got to grips with our aims and our audience, and helped us create a fresh contemporary brand which works brilliantly across a range of projects...’

Diana Walton, Arts Award

before and after...

a new brand image can help you to stand out, it can also give your company or product a fresh impetus in its market... before

What can we do for you? As well as designing your brand image, we can...

Help you realise who you are.

Define your mission.

Realise your brand values.

Identify your customers.

Discover what makes you different.

We can help you to deliver your ‘brand promise’.

before

before

Then we’ll create a ‘visual representation’ of your company or organisation – your logo, your colours, your visual ‘brand assets’, your entire communications including brochures, catalogues, packaging, stationery, website – for both internal and external audiences.

That’s what we do.

We plan, create and implement brand identities. call us on 01694 72 49 49 to set up your FREE initial consultation with Carl Jones. www.carljonesdesign.com

Ethical Education Recruitment

here are some examples of what we’ve done why not give us a call to see how we can

help you on

01694 72 49 49 or send an email to carl@carljonesdesign.com

Who are we?

Founded in 2003, we are a strategic branding team dedicated to helping businesses and organisations achieve success. We deliver results by understanding our clients’ needs and objectives, defining a clear and sound strategy to engage audiences with their brands, presented through creative design and consistent implementation and messaging. call us on 01694 72 49 49 to set up your FREE initial consultation with Carl Jones www.carljonesdesign.com

We aim to help every client build a strong brand identity to enable them to communicate with their current and potential customers in order to generate more business.

Working with every client to find a fresh and individual solution, we ensure that the strategy is sound, that all messages have clarity and consistency, and our creative process leaves no thought or idea unexplored.

Before we put pen to paper on any creative ideas or designs, we insist on going through a ‘getting to know you’ process.

This involves us asking lots of questions, spending time with our clients, getting inside their heads and under the skin of their company or organisation. Only when we are certain that the strategy is ‘sound’ do we then move to the design stage.

We are defined by our clients, their success is our success.

Carl Jones, Creative Director; Clare Heighway-Jones, Director

consistency of image and message is important across all marketing & communications

What can we do?

Brand creation & design

Brand guidelines Packaging design

Logo design Brochures and leaflets

Annual reports

Catalogues

Internal communication

Websites and digital media

Graphic design

Mission and positioning statement

Brand evaluation

Brand strategy

Naming

get in touch to set up your FREE initial consultation with Carl Jones telephone 01694 72 49 49 email us at carl@carljonesdesign.com www.carljonesdesign.com

Carl Jones

@carljonesdesign

CarlJonesDesign

All content of this brochure Š Carl Jones Design Ltd