transforming and creating brands through strategy, clarity and design
www.carljonesdesign.com
‘ your brand image should reflect who you are, what you do, and who you do it for...’
‘so, what is branding anyway?’ The term ‘branding’ was coined over 100 years ago. Farmers would take their cattle to the market and the animals would be ‘branded’ in preparation – in order to ‘stand out in a crowded market place...’ Yes. It’s that simple.
‘Carl’s creative design, delivered in a professional and friendly manner, has been instrumental in our improved brand awareness in a relationship that has lasted over 7 years...’ Justin Baird-Murray, Metropole Hotel
‘We continue to recommend Carl and the team; our name, brand identity and visual image have contributed to our success…’ Jeremy Jagger, Battlefield 1403
here’s what some of our clients have to say
‘Carl is very thorough in his research and really gets to know the markets and businesses. Our brand identities are now some of our most valuable assets... I’ve worked with Carl on numerous brands for my businesses...’ Ged Kennedy
‘Carl successfully created the new brand image and label design for both our glass and PET ranges. We’ve been working with him for several years now on a regular basis… he always finds time to listen to us and deliver solutions in line with our requirements…’ Bruce & Matthew Orme, Wenlock Spring
‘We have worked with Carl and his team for some time on a variety of projects, including internal communications and a Group wide rebrand. We have always found them to be knowledgeable, creative and professional...’ Georgina Olsen, Sytner Group
‘Throughout our long working relationship our experience has always been that we provide the requirements and they come up with the ideas and finished solutions. Nothing is too much trouble for Carl and the team; they’re great to work with...’ Tor Herbert, Railway Enginemens
‘Carl and his team really got to grips with our aims and our audience, and helped us create a fresh contemporary brand which works brilliantly across a range of projects...’ Diana Walton, Arts Award
before and after...
a new brand image can help you to stand out, it can also give your company or product a fresh impetus in its market... before
What can we do for you? As well as designing your brand image, we can... Help you realise who you are. Define your mission. Realise your brand values. Identify your customers. Discover what makes you different. We can help you to deliver your ‘brand promise’.
before
before
Then we’ll create a ‘visual representation’ of your company or organisation – your logo, your colours, your visual ‘brand assets’, your entire communications including brochures, catalogues, packaging, stationery, website – for both internal and external audiences. That’s what we do. We plan, create and implement brand identities. call us on 01694 72 49 49 to set up your FREE initial consultation with Carl Jones. www.carljonesdesign.com
Ethical Education Recruitment
here are some examples of what we’ve done why not give us a call to see how we can
help you on
01694 72 49 49 or send an email to carl@carljonesdesign.com
Who are we? Founded in 2003, we are a strategic branding team dedicated to helping businesses and organisations achieve success. We deliver results by understanding our clients’ needs and objectives, defining a clear and sound strategy to engage audiences with their brands, presented through creative design and consistent implementation and messaging. call us on 01694 72 49 49 to set up your FREE initial consultation with Carl Jones www.carljonesdesign.com
We aim to help every client build a strong brand identity to enable them to communicate with their current and potential customers in order to generate more business. Working with every client to find a fresh and individual solution, we ensure that the strategy is sound, that all messages have clarity and consistency, and our creative process leaves no thought or idea unexplored. Before we put pen to paper on any creative ideas or designs, we insist on going through a ‘getting to know you’ process. This involves us asking lots of questions, spending time with our clients, getting inside their heads and under the skin of their company or organisation. Only when we are certain that the strategy is ‘sound’ do we then move to the design stage.
We are defined by our clients, their success is our success.
Carl Jones, Creative Director; Clare Heighway-Jones, Director
consistency of image and message is important across all marketing & communications
What can we do? Brand creation & design
Brand guidelines Packaging design
Logo design Brochures and leaflets
Annual reports
Catalogues
Internal communication
Websites and digital media
Graphic design
Mission and positioning statement
Brand evaluation
Brand strategy
Naming
get in touch to set up your FREE initial consultation with Carl Jones telephone 01694 72 49 49 email us at carl@carljonesdesign.com www.carljonesdesign.com
Carl Jones @carljonesdesign
CarlJonesDesign
All content of this brochure Š Carl Jones Design Ltd