4 minute read
Dr. Shake, Mapusa-Sip the Goodness.
If you happen to pass by the iconic taxi stand at Mapusa, you are sure to spot Dr. Shake by Santosh Cold Drinks, a popular place for healthy shakes and delicious juices in Goa. The enterprise started its journey in 1965 as a small cart at the very same spot. As years passed, the founders of the enterprise passed on the baton of running the business to its current owner Mr. Amar Naik.
Amar is a resident of Saligao and holds a background in hotel management. He has over a decade of experience working as a bartender, both in Goa as well as overseas. Influenced by the creativity of international bartenders and driven by a desire to provide healthier drinks options to people in Goa, he initiated the idea of Dr. Shake, a venture dedicated to crafting innovative shakes and juices.
Menu Highlights
The menu at Dr. Shake boasts a variety of popular and in-demand items, including the refreshing Tender Coconut Shake, Muskmelon Shake, A1 Falooda, Kulfi Overload, and healthy juices like B52, ABC, and Carrot Twist & Glow Juice. The emphasis at Dr. Shake is on using locally sourced, fresh ingredients obtained daily from sustainable sources, ensuring the highest quality in every concoction they offer.
Unique Selling Proposition
What truly distinguishes Dr. Shake from its counterparts is the inventive approach towards milkshakes. Amar Naik's unique milkshake creations, a first in Goa, have become the hallmark of the establishment. Dr. Shake prides itself on being a trendsetter, consistently setting new standards for creativity and taste in the realm of cold drinks.
Customer Favourites
Among Dr. Shake’s signature drink offerings, its Tender Coconut Shake and Muskmelon Shake have gained particular acclaim and love from customers. These unique offerings showcase the commitment of Dr. Shake to delivering not only delicious but also wholesome beverages.
Challenges and Triumphs
The journey of Dr. Shake by Santosh Cold Drinks hasn't been without its challenges. Faced with a competitive market, Amar strategically branded the business as 'Dr. Shake' to create a distinct identity. Another challenge which he faced during the initial days of running the business was creating brand awareness. However, he managed to overcome this hurdle by marketing his brand through digital marketing, content marketing, and social media, all while maintaining a focus on his enterprise’s core strength—its unique and creative shakes.
Future Plans
Apart from its main outlet at Mapusa, Dr. Shake also operates another successful outlet in Mandrem. Looking to the future, Amar has plans to expand Dr. Shake to other parts of Goa. He also aims to introduce new drinks to the Dr. Shake menu and delight his customers with fresh and innovative offerings.
Closing Thoughts
Dr. Shake by Santosh Cold Drinks is more than just a cold beverage stop; it's a commitment to delivering goodness and health in every sip. The emphasis on using real, traceable, and sustainable ingredients reflects the brand's dedication to customer well-being. As the enterprise continues to grow, one can expect Dr. Shake to remain a beacon of creativity and health consciousness in the field of cold beverages in Goa.
To get a taste of the delicious milkshakes and drinks offered at Dr. Shake b Santosh Cold Drinks, visit them at:
Address: Market Road, Mapusa Taxi Stand, Mapusa - 403507
Phone: 7888149499
Follow Dr. Shake by Santosh Cold Drinks on:
Instagram: @drshake_official
Facebook: Dr. Shake - Santosh Cold Drinks
