4 minute read
The Eggless Baking Company
In the bustling world of baked goods, where eggs often take centre stage, there exists a unique venture that is redefining the concept of wholesome treats - The Eggless Baking Company. Founded in November 2019 by Nikita Malhotra, The Eggless Baking Company offers fresh, healthy, and scrumptious alternatives to traditional cakes and cookies. Operating out of her residence in Corlim, Old Goa, Eggless Baking Co. has captured the hearts and taste buds of its growing customer base, one delicious creation at a time.
Baking Healthy Goodness
At Eggless Baking Co., the focus is on crafting delightful treats that prioritise health without compromising on taste. All the products offered by the enterprise are freshly made with whole wheat flour and jaggery, ensuring a natural and nourishing experience. The cakes offered by the Eggless Baking Co. boast an array of flavours, from the rich essence of banana to the refreshing zest of orange, each crafted with fresh ingredients. No preservatives are added, resulting in shorter shelf life but heightened flavours. What sets Eggless Baking Co. apart from a majority of other bakeries in Goa is its commitment to customisation, catering to customers' specific dietary requirements, including gluten-free and vegan options.
Meet the Founder
The brain and heart behind Eggless Baking Co. is Nikita Malhotra, a native of Vadodara, Gujarat. With a Bachelor's degree in Business Administration and a Master's in Advertising and Marketing, she embarked on a professional journey in the world of advertising and even worked with a popular radio station. However, it was her accidental discovery of a passion for baking and a desire to provide healthy alternatives for her children that led her to establish Eggless Baking Co. Armed with determination, creativity, and a love for culinary arts, she set out to make a mark in the baking industry.
Nurturing the Seed of Passion
The inception of Eggless Baking Co. was met with curiosity and mixed responses from the public. Participating in numerous pop-up markets and exhibitions allowed Nikita to engage with potential customers, answering their questions, and educating them about the health benefits of their products. Over time, Eggless Baking Co. has won over the hearts of many customers who appreciate the delectable flavours and commendable skills showcased in each creation. The journey hasn't been without its challenges, but Nikita welcomes feedback, constantly striving to improve and cater to the diverse tastes of her clientele.
Ragi Banana cake with nuts
Eggless Baking Co. takes pride in having catered to over 300 individual customers, earning a loyal following of 10-15 regular patrons. The enterprise's success extends beyond individuals, as a wellknown hospitality company consistently places bulk orders for their Plum Cake during the festive season, surpassing an impressive 300 pieces. Overcoming Hurdles and Finding Support Like any entrepreneur, Nikita too encountered obstacles when Eggless Baking Company just started its journey. Educating customers and persuading them to try a new concept proved to be a significant challenge. However, with the unwavering support of organisations like WEBN (Women Entrepreneurs Business Network), Nikita found motivation and guidance. The real driving force behind Eggless Baking Co. remains the loyal customers who have believed in the products, appreciating the passion and dedication poured into each creation.
A Flavourful Future
Looking ahead, Nikita aspires to collaborate with cafes and similar establishments, creating partnerships that ensure a steady flow of income and provide avenues for further expansion. With a focus on consistent growth and a commitment to crafting healthy delights, the future looks promising for this unique baking enterprise.
A Message of Empowerment
Nikita extends a powerful message to all women hustlers, urging them to prioritise themselves and pursue their passions fearlessly. It is never too late to start, and happiness lies in doing what brings joy and fulfilment. In a world where societal pressures can be overwhelming, Eggless Baking Co. stands as a testament to the triumphs that await those who follow their dreams. Eggless Baking Co. is not just a bakery; it is a celebration of flavour, health, and the indomitable spirit of entrepreneurship. So, indulge in the guiltfree pleasure of their creations and savour the taste of passion, one delectable bite at a time.
