Tycoon
Navigating the business and startup landscape in Goa
COVER FEATURE
Idika Goa
Idika Goa crafts natural wellness products, blending tradition with mindful, authentic, and community-driven living.
Balkrishna Ice Cream
Balkrishna Ice Cream brings 50+ years of tradition, authentic flavors, and family values to Goa.
Sandy Toes
Sandy Toes offers coastalinspired, sustainable home décor that blends local charm with modern elegance.
DGtive Marketing Agency Pvt. Ltd.
DGtive, co-founded by Ankita and Chetan, blends creativity and tech to deliver purpose-driven digital solutions.
Welcome to this edition of Goa Tycoon, where we spotlight the trailblazers shaping Goa’s entrepreneurial and innovation landscape with grit, creativity, and vision.
In our cover story, we feature Idika Goa, a soulful brand founded by Samiksha Mandurkar Karmali, which offers handcrafted natural wellness products rooted in heritage and holistic living. With a mission to inspire mindful consumption and community upliftment, Idika celebrates the beauty of authenticity in every product.
We also take a flavourful journey with Balkrishna Ice Cream, a brand that has stood the test of time for over 50 years. Now expanding into Goa, this family-run venture continues to blend tradition, love, and innovation in every scoop—bridging generations through timeless recipes and a digital-first presence.
For those drawn to interiors that echo the coast’s charm, Sandy Toes brings a breath of fresh, sea-salted air. This Goa-based home décor brand seamlessly fuses global design inspiration with local craftsmanship, offering sustainable, personalised pieces that speak of slow, intentional living.
On the digital front, DGtive, co-founded by Ankita and Chetan, is setting benchmarks in the world of digital marketing. Known for fusing creativity with technology, DGtive champions a client-centric ethos and a people-first approach that continues to redefine success in the digital era.
From pixels to parties, Mahesh Naik, the visionary behind Lacasa Events, has turned challenges into opportunities. With creativity, empathy, and a flair for unforgettable experiences, his journey now inspires aspiring event entrepreneurs.
Also making waves is Media Mastery, founded by Srasha, Sadanand, and Sanchay. Their dynamic agency is rooted in impactful storytelling and tech-forward thinking— fuelling campaigns that resonate while keeping people and purpose at the heart of growth.
As tides of change sweep across Goa, industrial tycoons are emerging as catalysts of transformation—investing in green tech, agri-tech, and AI startups. This new wave is helping Goa grow into a thriving digital innovation hub.
As we reflect on these inspiring stories, it becomes evident that Goa is home to a vibrant community of individuals who are pushing boundaries and making a difference across industries. Their dedication to innovation and sustainability.
Well, that's all I have for you from my desk this month. I hope you enjoy reading this month's issue of Goa Tycoon. Do share it with your friends all across the globe.
Until next month, cheers!
Warm regards,
Jessyl Fernandez Editor
01 Idika Goa
02 Balkrishna Ice Cream
03 Sandy Toes
04 DGtive Marketing Agency Pvt. Ltd.
05 Mahesh Naik
06 Media mastery
07 How Local Tycoons Are Investing in Goa’s Tech Startups
Index Introduction
Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palm-fringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals - Carnival and Shigmo. Goa plays host to many festivalsthe International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, UK, USA, etc.
Chief Editor
Jessyl Fernandez
Sales
Donald Fernandez
Content & Social Media Saviola Dias
Renata Fernandes
Graphics & Layout
Shashank Parab
Latisha Govekar
For advertising queries: +91 7887330620 / 9370502124
ItsGoa Media Group
Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521
Email: mail@itsgoa.com
Website: itsgoa.com
Idika Goa, founded by Samiksha Mandurkar Karmali, offers handcrafted, natural wellness products rooted in tradition, promoting mindful living, authenticity, and conscious consumption with a strong community focus. cover feature
www.itsgoa.com itsgoa_ Itsgoa
Article by: Team ItsGoa
Images by: Idika Goa
In a world that often prioritises convenience over consciousness, Idika Goa stands as a breath of fresh air—a brand that believes in returning to the roots, valuing simplicity, and nurturing well-being through products crafted with care. Founded by Samiksha Mandurkar Karmali, an engineer by education but an entrepreneur by spirit, Idika is more than a business; it’s a heartfelt journey driven by purpose, resilience, and a desire to make everyday rituals safer and more meaningful.
The Spark Behind the Venture
Samiksha’s path to entrepreneurship was far from conventional. After trying her hand at multiple business ideas—many of which didn’t take off—she found herself learning, evolving, and quietly preparing for something that would eventually feel truly right. The turning point came from a deeply personal space. A few close family members suffered from allergies triggered by chemical-filled incense commonly available in the market. This prompted an important question: What are we allowing into our homes and sacred spaces?
That question became the seed for Idika, a brand born out of the need for clean, natural alternatives that nourish rather than harm. What began with incense soon blossomed into a range of thoughtfully crafted products—herbal dhoop sticks, body scrub powders, and handmade scrub bars, each rooted in tradition, purity, and intention.
A Brand Built on Values
At its core, Idika champions three simple yet powerful values: authenticity, kindness, and connection. The brand isn’t just about offering natural products—it’s about creating a slower, more meaningful experience. From incense that fills your home with a calming aroma, to bath essentials inspired by age-old recipes, every product is created with purpose and a deep respect for nature and heritage.
Idika's offerings consciously reject the culture of excess. No more flashy packaging or throwaway gifts. Every product is designed to be practical, purposeful, and planet-friendly, honouring a lifestyle that is mindful and minimal.
Challenges and Lessons
Like many small business journeys, the early days of Idika were defined by long hours, wearing multiple hats, and solving problems in real-time. With no team in place initially, Samiksha found herself juggling product development, branding, customer service, logistics, and marketing singlehandedly. Sourcing reliable makers and striking a balance between quality and affordability was no easy feat. Yet, by staying consistent and growing deliberately, the brand began to gain traction, slowly but steadily.
Fuelled by Community
What keeps Samiksha going, especially during tough times, is the genuine feedback from her customers. Testimonials about how Idika’s incense helped someone breathe easier, or how their scrub bars added a natural glow to someone’s skin, are what fuel her passion. These stories are reminders that the brand is not just selling products—it’s touching lives.
Samiksha Mandurkar Karmali
Idika's
Defining Moments
A particularly proud moment in Idika’s journey was being recognised by Sushant Divgikar—a celebrated Indian drag icon and LGBTQIA+ advocate. Their public appreciation of the brand on social media amplified Idika’s message and validated the heartfelt work behind it. For a small business, such acknowledgment was not just exciting—it was affirming.
On a personal level, Samiksha considers her biggest accomplishment to be building something from the ground up that truly reflects her values and resonates with a growing, loyal community.
A Thoughtful Approach to Growth
Innovation at Idika doesn’t come from chasing trends —it’s driven by attentive listening and genuine interaction. Samiksha regularly gathers customer feedback, allowing user insights to shape product decisions. This organic form of innovation ensures the brand remains grounded in reality while staying relevant. While there isn’t a full-time team in place yet, systems have been streamlined and processes optimised to maintain clarity and consistency. Friends and family often step in with support, highlighting the brand’s deeply collaborative and community-rooted foundation.
Growth, for Idika, is not measured just by numbers, but by how aligned the expansion remains with the brand’s essence. Whether launching new products or scaling operations, every decision is carefully considered and customer-informed. This approach has helped Idika expand its catalog without compromising on quality or integrity.
The Human Side of Business
Despite the demanding nature of entrepreneurship, Samiksha ensures she carves out time to recharge. Simple joys—spending time with animals, watching Shark Tank, or taking short trips—help her maintain a sense of balance and perspective.
This harmony between hustle and self-care is reflected in the brand’s ethos too: encouraging consumers to slow down and savor life’s little rituals.
The Road Ahead
Looking forward, Samiksha envisions Idika on the shelves of major supermarkets across India. Her strategy is rooted in mindful scaling—forming strong partnerships, retaining customer trust, and never straying from the values that sparked the brand’s beginning. Automation, refined logistics, and brand storytelling are all part of this larger blueprint.
A Note to Aspiring Entrepreneurs
For those dreaming of starting something of their own, Samiksha offers simple yet powerful advice: “Start small, stay honest, and let your story shine through. Don’t wait to be perfect. Show up with heart, be consistent, and trust your instincts—they’re usually wiser than you think.”
Idika Goa is more than a business; it’s a movement toward conscious living—one organic incense stick and herbal scrub bar at a time. In a marketplace flooded with fast consumption and fleeting trends, Idika stands tall as a brand that cares, connects, and creates with intention.
Idika Goa
Balkrishna Ice Cream
Balkrishna Ice Cream blends tradition, family values, and authentic flavours, expanding into Goa with timeless recipes, digital accessibility, and a legacy of quality spanning over 50 years.
Article by: Team ItsGoa
Images by: Balkrishna Ice Cream entrepreneur
legacy continuing by 2nd & 3rd son Balkrishna nevgi & grandsons (l) gorakh & ( r ) adwait
Balkrishna Ice Cream: A Legacy of Tradition, Taste, and Timeless Quality
For over half a century, Balkrishna Ice Cream has been a name synonymous with heritage, authenticity, and an unwavering commitment to quality. Established in 1967 by a visionary woman ahead of her time, the brand has grown through three generations, preserving traditional flavours while adapting to modern consumer needs. Today, under the leadership of a third-generation entrepreneur with an MBA in Finance and Legal, Balkrishna Ice Cream is expanding into Goa, bringing its legacy to new audiences while staying true to its core values.
A Legacy Rooted in Family and Tradition
Balkrishna Ice Cream began as a humble family business in Sawantwadi, inspired by the founder’s deep connection to Goa, where ice cream was more commonly known due to Portuguese influence. Recognising the region’s abundance of Alphonso mangoes, the brand’s first flavour—mango ice cream —was born. What started as a local initiative has now become a legacy passed down through generations, with the current leadership determined to expand and make a mark in the Goan market.
Overcoming Challenges with Resilience
Running a heritage business in today’s fast-evolving market presents a unique set of challenges. From changing economic landscapes to increased competition from well-established brands, Balkrishna Ice Cream has had to find its niche. The family remains dedicated to traditional flavours and production methods, refusing to compromise on authenticity. Additionally, geographical challenges such as shifting demographics due to new infrastructure developments have been addressed by leveraging modern food delivery platforms like Swiggy and Zomato, ensuring customers can enjoy their favourite ice creams from the comfort of their homes, even late at night.
Milestones and Achievements
Entering the Goan market is a major milestone for Balkrishna Ice Cream, particularly as a seasonal product with limited funds. Despite these challenges, the brand remains committed to seeking new opportunities and establishing itself as a beloved name in Goa’s culinary landscape. By focusing on quality, traditional recipes, and customer satisfaction, Balkrishna Ice Cream is steadily growing its presence.
forest harvest jhambul from sahyadri foot hills
custard apple sourced from central Maharashtra
Family-Centric Leadership and Family Culture
At its core, Balkrishna Ice Cream is a family-driven business where values of quality, quantity, and service with a smile are upheld with pride. The brand maintains a close-knit family culture, with the ice cream recipes crafted by the family matriarch and quality testing conducted by the younger generation.
This hands-on approach ensures that every batch meets the highest standards, preserving the authenticity that has made Balkrishna Ice Cream a household name.
Staying True to Tradition While Embracing Change
Innovation at Balkrishna Ice Cream means preserving traditional recipes rather than modifying them to fit modern trends. Unlike mass-produced alternatives
that rely on preservatives for a longer shelf life, Balkrishna Ice Cream continues to use traditional preparation methods that enhance the natural flavours of the ingredients. While staying rooted in tradition, the family has adapted to digital trends by making its products easily accessible through online platforms.
Customer Satisfaction at the Heart of the Business
Balkrishna Ice Cream prioritises customer experience, encouraging feedback through Google reviews and word-of-mouth recommendations. The brand actively participates in events by setting up kiosks to reach new customers and introduce them
the royal falooda
dry fruit ice cream
kid’s special mint chips
chickoo
the most delicious dessert
to its signature flavours. Simple yet effective strategies like these ensure that Balkrishna Ice Cream remains a favourite among customers who appreciate quality and authenticity.
Advice for Aspiring Entrepreneurs
For those looking to venture into the world of business, the leadership at Balkrishna Ice Cream offers a simple yet powerful mantra—patience and perseverance are key to success. The journey of growing a business, especially one with deep roots in tradition, requires dedication and a long-term vision.
Balancing Work and Life
Future Vision: Expanding the Legacy
In the next five years, Balkrishna Ice Cream aims to expand its reach to every taluka in Goa, becoming a true local brand that every Goan can cherish. The goal is to provide high-quality, affordable ice creams that resonate with the tastes and traditions of the region.
A Lasting Impact on Future Generations
Balkrishna Ice Cream represents more than just a business—it is a legacy that connects the past with the future. As people often reminisce about the "golden olden days" when food and climate felt different, Balkrishna Ice Cream strives to keep those cherished memories alive. With its commitment to tradition, quality, and community, the brand ensures that future generations can experience the same timeless flavours and authenticity that have defined its journey for over five decades.
With a perfect blend of tradition, family values, and adaptability, Balkrishna Ice Cream is not just about serving frozen treats—it is about preserving a legacy that continues to bring joy to generations of ice cream lovers.
Managing a business can be demanding, but maintaining a work-life balance is essential. A structured approach, such as keeping a wellorganised calendar, helps in achieving this balance while ensuring smooth operations and personal wellbeing. guava chilly - seasonal
Sandy Toes
Sandy Toes is a Goa-based home décor brand blending coastal elegance, personalisation, and sustainability, offering thoughtfully curated, globally inspired pieces that reflect local charm and modern living. entrepreneur
Article by: Team ItsGoa
Images by: Sandy Toes
Nestled in the heart of Goa, Sandy Toes is more than just a home décor brand—it's a design philosophy that celebrates the spirit of coastal living while embracing elegance, sustainability, and cultural depth. Conceived during a casual coffee meeting in a café, the brand was born from a simple yet profound observation: many new homeowners in Goa were struggling to find truly distinctive décor options. This insight led to the creation of a company that now stands as a beacon of tasteful, thoughtful design in India’s evolving home décor landscape.
A Vision Rooted in Coastal Elegance
At the core of Sandy Toes lies a design ethos that harmoniously blends modern minimalism with the cultural richness of Goa. Drawing inspiration from the region’s tranquil beaches and vibrant heritage, the brand curates spaces that are serene yet full of character. The use of natural materials like wood, rattan, and stone not only adds warmth and texture but also reinforces a seamless indoor-outdoor living experience—a hallmark of the coastal aesthetic. Their spaces are defined by clean lines, calming
palettes, and subtle nods to Goa’s traditional artistry. The resulting interiors are not just visually appealing, but also deeply rooted in the local context, making every piece feel personal and timeless.
Versatile Offerings, Personalised Experiences
Sandy Toes operates with a motto that resonates across all its offerings: “Elevate Your Space, Define Your Style.” Their diverse collection includes everything from elegant lamps and designer mirrors to sophisticated planters, vases, fountains, and wall art in various forms—canvas, metal, and glass. Their range of home furnishings, including bedding, rugs, pouffes, and gifting essentials like glasses, mugs, and clocks, caters to a wide variety of tastes.
Whether you’re outfitting a sleek modern apartment or a heritage Portuguese villa, Sandy Toes ensures that every décor item is in harmony with the architectural narrative of the space. With storefronts in Benaulim, Margao, and Panjim, they are accessible across South and North Goa, offering both convenience and style in one curated space.
Mohit Sabharwal
A Personalised Design Journey
Understanding that every home is an extension of its inhabitants, Sandy Toes places immense importance on personalisation. Their design process begins with either in-store consultations or home visits, depending on the client’s preference. If an interior designer is involved, they are welcomed into the collaboration to ensure design cohesion. For independent clients, the team at Sandy Toes steps in with hands-on consultations, curating selections based on individual tastes, lifestyle, and existing aesthetics.
Each recommendation is made with care, considering the client’s daily routines, family dynamics, and spatial functionality. The team ensures that the chosen items not only look beautiful but also serve a meaningful purpose in the client’s life.
Trendsetters with a Global Perspective
Sandy Toes’ ability to stay ahead of interior design trends is grounded in a unique blend of thorough research and global exploration. Unlike many competitors, the founders travel extensively to handpick every item in their store. This commitment to sourcing ensures that each product is unique, high in quality, and reflective of current global trends.
This effort pays off in collections that incorporate the latest aesthetics—be it the rising popularity of metallic and jewel tones, retro-modern fusions, or ergonomic, comfort-first designs. They also integrate innovative technology into their offerings, with products like robotic speakers, light-reactive wall art, and solar-powered décor, proving their adaptability to modern lifestyles.
Eco-Conscious with Style
In an industry increasingly leaning toward sustainability, Sandy Toes proudly aligns itself with the movement by emphasising eco-friendly practices and materials. Their curated selection includes natural and handmade items that reflect a conscious effort to reduce environmental impact while maintaining impeccable design standards.
Facing Challenges with Creativity
Like any creative venture, Sandy Toes navigates challenges such as working within client budgets and adhering to timelines. However, their expansive inventory and commitment to personalised service allow them to offer solutions that are both costeffective and visually compelling.
Flexibility and client satisfaction remain at the forefront of their operations, ensuring that every project is completed with flair and efficiency.
sofa cushions
perfect wall clock
Looking Ahead
Rather than relying solely on major launches or collaborations, Sandy Toes thrives on the excitement of daily interactions with customers. Each client brings a new story, a new challenge, and a new opportunity to innovate. This grounded, humancentred approach sets them apart in a fast-paced industry, reinforcing their dedication to authenticity and excellence.
Advice for Homeowners
For those embarking on their décor journey, Sandy Toes offers some sage advice: begin by visiting the store to experience the materials and designs
your personal story. And if you ever feel overwhelmed, professional guidance is just a consultation away.
Final Thoughts
Sandy Toes has carved a niche in the Indian home décor industry by staying true to its roots, championing authenticity, and embracing change. Their work is a testament to the belief that good design goes beyond aesthetics—it tells a story, respects the environment, and most importantly, feels like home.
For those seeking to bring Goa’s coastal charm and soulful elegance into their living spaces, Sandy Toes
DGtive, co-founded by Ankita and Chetan, is a Goa-based Digital Marketing Agency known for blending strategic creativity with tech, delivering client-focused solutions while building a purpose-driven, people-first legacy.
DGtive Marketing Agency Pvt. Ltd
In the fast-evolving world of digital marketing, where staying ahead of trends and technology is paramount, DGtive Marketing Agency Pvt. Ltd. has emerged as a compelling success story. Co-founded in November 2022 by Ankita Nagvekar Bhaip and Chetan Naik, DGtive is a two-year-old bootstrapped company that has swiftly earned a reputation for delivering impactful marketing solutions while maintaining a human touch.
The People Behind the Vision
DGtive was born from the collaborative strengths of Ankita and Chetan—two passionate professionals who brought complementary skills to the table. Ankita, armed with over nine years of industry experience and an MBA in Marketing, has a knack for brand building and strategic communication.
Chetan, with a background in IT Engineering and over seven years in SEO and performance marketing, brings a data-driven mindset and a sharp eye for optimisation. Their mutual desire to help businesses grow in the digital space became the foundation of DGtive’s journey.
From Freelance Beginnings to Entrepreneurial Ambitions
Ankita’s transition from a corporate role to freelancing marked the first step towards DGtive. Without a concrete plan post-resignation, she began offering digital marketing services independently.
Her dedication soon attracted a growing clientele and consistent demand. Recognising the need for a broader vision and a stronger team, she joined forces with Chetan, who was also seeking to carve his path. Together, they officially launched DGtive, initially operating from Ankita’s home, with modest resources but ambitious goals.
Building Through Adversity
Like many startups, DGtive faced early-stage challenges. From managing cash flow to attracting the right talent without the lure of a plush office, the founders had to rely heavily on resilience and resourcefulness. Client payment delays further strained finances, but their unwavering commitment kept the company afloat. What made the difference was their hands-on leadership and steadfast belief in their mission—to provide meaningful digital marketing solutions that drive real growth.
A Culture Rooted in Trust and Creativity
DGtive places a strong emphasis on collaboration, openness, and continuous learning. The team, though small, thrives on mutual trust and autonomy.
Ankita and Chetan believe in leading by example and remain deeply involved in the company’s day-to-day operations. They ensure that every team member understands the purpose behind their work, creating a shared sense of direction that goes beyond task completion.
Client-Centric to the Core
At the heart of DGtive’s growth is a focus on client satisfaction and long-term partnerships. The agency aligns its strategies with clients’ business objectives and ensures transparency and responsiveness in communication.
This approach has helped retain clients since its inception—one of DGtive’s most valued milestones. The agency also actively gathers and implements client feedback, allowing it to remain agile and relevant in an ever-shifting digital landscape.
Innovation as a Driving Force
Staying competitive in the digital space requires adaptability, and DGtive embraces this challenge with enthusiasm. From integrating AI into content strategies to keeping pace with platform updates
and evolving consumer behaviour, the agency is constantly testing and iterating to stay ahead of the curve.
Milestones That Matter
Apart from client retention, another significant achievement has been establishing a dedicated office space—symbolic of the agency’s growth from a home-based venture to a recognised business. These tangible markers of success reflect not just business acumen, but also the persistence and passion that fuel DGtive’s journey.
Work-Life Harmony and Personal Growth
Balancing the demands of a startup with personal commitments has been a journey in itself for the cofounders. With Ankita recently married and Chetan managing family responsibilities, the initial phases were intense.
However, improved systems and a supportive team have allowed for a more sustainable rhythm over time, offering a glimpse into how leadership evolves with experience.
Looking Ahead: Vision for the Future
DGtive’s five-year plan involves expanding into new markets while preserving the values that shaped its identity. The goal is to create a stable, scalable agency that supports its team, nurtures enduring client relationships, and maintains consistent excellence in service delivery.
Legacy Beyond Business
Ankita and Chetan aspire for DGtive to be more than just a digital agency. They envision it as a symbol of integrity, innovation, and community impact—a company that inspires future entrepreneurs, supports local enterprises, and creates meaningful career opportunities in Goa.
DGtive Marketing Agency Pvt. Ltd. is not just building brands; it’s building a legacy—one creative campaign at a time.
Food Photography
Mahesh Naik, founder of Lacasa Events, turned challenges into success with creativity, persistence, and empathy, earning celebrity praise and building a respected, value-driven event management brand.
event planner
Article by: Team ItsGoa
Images by: Mahesh Naik
At just 30 years old, Mahesh Naik has carved a name for himself in the dynamic world of event management. As the founder and lead planner of Lacasa Events, a company he established five years ago, Mahesh has proven that dedication, resilience, and vision can turn even the toughest challenges into success stories.
Before launching his own company, Mahesh spent years working as a freelancer and event coordinator with reputed firms, contributing to high-profile projects like Sunburn and various large-scale sports events. These experiences sparked a desire to break new ground—to take on the challenge of building something of his own. Thus began the journey of Lacasa Events.
Starting from Scratch
The road wasn’t easy. Funding constraints and labor shortages tested Mahesh’s resolve in the early days. To keep the business afloat, he relied on small loans and borrowings from family, especially his sisters, while personally working over 15 hours a day to cover operational gaps. Despite the strain, he remained focused, embracing each obstacle as an opportunity to grow and refine his approach.
Mahesh’s work ethic is deeply rooted in discipline and persistence. “Never give up,” he says. “Even if you earn just ten rupees, appreciate it—it’s your money, not wages from someone else.” This entrepreneurial mindset has become the foundation of Lacasa Events’ growing reputation.
mahesh naik
Mahesh in the spotlight
What sets Mahesh apart is his attention to detail and creativity, which have caught the eye of many— celebrities like Avneet Kaur and Reem Shaikh admired his unique Christmas setup so much that they shared it with their audiences on Instagram. Such moments not only affirm Mahesh’s artistic flair but also reflect the personal touch he brings to every event.
Offering services at affordable rates while tailoring every setup to match client expectations, Lacasa Events has become known for delivering value without compromising quality. Mahesh constantly seeks ways to improvise and adapt, ensuring that each project is a perfect blend of aesthetics, function, and emotion.
Leadership with Heart
Behind the scenes, Mahesh leads with empathy. He treats his team not as employees, but as a family, believing that motivation and mutual respect fuel great work. “If you want to go far, you need people who feel like they belong,” he shares. This leadership philosophy has fostered a loyal and enthusiastic crew, helping him scale the company while maintaining its integrity.
A Digital-Forward Approach
In today’s landscape, Mahesh understands the power of digital reach. He considers social media a vital tool for showcasing talent and promoting business, using platforms like Instagram to connect with potential clients and share his creative journey.
Time Management and Self-Care
A strong believer in punctuality and delivering on promises, Mahesh emphasises time as a key asset in business. When not planning events, he invests in his physical and mental well-being through workouts, spending time with friends, and playing sports—balancing the hustle with much-needed selfcare.
Looking Ahead
With his feet firmly on the ground and eyes set on the future, Mahesh Naik continues to grow Lacasa Events with the same drive that launched it. He is more than an event planner—he is an entrepreneur who inspires by example, showing that with hard work, family support, and unshakable belief, even the most ambitious dreams can be realised.
Mahesh, always making an impact
mahesh naik
Media Mastery, founded by Srasha, Sadanand, and Sanchay, is a dynamic digital agency blending creativity and tech, known for impactful campaigns and a people-first, purpose-driven growth journey.
Article by: Team ItsGoa
Images by: Media Mastery
digital marketing agency
force behind business success, Media Mastery has quickly emerged as a standout agency combining creativity, strategy, and technology. Founded by Srasha Prabhu Moni alongside her business partners, Sadanand and Sanchay Prabhugaonkar, this vibrant agency has carved a niche by offering powerful digital solutions rooted in passion and purpose.
The Power Trio Behind the Brand
Srasha Prabhu Moni, raised in a business-focused family, always had an affinity for entrepreneurship and marketing. Her ability to connect with people, fulfil commitments, and infuse every project with genuine care has been instrumental in shaping Media Mastery’s ethos. Srasha’s father has always been a great support in helping with growth and inspiration in her journey. Sadanand, a software engineer and graphic designer, and Sanchay, a cinematographer with a background in multimedia and filmmaking, brought complementary skill sets to the table. Together, their synergy gave birth to Media Mastery—a name that reflects their goal of mastering all things media.
The inception of Media Mastery was marked by humble resources and bold ambitions. The team began with a modest three-seat office, leveraging their individual strengths to craft a unique identity in the crowded digital marketing space. Their first break came from a friend who entrusted them with marketing for Spicy Restaurant. This initial project became the stepping stone for what has now become a fast-growing agency.
Overcoming Challenges with Innovation
Like many startups, the early days were riddled with obstacles—particularly in client acquisition. Despite their capabilities, brands were hesitant to collaborate with a relatively new agency. Instead of waiting for business to come to them, the team took initiative.
They offered free shoots to showcase their skills and build a compelling portfolio. This move significantly boosted their credibility and eventually helped scale their operations. Today, they serve over 30 active clients with a dedicated team of 15 professionals.
Media Mastery in action at the International Film Festival of India 2024
From the kitchen to the camera – a taste of Moki Bar and Kitchen
A Team Fueled by Passion and Purpose
Breakthrough Moments
Among their most notable achievements is their collaboration with the Entertainment Society of Goa during the International Film Festival of India (IFFI). Handling the social media presence during this prestigious event, the team delivered nearly 50 highimpact posts per day, culminating in a staggering reach of over 6.5 million in just nine days.
Another proud milestone has been their organic team expansion—from three members in a tiny workspace to a vibrant and collaborative team in a fully equipped office. Their journey exemplifies what grit and teamwork can accomplish.
Leadership and Culture
Srasha’s leadership philosophy emphasises open communication, empowerment, and mutual respect. She leads by example, ensuring that her team feels heard and motivated. At Media Mastery, flexibility and work-life balance are non-negotiable. Employees enjoy flexible schedules, work-from-home options, and ample opportunities for professional growth.
The agency fosters a culture rooted in creativity and collaboration, where ideas are not just welcomed but encouraged. This has cultivated an environment where innovation thrives, and every team member is inspired to contribute meaningfully.
Client-Centric and Future-Focused
Client satisfaction remains at the core of Media Mastery's operations. From detailed content calendars to monthly ad reports, clients are always kept in the loop. The agency also ensures frequent feedback loops and remains responsive to everevolving client needs. This commitment has earned them long-standing relationships and an everexpanding clientele.
Looking ahead, the founders envision scaling Media Mastery into a 50+ member agency with operations across Mumbai, Bangalore, and Hyderabad. They aim to serve over 100 clients, integrating AI-driven tools and analytics to push the boundaries of digital marketing even further.
Leaving a Legacy
Media Mastery doesn’t just aim to succeed—it aspires to inspire. The founders hope their journey motivates aspiring entrepreneurs and contributes to a thriving creative ecosystem in their community. Their vision extends beyond revenue; it’s about innovation, integrity, and impact.
In a world of fleeting trends and changing algorithms, Media Mastery stands as a testament to what a passionate team with a clear purpose can achieve. From three chairs in a small room to the big screens of IFFI, their journey is a masterclass in perseverance, creativity, and leadership.
How Local Tycoons Are Investing in Goa’s Tech Startups
Goa’s industrial tycoons are fuelling a tech revolution—funding local startups in sectors like green tech, agri-tech, and AI—transforming the state into an emerging digital innovation hub. authored
Article by: Renata Fernandes
Images by: Freepik
Goa, long celebrated for its sun-kissed beaches, vibrant tourism, and Portuguese charm, is now witnessing a quiet revolution—one led not by waves but by waves of innovation. Local business tycoons, many of whom built their fortunes in traditional industries like hospitality, real estate, and shipping, are now redirecting their focus and funds into the state’s budding tech startup ecosystem.
The Shift from Sand to Silicon
In the past, Goa's economy leaned heavily on tourism, mining, and small-scale manufacturing. But with a tech-savvy generation emerging and remote work becoming the norm post-pandemic, a new digital economy is taking root. Goa’s relaxed lifestyle, good connectivity, and increasing co-working spaces have made it a magnet for entrepreneurs and developers alike.
Sensing the shift, local industrialists have begun diversifying their portfolios. And rather than just investing outside the state, they’re now nurturing local tech ventures with both capital and mentorship.
Who Are These Tycoons?
Leading the way are names like Hubert Araujo, known for his success in the oil shipping industry through Selective Marine Services, and Chetan Salelkar, the founder of Aaradhya Realtors. Both have traditionally worked in industries far removed from tech. Yet, they’ve begun to fund early-stage startups that range from fintech platforms and SaaS tools to agri-tech and EV-based logistics.
“Tech is the future—and Goa’s youth have the vision. We just need to back them,” says Araujo, who recently co-invested in a Panjim-based startup building AI-driven customer service tools for small businesses
Salelkar echoes this sentiment. “When we build in Goa, we retain talent, create jobs, and inspire the next generation to think bigger than ever before.”
What Kind of Startups Are Getting Funded?
Goa- ased tech startups are not just clones of Silicon Valley models—they are uniquely Goan in their approach
Green ech: Leveraging Goa’s natural environment, startups in clean energy and waste management have drawn investor attention gri- ech: With vast rural pockets, startups using drones, Io , and data analytics to empower farmers have found support
Health ech: Wellness-focused tech, integrating yurveda and I diagnostics, is gaining ground, particularly post-COVID
Edu ech and Remote Work Solutions: hese cater to the rising demand for upskilling and distri uted teams in a post-pandemic world.
Beyond Capital: Mentorship & Infrastructure
Local tycoons aren’t just writing cheques—they’re offering real estate for co-working hu s, facilitating usiness licenses, and opening doors through their networks. In many cases, they are mentoring founders directly, helping them navigate operations, scale strategies, and investor relations.
Marc & Co., for instance, recently announced plans to uild a tech accelerator hu in Verna Industrial Estate with incu ation facilities and advisory support.
A Collaborative Future
Partnerships etween government odies, educational institutions like BI S Pilani Goa, and private investors are also creating fertile ground for innovation. he Goa Start-Up Policy, offering incentives and su sidies, has further encouraged local tycoons to ack homegrown ventures.
“ he next ig unicorn could e from Goa,” says a hopeful investor. “But only if we support it today.” s Goa stands at the cusp of this exciting transformation, it’s clear that the state’s industrial past is converging with its digital future. With local tycoons stepping into the tech arena, Goa is not just a vacation destination anymore—it’s a startup destination in the making.
