brand guidelines version 01. 2018
Welcome to the Caeya Brand Guidelines. This document contains all you need to know about how our brand should be used in print and digital materials ensuring it remains consistent throughout. Using our brand correctly is extremely important to us, so we ask that the guide is always referred and adhered to. Our brand is more than our name or our logo. This guide will explain how to use visual identity with confidence and clarity. Our guidelines have been designed to ensure consistency within our brand, helping to create strong, recognizable and innovative communications. The following pages demonstrate the flexibility within the identity and should be used to inspire and motivate creative expression. We hope you enjoy getting to know our brand better.
welcome
aura de beauté source de vie et d'éternité
logo The single most identifiable element of our identity is our logo. Consistent use of our logo is key to retaining brand strength through immediate recognition of who we are and what we stand for as a brand.
logo
master logo
black logo
The logo is available for use in Dusky Pink, Black or White in all instances where the logo is used on its own. For example: stationery, signage, uniforms, merchandise and third party use. The first preference is to use the dusky pink logo, however sometimes to ensure legibility the black or white options will work better.
master logo
white logo
X
X
50% of X
50% of X 50% of X
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all of our communications. The minimum clear space is 50% of the height of the entire logo. Our logo must be sized large enough to be easily read on every application. While minimum sizes are specified, it is preferred that the logo appears larger than the minimum size when possible.
clear space
vertical
horizontal
position
color Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of colour can dramatically change the tone and appearance of a document so it is important to consider how they work together. To help achieve greater brand recognition it is important that our colour palette is applied consistently.
color
Dusky Pink
Pantone CMYK RGB HEX
7605 C C73 M55 Y43 K20 R77 G95 B109 #AD5F6D
Frost
Pantone CMYK RGB HEX
Charcoal Black
Pantone CMYK RGB HEX
Black 6 C C80 M70 Y60 K70 R245 G244 B236 #F5F4EC
5527 CP C73 M55 Y43 K20 R77 G95 B109 #AD5F6D
Ash
Pantone CMYK RGB HEX
Coal
Pantone CMYK RGB HEX
447 C C69 M62 Y61 K52 R58 G58 B58 #3A3A3A
Khaki Cooper
Pantone CMYK RGB HEX
The primary colour palette is constant throughout all communications. A colour hierarchy has been implemented, ranging from Dusky Pink being the most important to Ash being the least used. Coal and Khaki Cooper are mainly used for conveying importance. Charcoal Black is predominately used for text. Ash and Frost are mainly used for background washes.
brand colours
Cool Gray 1 C C10 M8 Y8 K0 R225 G225 B225 #E1E1E1
4715 C C35 M55 Y65 K15 R58 G58 B58 #986b58
BLACK 6 C
7537 C
5527 CP
7605 C
475 C
4715 C
Alternative colours are important for our communication with the main industrie consept. Color palletes comes from the most important element from the formula - sturgeon fish. Color pallete must be soft and gentle. That’s a colours that works best for cosmetic industrie. If there is an occasion when you need to create contrast without adding extra colours, you can use this colours in incremental tints.
alternative
Dusky Pink 7605 C Pantone 7605 C
CMYK C9 M29 Y24 K0
RGB R227 G185 B178
HEX #E3B9B2
Frost
typo graphy We use Mont Font & Sharp Sans Font as our brand typefaces, it should be used in all instances where typography is required. They are a simple, clean and legible typefaces that compliments our logo. Typography shouldn’t be overlooked as a key element within our toolkit. It is important to adhere to the leading, tracking and text arrangement specified in this document to achieve brand consistency throughout.
typography
Aa Aa Sharp Sans
Mont
ÀÁÂÃABCD àáâãäåabcd 1234567890 !@#$%^&*()+ ÆÈØ£×ßæç
ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*()_+
typeface
Extra Light Tracking: 10pt Leading: 30pt Available from: Font Squirrel
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+{}[]|\:;”<>,.?~ £ÃÆÇÈØ×ßÜåæç
Regular Tracking: 10pt Leading: 30pt Available from: Font Squirrel
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+{}[]|\:;”<>,.?~ £ÃÆÇÈØ×ßÜåæç
Book Tracking: 10pt Leading: 30pt Available from: Font Squirrel
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+{}[]|\:;”<>,.?~ £ÃÆÇÈØ×ßÜåæç
Black Tracking: 10pt Leading: 30pt Available from: Font Squirrel
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+{}[]|\:;”<>,.?~ £ÃÆÇÈØ×ßÜåæç
typography
Bold is our headline weight. 36
Regular is used for captions and small bodies of text, itâ&#x20AC;&#x2122;s also used on our stationery. 24
Light is used for our body copy and subheadings. 21
Extra Light can be used when a more delicate weight is needed. 18
use of
stati onery This section presents the visual layouts of our stationery and communications collateral. The Caeya stationery set utilises the brand colours with metal effect like silver, cooper, gold etc. Special print finishes such as foiling of the logo are recommended. For more detailed instructions, ask print manifacturer.
stationery
Name Surname SEO & Founder
+61 3 1234 5678 +61 3 1234 5679
stationery
123 Address St City State 4000
hello@website.com yourwebsite.com
Caeya Cosmetics 123 Address St City State 4000 T +61 3 1234 5678 F +61 3 1234 5679 E hello@website.com yourwebsite.com
stationery
caeya.beauty 2,087
Ivan Popov Marketing Manager hello@caeya.beauty.com T: +61 3 1234 5678 M: +61 123 456 789 Street Address City State Postcode caeya.beauty.com
social media
364
596
print it is of utmost importance for our brand to use the highest printing standard as well as the most attractive and luxurious finishing effect. We use a hot stamp and partial varnish to recreate the four basic colors in our corporate identity - pink gold, copper, charcoal and silver.
print effects
pink gold
print effects
cooper
silver
charcoal
brand design
CaeyaÂŽ Cosmetics a brand by
designet by
created by