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A CROSS -DISCIPLINARY
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We are a digital design agency, part of Offset Group providing a full cycle solutions from initial concept to finished design and collaboration to the production of your project.
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01 About
WHO WE ARE
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Iconic is a graphic design studio, part of Offset Group, based in Sofia City, which specialise in the creation of exceptional design and branding for all kinds of organizations in any industrial or commercial sector. Moreover, our design work is done with print effects in mind from the start, all necessary technical aspects of production are taken into consideration during the design process.
WHY US?
Our team consists of talented designers who except the rich experience in creating branding and corporate identity design , also have the relevant printing expertise. As such our creative design is primarily with print in mind and due to the collaboration with Offset Group, the company provides a wide range of premium product packaging as well as corporate materials and books.
about
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Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria
Phone + 359 2 971 01 07 + 359 89 442 6665
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Company Profile
OUR MAIN MISSION
is to fully integrate all working processes – from creating initial ideas to finished print products. The primary goal of the creative design department is to always provid good contents in order to acquire the attention of the specific target audience.
Design Division of Offset Group Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
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VISION
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The primary goal of Iconic is to seek, find and analyze all new technologies which can open new directions to the innovation of graphic design, printing and production fields. This phase is extremely vital especially for the creation of a new concept and package design for our clients. Here, at this point we not only develop a deep understanding of our customer’s business values and aims, but also build strong relationships with them in order to fully fulfill their expectations.
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PHILOSOPHY
We convert concepts and ideas into tangible design solutions. Ergonomics, Ingenuity, Contemporary Aesthetics and Quality are the primary pillars of our philosophy.
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profile
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Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
Design Division of Offset Group
Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria
Phone + 359 2 971 01 07 + 359 89 442 6665
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Where we are...
Iconic Ltd. was founded in May 2012 by Ivan Popov, who had enought persistence and enthusiasm to start a small graphic design studio, build around only a few initial clients. A Year later, iconic became an official partner of Offset Group - one of the biggest and modern print factories in Bulgaria. Since then we are developing our full closed circle of services, which turned to be so succseful not only for us as partners, but also for many domestic and international businesses. Today, we are proud to reveal and share that we are responsible for the expansion of dozens of companies around the world. As a brand we are constantly improving, re-inventing, innovating and expressing our inimitable ideas through our brand, print and packaging products.
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04 Services
BRAND & VISUAL IDENTITY
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This is the critical first stage of any development be it for a new business or a new product line. It is the foundation upon which all subsequent design visualisation is built. Our team of creative experts can assist you in the creation of concept ideas that reflect your company values and aspirations. You need something striking and unique which reflects your organisational culture. We can provide a complete solution matching your needs and aims. It begins by detailed brainstorming sessions with your key staff and also internally within our creative team. It is critical that we understand your company, values and aims and what you are looking for in the end. Whether it is a company brand identity or a new brand for a product line, we gain a deep understanding of the messages which the brand should convey. Our creative team then has the complete freedom of mind to explore their creative spirits and present concept ideas in line with the requirements. It is a multistage process of collaborating with you going back and forward until we reach the final brand idea that our experts feel is communicating the right message and satisfying your desires and expectations.
Brand Identity Brand Positioning Brand Development Corporate Guidelines Logo & Corporate Identity Logo Design Campaign Design Rebrand Infographics
services
Page 08 - 09 Phone + 359 2 971 01 07 + 359 89 442 6665 Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria Design Division of Offset Group Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
Brochures & Catalogues Corporate materials: Business cards, File holders, Calendars, Letterheads, Notebooks.. Promotional materials: Leaflets, Flyers, Menus, Invitations, Shopping carry bags, Stickers, Posters, Greeting Cards... Vouchers: Gift & Discount vouchers... Presentations & Reports
PRINT DESIGN
The days of standard looking promotional and corporate materials are long gone. Companies are looking for the extra special touch when it comes to their corporate materials. Publishers demand interesting cover design to attract readers to their books and magazines. We are experts in this segment both in design and production. The covers are the critical to these publications and the close collaboration between our Creative Design and Print Effects teams results in designs that are unique and attractive. Print effects accentuate key features in a subtle or striking way based on customer preference. New and interesting materials are also explored leading to unique finish both in appearance and touch.
PRE-PRESS
Often existing artwork needs alterations, colour management, preparation for print and more. We always suggest improvements to boost existing designs not only to be more attractive but also to stimulate the right emotions in the customers. Our Pre-press, Creative Design and Print Effects teams work alongside in such cases to boost the artwork and prepare it into print ready files with all necessary amendments as needed. Whatever your requirements are, we can provide a complete solution for you from creating a special design for your publications, incorporating special effects and materials and produce them with a top quality premium finish.
services
Pre-flighting Copy-editing Markup Proofing Screening and Adjustment Trapping & Outlining Page Layouts Paper Stock & Select
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»» Prototypes Packaging Artwork Redesign & Adaptation BOXES: plain, corrugated offset, embossed... LABELS: stickers, holograms, tags, pouch, foils, cans & containers...
PACKAGING DESIGN
Distinct packaging design with attractive branding communicating your company values are of the utmost importance in today’s commercial world which is full of all kinds of brands. It has to position your company and products in the right market segment and attract the right customers. At Offset Group, we are first and foremost experts in producing premium luxury packaging. As such our Creative team specialises in transforming the brand identity into a distinctive packaging design that oozes luxury and stands out from competition on the shelf. Design is not limited to graphics only but also our creative minds think about unique shapes and materials, something that is different to the norm. The aim is to create a synergy reflecting the product aims and company value resulting in a special finish. This is also where our expertise in print effects comes into play as we are able to explore the extraordinary features of the design and make them stand out using premium effects.
services
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Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria
Phone + 359 2 971 01 07 + 359 89 442 6665
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05 Process
Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
Design Division of Offset Group
It's imperave to understand the why before we do the what. That’s why we always believe in process to produce a great result!
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Creative Brief
MEETING CLIENT SPECIFICATION INITIAL IDEAS
process
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Contract
Research
PROJECT TASKS COST & TIMELINE
DATA COLLECTION ROOT CAUSE
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Deposit 40%
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Sketches
BRAINSTORM EXPLORE, INVESTIGATE, INSPIRE, CREATIVITY
06 Design Process
GRAPHICAL DESIGN STEPS, THE WIREFRAMES FIRST DRAFT VISUAL
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Production
SOLUTION MEETS REQUIREMENTS
(Printing process covered by Offset Group Ltd )
YES NO MAYBE
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Presentation ( 3 concepts + their variants ) THIS IS THE ROUGH PROPOSAL FOR CLIENT DESIGN
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Feedback
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Correction to Selected Concept ( up to 2 cycles )
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Final Presentation
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Final Payment 60%
REFINE THE ELEMENTS ARRANGE THE MAIN ELEMENTS
process
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Files Delivery ( vector )
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Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria
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06 Workflow INDUSTRIES
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Technology and Equipments Car Industry Processed Food & Beverages FMCG & Retail Medical and Pharmaceutical Cosmetics & Personal healthcare Finance & Accounting Services Chemicals & Agriculture
and many more....
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FOOD INDUSTRIES Project: MC&HNY
Client:
Offset Group for Pro 2 Pack London
Specifications: hot stamp 3D relief
FOOD INDUSTRIES Project: Tea Shop
Client:
Offset Group for Pro 2 Pack London
Specifications: hot stamp metalized paper
COSMETIC INDUSTRIES Project:
Cell Biological
Client:
Cell Biologique
Specifications: hot foil partical stamping metalized paper
FOOD INDUSTRIES Project:
Food Packaging
Client: MultiLens
Specifications: Multi Lens 3D Lens
Offset Group
Page 26-27 Phone + 359 2 971 01 07 + 359 89 442 6665 Design Division of Offset Group
OFFSET GROUP is a leading supplier of luxury cardboard packaging and premium print products in Europe, established in 1993. The company’s motto “THE AFFORDABLE LUXE” truly represents the three building blocks of our business: HIGH QUALITY, COMPETITIVE PRICES AND CUSTOMER SERVICE. Renowned as specialists in multiple print innovations, the company is able to cope with complex specifications and print effects achieving a premium luxurious finish.
Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria
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Over the years Offset Group has been able to understand the truly needs of its customers and has followed the strategy to offer not only production but FULLY COMPREHENSIVE SERVICE from in-house initial design concepts to finished products.
UK Office, London, United Kingdom
HQ Sofia, Bulgaria
First Floor, 149 Finborough Road, London, SW10 9AW, UK uk@offsetgroup.eu +44 (0) 7866 892020
119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria info@offsetgroup.eu +359 2 971 80 88
www.offsetgroup.eu plus.google.com/offsetbulgaria www.facebook.com/offsetbulgaria www.linkedin.com/company/ ofset-eood portfolio link
Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
Design Division of Offset Group
Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria
Phone + 359 2 971 01 07 + 359 89 442 6665
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08 Clients
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Brand Guidelines
Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
Design Division of Offset Group
Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria
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Constructions x
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x x
Phone + 359 2 971 01 07 + 359 89 442 6665
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pantone 388 C
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Color Palette pantone 8603 C
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pantone 872 C
Page 32-33 Phone + 359 2 971 01 07 + 359 89 442 6665 Office 119A Tzarigradsko Shosse Blvd, 1784 Sofia, Bulgaria Design Division of Offset Group Iconic Ltd. design.offsetgroup.eu design@offsetgroup.eu
Typography абвгдежзийклмн опрстуфхцчшщьюя
TT NORMS ABCDEFGH... 0123456789 Font Specification FONT NAME : STYLE :
TT NORMS GEOMETRIC GROTESK
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10 “
You’ll already know that digital print allows each ‘copy’ to be unique.
This one is yours. Proofing is now part of our creative process rather than an exercise at the end.
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We can be more adventurous with the adventurous, more conservative with the conservative…
Digital Print is just a tool. But the ways in which it is revolutionizing design, marketing and media will impact on us all.
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The techniques have opened up new possibilities for designers, and we’re only getting started… Digital printing is a brilliant tool for realising design in a physical way, quickly and cheaply.
visual goods made with love
We are dreamers, enthusiasts, animal lovers, and now we have a chance,
to take part in saving the planet. The Earth is our only home. We are doing everything in our power to keep our designs and overall works as eco-friendly as possible. Please use online. Do not print if you do not need it!
MMXVII • Revision 03 / Ver. 04a
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