MIKSER FESTIVAL 2012 WHAT IS MIKSER?
Mikser Festival is the biggest regional festival of creativity and innovation. Mikser is a multidisciplinary and multicultural platform that aims to affirm the cultural industry of the region. Mikser Festival discovers and activates amazing to-be-repurposed industrial locations around the city of Belgrade. Mikser Festival is mixing creative, niche audiences with a massive audience of an incorporated music festival dedicated to the new sound of region.
DESIGN ART ARCHITECTURE ENVIRONMENT BUSINESS TECHNOLOGY NEW MEDIA MUSIC FILM THEATRE‌
MIKSER FESTIVAL 2012
MIKSER 2011 IN NUMBERS
TRACK RECORD 2011
60.000 VISITORS
1.500 PROGRAM PARTICIPANTS 14 PROGRAM ZONES 300 REGISTERED JOURNALISTS 1.200.000 EUR TOTAL PR VALUE 50 000 m2 OF FESTIVAL AREA
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
/
www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
/
www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
mikser music
TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
/
info@mikser.rs
/
www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
/
www.mikser.rs
MIKSER FESTIVAL 2012
mikser music
TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
/
www.mikser.rs
MIKSER FESTIVAL 2012
visual art zone
TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
MEDIA ANALISYS
TRACK RECORD 2011
SOURCE: MEDIA MONITORING AND ANALYSIS
MEDIA MONITORING 01/05 – 16/06/2011
The festival is presented in a positive context, with a large number of publications in print media.
COMMERCIAL VALUE of operating reports 405.593 EUR
Number of reports : 265 Press area : 46,454 cm2 Duration of the entry: 220 minutes
PUBLIC RELATIONS VALUE of operating reports 1.196.239 EUR
MEDIA REACH
REPORTS BY MEDIA CATEGORIES
PUBLICITY
14% SECONDARY PUBLICITY
12% LOCAL MEDIA COVERAGE
48% PRINT MEDIA
12%
88%
TV & RADIO
40%
NATIONAL MEDIA COVERAGE
86%
WEB PORTALS
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
PRIMARY PUBLICITY
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
PRESS CLIPPING
TRACK RECORD 2011
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
PRESS CLIPPING
TRACK RECORD 2011
20 /
Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
PRESS CLIPPING
TRACK RECORD 2011
- INTERNATIONAL
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Kej oslobođenja 3 /
“… a synonym for creativity, innovation and regional cooperation. A platform which equally presents young talents from the region and world-renowned artists such as Marina Abramovic, certainly projects a different, positive face of Serbia against the stereotypical, negative media image of Serbia.”
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
After three years of successful transformation of isolated industrial complex Žitomlin in Dorćol, Mikser Festival continues its mission of discovering and activating neglected industrial locations around the city of Belgrade...
MIKSER FESTIVAL 2012
NEWS IN 2012
NEW FESTIVAL FORMAT
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Mikser Festival moves to a more challenging location – Savamala quartier, derelict industrial area under the Branko’s Bridge.
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Mikser’s multidisciplinary festival format will extend from 5 to 9 festival days, with selected exhibitions being on view for longer periods up to one month.
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Festival program will activate more than 50 inspiring locations in Savamala - abandoned buildings, warehouses, workshops, courtyards, obsolete rail tracks, sketchy city streets and neglected open spaces. /
Kej oslobođenja 3 /
11080 Belgrade /
9 DAYS 50 LOCATIONS 10 HECTARES EXPECTED AUDIENCE
200.000 VISITORS Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
WHY SAVAMALA?
NEW FESTIVAL LOCATION: SAVAMALA
By moving the festival to central urban area, Mikser sets new goals and challenges for 2012: •
Bringing creativity and festival atmosphere to more accessible city streets.
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Enhancing cultural beat of Savamala and urban life of Belgrade.
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Reclaiming Savamala’s position of the most vibrant city quartiers by accelerating its cultural and economic development.
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Kej oslobođenja 3 /
11080 Belgrade /
SOCIAL TRANSFORMATION: EASY ACCESS CULTURAL BOOM CREATIVE BUSINESSES ECONOMIC DEVELOPMENT
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
WHY SAVAMALA?
NEW FESTIVAL LOCATION: SAVAMALA
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Influencing future development of this promising neighborhood towards European cultural and touristic hub through:
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Change of traffic now locked with heavy duty transportation
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Conversion of abandoned warehouses into attractive commercial and artistic facilities
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Activating riverfront usage
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Encouraging local community participation
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URBAN TRANSFORMATION: INDUSTRIAL CONVERSIONS TRAFFIC MODIFICATION ACTIVE RIVERFRONT TOURIST DESTINATION
Attracting new visitors to the neighborhood, both professionals and general public, both local and global. /
Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
AERIAL VIEW
NEW FESTIVAL LOCATION: SAVAMALA
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
INTERESTING FACTS
NEW FESTIVAL LOCATION: SAVAMALA Market
First drafted beer served in Belgrade First theater play performed in Belgrade
Great Brewery Manojlova kafana
Restaurants, bars
One of world famous guests of the Bristol hotel was American industrialist Rockafeller First villas and mansions for the city elite were build in Savamala
hotelBristol Belgrade cooperative
Consulate
The price of one square meter of business space in Savamala was four times more expansive than in Knez Mihajlova street Savamala was the center of city social and economic life
Stores, crafts, workshops
NationalLibrary
Intense river and railway traffic hub: main departure and arivIal point when travelling abroad.
Ministry of Finance Assembly King Aleksander Bridge
Customs
’’If the history had gone different way, Savamala today would have been the modern version of Serbian Venice on the river“ /
Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
SITUATION PLAN
NEW FESTIVAL LOCATION: SAVAMALA
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA
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Kej oslobođenja 3 /
11080 Belgrade /
LOCATION ACCESSIBILITY
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 PROGRAM
PERFORMING TALENTS Theatre active audience KONTAKT ZONE lectures debates EDUCATION ZONE presentations workshops MIKSER MUSIC Mikser main stage Mikser music hubs
VISUAL ART ZONE performances installations
KINO MIKSER feature documentary experimental GREEN ZONE eco boat lectures workshops green chill zone
BABY MIKSER workshops play zone TALENT ZONE talent exhibitions workshops career days MIKSER X-CHANGE exchange projects socially responsible projects MIKSER BAZAR young designers vintage fashion records, books
MIKSER FESTIVAL 2012
VENUE - MAP
PROGRAM
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
VENUE – AERIAL VIEW
MIKSER FESTIVAL 2012 PROGRAM
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER EXPO / TRAVNIČKA 3
MIKSER FESTIVAL 2012 PROGRAM
Companies, manufacturers, creative agencies and individuals showcasing their latest innovative work, products, projects and services.
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 PROGRAM
MAIN FESTIVAL HUB / ČELIK WAREHOUSE
Mikser Design Center - mix of educational, cultural and commercial activities, in a converted industrial facility of 800 m2: • Design Info Center (source for design competitions, grants, etc); • Auditorium for professional seminars, trainings and conferences; • Design Mediateque and Library • Creative Lab: workshops and tutorials • Student canteen, café, floating, computer lab, print shop.
MIKSER FESTIVAL 2012
GREEN ZONE / RIVERFRONT
PROGRAM
Promoting projects, products and activities that educate and raise environmental awareness. .
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 PROGRAM
MIKSER MUSIC / GSB PARKING LOT
Perfomance platform for the new sound of the region
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
KINO MIKSER / BRANKO’S BRIDGE
MIKSER FESTIVAL 2012 PROGRAM
Tucked in the industrial setting, Kino Mikser provides unique outdoor experience.
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012
WORKSHOPS / WAREHOUSES
PROGRAM
Workshops are Mikser festival’s signature, building bridges between progressive designers and innovative companies, showcasing possibilities of new materials and technologies in shaping more competitive products.
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 PROGRAM
OUTDOOR ACTIVITIES / MOSTARSKA
Street market, street art workshops, urban freestyle sports, talent competitions, performances...
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
MIKSER FESTIVAL 2012 PROGRAM
ART INSTALLATION / CENTROTEXTIL
Street market, street art workshops, urban freestyle sports, talent competitions, performances...
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Kej oslobođenja 3 /
11080 Belgrade /
Serbia / +381 11 210 8482
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info@mikser.rs
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www.mikser.rs
Thank you for your attention! Mikser team Kej oslobođenja 3 11080 Belgrade Serbia +381 11 210 8482 info@mikser.rs www.mikser.rs
Ivan Lalić Maja Lalić
Ivana Ibraimov Aleksandar Spasojević Tatjana Ristić
Executive Director Creative Director Architect and Urban Designer Architect Architect Legal & consulting
Popular Galerija 12+
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