Type Bank Ivia Chien
The handwriting style makes the name more narrative.
It looks dynamic and I like how the letters frame each other.
5
The type seems not consistent. “LIBRARY” looks a little fatter than “PRESCOTT”. I like the way the tail of R sticks out the baseline... but it only happens at the first and the third one.
A good pairing of serif and sans serif. I appreciate that the differentiation of words is by types instead of spacing.
7
I just wonder why they use this contrasty type to make the notice less legible.
Decorative yet legible. The hierarchy defined by size works really well.
9
The fan-shape distribution is interesting.
This one is tighter than the left and it looks even more urgent.
11
I think the kerning is successful. I like the shape of U and J.
Compare to the left, this one is shorter and less contrasty. It looks less sophisticated.
13
It’s pleasant to look at the diagonal strokes.
The use of Caps and smallcaps is elegant and it seems very deliberate with no space between two words.
15
Looks playful.
The letters crowd together and create some playful streamlines. As for indivudual letters, the inner negative spaces contrast the outer, rectangula shapes.
17
Using different size/height to emphasize “ELEVATOR KEY”.
There are at least 5 different types and it seems just unnecessary .
19
With “A” leans against “L”, the spaces between each letter become consistent and avoid an awkward triangular shape.
I think the mix use of sans serif and serif types is elegant. For the logo “THAYERS� I wish I can kern the space betweem A and Y bigger...
21
I like how “Zi�is ligatured and the graph it creates.
The ball terminals successfully remind us a sense of “rhythm�. The arrangement is dynamic and almost work as onomatopoeia.
23
Designer: Ivia Wan-Yu Chien Date: February 2017 Typeface: Futura Std Paper: HP office ultra white paper