Design has never been about creating beautiful things, it’s about solving problems, beatifully.
prologue
CURICULLUM VITTAE
Table of Contents
01
Branding Identity
1
02
Editorial Design
03
Kuwarasan Resort
35
Chiou Thau
07
Ikan Mangael
43
World Bank Report
13
Simple Hotel
45
The Bowmann
19
Puspa Iptek Sundial
25
Pesona Anyaman Kelumbi
29
Black Lemon
Kurniawan Halianto Design Portfolio 2019
03
Illustration Works 49
Twisted Fairy Tales
54
Perfectly Normal
These are some of my projects excluding the ones still unpublished or confidential that i cannot share to you at the moment. Hope you enjoy it. ii
prologue
CURICULLUM VITTAE
Curicullum Vittae Kurniawan Halianto (n) a normal, not too handsome, smiling-all-the-time human being who has great interest in design and illustration. Currently a happy freelance graphic designer with years of experience.
Look, i know you are busy, we all do. Chill, this portfolio will not take more than 5 minutes to read, and i promise it will worth your time.
place/date of birth
Pangkalpinang, 16 Oktober 1994
iwanhalianto55@gmail.com
phone
Apt. Mediterania Palace, Jakarta Pusat, Indonesia
+62 838 7831 0413
iii
Kurniawan Halianto Design Portfolio 2019
address
Here’s a little bit information regarding myself. It’s not much, but i hope it can give you a rough vision of what kind of person i am and what i’ve been doing for these past few years.
Design Preference main
Identity branding secondary
Editorial design tertiary
Illustration
Education History 2006-2009
Organization &Working Experience 2010/2011
Leader of MPK Saint Joseph Pangkalpinang 2013/2014
Member of HIM DKV 2014/2015
Coordinator of Talent and Interest Division 2014/2015
SMP Budi Mulia Pangkalpinang
Buddy Coordinator FEP Binusian 2018
2009-2012
2014/2015
SMA Santo Yosef Pangkalpinang 2012-2016
Universitas Bina Nusantara Visual Communication Design
Software
Volunteer of Fresh n Brite 2014/2015
Volunteer of Jakarta Marathon 2016
Intern at Brownfox Studio 2017/2018
Adobe Indesign
Graphic Designer at Rubicube Creative
Adobe Illustrator
2019-now
Adobe Photoshop
Freelance Graphic Designer
iv
chapter 1
BRANDING IDENTITY
Branding 01 Identity Branding is not a logo. Branding is a person’s gut feeling towards a product, service, or company. Simply put, branding is what people feel when they come into contact with you or your service. This feeling is built by conveying your core values to the audiences through various medias, such as logos, marketing collaterals, interior design, advertisements, and so on. Therefore, what’s important is not the logo itself, but the concept it represents.
01
Kurniawan Halianto Design Portfolio 2019
Design Methods 01 // collecting datas 02 // identifying the problem 03 // understanding the objectives 04 // create strategies 05 // brainstorming concept 06 // executing visuals
This is a short summary on my working steps. Basically, what’s important is to map the problem correctly because unless you understand the problem, you won’t be able to create the right solution towards it. Opening
02
chapter 1
BRANDING IDENTITY
Kuwarasan Resort
Kuwarasan is a resort located in Ubud Bali. As you know, Ubud is well known for its serenity, and Kuwarasan offers the guest a peaceful experience where they could go back to nature as a refreshing.
phase
ownership
published
team of two
type
year
branding
2018
To achieve the state of serenity, your mind and body need to be balanced. And in Bali, where hinduism they believe there is thing called chakra flowing in your body to maintain this balance. The symbol in this alternative was inspired from the Triquetra symbol combined with the lotus shape. Triquetra originally meant “triangle” and was used to refer to various three-cornered shapes. The symbol is formed by two upside-down triangles which represent the balance. There are many meanings in history, different religions, and spirituality that reference triangle / triquetra that are Mind, body and Soul.
03
Kurniawan Halianto Design Portfolio 2019
10
The Sanskrit word Chakra literally translates
01 BALANCE {chakra}
to wheel or disk. In yoga, meditation, and Ayurveda, this term refers to wheels of energy throughout the body.
By using the detailed
02 SERENITY {atmosphere}
design of nature, we are creating a serene atmosphere to help our guest acquire the balance of their spirituality.
03 NATURE {experience}
Nature is the main source of healing and energy, where it actually offers a lot of things depending on how we use it.
The idea is to take the balance concept into a form that people could connect easily, and chakra is a wellknown thing in Bali where Hinduism is a majority. The collaterals are some that proposed, yet not everything is being used Kuwarasan Resort
04
chapter 1
05
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
Kuwarasan Resort Opening
06
chapter 1
BRANDING IDENTITY
Ikan Mangael
Ikan Mangael is a seafood restaurant in Manado. The name means “a fishing fish.” It is located in a mountain where the scenery is teriffic. The concept is about togetherness, about a place
phase
ownership
published
personal
type
year
branding
2018
where you could finally spend quality time with your family or friends. We invite the customer to take everything slowly, and enjoy their precious time, to take it back when life wasn’t so fast, where family would sit together in a hut near a riverbank, fishing while sharing all the warmth and love. That’s how we want them to feel. This place offers not only a beatiful scenery but also a child-friendly space where there is swimming pool, small bar, and live music. The concept of flowing is what we use, a flowing water in the river with fish swimming in it.
07
Kurniawan Halianto Design Portfolio 2019
10
The Sanskrit word Chakra literally translates
01 BALANCE {chakra}
to wheel or disk. In yoga, meditation, and Ayurveda, this term refers to wheels of energy throughout the body.
By using the detailed
02 SERENITY {atmosphere}
design of nature, we are creating a serene atmosphere to help our guest acquire the balance of their spirituality.
03 NATURE {experience}
Nature is the main source of healing and energy, where it actually offers a lot of things depending on how we use it.
The idea is to take the balance concept into a form that people could connect easily, and chakra is a wellknown thing in Bali where Hinduism is a majority. The collaterals are some that proposed, yet not everything is being used Ikan Mangael
08
chapter 1
09
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
Precious moment
+62 431 719 2388 casabakudapa@gmail.com
for reservation. email
or
+62 431 724 3664
Jln. 17 Agustus, Bumi Beringin, Kel. Tanjung Batu, Kec. Wanea, Manado, Sulawesi Utara, Indonesia
Ikan Mangael
10
chapter 1
BRANDING IDENTITY
Dear Mr. Swasento Apitibus assento tatisci unt aliti corpos eumeniet id maior aperessit, odi cum et everum labor simet dis sequi omni consernam sit maiossimus aditiae. Itam, quam, optaturenis maio. Seditem es aut utem re perfero int, que net que deliaectotat latur Ehentotaesti blaborunti conecestion exerferit, nonem ea posaectur rate volese quam, ommos acerferum solor sitatur autasit volorrum et fugit asafe utempo rerior aut fugit odis as sae res sitatet fuga. Os ra con corecae. Usast etursas Ullabor eperes consequis et que porectu riberchit ea iusae dem volup tiusasus saeca. Equam, nos dolore sitem quis dissequos evelis ped et, am, qui re molumqui in comnis adisimagni toribus. Harum et la ni acerorescium ratempor maio officatis dolesequam sintorrum sed quia derum ut hilicatem in et veligen imolum re parciusam adiorpos eium quam rae. Ga. Epeles quos quunt.Ipsanti sumquis dem quiatur re, solupta tquibus modia dunt aliciis explis pro odissim volut quosti ad qui di culpariae. erior aut fugit odis as sae res sitatet fuga. Os ra con corecae. Usast etursas Ullabor eperes consequis et que porectu riberchit ea iusae dem volup tiusasus saeca. Equam, nos dolore sitem quis dissequos evelis ped et, am, qui re molumqui in comnis adisimagni toribus. Harum et la ni acerorescium ratempor maio officatis dolesequam sintorrum sed quia derum ut hilicatem in et veligen imolum re parciusam adiorpos eium quam rae. Ga. Epeles quos quunt.Ipsanti sumquis dem quiatur re,. Simcerely,
Alika Subandi Managing Director
11
Kurniawan Halianto Design Portfolio 2019
We use the wood concept throughout the identity of the restaurant. As much as possible, we encourage the client to use wood as main material like for menu, signage, and so on. But again, everything’s down to the budget after all. This layer of wood are being positioned like a wave.
Ikan Mangael
12
chapter 1
BRANDING IDENTITY
Simple Hotel
Simple Hotel Group is a hotel management that focus on affordable services with satifying experience. This is shown in their business line
phase
ownership
published
group
type
year
branding
2017
up which are ranging from 1-3 star hotel. One of them is Simple Hotel. The concept of Simple Hotel is a budget hotel that give people their basic staying needs. We understand that not every people need a leisure stay, some are willing to sacrifice that in order to cut the cost. The logo itself was made by one of my colleague and i was assigned to continue the identity collaterals. Actually i was also assigned with their other lines like Simple Boutique, Simply Comfy, and Simple Inn. But i will only show simple hotel since their concept are not so much in difference other than class level.
13
Kurniawan Halianto Design Portfolio 2019
01 SIMPLE {interior}
Simple here is more into “enough”, not more, not less, just enough for you to enjoy your stay.
02 STRAIGHTFORWARD {word}
Simple in terms of conveying message, means we are going straightforward to what the point is.
03 EFFICIENT {service}
The guests understand what they need, and that’s not leisure. They need an efficient place to prepare for their journey tomorrow.
The idea is to give people what they really need as their basic amenities. A comfortable bed, a nice shower, tidy room, clean bed, just everything to make sure they get an enjoyable staying experience in the Simple hotel. Simple Hotel
14
chapter 1
15
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
Simple Hotel
16
chapter 1
simply save your paper
17
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
simply save your paper
Simple Hotel
18
chapter 1
BRANDING IDENTITY
Puspa Iptek Sundial
Puspa Iptek Sundial is a Science Learning Centre located in Pahrayangan, Bandung. The name Sundial comes from its building which is shaped like a giant sundial. In fact, the building is the biggest sundial in Southeast Asia. It is facilitated with various kind of science props to support
phase
ownership
assignment
personal
type
year
branding
2014
learning activities inside. The problem is, while the centre could provide modern learning facilities, the identity of the centre is outdated. The mascot is not attractive enough while the logo and other identity could not represent a fun and modern science centre. So the idea is to create an identity with brand values which are fun, educational, and modern. These values are implemented into a new visual logo of a scientific, colorfur rocket which symbolized an endless learning spirit towards something new and a cheerful learning which shown in the process.
19
Kurniawan Halianto Design Portfolio 2019
01 FUN
{Experience}
Even though children are here to study, we ensure them to enjoy every second of their visit.
02 EDUCATIONAL {service}
The purpose of the centre is to make learning becoming easy and friendly to the children.
03 MODERN {ambience}
Our facilities are totally modern, a feeling where children could feel embraced by technology.
We are a fun science learning centre which provides modern yet approachable study environment. Puspa Iptek Sundial
20
chapter 1
21
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
Puspa Iptek Sundial
22
chapter 1
23
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
These are the brand guideline i created to explain how the brand should be used. The most important thing is to keep the fun image of Sundial. They need to stick to happy and cheerful photos for any signage. The color scheme need to be maintained as is.
Puspa Iptek Sundial
24
chapter 1
BRANDING IDENTITY
Pesona Anyaman Kelumbi phase
ownership
assignment & proposed
group
type
2014
year
branding, campaign, collaterals
Kelumbi is name of a village in Kalimantan which is inhabitated by Dayak Kelumbi tribe. They are known for their handicraft, Kelumbi’s Webbing. This is a beautiful webbing with color combination of red, black, and light brown, all colored with natural dye. The problem is, this product need quite some time to be made and therefore would affect the price. People know this thing as an “expensive item” and hesitate to buy it. This project is a group project to make a social campaign, trying to make people interested in buying this webbing. The logo was made by my friend and i did the stationery, brochure, and some mercendises. The big idea is “Tak Kenal Maka Tak Sayang.” We embraced them to know more about Kelumbi’s Webbing, about the making process, and how beautiful the webbing is.
25
Kurniawan Halianto Design Portfolio 2019
Pesona Anyaman Kelumbi
26
chapter 1
27
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
These are the Creative Process book that was made in order to explain about this whole project. There are also a badge and a coaster i designed as merchendises. The brochure itself explain about Kelumbi’s Webbing and the crafting process in general.
Pesona Anyaman Kelumbi
28
chapter 1
BRANDING IDENTITY
Black Lemon
Black Lemon was meant to be a bar that sell coffee in the morning and light bar by the noon.
phase
ownership
concept
personal
type
year
branding, collaterals
2016
It’s planned to be in soon to be announced Morissey Hotel (back then). This project was not being continued due to an internal problem but it is a fun project to work with. So as mentioned above, we need to find a name suitable not only for a bar but also for a coffee shop. Thus, we chose Black Lemon since it has a mysterious yet interesting vibe in it. The branding was planned to be simple, straighforward, but with a small twist. That’s why I chose to use typography with a touch of photography. There’s a casual vibe in it.
29
Kurniawan Halianto Design Portfolio 2019
Black Lemon
30
chapter 1
31
Kurniawan Halianto Design Portfolio 2019
BRANDING IDENTITY
Black Lemon
32
chapter 2
EDITORIAL DESIGN
Editorial 02 Design Talking about editorial design, it’s more than just creating beautiful visuals to be seen. In design, there are things called legibility and readibility. One is about how a text could be easily read, and the other is how a text could attract attention from the audience. And in editorial, both are important. We have messages to be conveyed, yet if nobody wants to read it, it means nothing. Creating balance, and consistent layout through the editorial is one of the key to achieve a strong identity.
33
Kurniawan Halianto Design Portfolio 2019
Design Methods 01 // identifying materials 02 // understanding the objectives 03 // understanding the audiences 04 // creating basic layout system 05 // executing visuals
Understanding the objectives of the editorial is important to know what kind of visual you would need. What typeface, color, images, shapes, size and so on. Even understanding how and what kind of printing will be used sometimes affect the design itself. Opening
34
chapter 2
EDITORIAL DESIGN
Chiou Thau is the name of traditional “Cina
Chiou Thau
Benteng” marriage in Tangerang. This marriage was originally came from mainland, but it has evolved into something different across the time. Now, it is a unique culture, only to be found in Tangerang, and nearly vanish. The interesting part, even though the name sounds
phase
final project type
publication
personal
Chinese, but the rituals are actually a mix between
year
Chinese and local culture, creating a very unique
2016
combination nowhere else to be found as a proof that
ownership
two different races could be together, in harmony. The purpose of this book is not to set example of how the marriage should be. Rather, to be able to survive, we need to let people adapt to the culture with every situation they are in right now. This book illustrate not only the ceremony, but also every step of the culture, and every meaning behind it. Therefore, people would not see it only for rituals, but to understand what messages their ancestors are trying to passed down across history.
35
Kurniawan Halianto Design Portfolio 2019
Chiou Thau
36
chapter 2
EDITORIAL DESIGN
These illustrations are representing something more than just a rituals. They represents behaviour, tradition, lifestyle of Cina Benteng, on how they adapt to change, without sacrificing their own tradition. 37
Kurniawan Halianto Design Portfolio 2019
Chiou Thau
38
chapter 2
39
Kurniawan Halianto Design Portfolio 2019
EDITORIAL DESIGN
The rituals include a symbolic tradition of “combing” which represents that the child they always look after are now ready to become an adult, and started his/her own family without having to bother their parents anymore. There’s also a ritual of feeding the child for the last time as when the child marries, they are no longer supposed to depend on their parents, it’s the one last time they will be pampered. Chiou Thau
40
chapter 2
41
Kurniawan Halianto Design Portfolio 2019
EDITORIAL DESIGN
The book is not for sale, and only spread among the cultural communities. If you are interested in reading the book in full, please drop me an email and i will gladly share you the pdf file. My concern is not about money, it’s more about taking part in saving culture.
Chiou Thau
42
chapter 2
EDITORIAL DESIGN
World Bank Report
World Bank is an international organization that focus on helping countries from poverty, environmental problem, education, and so on by
phase
ownership
published
group
type
year
report
2018
lending them funds to build a better system. Each year, World Bank usually creates a report based on demand regarding the current issue. For this report, it is about problems that Indonesia’s been facing in creating a better infrastructure across the country. Among the problem, they also analyze what is the best solution that could possibly be done. My team’s job is to visualize the report to match the World Bank identity with professional look and easyto-visual layout since there are tons of data currently being presented in the report. I don’t want to show too much sample as i don’t know whether it’s confidential.
43
Kurniawan Halianto Design Portfolio 2019
World Bank Report
44
chapter 2
EDITORIAL DESIGN
The Bowmann Company Profile phase
ownership
published
group
type
year
Company Profile
2016
The bowmann is the group that handles Morissey Hotel and therefore a father group. This was my internship project when my former office are responsible for some design work in that hotel. The illustrations are not mine, my job is simpy to create a company profile based on what their resources are. The concept of this group is family. That’s why all their children hotels are named just like a normal human name. Even The Bowmann itself represents a family name. Each of their children hotels are different individual with different character, yet they are still bound in one big single family.
45
Kurniawan Halianto Design Portfolio 2019
The Bowmann Company Profile
46
chapter 3
ILLUSTRATION WORKS
Illustration 03 Works Designers illustrate to convey a message, not merely draw what they like at the moment. Designers are different from artists. We have certain objective to be achieved. I’m not saying that i’m a professional illustrator. But there are no right or wrong in illustration, it depends on the situation and the audience you try to approach. Yet a good designer should be able to understand basic design principles to be implemented into their drawings, such as colors, balance, contrast, and so on.
47
Kurniawan Halianto Design Portfolio 2019
Design Methods 01 // identifying the audience 02 // understanding the objectives 03 // collecting references 04 // create rough storyboard 05 // adding details
Different people has different preferences, and mine are described beside. While i don’t limit myself, i actually more into children illustrations and inspired by western artist as my drawing references.
Opening
48
chapter 3
ILLUSTRATION WORKS
Twisted Fairy Tales phase
ownership
personal
personal
type
year
illustration, storytelling
2019
I love fairytales, it helped me to fantasized about the impossible things in life. But the problem, looking at the same story over and over again sometimes are just boring. So why don’t we create a nice twist out of it? This is my personal illustration project where i develop a story based on famous fairy tales and mixed them up together. In this case, i mix “Three Little Pigs”, “Little Red Riding Hood” and some religious events. 49
Kurniawan Halianto Design Portfolio 2019
The three little pigs had enough with wolf’s bullshit and want to settle it once and for all Twisted Fairy Tales
50
chapter 3
51
ILLUSTRATION WORKS
2
3
4
5
Kurniawan Halianto Design Portfolio 2019
6
7
8
9
Twisted Fairy Tales
52
chapter 3
ILLUSTRATION WORKS
Perfectly Normal phase
ownership
published, in contest
personal
type
year
illustration, web comic
2019
Perfectly Normal is my ongoing strip comic in Webtoon Contest where i tell stories those actually weird, but since our community is already weird, being perfectly normal nowadays. This is actually my way of sarcasm towards the world. The story is very light and it usually derives from my observations and personal experiences. I’m trying to get as many people to get connected through a story everyone can easily understand. If you are interested to read it or to support my comic in the contest, please kindly scan the QR Code beside the illustration.
53
Kurniawan Halianto Design Portfolio 2019
Perfectly Normal
54
chapter 3
55
Kurniawan Halianto Design Portfolio 2019
ILLUSTRATION WORKS
Perfectly Normal
56
Thank You