Hello! My name is Kurniawan Halianto, or people usually call me Iwan. I’m currently a freelance graphic designer and a fourth year student in Bina Nusantara University, School Of Design. From these three years, i have been learning many kinds of design such as web design, packaging, layout, and many more. But one thing that catch my interest the most is branding. It has always been fun scratching doodle, imagining what kind of brand that would represent my client the best. I find it interesting to experiment with design elements to create something good. I’m also interested in doodling cute monsters and create unique characters. Here are some of my works from recent years. I hope you like it and maybe we can work together later. Enjoy!
01
02
03
05
LOGO & BRANDING
PUSPA IPTEK SUNDIAL
2014
Puspa iptek Sundial is a Science Learning Centre located in Pahrayangan, Bandung. The name Sundial comes from its building which is shaped like a giant sundial. In fact, this Sundial building is the biggest sundial in Southeast Asia. Going inside, Puspa Iptek Sundial is facilitated with various kind of science props which can be used freely by visitors. The main objective of Sundial is to help children have fun in learning science so they would be able to look at science differently. For that, i tried to make the identity as fun as possible. The logo was created from the shape of colorful atom combine with a rocket to show that fun science is our concern. As for the design elements, i made a pattern from Sundial’s five main science areas, which are Astronomy, Chemistry, Biology, Physics, and Machines. These pattern was implemented in the identity of Sundial.
06
07
08
09
10
These are the brand guideline i created to explain how the brand should be used. The most important thing is to keep the fun image of Sundial. They need to stick to happy and cheerful photos for any signage. The color scheme need to be maintained as is.
11
LOGO & BRANDING
EVER GREEN 2015
Evergreen is a newly starting insurance company which offer their client a cheaper cost. The client wanted to create a visual logo that would seem reliable, longlasting, and of course, professional. Therefore, i did some brainstorming and came up with this idea. One thing that would last long for me is the nature, and in this case, a tree. And after sketching some possible solutions, my choice goes to this simplified hexagonal tree symbol. I decided to us a nature-like relaxing green color. People would be able to feel safe when looking at this shape and color.
12
evergreen
13
14
15
LOGO & BRANDING
IWAN HALIANTO 2013
This is one of my typography project where we were assigned to choose one proffesional job and make a namestyle out of it. Considering my interest in games, i choose to be a game designer, a modern game designer to be precise. I did some experiment with controller image but in the end i decided to use my nickname and shaped it like a face of a monster. The letter “w” act as the teeth while the letter “i” and “a” act as the eyes. I keep it clean and simple to show it’s modernity and professionality. The same goes for the color. I used gray to show modernity while yellow and blue show the fun part.
16
Game Designer
17
18
19
LOGO & BRANDING
MONSTEE 2014
Monstee is an entrepreneurship project as well as a charity project. The concept is to create cute monsters character those share something they have to others. For example, we made a fur monster who share his fur to help cold people, an eye monster who share his eyes, an so on. This is a group project, but my job is to create the logo and the monsters illustration. With children and teenager as the main target, we printed this monster on t-shirt and then sold it. Personally, i really like this project because it teaches something to people.
20
21
22
These are the monster illustrations. There are Fluff, Lookie, Huggie, and Snuggle. They all try to share something they have to help others.
23
LOGO & BRANDING
SELF BRANDING 2015
I finally decided to create my own brand identity. Although sometimes i experiment on crowded design, but personally i feel happier in simple and clean design. As for my wide range of design work, i want a logo who would fit nicely in any of my design. The keywords i’m using here are simple and elegant.Why simple? Because somehow i tend to find the simplest solution in my work. Nothing too fancy, nothing too much. This is the best solution i can think for now, combining letter “k” and “h” from my initial with a pen gestalt in one form. I used tosca and gray (almost black) to show calmness and professionality. Because of my personality, my design elements consist of rounded lines which show a flow, just like a water.
24
25
26
27
LOGO & BRANDING
PESONA ANYAMAN KELUMBI 2016
Kelumbi is name of a village in Kalimantan which is inhabitated by Dayak Kelumbi tribe. They are known for their handicraft, Kelumbi’s Webbing. This is a beautiful webbing with color combination of red, black, and light brown, all colored with natural dye. The problem is, this product need quite some time to be made and therefore would affect the price. People know this thing as an “expensive item” and hesitate to buy it. This project is a group project to make a social campaign, trying to make people interested in buying this webbing. The logo was made by my friend and i did the stationery, brochure, and some mercendises. The big idea is “Tak Kenal Maka Tak Sayang.” We embraced them to know more about Kelumbi’s Webbing, about the making process, and how beautiful the webbing is.
28
29
30
These are the Creative Process book that was made in order to explain about this whole project. There are also a badge and a coaster i designed as merchendises. The brochure itself explain about Kelumbi’s Webbing and the crafting process in general.
31
LAYOUT
MY JAKARTA MAGAZINE 2013
My Jakarta is a magazine focusing on story around Jakarta such as Kota Tua. The target audience is citizen of Jakarta with age around 20-25 years. The main theme of this edition is Kota Tua and Sepeda Onthel. Knowing the history behind, i decided to create quite a black and white layout, combined with modernity of orange as the colour i feel resemble Jakarta the most.
32
33
LAYOUT
THINKING ART NEWSLETTER 2014
Thinking Art is a design newsletter that talks about design globally, about how experts show their point of view about design. The contents were taken from a book with the same name. Considering this is a design newsletter, i thought about using post modern style to do the layout. This is the first time i experiment on this style and seems like i overdid it a little with the elements. But overall i think it conveys what i want to say pretty clearly.
34
35
PACKAGING
TEH CAP BOTOL SLAWI 2014
Teh Cap Botol Slawi is one of Indonesia’s oldest tea and well known for it’s low cost. The original packaging use a paper which is folded to shape like a box. The problem is, considering the age of the product, the packaging itself need to be renewed in some aspect. Therefore, our project is to create a new packaging that would help Teh Cap Botol Slawi compete with other brands. The packaging must still be a box, with every information included. However, we may choose our target market for the new product. Moreover, we need to add 2 more variants into the brand. I choose teenagers from the age 15-20 as my main target. The variants would be Jasmine, Rose, and Hibiscus tea. The concept is to picture every variants in their mood color, as well as showing one animal that represents the variant.
36
37
SLAW I
SLAW I
SLAW I
38
39
ADVERTISING
SIDOMUNCUL EKSTRAK KULIT MANGGIS 2014
Sidomuncul Ekstrak Kulit Manggis (Mangosteen Peel Extract), is a suplement to help people increasing their energy and stamina. Moreover, it could also maintain health by removing bad substance in the body. The task is to create an ads series and an ambient ads out of it. The point i’m trying to emphasize is the ability of the product to give more energy to do our daily work. Therefore, for the ambient ads, i think to show something that would make people feel energetic. Adding a stair poster inside an elevator would be the right answer for this problem. As for the series ads, i created an illustration of various kind of works. The message is by taking this supplement you would get extra energy to do any kind of works.
40
41
42
These are a the ads i design for the series. I made it looks like helping people doing their activities like office works, daily chores, or even at sports.
43
WEB DESIGN
PERSONAL WEB 2015
Entering my sixth semester, i was assigned to design and create (technically) a personal web for me as a designer. The web should represent my work and able to explain about myself. I need to consider user interface (UI) as well as user experience (UX) So i made this personal web with my style, clean and professional. I still use my old logo though. With hexagonal as the main elements of my old logo, i created hexagonal shaped symbol for most of my web design.
44
45
46
47
WEB DESIGN
DECIDE 2014
Decide is a mobile app, or maybe closer to a mobile game, where users are able to play games to claim for free discount vouchers. Not only for free vouchers, users can also use this app to monitor any deals offered by their favourite brand. For this version, we endorsed Magnum to promote their new White Almond Ice Cream. For Magnum, we made two games which are a simple ice-cream-catch game and a monopoly game where the users able to play online or with their friends. The more games they win, the more coins they will get to be exchanged. This is a group project and my part is to make the logo and interface for Profile, Vouchers, and Coins.
48
49
50
51
OTHERS
ZOMBIE FESTIVAL 2014
This poster is a project from my third semester. We are supposed to create a manipulation photo with festival as the theme. For me, i prefer Halloween because i love scary things. So i edit my own photo into a living zombie. Other than my photo, everthing else in this photo was taken from the internet.
52
53
OTHERS
SUN GUK KONG 2014
Sun Guk Kong is a flash interactive game i created in my fifth semester. The concept is a half-monkey-half-dog creature who loves bananas and always hungry. Therefore, the players need to feed him with as much banana as possible and try to get the highest score.
54
Play Guides
pray before eating
Quit
Game Over! Your Banana :
50
Retry Give up Exit
55
OTHERS
IDEA POSTER 2014
This is one of IDEA poster series. Originally, this was made to be an illustration for my sketchbook-making assignment but in the end the sketchbook came up with a different concept from this one. The idea is to create two side poster based on letter “i”, “d”, “e”, and “a”. Because this is a group project, i only made the “d” poster and the rest was made by my friends. A quote about idea is also added into every poster.
56
57
THANK YOU So, those are some of my works from these previous years. I hope you like them, and maybe we can work together later, doing some great stuffs. Thank you for watching, i really appreciate your time and support. Feel free to contact me for any kind of design works. I’m still learning to be better so your comments would mean so much for me. And once again, thank you!
58
REACH ME : +628 38 7831 0413 iwanhalianto55@gmail.com iwan_halianto iwan halianto