2016 Cathay Pacific HKIWSC Brochure

ENTRY BROCHURE 2016

Asia’s Choice, Asia’s Voice Entry Deadline : 2nd September 2016 hkiwsc.com

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Asia’s Choice, Asia’s Voice

The Cathay Pacific Hong Kong International Wine & Spirit Competition is Asia’s original competition, created specifically to promote quality wines and spirits from all over the world to the Asian market. It is perceived by consumers as the guide to quality wines & spirits for Asia.

The competition is run by three of the most well–respected and credible names in the global drinks industry.

Debra Meiburg MW

Simon Tam

Allen Gibbons

Asian Based Master of Wine and Wine Consultant, Cathay Pacific

Head of Wine for China, Christies

Group CEO, IWSC Group and Keeper of the Quaich

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Judging integrity is at the heart of the competition, and all judging is carefully segmented by region/area/variety/style/vintage/type/age. Samples are prepoured in numbered glasses and judges never see a bottle, ensuring impartiality.

The judging panel comprises key personalities in the Asian wine and spirits trade, to ensure medal-winning products appeal to the Asian market. All of our judges were born in Asia, or are long term residents, ensuring the integrity of: Asia’s Choice, Asia’s Voice.

WINE JUDGES INCLUDE...

Judging

After judging by double-blind tasting, all results are verified by KPMG, giving entrants confidence in the rigour and validity of the judging process.

Kenichi Ohashi MW

Subhash Arora

Timothy Goh

President, Red Bridge Co & President, Yamajin Co, Tokyo, Japan

President & Editor, Indian Wine Academy, Delhi, India

Director of Sales, Vinum Fine Wines, Singapore

Tersina Shieh

Paul Eun

Christian Zhang

Wine Marketer and Writer, Hong Kong

Beverage Manager, The RitzCarlton, Seoul, South Korea

Chief Sommelier, Noahs Yacht Club on the Bund, Shanghai, China

Eddie Nara

Julie Lee

Thomas Ling

Founder, Barrel Concepts, Hong Kong

Vice President, Cottingham Ltd Shanghai, China

Certified Sommelier, International Wine & Sake Educator, Malaysia

75+ BRONZE

Outstanding example; the benchmark.

Fine example; excellent quality.

Good example; well above average.

WINE

SPIRIT

80+ SILVER

INT’L GUEST JUDGES 2016

90+ GOLD

Patrick Materman

David Stewart MBE

Chief Winemaker, Brancott Estate, Blenheim, New Zealand

Malt Master, The Balvenie, William Grant & Sons, Scotland, UK

SPIRIT JUDGES INCLUDE...

The panel is flown in by Cathay Pacific. Judges are flown in from all over Asia to join their Hong Kong and Macau-based cohorts, including: Japan, India, Mainland China, Malaysia, Singapore, South Korea, Taiwan and Thailand.

May Wong

Steven Lin

Charlene Dawes

Product Manager, Edrington, Hong Kong

Chief Consult of the Whiskey Master School & Owner, L’arrièrecour whiskey bar, Taipei, Taiwan

Owner & General Manager, Tastings Group Ltd, Hong Kong

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Why enter the Cathay Pacific Hong Kong International Wine & Spirit Competition?

Medal winners are tasted at exclusive trade and consumer events held by Debra Meiburg MW throughout Asia.

All products entered are showcased at the consumer wine-tasting event, ‘Test Your Palate’, held during Judging Week in October.

Free marketing toolkit including a guide on how to promote your win, artwork, social media tips, email signatures & more for all winners to help promote winning products to the Asian market.

Asia’s original wine and spirit competition promoting quality wines and spirits from all over the world to the Asian market.

Winners are promoted at the following events hosted by Meiburg Wine Media.

Results are announced at Asia’s premier wine and spirits event, the Hong Kong International Wine & Spirit Fair (HKIWSF) 10-12 November 2016. A selection of winning products are poured at the HKIWSC booth, providing winners maximum exposure to key decision makers in the region.

WineSPIT Association Hong Kong, the exclusive membership association of wine trade and F&B professionals.

The HKIWSC awards ceremony is one of the highlights of the fair, held in front of a 500 strong audience comprising of the industry’s biggest players & influencers in Asia.

Mock tasting classes for Master of Wine students.

The official Drinks Business results supplement is created especially for the competition, showcasing all winning products and distributed to 8,500 visitors at the HKIWSF.

Winners can enter the exclusive tendering process for the Cathay Pacific inflight wine list online at hkiwsc.com.

Guided wine tasting events for Multinational Corporations and masterclasses throughout the year hosted by Debra Meiburg MW.

Partnerships with local and international Chambers of Commerce and wine donations to local charities.

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Food and Wine Pairing

The Cathay Pacific Hong Kong International Wine & Spirit Competition is the only competition to recognise the importance of food in the Asian way of life, and to design a food and wine pairing category to help consumers enhance their everyday dining experiences with perfectly matched wines.

Don’t Just Take Our Word For It

We were delighted to win an award in the Cathay Pacific Hong Kong International Wine & Spirit Competition. We’re working hard to extend the reach of our business beyond Europe, so it’s great to know that our gin has appeal in in this very important market.”

Jonathan Clark, Proprietor & Master Distiller of the City of London Distillery

The 2015 Cathay Pacific Hong Kong International Wine & Spirit Competition was our first choice as an international wine show, and we were delighted with the result reinforcing the high quality of Sedona Estate wines at an international level. The marketing support with media releases and prompt supply of e-media medals was second to none.”

THE MENU

Authentic Asian dishes from Thailand, China, India & Japan.

Kai Ho Bai Toei (Fried Chicken in Pandan Leaf)

Sonja Herges, Marketing & Sales Manager, Sedona Estate Pty Ltd Winery & Cellar Door, Victoria, Australia

Cantonese Braised Brisket Crystal King Prawn with Parma Ham

Tod Man Pla (Curried Fish Cakes with Sweet Chilli Sauce) Singapore Chilli Crab

Murg Makhani (Butter Chicken) Mushroom and Pea Masala Sashimi

Honey Glazed Char Siu

Grilled Unagi (Grilled Eel)

Smoked Pigeon with Oolong Tea Leaves

Beef Teppanyaki

Louis Royer Cognac has been entering the Cathay Pacific Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries.

Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.”

Carole Frugier, Marketing and Communications Manager, Louis Royer Cognac, France

Having won three trophies in the last four years in different food/ wine matching categories at HKIWSC has showcased Pegeric Pinot Noir and its suitability with Asian cuisines leading to its listing with one of Australia’s top restaurants - Melbourne’s iconic Flower Drum.”

We at Yealands Estate Wines are proud to be recognized by the Cathay Pacific Hong Kong International Wine & Spirit Competition.

The organization is held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”

Chris Cormack, Pegeric Wines

Avram Deitch, Global Marketing Manager, Yealands Wine Group

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Entry Details

PRICES

KEY DATES

Enter online at hkiwsc.com

02/09

Entry Deadline

05/09 - 28/09

Delivery to Crown Wine Cellars, Hong Kong

03/10 - 07/10

Judging at the Hong Kong Convention Centre

04/10 - 06/10

Test Your Palate Consumer Wine Tasting Event

10/11 - 12/11

Results at the Hong Kong International Wine & Spirits Fair

HK $1,750

Standard Price

HK $1,100

Special Rate for Exhibitors at the HKTDC Wine & Spirit Fair

HK $550

Food & Wine Matching

Consolidated shipping deals available for some countries, please check online at hkiwsc.com/shipping

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COMPETITION PARTNER

TITLE SPONSOR

OFFICIAL PARTNERS

MEDIA PARTNERS

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