ENTRY BROCHURE 2016
Asia’s Choice, Asia’s Voice Entry Deadline : 2nd September 2016 hkiwsc.com
info@iwscgroup.com
1
/hkiwsc
@hkiwsc
Asia’s Choice, Asia’s Voice
The Cathay Pacific Hong Kong International Wine & Spirit Competition is Asia’s original competition, created specifically to promote quality wines and spirits from all over the world to the Asian market. It is perceived by consumers as the guide to quality wines & spirits for Asia.
The competition is run by three of the most well–respected and credible names in the global drinks industry.
Debra Meiburg MW
Simon Tam
Allen Gibbons
Asian Based Master of Wine and Wine Consultant, Cathay Pacific
Head of Wine for China, Christies
Group CEO, IWSC Group and Keeper of the Quaich
hkiwsc.com
info@iwscgroup.com
3
/hkiwsc
@hkiwsc
Judging integrity is at the heart of the competition, and all judging is carefully segmented by region/area/variety/style/vintage/type/age. Samples are prepoured in numbered glasses and judges never see a bottle, ensuring impartiality.
The judging panel comprises key personalities in the Asian wine and spirits trade, to ensure medal-winning products appeal to the Asian market. All of our judges were born in Asia, or are long term residents, ensuring the integrity of: Asia’s Choice, Asia’s Voice.
WINE JUDGES INCLUDE...
Judging
After judging by double-blind tasting, all results are verified by KPMG, giving entrants confidence in the rigour and validity of the judging process.
Kenichi Ohashi MW
Subhash Arora
Timothy Goh
President, Red Bridge Co & President, Yamajin Co, Tokyo, Japan
President & Editor, Indian Wine Academy, Delhi, India
Director of Sales, Vinum Fine Wines, Singapore
Tersina Shieh
Paul Eun
Christian Zhang
Wine Marketer and Writer, Hong Kong
Beverage Manager, The RitzCarlton, Seoul, South Korea
Chief Sommelier, Noahs Yacht Club on the Bund, Shanghai, China
Eddie Nara
Julie Lee
Thomas Ling
Founder, Barrel Concepts, Hong Kong
Vice President, Cottingham Ltd Shanghai, China
Certified Sommelier, International Wine & Sake Educator, Malaysia
75+ BRONZE
Outstanding example; the benchmark.
Fine example; excellent quality.
Good example; well above average.
WINE
SPIRIT
80+ SILVER
INT’L GUEST JUDGES 2016
90+ GOLD
Patrick Materman
David Stewart MBE
Chief Winemaker, Brancott Estate, Blenheim, New Zealand
Malt Master, The Balvenie, William Grant & Sons, Scotland, UK
SPIRIT JUDGES INCLUDE...
The panel is flown in by Cathay Pacific. Judges are flown in from all over Asia to join their Hong Kong and Macau-based cohorts, including: Japan, India, Mainland China, Malaysia, Singapore, South Korea, Taiwan and Thailand.
May Wong
Steven Lin
Charlene Dawes
Product Manager, Edrington, Hong Kong
Chief Consult of the Whiskey Master School & Owner, L’arrièrecour whiskey bar, Taipei, Taiwan
Owner & General Manager, Tastings Group Ltd, Hong Kong
hkiwsc.com
4
info@iwscgroup.com
5
/hkiwsc
@hkiwsc
Why enter the Cathay Pacific Hong Kong International Wine & Spirit Competition?
Medal winners are tasted at exclusive trade and consumer events held by Debra Meiburg MW throughout Asia.
All products entered are showcased at the consumer wine-tasting event, ‘Test Your Palate’, held during Judging Week in October.
Free marketing toolkit including a guide on how to promote your win, artwork, social media tips, email signatures & more for all winners to help promote winning products to the Asian market.
Asia’s original wine and spirit competition promoting quality wines and spirits from all over the world to the Asian market.
Winners are promoted at the following events hosted by Meiburg Wine Media. Results are announced at Asia’s premier wine and spirits event, the Hong Kong International Wine & Spirit Fair (HKIWSF) 10-12 November 2016. A selection of winning products are poured at the HKIWSC booth, providing winners maximum exposure to key decision makers in the region. WineSPIT Association Hong Kong, the exclusive membership association of wine trade and F&B professionals. The HKIWSC awards ceremony is one of the highlights of the fair, held in front of a 500 strong audience comprising of the industry’s biggest players & influencers in Asia. Mock tasting classes for Master of Wine students.
The official Drinks Business results supplement is created especially for the competition, showcasing all winning products and distributed to 8,500 visitors at the HKIWSF.
Winners can enter the exclusive tendering process for the Cathay Pacific inflight wine list online at hkiwsc.com.
Guided wine tasting events for Multinational Corporations and masterclasses throughout the year hosted by Debra Meiburg MW.
Partnerships with local and international Chambers of Commerce and wine donations to local charities.
hkiwsc.com
6
info@iwscgroup.com
7
/hkiwsc
@hkiwsc
Food and Wine Pairing
The Cathay Pacific Hong Kong International Wine & Spirit Competition is the only competition to recognise the importance of food in the Asian way of life, and to design a food and wine pairing category to help consumers enhance their everyday dining experiences with perfectly matched wines.
Don’t Just Take Our Word For It
We were delighted to win an award in the Cathay Pacific Hong Kong International Wine & Spirit Competition. We’re working hard to extend the reach of our business beyond Europe, so it’s great to know that our gin has appeal in in this very important market.” Jonathan Clark, Proprietor & Master Distiller of the City of London Distillery
The 2015 Cathay Pacific Hong Kong International Wine & Spirit Competition was our first choice as an international wine show, and we were delighted with the result reinforcing the high quality of Sedona Estate wines at an international level. The marketing support with media releases and prompt supply of e-media medals was second to none.”
THE MENU
Authentic Asian dishes from Thailand, China, India & Japan. Kai Ho Bai Toei (Fried Chicken in Pandan Leaf)
Sonja Herges, Marketing & Sales Manager, Sedona Estate Pty Ltd Winery & Cellar Door, Victoria, Australia
Cantonese Braised Brisket Crystal King Prawn with Parma Ham
Tod Man Pla (Curried Fish Cakes with Sweet Chilli Sauce) Singapore Chilli Crab
Murg Makhani (Butter Chicken) Mushroom and Pea Masala Sashimi
Honey Glazed Char Siu
Grilled Unagi (Grilled Eel)
Smoked Pigeon with Oolong Tea Leaves
Beef Teppanyaki
Louis Royer Cognac has been entering the Cathay Pacific Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries. Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.” Carole Frugier, Marketing and Communications Manager, Louis Royer Cognac, France
Having won three trophies in the last four years in different food/ wine matching categories at HKIWSC has showcased Pegeric Pinot Noir and its suitability with Asian cuisines leading to its listing with one of Australia’s top restaurants - Melbourne’s iconic Flower Drum.”
We at Yealands Estate Wines are proud to be recognized by the Cathay Pacific Hong Kong International Wine & Spirit Competition. The organization is held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”
Chris Cormack, Pegeric Wines
Avram Deitch, Global Marketing Manager, Yealands Wine Group
hkiwsc.com
8
info@iwscgroup.com
9
/hkiwsc
@hkiwsc
Entry Details
PRICES
KEY DATES
Enter online at hkiwsc.com
02/09
Entry Deadline
05/09 - 28/09
Delivery to Crown Wine Cellars, Hong Kong
03/10 - 07/10
Judging at the Hong Kong Convention Centre
04/10 - 06/10
Test Your Palate Consumer Wine Tasting Event
10/11 - 12/11
Results at the Hong Kong International Wine & Spirits Fair
HK $1,750
Standard Price
HK $1,100
Special Rate for Exhibitors at the HKTDC Wine & Spirit Fair
HK $550
Food & Wine Matching
Consolidated shipping deals available for some countries, please check online at hkiwsc.com/shipping
hkiwsc.com
info@iwscgroup.com
10
/hkiwsc
@hkiwsc
COMPETITION PARTNER
TITLE SPONSOR
OFFICIAL PARTNERS
MEDIA PARTNERS
hkiwsc.com info@iwscgroup.com /hkiwsc @hkiwsc
12