Stories of Black Muslim Women in Edmonton.

Why did you start your business?

I started my business so I could support my fellow black queens and stop people from using any chemicals and use 100% natural chemical free creams on their faces.

How is business?

My business right now is very good although I just moved from my shop because it wasn’t a very good place to continue. Maybe one day I will open a bigger store where I can sell all my products.

What challenges do you face trading on 118 Ave?

My business was not going so well on 118th because of how everyone sells similar stuff and it isn’t safe there.

How do you market your shop?

All through social media and my friends share with their family and other friends and people from different cultures all come to my shop, so it’s good.

As an immigrant Black woman, what are you most proud of?

I am so proud that I want to be a great role model for all my Muslim women and all my immigrant mothers who have hardship with starting their business. I hope they continue to strive to do their best.

What are the challenges of trading?

LCCMEDIA was the recipient of a four story feature sponsored by the Edmonton Community Foundation. We wanted to share the unique stories of our Black Muslim sisters

Ayan Diamond has her shop located at 8648 118 Avenue. She sells accessories, bags and other treasures. LCC MEDIA caught up with her.

Tell us a little about yourself.

My name is Ayan Diamond. I’m a professional business woman. I love to talk about my business on my social media platform and influence others about my business.

It’s not the safest place but honestly it’s good for business in the summer but the area is not safe especially when I sell good quality products so I don’t think my store was safe but other than that, it’s nice in the summer.

Find out more about Ayan Instagram - Diamond Beauty Facebook - Ayan Diamond