COP 3 P
Proposal
Choosing a question
Question 1: What is Good? - To what extent does Social Re and function of Graphic Design?
Question 2: To what extent do the individual politics of prof on the role and function of Graphic Design
Question 3: In an era of globalization, to what extent do co practices reflect core British Values? Question 4: To what extent do Technological developments impact on Graphic Design ?
Question 5: To what extent does Aesthetic ‘Style’ reflect the function of contemporary Graphic Design?
Question 6: To what extent has Graphic Design constructed of historical events and perceptions of truth?
esponsibility impact on the role
fessional practitioners impact
ontemporary Graphic Design in production and distribution
e context, audience and/or
d our understanding or view
I chose question one as I belive the ethics of graphic designers need to change to allow our society to be a equal place for all to live. Graphic designers have much more impact on people and opionion than many realise; for this to be clear it needs to be discussed and made aware.
What is Good? - To what extent does role and function of Graphic Design? The topic of social responsibility can be split into 3 main categories; economical responsibility, ethical responsibility and ecological responsibility. Out of these I am most interested in the ethical issues and their impact on the role and function of graphic design. My main avenue of research within this will be representation of social minorities within visual culture. My personal interest in this topic is due to the lack of representation of trans-gender and homosexual people within film, TV and popular media; it lacks role models, positive ideas of relationships and mental stability for young individuals. It also means general society are not fully exposed to the idea of non cis and heterosexual people; creating a less accepting and understanding environment. I aim to not just explore this topic but also look into the representation of ethnic minorities and disabled people also as they are just as much affected by the issue.
s Social Responsibility impact on the
A More direc
I want my question to be direct in its
within the dissertation. Possibl
To what extent does representation o
function of vi The initial aim of it is more direct but I
my essay will address advertising, fil
cted question
s approach to the issues I will tackle
le wording for this could be...
of social minorities effect the role and
isual culture? have chosen to use ‘visual culture’ as
lm and TV alongside graphic design.
Subjects o
Visual representation
Trans-p
Homop
Rac Gender
Disab
of interest
n of social minorities
phobia
phobia
cism equality
bility
Quo “Since the 1990s, design [has] largely concentrated on the formal aesthetic finish: elegant, eccentric, unusual, luxurious. We have failed to formulate new answers to the question of what societal responsibility is today – specifically, beyond phrases and slogans." - Dr René Spitz
“when the person w lesbian or bisexual queer fandom take autostraddle
“Professions such as lawyers and doctors have gone a long way in defining their own code of ethics” Starvingforethics.com
otes
who dies is a l character, es it pretty hard� -
"Just don't let 'em know you're black." - https://www.quora.com/ What-is-it-like-to-be-black-in-America
"Good design is good citizenship." Milton Glaser
Boo
Designing for social change. graphic designe
Pierre Bernard’s lecture. Essay of Influ The design activists handbook
The Culture of Que
Not that kind of g
oks
Social responsibility and the er. - Daniel Scott
ys on Design I: AGI’s Designers uence - Noah Scalin, Michelle Taute
eers - Richard Dyer
girl - Lena Dunham
Web
http://www.graphic-design.
http://www.ethicsin
http://www.printmag.com/s
http://feminismandgraph
http://www.creativebloq.co
nism-111
http://we-make-mo
bsites
.com/design/citizen_design
ngraphicdesign.org/
socially-responsible-design/
hicdesign.blogspot.co.uk/
om/design/fighting-for-femi-
135318
oney-not-art.com/
Ima
ages
Issues I wish to address within the ess
The lack of representation of social minorities is important to graphic designers as when creating work it must be a consideration; who to photograph, who to illustrate, whats the target audience? I want to show the negative effects this lack of current representation has on society as a whole. The young impressionable members of the minority groups who feel they have nobody on TV who looks or thinks the way they do. But also the impact is has on the rest of society in their opinion of these minority social groups as a result of lack of information. The recent addition of multiple skin color choices in Apples emoji keyboard will be in interesting case study within this essay. It’s a big step for Apple as they are the first to do so and its concerning that it’s an afterthought rather than a conscious initial design decision; it’s most likely this lack in representation is down to the graphic designer behind them.
say
#wedese It’s fair to say my interest in this topic began with the recently trending hashtag ‘wedeservebetter’. The current public discussion about the issue means my sources of information for the essay will be contemporary and still relevant giving me a much more accurate sense of the problem. The hashtag arised after a character from the TV show ‘The 100’ was killed and the LGBT community rised against the director in the name of lack of representation. The fan art, online campaigns and even websites (wedeservebetter.com) will all be a brilliant starting point for the essay and practical body of work produced alongside it.
ervebetter