J-Line Spring Summer '25

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Maison Majorelle

Mediterranean blends with the charm of Moroccan artistry.

Spring Summer ‘25

Take a dive into our world and discover the Spring Summer ‘25 trends and collections.

spring summer ‘25

Where summer trends and timeless beauty come together.

Step into J-Line’s Spring-Summer 2025 collection, where 13 collections transport you to beautiful, inspiring spaces.

In What’s trending?, Maison Majorelle takes center stage, reminding the rich spirit of Moroccan blues with splashes of turquoise and sun-soaked yellow. Feel the natural calm of Colour Cocoon, where pure whites blend with playful pops of bright colours. From the bold, artistic energy of Pop Palette to the warm tones of Sunset Spice, each collection offers a unique escape.

In Kinda timeless already, discover serene, lasting beauty. Beach Breeze embodies relaxed bohemian elegance with soft neutrals, wooden accents, and a coastal, breezy vibe. Rustic River creates a more down-to-earth atmosphere with earthy tones, raw materials, and deep blue accents, bringing a peaceful, nature-inspired retreat. Other collections, like Olive Origami and Peach Perfect, seamlessly blend modern and natural elements, creating effortlessly timeless spaces.

Bringing global inspirations home.

― Pat Donckels on J-Line’s

Spring-Summer 2025 Collection

It’s a warm afternoon in Tournai, and Pat Donckels is seated at a sun-dappled table, sipping a cup of coffee, surrounded by fabric swatches and ceramic samples. “I’m always thinking of stories when I create,” she explains, gently tracing the edge of a woven jute fabric. “It’s never just about designing an object; it’s about the feeling it evokes, the memories it stirs.” This philosophy has guided Pat through her role as Creative Director of J-Line, a brand known for turning homes into spaces that breathe warmth, creativity, and personality.

For the Spring-Summer 2025 collection, Pat started a personal journey of inspiration. “I’ve always been fascinated by how different parts of the world celebrate life through design,” Pat says. “Whether it’s the sun-soaked colours of the Mediterranean or the quiet minimalism of Japanese interiors, there’s a common thread: people finding beauty in their everyday surroundings.”

The new collection is, in many ways, a reflection of Pat’s own explorations and experiences. Each theme, from the vibrant energy of Mumbai Memories to the serene calm of Olive Origami, invites you into a world crafted with intention. “I want people to not only see these pieces but to feel them”, she smiles. “Each collection has its own rhythm, its own story to tell.”

From Mediterranean charm to zen-inspired minimalism, the new collection creates a sensory journey through diverse cultures and moods.

The Spring-Summer 2025 collection feels incredibly diverse in its influences. Can you tell us more about what inspired these themes?

Pat Donckels: “Every year, I look for stories that resonate with me. This collection wasn’t just about making something beautiful; it was about capturing a feeling, a moment, or a place that had left a mark on me. For Maison Majorelle, for instance, I was inspired by a trip to Morocco. I remember walking through the Majorelle Garden in Marrakech, completely mesmerized by the cobalt blue walls, the way the light shifted through the leaves, and the vibrant yellow pots scattered across the space. It was the perfect marriage of nature and architecture, indoors and outdoors, and I thought, ‘How do I bring this feeling of serenity and vibrancy into someone’s living room?’

Similarly, Beach Breeze is close to my heart because it reminds me of summers spent near the ocean, where simplicity reigns supreme: bare feet on wooden floors, rattan furniture that ages beautifully with time, and that timeless joy of collecting seashells on the beach. I wanted people to feel that sense of relaxation and ease in their homes.”

With so many different aesthetics in this collection, how do you balance bold choices with versatility?

Pat Donckels: “That’s always the challenge, isn’t it?” Pat laughs. “But I think that’s what makes it exciting. Every collection stands on its own, yet they’re all connected by a shared sense of harmony. With Colour Cocoon, for example, it was about finding the perfect blend between pure, clean whites and those unexpected pops of colour, something that feels fresh and coastal, but not overwhelming. You could be bold with vibrant textiles or keep it simple with the ribbed glass vases and white wood. It’s flexible.

On the other hand, Olive Origami speaks to the minimalist in me. It’s inspired by the Japanese philosophy of wabi-sabi, where there’s beauty in simplicity and imperfection. The earthy greys, creams, and olive tones create this calming backdrop that lets the mind rest. It’s a counterbalance to the vibrancy of some of the other themes, offering people a space to breathe.”

It’s clear that personal experiences are deeply embedded in your designs. Is there a piece from this collection that holds special significance for you?

Pat Donckels: Pat takes a thoughtful pause before answering. “I’d have to say the ceramic ‘Kaia’ vases in the Sunset Spice theme. When I was younger, I spent an evening watching the sun set over a Tuscan hillside. It was one of those moments you never forget. The sky turned this deep orange, fading into soft purples and browns, and I remember thinking, ‘I want to bottle this feeling of warmth and peace.’ When we were developing

the Sunset Spice collection, I kept coming back to that memory. Those earthy tones, terracotta, deep brown, and orange, are all about capturing that magical time of day when everything slows down, and there’s a sense of calm and reflection.”

How do you hope people will use these collections in their homes?

Pat Donckels: “That’s the beauty of interior design, it’s so personal,” Pat says, leaning in with enthusiasm. “What I love about these collections is that they give people the freedom to create their own narrative. Maybe someone wants to use the rattan and jute pieces from Beach Breeze to create a serene reading corner, or they’re drawn to the vibrant patterns in Mumbai Memories to make a statement in their dining room. The collections are designed to complement one another, so you can mix and match, creating layers that reflect your personality.

My hope is that these pieces aren’t just seen as ‘decorations’, but as part of the story people tell about their home. Whether it’s through the colour palette, the texture, or the material, each piece is designed to make people feel something: whether that’s tranquillity, excitement, or nostalgia.”

Looking forward, what can we expect from J-Line? Are there any trends you’re excited about?

Pat Donckels: Pat smiles, a glint of excitement in her eyes. “Oh, there’s so much ahead! We’re always evolving, but one thing that’s really exciting is how we’re embracing sustainability, not just as a trend, but as a fundamental part of our design ethos. We’re looking at more eco-friendly materials, but also at how we can create pieces that have longevity, that people will want to keep in their homes for years to come.

There’s also this pull towards creating more tactile, sensory experiences in the home. You’ll see more textures, like the raw, organic feel of papier maché in Beach Breeze or the handwoven details in our rattan pieces. It’s about making homes feel lived-in and loved, while still bringing that refined J-Line aesthetic people know us for. I’m excited to see how our customers interpret the collection in their own spaces.”

“Design isn’t just about aesthetics; it’s about creating spaces that feel alive, that tell your story. This SpringSummer 2025 collection is about inviting the world into your home, one beautiful, meaningful piece at a time.”

Colour Cocoon
Mumbai Memories
Maison Majorelle

What’s trending?

Bold, daring, and full of life - our What’s trending? collections are for those who want to stand out. With vibrant colours, eclectic patterns, and fearless designs, these collections bring character to any space. From the Moroccan-inspired Maison Majorelle to the playful Pop Palette, these looks are made to make a statement.

Sunset Spice
Latin Livin’
Sunny Safari
Pop Palette

Maison Majorelle

A celebration of Moroccan culture through vibrant hues and artisanal details, creating relaxed beauty.

Vibrant blues and warm yellows meet Moroccan patterns, bringing the feeling of sunlit courtyards and relaxed Mediterranean living. An effortless mix of colour and texture, providing a relaxed way to bring warmth and personality into your home.

Maison Majorelle

Arabesque patterns dance across porcelain vases, metal tealight holders, and bamboo lanterns. From trays to glassware, these thoughtful details add a layer of artistry, offering a way to bring Moroccan charm into the small rituals of everyday life.

arabesque

1. Scented Candle Azure Small
2. Boxes Iron Blue
3. Pouf Round Seagrass Green
Carafe & Glass Turquoise
5. Tray Iron Blue Medium
Pouf Round Seagrass Natural
Carpet Round Seagrass Natural
Windchime Shell Blue
Vases Porcelain Blue
Tealight Holder
Lantern Bamboo
Vases Glass Yellow
Plaid Stripes Cotton Blue

Bringing people together around the table is all about creating the right atmosphere. With tableware, carafes, and trays designed to inspire joy, and cosy candle holders and lanterns, it’s easy to set the scene for special, shared moments. Bright colours for shared moments

Bring outdoorthein.

Natural textures and vibrant accents bring a fresh, outdoor feel to your home. Seagrass vases, corn husk baskets, and ceramic flowerpots filled with cacti, exotic plants, or lemon trees add life, while hammocks and Moroccan-inspired textiles create a relaxed, sun-soaked vibe. A touch of nature

1. Tealight Holders Porcelain 113
Lemon Tree Large
Baskets Corn Azure
Flowerpot Granada Cobalt Blue Medium
Vase Stripes Seagrass Dark Blue 127
Flowerpot Granada Cobalt Blue Small
Succulent Plant Green
Baskets Corn Dark Blue
9. Flowerpot Granada Aqua Small 121 10. Floor Cushion Round Turquoise 127
Drinking Glass Stripes Yellow 115
Carafe Stripes Yellow
Cushion Square Cyan Blue 127
Cushion Square Azure 127
Cushion Stripes Blue 127
Hammock Stripes Yellow

Sunset Spice

1. Hanging Lamp Terracotta
Hanging Lamp Rust
Vase Stripes Seagrass
Iron Bookends
Small Square Cabinet
Snow Lounge Chair
Candle Holders
Iron Trays
Mango Wood Coffee Table
Leather Cushion Mustard
Leather Cushion Camel
See/Hear/Speak Faces
Palmtree
Botanica Vase
Porcelain Vases
Mango Wood Table
Wood & Rattan Grid Chair
Teak Wood Bench
8. Porcelain Vase Mustard Large
Porcelain Vase Terra Small
Tapas Service Tray
Scented Candle Medium
Painting Canvas
Seagrass Baskets
Mango Wood Cutting Board

Soft brown, terracotta, nude, and deep orange come together to create a warm, inviting feel. Ceramic and terracotta vases, paired with wicker and seagrass baskets, add texture and depth. It’s a space to cocoon and unwind, enjoying peaceful, reflective moments.

Latin Livin’

Warmth and a lively ambiance

Bringing the vibrant energy of Latin culture to life through rich colours, floral patterns, and playful design. Pink-tored-to-yellow gradient glass vases add beauty, while dining tables, chairs, and stools create a southern getaway feel, perfect for foodsharing and cocktails with friends.

Lampshade Cone Rattan
Vase Ceramic Green Medium
Vase Ceramic Orange Small
Wine Glass Flowers
Drinking Glass Flowers
Bar Stool Pink
Bar Stool Green
1. Cushion Stripes Cotton Mix 153 2. Glass Vase Red/Yellow Small 151
Glass Vase Red/Yellow Large
Lamp Led Glass
Hammock Stripes Orange
Glasses

Floral and colourful

It’s all about good vibes. The playful Reya porcelain vases and flowerpots in white and glazed green bring charm to your home, while floral-patterned bowls, plates, and glassware add a splash of joy to the table. Decorative flower balls complete the scene, filling the room with a festive spirit. Gathered with friends and family, every moment feels alive with colour and warmth. ¡Viva la vida latina!

indoor - outdoor.

Bamboo furniture easily adapts to both indoor and outdoor spaces. Relax with the beach range, grab a towel, settle under a parasol, and enjoy a nap with your feet by the water. It’s the perfect blend of style and comfort, La Dolce Vita at its best!

Parasol Pink Large
Lantern Rattan Natural Large
Coffee Table Rattan Natural
Lounge Chair Rattan Natural
Cushion Ciao Amore
Cushion Dolce
Beach Bag Ciao
Round Trays Bamboo
Candle Holder Glass Orange
Toilet Bag Ciao Amore
Beach Bag Crochet
Cushion Crochet

Colour Cocoon

A coastal escape where crisp whites meet playful bursts of colour, creating a lively, carefree atmosphere.

Crisp whites create a calm foundation, while splashes of yellow, orange, pink, and green add playful energy. Inspired by coastal Long Island living, this style brings a fresh, airy feel, perfect for those who enjoy a mix of laid-back and lively touches.

White sets the tone, providing a calm backdrop for playful touches. Sipping homemade iced tea from colourful glassware while relaxing in a lounge chair, surrounded by playful ceramic flowerpots with lush plants, creates a fresh, cheerful vibe, perfect for the relaxed atmosphere of coastal living.

1. Bowl Granada Stripes Yellow
Scented Candle Yellow Small
Vase Lemons Yellow Large
Drinking Glass Large
Flowerpot Lemons Girl Yellow
Console Metal White
Flowerpot Lemons Yellow Large
Cushion Square Stripes Yellow
Hanging Lamp Cone White Small
Drinking Glass Plastic
Pitcher Plastic Green
Hat Ciao Pink
Beach Bag Yellow
Chair Steel & Rattan White

Spotlight on stripes.

Stripes take the stage, bringing a playful, mix-and-match approach to bowls, trays, mugs, cushions, and hammocks. The cheerful designs flow through flowerpots and scented candles, adding bursts of happiness and fun to every corner of your home.

1. Bowl Granada Stripes Orange
2. Mug Fruit Orange
3. Scented Candle Noa Yellow
Beach Bag Pink
Plaid Stripes Cotton Pink
Beach Lady Figurines Yellow
Cup Granada Stripes Green
Bowl Spiral Large
Tray Round Spiral
Salad Servers Yellow
Bowl Spiral Medium

Playful ceramics.

Ceramic figurines like bunnies and chickens, with dashes of colour, bring a playful feel. Fruit-inspired tableware, including teapots, carafes, mugs, and bowls, pairs perfectly with flowerpots featuring lemons, oranges, limes, and strawberries. It’s a fun way to introduce cheerful, lively accents throughout your home.

1. Rabbit Outdoor Yellow 176 2. Rabbit Outdoor Pink 176 3. Rabbit Outdoor Orange 176 4. Tealight House Orange 163 5. Pitcher Fruit Orange 163
Teapot + Plate Orange 163
7. Bowl Fruit Orange 163
8. Flowerpot Smiley Large 175
9. Flowerpot Smiley Medium 175
10. Teapot + Plate Lemon 163 11. Roosters Polyresin Pink 176
Flowerpot Lime Girl 163

Granada

A colourful celebration of Andalucian craftsmanship

Granada brings the vibrant spirit of Southern Spain to life through handmade ceramics. From bowls and plates to platters and flowerpots, each piece is painted with vivid colours like yellow, cobalt blue, teal, orange, and green. Featuring two distinct patterns, Fajalauza and stripes, these pieces are perfect for mixing and matching, creating a lively outdoor dining experience with family and friends. Whether it’s a sunny lunch in the garden or a relaxed evening on the terrace, this collection invites you to enjoy every moment. Plus, each tableware item is oven, microwave, and dishwasher safe.

A little bit of history

Each ceramic piece is traditionally hand-made and hand-painted with love, making every item unique. The collection pays homage to the rich cultural heritage of Granada, Andalusia, where artisans use local white clay for dinnerware and red clay for pottery. These time-honoured techniques are a tribute to centuries of craftsmanship from Andalusia, Southern Spain.

handmade

Mumbai Memories

Mumbai Memories fills the space with a joyful, welcoming energy. Wooden textures, glowing lamps, and bursts of colours create a vibrant, homely atmosphere that feels like a colourful journey through an Indian landscape. Let yourself wander.

1. Hanging Lamp Mosaic Large
2. Tray Mango Wood
3. Pouf Round Cotton
4. Tray Wood + 3 Bowls
Ganesha Sitting Large
Table Round Mango Wood
Glass
Cushion Square Cotton

Dive yourself into an ambiance that is rich and artistic, drawing from India’s deep cultural roots. Unique details and intricate patterns fill the space, reflecting a timeless heritage. Every element tells a story, creating an inviting atmosphere full of tradition and soul. Artistic ambiance

1. Cushion Chindi Pink
2. Cushion Chindi Rectangle
3. Side Table Iron/Banana Leaf
4. Sofa 2 People Chindi
Chair Chindi
Rug Chindi
Coffee Table
8. Candleholder Tulipa Glass
Flowerpots Terracotta
Stool Elephant Mango Wood
Tray Round Mango Wood
Table Lamp Glass Red
Paperweight Glass Pink Small
Candleholder Jazzy Glass

Vibrant colours.

Vibrant colours truly bring the space to life. The striking red and green painted wooden furniture sets a cheerful tone, while the stunning glassware in shades of orange, blue, and pink adds an elegant touch. Colourful cushions, patterned pouffes, and cosy plaids light up the room, creating a lively and welcoming atmosphere that invites warmth and creativity.

1. Tote Bag Velvet Pink 191
2. Bedcover Velvet Yellow 191
3. Tealight Holders Glass 185
4. Chair Rattan Natural 193
5. Cushion Patchwork Cotton 192
6. Table Lamp Mosaic 190
7. Baskets Braided Raffia 189
8. Pouf Round Patterns 192
9. Elephant Mango Wood 188 10. Scented Candle Mosaic Small 184
Bell Jar Butterfly Small
Bell

Sunny Safari

A culturally rich living space

Cultural richness blends with the freedom of nature’s inspiration. West African fabrics and multicoloured deco objects evoke a sense of adventure and joy. From vibrant textiles to natural materials, each piece adds authentic charm, celebrating life and culture in every detail.

1. Ceiling Lamp Metal Orange
2. Giraffe Brown Small
3. Arm Chair Rattan
Sofa 3 Person Rattan
Coffee Table Rattan
Carpet Cotton White/Ochre
Bookends Elephant Sitting
8. Floor Lamp Lantern Orange
Lion Bronze Large
Cushion Stripes Cotton
Scented Candle Rainbow Medium

Chic et ethnique.

Multicoloured tealight holders and scented candles cast a warm glow, while seagrass vases, baskets, and playful animal figurines add an exotic, lively touch. Each piece invites exploration, creating a home filled with warmth, culture, and stories waiting to be told.

1. Elephant Carrying Baby
Wall Decoration Trays
Cushion Square Raffia
Bean Bag Stripes Cotton
Hanging Lamp Seagrass
Painting Acrylic Canvas
Elephant Face To Face
Vase Clay Yellow Large
Basket Rainbow Stripes Seagrass
Buffet

Dynamic and unconventional, celebrating creative expression. Bright, vivid colours mix with glitter disco objects, collector’s items, and arty pieces, bringing fresh energy. It’s an invitation to explore, express, and add a fun, creative edge to your home.

1. Table Lamp Thumbs Up Fuchsia
2. Bookends Lips Mirror
Ceramic Vases Mix
Bear Ice Cream Cone Fuchsia
Leopard Mirror
Wall Decoration Lips Mirror
Chair Mirror
Pop Palette

Bright, daring colours take center stage. Modern figurines with paint-dripping details bring a fresh, contemporary touch, while full-coloured vases and two-toned glassware offer a playful nod to the past, giving a fun twist on retro style.

1. P’tit Maurice Paint Large
2. Glass Teacups
3. Glass Ceiling Lamp
4. Mirror Glass Large 5. Table Lamp Stripes Yellow Large
Vases Shiny Orange
Bulldog Blue

pop art.

1. Table Lamp Lady Head Pink
Table Lamp Lady Head Yellow
3. Table Lamp Lady Head Orange
4. Candle Holders Arc

Kinda

Beach Breeze
Olive Origami
Rustic River

timeless already

Some designs never go out of style. Our Kinda timeless already collections feature soft, natural tones and classic elements that fit seamlessly into any home. These pieces offer a sense of calm and effortless beauty, from the light elegance of Beach Breeze to the refined minimalism of Olive Origami. Safe, timeless, and always relevant.

Carribean Chill
Japanese Journey Peach Perfect

Beach Breeze

A serene retreat with natural materials and bohemian details, inviting peaceful well-being.

Inspired by the seaside, this collection invites the beach into your home. Natural materials, bohemian accents, and handmade imperfections bring a sense of well-being and positivity, creating a space that feels both grounded and serene, perfect for escaping the everyday.

Beach Breeze

Bringing nature into your home starts with earthy textures and materials. Think rough-edged teakwood vases, a foldable wooden lounge chair with rattan details, and elegant ceramic cups. Complete the look with dried bunny tail grass in organic ceramic vases and uniquely shaped wooden side tables.

1. Vase Ceramic White Large
2. Side Tables Teak Wood
Vases Teak Wood Natural
Fly Hood White
5. Coffee Cups White/Natural
6. Coffee Tables Teak Wood
7. Chair Rattan Teak Wood
8. Rug Round Seagrass
1. Fish Wood White/Natural Small
Ship In A Bottle Glass Medium
Tealight Holder White
Wall Decoration Seahorse
Wall Decorations Grass
Candleholder Round White Small 209 7. Dried Palm Tree Leaves
8. Wall Decorations Fish 219 9. Starfish White Small 213
Placemat Round Beige 211
Coral White Large
Scented Candle Flower Small
Wall Decoration Turtle
Table Lamp

White and whitewashed.

Whitewashed finishes and sea-inspired decor bring a fresh coastal touch. From fish, turtles, and seahorses to starfish and seashells, each element captures the quiet beauty of the sea. Glass bottles, tealight holders, and braided table lamps bring light and warmth, creating a breezy, airy atmosphere.

Bohemian accents.

Bohemian accents add a sense of carefree relaxation. Handcrafted wooden loungers with rattan, fringed cushions, and imperfect cement-finished vases bring texture and depth. Add a playful touch with banana-fibre hanging lamps, windchimes, and boho-style hangers, creating a laid-back retreat.

Rustic River

The calm and beauty of rivers gently flows into your home through earthy mud tones, deep browns, and soft blues. It’s about creating a peaceful, welcoming space where warm and cool elements from nature blend seamlessly, bringing a sense of balance and tranquillity.

Cushion Turtle
Wall Decoration Sea
Boat Paulownia Wood Large
Decoration Bird Mango Wood Medium
Vase Glass Blue Large
Pampas Grass In Small
Hanging Lamp Large
Mirror Oval Braided Grass
Vase Clay Beige Large
Decoration Fish Mango Wood Large
Vase Bottles Glass
Candleholders

Natural

Soft, earthy textures set a calming mood. A recycled teak table with stools offers a rustic foundation, while tableware with imperfect blue and white stripes adds an organic, flowing feel. Handwoven abaca flowerpots, ceramic trays glazed in soft browns and blues, and reed flowerpots with deep blue lines enhance the relaxed, grounded vibe.

tones and gentle flow
1. Olive Tree Small
2. Flowerpots Natural
3. Plaid Stripes White/Brown
4. Bottle Vintage Glass Brown
5. Salad Servers Mango Wood
6. Bowl Stripes Mango Wood Medium
7. Platter Square Stripes Mango Wood
8. Scented Candle Embruns Marins 226
9. Tray Decorative Brown Large 229
Flowerpots Natural/Blue 235
Dining Table Teak Natural 238
Stool Rectangular Teak Natural
Vase Glass Brown Small
Tray

calming

Rustic River

Harmonious living.

Balance in nature

Rustic charm and refined craftsmanship come together effortlessly. Iron blue vases, mango wood serving boards, and matte brown glass vases provide texture and contrast. Denim blue cushions with ethnic patterns and beautifully crafted brown metal teapots with matching cups add warmth and artistry, creating a balanced, nature-inspired living space.

Tray Mango Wood Brown Large

Olive Origami

Japanese and Nordic style

Guided by the simplicity of Japanese and Nordic design, this style finds peace in the imperfect. Soft creams, and olive tones come together to create a calm, balanced atmosphere. A minimalist approach that feels timeless and natural, bringing warmth through its quiet details.

1. Ceiling Lamp Rattan Green
Painting Canvas White
Lounge Chair Snow White
Sofa Snow White
Side Tables White Large
Vases Round Olive Green
Rug Round Cream
Coffee Cups Green/White
Chair Wood/Rope Natural
Floor Lamp Rattan Green
Women Beige Large
Hurricane Glasses White/Green
Bowl Green/White Large 241
Platter Rectangle Green/White 241
Tray Turning Green/White 241
Carafe Glass Green
Bowl Green/White Small
Salad Servers Green/Natural
Wine Glass Water Green
Lady Sitting Matt White
Flowerpots Ropes 245
Lantern Green/Natural
Mirror Wood Natural
Reed Diffuser Fleur Blanche 241
Baskets Seagrass Natural/White
Flower Branch White

Balance & harmony.

Clean lines and soft curves define the look, with rounded furniture and organic-shaped mirrors creating a natural flow. Hanging lamps and vases in soothing shades add understated elegance, while fringed carpets and natural greenery complete the balanced, harmonious setting.

1. Vase Botanica Beige Large
Wall Mirror White Large
Vases Curved Glass Green
Night Table Natural
Strelitzia Green Large
Rug Round Cream
Ceiling Lamp Rattan White 247
Flower Branch Green
Vase Ceramic Beige Large
Table Mango Wood Large
Chair Wood/Rope

Japanese Journey

A modern, artistic journey

Black and white meet natural materials like wood, rattan, and cord to create a minimalistic look that bridges modern style with Japanese tradition. The interplay of lines in textiles and ceramics adds depth, while typical Japanese wall decor introduces warmth and authenticity.

Modern serenity.

Serenity shines through clean lines and soft textures. Cotton table lamps in black and off-white offer a soft, luminous glow, while a bouclé sofa pairs comfort with elegance. Cushions, plaids, and pouffes playfully mix black and white lines, adding lively contrast. Organic vases, graceful figurines, and minimalist scented articles bring a sense of calm, completing the modern, serene setting.

Scented
Painting Square Canvas
Buffet Bamboo Natural
Sofa Swivel Square Black
Sofa Swivel Square Cream

artistic

Tray Round Floral Black/White
Bowl Floral Black/White Medium
Salad Sever Black/Natural
Ice Bucket Floral Black/White
Tray Round Handles Floral Black/White
Platter Rectangle Floral Black/White
7. Coasters Floral Black/White
8. Dining Table Teak Black
9. Vase Round White/Black Medium
Bonsai Green Small
Seated Koli Iron White
Chair Wood/Rope Black
Floor Lamp White Large
Hood Black

Peach Perfect

Natural textures and soft tones shape this rural-inspired style, blending grey, beige, and peach. Rough finishes in ceramics, vases, and candleholders add character, while soft textiles provide warmth and comfort. Peach accents throughout ceramic and glass vases, textiles, and candles lend a subtle, inviting glow. Rustic elegance with a soft peach glow

1. Abstract Figurine Cream Small
2. Vases Clay Beige
Vase Bottle Glass Greige Medium
4. Table Mango Wood Brown Large
5. Plates Ceramic Cream
6. Lounge Chair Boucle White
7. Rug Round Wool Beige Large
8. Abstract Figurine Cream Large
Cylinder Candle Peach
10. Cutting Board Marble Beige Small
Floor Lamp Natural Large
Gymnast Hoop Beige
Painting Canvas

natural warmth.

Rough, earthy finishes ground the look. Papier-mâché table lamps, rustic ceramic vases, and cement candle holders each carry their own imperfect charm. Soft textiles add balance, with modular corduroy sofas in beige and taupe, paired with cushions that encourage mixing and matching. Bouclé stools and chairs in white and grey complete the look, offering softness and depth.

Side Tables Dark Brown
Vases/Candleholders Glass
Figure Yoga Beige
Tray Decorative Cement Cream
Rug Rectangle Beige
Painting Dune
Table Lamp Mushroom Beige
Stool Boucle Grey

Outdoor relaxation comes naturally with a loungeset in crisp white, finished with rattan cord, and a matching low coffee table. Playful tapas plates, glasses, and carafes bring a holiday vibe that’s easy to enjoy. Linen cushions with peach stripes and a recycled cotton beanbag create an authentic, laid-back atmosphere. Dune clay flower pots and vases add the perfect finishing touch to your terrace. A touch of

1. Flowerpots Dune Clay Ivory
Loungechair Poa White
Cushion Stripes Beige/Rust
Pitcher Lines Glass
Wine Glasses Mix
Tapas Wood Tray Cream/White
Table Poa White
8. Carpet Miami Outdoor Large 270
Candle Holders Porcelain 264 10. Outdoor Candles Cement Grey 263
Cushion Stripes Cream/Salmon 271
Pouffe Miami Outdoor
Vases High Clay Beige
Bean Bag Stripes Cream/Salmon

Caribbean Chill

Turn your outdoor space into a personal retreat. With a beautiful lounge set featuring mixed white and beige rope finishing, and a matching low coffee table, it’s all about relaxed Caribbean comfort. Natural seagrass, jute, and shades of green in the scented candles, baskets, placemats, and hanging lamp bring the lively, laid-back island vibe to

Coasters
Loungeset Steel/Rope Grey
Cushion Green/Beige
Plaid Knitted
1. Fire Pits Column Grey
Serving Board Mosaic Green
Flower Pot Clay White
Fire Pit Moai Cement
Tray Floating White/Natural
Baskets With Handles Green
Hanging Chair Grey
8. Baskets Stripes Natural/Green
9. Mattress Donut Grey
10. Mattress Helene Green
Mattress Helene Grey
Mattress Helene Beige

tropic escape.

Island breezes and peaceful moments

Take a refreshing dip in the pool, float effortlessly on your inflatable mattress, and keep a cocktail close by on the floating tray. Elegant glassware and serveware add a touch of luxury to outdoor living. As the sun sets, relax in the hanging chair and enjoy the gentle flicker of flames from the cement-grey firepits.

“Jardin Majorelle, named after the painter Jacques Majorelle, bursts with vivid colours, a reflection of his artistic legacy.”

“Inspired by her life in Morocco and the vibrant colours of Jardin Majorelle, Delphine Ricour shares how we can bring a touch of Moroccan charm into Western interiors.”

Delphine

Delphine Ricour’s deep connection with Morocco has profoundly influenced her perspective on design. “Living here has shaped how I see the world. There is a rhythm and vibrancy in Moroccan life that you just cannot ignore”, she says thoughtfully. Delphine has spent years deeply engaged in Moroccan culture, and her experiences became a well of inspiration for J-Line’s latest collection, Maison Majorelle.

“The Heart of Morocco: Delphine Ricour shares her inspiration for Maison Majorelle.”

While the collection was a team effort, Delphine’s vision and lifestyle in Morocco played a key role in shaping its direction. Maison Majorelle is a celebration of Moroccan artistry, blending vivid blues, bright citron yellows, and arabesque patterns that capture the essence

of indoor-outdoor living found in traditional Moroccan riads. In this interview, Delphine reflects on her time in Morocco and how the team translated her inspiration into a collection that can bring a hint of that warmth into Western homes.

How has your life in Morocco shaped the way you approach interior design?

Delphine Ricour: “Living in a riad in Morocco for so many years has really changed how I view design. It is not just about the aesthetics; there is a whole lifestyle connected to the way people here interact with their spaces. Colours, textures, and patterns are part of daily life, often influenced by the Berber culture, and there is a beautiful balance between the boldness of those elements and the natural materials that ground them. With Maison Majorelle, I wanted to share that experience: how Moroccan design is vibrant, but also deeply rooted in nature and craftsmanship. I think that balance is what makes Moroccan style so timeless and adaptable.”

The Jardin Majorelle seems to be a recurring source of inspiration. What was it about that space that resonated with you?

Delphine Ricour: “Jardin Majorelle, named after the painter Jacques Majorelle, bursts with vivid colours, a reflection of his artistic legacy. It is peaceful, yet full of life. The vivid Majorelle blue of the walls contrasts so beautifully with the variety of the most beautiful exotic and luxuriant plants, and that contrast is something I often think about when looking at how colour can transform a space. The bright citron yellow also plays a part; it is bold, sunny, and it complements the blues and aquas that reflect Morocco’s natural beauty. The patterns you find in the tiles and the subtle details in the garden’s architecture were a huge influence for the collection. They embody the craftsmanship that is central to Moroccan design. As a team, we wanted to bring some of that artistry into Maison Majorelle.”

and citron yellows can transform a room instantly, giving it that feeling of warmth and vibrancy that I experienced in Morocco. It is also about finding balance. I always suggest incorporating natural materials, like terracotta or woven textures, alongside the bold elements. It is something I have seen a lot in Moroccan homes, and it keeps the space feeling grounded and connected to nature. And of course, lighting is essential. Moroccan lanterns, with their intricate patterns, create the most beautiful, soft glow. It is such an easy way to add intimacy and charm to a room. By layering these elements thoughtfully, you can capture that Moroccan essence while making it work perfectly in a Western setting.”

“Moroccan design is more than decoration; it’s about creating authentic spaces of warmth and comfort. With Maison Majorelle, we bring that spirit to pieces for any home, anywhere.”
― Delphine Ricour

How can people bring the Maison Majorelle theme into their Western homes?

Delphine Ricour: “One of the things I love most about Moroccan design is how versatile it is. You really do not need to completely redecorate your home to bring the spirit of Maison Majorelle into your space. Start with small touches that have a big impact, like a brightly coloured cushion or a rug with an arabesque pattern. I personally think that the ceramic vases in those vivid blues

What is your favourite piece from the Maison Majorelle collection?

Delphine Ricour: “I am particularly fond of the lanterns in those vivid blue and citron yellow colours. When you light candles in them, they create the most cosy, intimate, heartwarming atmosphere. The intricate patterns in the lanterns cast beautiful, dynamic shadows, adding a layer of depth and magic to any space. It is that interplay of light and shadow that makes a room feel alive, inviting, and truly special. These lanterns embody everything I love about Moroccan design: how functional objects can also be artful, evoking emotion and connection.”

How did working with the J-Line team shape the Maison Majorelle collection?

Delphine Ricour: “The team played a crucial role in bringing the vision to life. My experiences in Morocco were just the starting point; it was through collaboration that these ideas took their final form. Everyone brought their own expertise, whether it was sourcing the right materials, fine-tuning the colour palette, or crafting the patterns. The energy throughout the project was amazing, and creative director Pat’s personal experience was also a joy to integrate into the process. Together, we found a way to translate the essence of Moroccan artistry into something that resonates with Western homes. It was truly a shared journey, and I think that is reflected in the depth and richness of the collection.”

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52521

20704

83851

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50769

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J-Line by Jolipa. Where ideas come to life.

Where ideas come to life

Welcome to J-Line by Jolipa, a family-run business from Belgium that has been bringing creativity and joy to homes since 1978.

What makes us special?

With over 12.000 decorative items and home accessories, we offer a wide range, from cosy

and classic to stylish and contemporary, and everything in between. Whether you’re updating a single space or transforming an entire home, we have something that will make it shine. As an independent family business, we follow our hearts, trust our instincts, and sprinkle a bit of our own personality in everything we do.

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Our home base in Tournai, Belgium, is where the heart of our creativity lies. Our 6.000 m² showrooms are where ideas take shape, and where you can get the first look at our newest collections. Each year, we launch our Spring-Summer and Autumn-Winter collections, giving our customers an exclusive preview of the latest trends for the upcoming seasons.

At J-Line, we believe in building lasting connections. When you work with us, you’re more than just a customer; you become part of the J-Line family, where relationships matter just as much as our products.

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Building bonds, crafting connections. As a family business, we treat every relationship with care, from our customers to our team and suppliers. You are a valued part of the J-Line family.

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Achieving something extraordinary always starts with teamwork, and at the core of it all is pleasure. By bringing together diverse talents and perspectives, we create more than just great results. We create an environment where collaboration thrives. Together, we grow, innovate, and celebrate our shared successes.

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At the heart of everything we do. Our customers always come first. We tailor our services to meet your needs, making every interaction personal and meaningful.

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Unleashing fresh ideas. Each season brings exciting new collections that reflect our passion for stylish interiors, keeping your spaces fresh and inspiring.

spring summer ‘25

Thank you! We hope to see you next season for more adventures.

the Jolipa family

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