OUR MOODBOOK IN THE WORLD OF DECORATION, is your guide.
We invite you to join us for the newest edition of our moodbook, where we are thrilled to present an exclusive preview of the latest Autumn-Winter trends for 2025.
Allow us to inspire you with the most current styles, colours, textures, and more. This moodbook has been carefully curated to assist you in effortlessly preparing for your upcoming collections.
We extend a warm invitation for you to explore our showrooms at your convenience, as we believe they will further enrich your creative process.
We eagerly anticipate the opportunity to connect with you soon.
Inspiring regards,
The J-Line team
Nuit Dorée
GLAMOROUS | FESTIVE | GOLDEN GLITTERS
Nuit Dorée transforms your home into the ultimate New Year’s Eve celebration. Gold disco balls, shimmering curtains, and elegant vases set the stage for a night of sparkling joy. Champagne glasses catch the light, while gold and cream accents create a festive, luxurious atmosphere. Let’s party!
Off white
Pantone®7753
Gold texture
Couleurs d’Automne
RUSTY COLOURS | AUTUMN LEAVES | COSY ATMOSPHERE
Warm and inviting, Couleurs d’Automne reflects fall with rich rusty tones. Cosy plaids, pumpkin-inspired accents, and delicate mushroom figurines create a space filled with seasonal charm, bringing the beauty of an autumn landscape indoors. A harmonious blend of nature, warmth, and style.
Pantone® 1675
Pantone® 175
Pantone® 173
Pantone® 152
The Christmas Show
CHRISTMAS SPIRIT | ENCHANTING | MERRY & BRIGHT
The Christmas Show is a festive celebration of the timeless holiday charm. Rich reds, greens, and whites, accented with a touch of black, create a modern twist on tradition. From nutcrackers to gingerbread, tartan cushions to sparkling trees, it’s the perfect Christmas dream, full of enchantment and warmth.
Pantone® 356
Pantone® 2427
Pantone® 201
Pantone® 200
Pantone® 8720
The Circus Show
FESTIVE | VIBRANT | SPECTACULAR
Twinkling lights illuminate
The Circus Show, where bold splashes of red and white bring a playful circus spirit to life. Whimsical nutcrackers and glittering hot air balloons shine, creating a magical scene filled with holiday wonder and festive cheer.
Off white
Pantone®201
Pantone®200
Gold texture
Glacier
FROSTED MINT | SERENE | SOPHISTICATED
Transform your home into a serene winter escape with Glacier. Soft frosted mint tones meet sleek black accents, blending elegance and modernity. With frosted branches, mint-hued furniture, and shimmering Christmas trees, this collection perfectly captures winter’s quiet sophistication.
Pantone®9042
Pantone®9044
Pantone® 5523
Pantone® 564
Black
Cosy Pampa
SOFT AND NATURAL | COSY | CALMING
Cosy Pampa brings a soft, natural atmosphere with white and beige tones. Pampas grass and raw materials give a warm, grounded feel. Perfect for the season, it fills the home with a sense of comfort creating a space that feels calm and inviting.
Pantone®9223
Off white
Disco Colour Pop
COLOURFUL | DISCO | UNCONVENTIONAL
Dive into the vibrant energy of Disco Colour Pop, a dazzling collection of pastel brilliance, bold colours, and sparkling disco balls. Unconventional and electrifying, it transforms any space into a kaleidoscope of originality and playful charm.
Winter Glow
NATURAL | BOHEMIAN | TOUCH OF GOLD
Winter Glow captures the serene beauty of autumn’s transition to winter. With a harmonious blend of soft whites, warm beige, and natural wood, this bohemianinspired collection exudes calm elegance. Organic-shaped vases, and subtle Christmas figures bring a golden touch of festive warmth.
Gold texture
Driftwood texture
Wool texture
Hollywood Suite
Discover a world of elegance with Hollywood Suite, where chic meets luxury. Black and white set the stage, accented by golden touches and bold houndstooth patterns. Exquisite tableware, glamorous vases, and striking candles bring sophistication and timeless style to your home.
Houndstooth
Black
Gold texture
Off white
J-LINE by JOLIPA
Hey there!
We are J-Line by Jolipa, a friendly, family-run business from Belgium that is all about bringing a sparkle of joy and creativity to your home since 1978.
What is our magic?
We have over 12.000 home accessories and decorative items. From comfy and classic, cool and modern, to all kinds of styles in between, we have something that will make every space shine!
We are not just a brand; we are a family. Being independent allows us to follow our hearts, trust our instincts, and sprinkle a bit of our own personality in everything we do.
Our home in Tournai, Belgium, is where all the magic happens! With showrooms that spread across an impressive 6.000 m², it’s where we bring our ideas to life, and where you get to see them first!
Twice a year, we roll out the red carpet for our amazing customers at our special presales. It is where you get the first peek at all the new and wonderful things we have prepared for the upcoming season.
So come on in, explore, and be part of our family. We cannot wait to welcome you!
Core Values
THE HEARTBEAT OF OUR BUSINESS
Family: building bonds, crafting connections
In the warm embrace of our family business, every interaction is cherished. We take pride in nurturing personal relationships with our customers, team, and suppliers, creating a network of connections where you are not just a business associate but a valued member of our Jolipa family!
Teamwork: achieving extraordinary together
Teamwork is the cornerstone of our success. In the harmonious blend of diverse talents and shared goals, we find the strength to transform ordinary efforts into extraordinary achievements, ensuring that we excel, grow, and innovate together.
Customer focus: at the heart of our service
We prioritize you. Anchoring our business around the needs, desires, and experiences of our customers allows us to deliver services that are not just excellent but also heartwarmingly personal, ensuring that every experience you have with us is delightful and memorable.
Come explore creativity with us! Every season brings new and exciting trends and collections that show off our love for innovation and inspiring, stylish interior decorations. We promise to keep your space looking amazing and full of the newest styles!
Path to sustainability
We believe that ethical business practices and environmental responsibility are fundamental to our success. We are conscious of our ecological footprint and are dedicated to minimizing it through the use of natural, reusable, and recyclable materials. We invite our partners and customers to join us on this journey towards a greener, more responsible future.
Key Figures
WHAT DEFINES US
6.000 M² SHOWROOMS
36.500 M² WAREHOUSE
42.000 PALLET SPACES
12.000 DECORATIVE ITEMS
10.000 HAPPY CUSTOMERS OPERATING IN 100 COUNTRIES
400 SHIPMENTS A DAY
45 YEARS OF EXPERIENCE
Discover our Spectacular Showrooms
WHY YOU SHOULD PLAN YOUR VISIT TODAY
Exclusive advantages
Prepare for special presale discounts crafted exclusively for this opening!
Early access
Be among the very first to discover the new Autumn-Winter 2025 collection.
Double the inspiration
Your time is precious, and we understand that! With one visit, you will discover not only the Spring-Summer 2025 collection but also the newest Autumn-Winter 2025 collection. Stay ahead in the world of interior decoration.
Expert insights
Our experts are at your service, ready to provide personalized advice and insights to elevate your interior offerings. Enhance your product range with their expertise!
Express delivery options
When you spot those must-have items, you will not want to wait. We have arranged priority deliveries to ensure your order arrives promptly.
Unforgettable experience
Expect a day of inspiration in our beautiful showrooms, where you can network with our experts, enjoy refreshing drinks & a savoury lunch, and gain valuable insights into upcoming trends. We are also here to assist with travel planning (hotel bookings and shuttle services) to ensure a smooth visit. Ask us about the possibilities!
Act now
Make your appointment today by contacting your dedicated sales agent or reaching out to reception@jolipa.com | +32 (0)69 77 80 80.
