CORSO PROPERTY HOLDINGS
LOGO KICKOFF PITCH DECK
TABLE OF CONTENTS
THE PROCESS
Description of initial drafting journey.
THE DRAFTS
Previews of each design drafts & descriptive slides.
SUMMARY Summary of overall thoughts and feelings.
FEEDBACK So let me know what you think!
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THE PROCESS
Highly focused in bold colors, with clean graphic elements for harmony, concepts were illustrated to form a connection with it’s viewer.
CONCEPT
Utilizingbold,bright colorsandagraphic illustrationthisfunplayful brandwillsurelyturn heads.Houseelement wasincorporatedasa doghouseaswellasthe classicillustrationofthe dogwearinghisiconic hat.
VehicleWrap
BRAND APPLICATION EXAMPLE
ApparelDesign
CONCEPT
Thisclean,crisp,yet invitingbrandspeaksfor itself.Thepopartstyle meshesflawlesslywith thisbrandandfeels cohesiveeventhereis suchadifferencein colors.Mainlogoisin therequestedcolor palette.Thisbrandlends thepotentialtorecreate thelogoineach differentcolorscheme forpotentialbrand branches.
BRAND APPLICATION EXAMPLE
VehicleWrap
BRAND APPLICATION EXAMPLE
ApparelDesign
CONCEPT
Lastbutnotleast,this conceptencapsulatesa moremoderntakeon thisbrand.Themotion betweenthe“C”and“O” istorepresentthe constantcycleof buying,improving, sellingand“repeating.” Thisbrandtranslates nicelyintoarepeat patternswatchandhas ahiddenkeyinthe“O” tonodtothe homebuyersmost excitingmoment.
BRAND APPLICATION EXAMPLE
VehicleWrap
BRAND APPLICATION EXAMPLE
ApparelDesign
IN SUMMARY
• Strong but simple.
• Pop art stylized.
• Cutting edge.
• Quality and trust.
In an attempt to truly think outside the box, I feel any of these logos break the barriers of the typical home renovation logo design and will stand out in a crowd of other logos. I strongly favor concept 2 for the reason that it checks nearly all the criteria I would have hoped for: dog illustration, simple yet detailed, lends to vehicle wrap and apparel design nicely and pairs so well with the pop art style.
THOUGHTS?
THANK YOU!
DO YOU HAVE ANY QUESTIONS?
Thank you for your time, looking forward to hearing more!