Viddler Brand Identity Guide - v2 (for proofing)

Viddler: Visual Identity Guidelines

February 2022

1

Viddler Visual Identity Guidelines

© Viddler Inc. 2022 February 2022 | Version 1.0 ©2022 Viddler. All Rights Reserved.

©2022 Viddler. All Rights Reserved.

Viddler: Visual Identity Guidelines

February 2022

3

Table of Contents INTRODUCTION

VISUAL SYSTEM

Brand Mission .................................................... 4

Brand Colors . . ...................................

Typography . . .....................................

Primary .. .......................................

Web .............................................

Alternate ......................................

CORE

Mission, Vision, Values .................................... 5 THE LOGO

Primary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Secondary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Grayscale + One Color .. . . . . . . . . . . . . . . . . . . . . . . . 8 Clear Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Minimum Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Logo Misuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

12 13 13 14 15

If after reading the design guidelines, you still haven’t found the answer to your query, feel free to contact us at 888.444.1119.

COLLATERAL & APPLICATIONS

Stationary ......................................

Business Card .............................

Letterhead ..................................

Envelope . . ...................................

Website . . ........................................

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Viddler: Visual Identity Guidelines

February 2022

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Introduction BRAND MISSION

Founded in 2005 as an interactive video hosting platform, Viddler has changed the way healthcare organizations engage and communicate with their staff.

We’ve been in the online video business as long as there’s been online video. In fact, we hold the patent on in-player questions and comments, the features that made our name in video training software. We value open communication, teamwork, and a little bit of fun. We bring those values into our relationships with our clients - and into hospitals around the country.

Curious to learn more how Viddler can help your organization build a better culture? Contact us, today!

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Viddler: Visual Identity Guidelines

February 2022

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Core MISSION

Oluptur, il evercil este nobitas mintur am quodit, officim rent veliquae. Mus estius que maionsecum dentur, tor rati niatur sitiat essimil lessit quae iumque nam, ut estectem dundi ut et, officatent latur? Rum rerecul liquam, cullab inciae volutempor mi, inctum.

VISION

As the marketplace shifts and consumer demands change, Viddler will stay ahead of the curve by evolving as a company and industry expert. It is our vision to deliver excellence in each of our core values—for every client, every service, every day.

VALUES

Oluptur, il evercil este nobitas mintur am quodit, officim rent veliquae. Mus estius que maionsecum dentur, tor rati niatur sitiat essimil lessit quae iumque nam, ut estectem dundi ut et, officatent latur? Rum rerecul liquam, cullab inciae volutempor mi, inctum.

QUALITY

Built upon integrity, dependability and 100% customer satisfaction, Viddler promises quality in our products, technology, and service.

ADAPTABILITY

Viddler will evolve with market, technology, and customer demand.

EXPERTISE

Viddler developers have passed professional certification tests, and have the knowledge and tools to expertly handle service requirements.

INTEGRITY

Viddler team members adhere to the highest moral principles and professional standards. This is critical to maintaining customer trust and confidence.

COMMITMENT

Viddler works diligently to serve customers by fulfilling our obligations and responsibilities, and standing behind our work.

RESPECT

Viddler staff treats customers, and their homes and businesses, with dignity and respect. It is our job to treat each customer’s project as if it were our own.

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Viddler: Visual Identity Guidelines

February 2022

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Primary Logo VISUAL IDENTITY

The Viddler logo mark is the most fundamental part of the brand. It represents the entire company, externally and internally. It functions as a testimony of expertise and promise of professionalism we share with customers, and with one another.

The unique tilted characters symbolize that Viddler is always going against the status quo and is a progressive industry leader, always pushing the boundaries of cutting-edge technologies and providing the highest quality expertise. The colors break down to collaborative success in video marketing strategies. The angled logo icon serves as a seal of excellence. The logotype is scripted with a bold and precise sans serif that speaks to our strength, dedication, clean and clear communications, technological advancement, and commitment.

The Viddler logo was built with care and thought to the specific relationship between the elements.

Do not attempt to recreate these elements.

Always use the approved artwork.

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Viddler: Visual Identity Guidelines

February 2022

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Secondary Logo VISUAL IDENTITY

The 3-dimensional Viddler logo mark is representiative of the company’s roots in digital media and the depth of the role that technology plays in the services offered. It is only to be used in certain applications and instances outlined below. (need copy for this) This is a secondary alternate for the Viddler signature. It signals our focus on the friendly, family-centric service we provide to our clients.

The Viddler logo was built with care and thought to the specific relationship between the elements.

Do not attempt to recreate these elements.

Always use the approved artwork.

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Viddler: Visual Identity Guidelines

February 2022

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Grayscale + One Color BLACK AND WHITE PRINTING

When it is not possible to produce the logo in color, it may be produced in grayscale or black and white. Always use the approved artwork.

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Viddler: Visual Identity Guidelines

February 2022

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Clear Space GOOD MARGINS

In order to keep the Viddler signature uncluttered, it needs to be placed in a clean environment.

A clearance area that measures the height of two “R’s” from the “Inform • Interact • Engage” tagline should be maintained on the sides, starting at the edges of the logo.

On the secondary signature, there is a thin white rule outside the logo elements that acts as an extra buffer for collaborative materials. This is part of the logo as a whole; it should be in addition to the clear space.

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Viddler: Visual Identity Guidelines

February 2022

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Minimum Size SIZE MATTERS

The minimum logo size shown here should accommodate most applications and reproduction techniques. Make sure the signature is never smaller than what can clearly be executed.

.25”

.25”

1.75”

1.75”

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Viddler: Visual Identity Guidelines

February 2022

11

Logo Misuse INCORRECT LOGO USAGE

Incorrect use of the Viddler logo compromises its integrity and effectiveness.

These examples are not comprehensive, but are a small sample of common misuses. To ensure accurate, consistent reproduction of the Viddler logo, never alter, add to, or attempt to recreate it.

Always use the approved digital artwork.

DO NOT change the typography in the logo

DO NOT change any colors in the logo

DO NOT stretch the logo disproportionately

DO NOT change the proportions of the elements in the logo

DO NOT rearrange, alter, or add elements to the logo

DO NOT add effects to the logo

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Viddler: Visual Identity Guidelines

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Brand Color Palette PRIMARY COLORS

This color palette emphasizes the Viddler brand colors. The primary colors of this palette consist of Viddler Red, Blue, Yellow, and Cool Gray.

These colors are equivalent to the Pantone Matching System (PMS), the standards for which may be found in the Pantone Color Bridge. For 4-color process printing, refer to the CMYK values. For screen and web applications (Microsoft Office PowerPoint, Microsoft Office Word, video, broadcast, websites), use specifications indicated by the RGB and HEX values.

Variations in color may occur, but try to match the Viddler color palette as closely as possible. For 4-color printing, use the CMYK values as a foundation before calibrating. Vendors may have their own values and formulas for PMS in 4-color process, but the goal should always be to match the PMS standard of the Viddler color palette. Color variations may also occur on screen as a result of different screen calibrations, operating systems, and software.

VIDDLER RED PMS 185 CP @ 85% C 0 M 79 Y 67 K 0 R 241 G 93 B 83 #F15D53

VIDDLER YELLOW PMS 123 CP C 0 M 19 Y 89 K 0 R 255 G 206 B 52 #FFCE34

VIDDLER BLUE PMS 298 CP C 59 M 27 Y 0 K 0 R 102 G 159 B 213 #669FD5

VIDDLER COOL GRAY PMS COOL GRAY 3 CP C 8 M 5 Y 7 K 16 R 199 G 201 B 200 #C7C9C8

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Viddler: Visual Identity Guidelines

February 2022

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Typography PRIMARY TYPEFACE

To help provide a consistent, unified look in the Viddler brand’s use of typography, the Nexa typeface should be used on all communications for Viddler products and services. The quality of the Nexa typeface is friendly, confident, eloquent and strong. It is a typeface that will last a lifetime and supports the progressive attitude of the Viddler brand.

Nexa Bold, XBold, and Black should be used for headlines or accents.

Nexa Book should be used for body copy.

Always use Nexa as the primary typeface for Viddler brand applications.

NEXA BOOK

NEXA XBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

NEXA BOOK ITALIC

NEXA XBOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

NEXA BOLD

NEXA BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

NEXA BOLD ITALIC

NEXA BLACK ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

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Viddler: Visual Identity Guidelines

February 2022

14

Typography WEB

Viddler typography standards should be maintained for website and digital applications. Services and subscription-based libraries of hosted, high-quality fonts should be used to embed the primary typeface.

Embedding a typeface allows it to be rendered on a website in supported browsers. This helps to maintain a consistent look across all Viddler materials.

To provide a consistent, unified look in the Viddler typography, the Nexa typeface can be embedded for website design.

If embedding cannot be arranged, a Typekit.com plan offers an embeddable alternative typeface called Proxima Nova. Proxima Nova should never be used in any other instance.

NEXA BOOK

PROXIMA NOVA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

NEXA BOOK ITALIC

PROXIMA NOVA REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

NEXA BOLD

PROXIMA NOVA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

NEXA BLACK

PROXIMA NOVA BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

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Viddler: Visual Identity Guidelines

February 2022

15

Typography ALTERNATE TYPEFACE

Alternate typefaces should have limited use outside the following instances. In the case of Microsoft Word documents or PowerPoint presentations, the Avenir typeface may be used if the Nexa typeface is unavailable. In cases where fonts cannot be embedded, such as email marketing, the Avenir typeface may also be used (if the Nexa typeface cannot be coded).

Use sparingly when Nexa cannot be used.

AVENIR BOOK

AVENIR BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

AVENIR BOOK ITALIC

AVENIR BLACK ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

AVENIR HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

AVENIR HEAVY ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

©2022 Viddler. All Rights Reserved.

©2022 Viddler. All Rights Reserved.