The Crazy Mind 2018 March

MICHAEL ASIMOS

ASHLEY TERRELL

Mike Asimos has done what many of us dream about; he turned his lifelong passion into a rewarding and challenging career

Fine arts entrepreneur and Amazon best selling author. Owner of Stella Bistro Foods and BSC & Co.

The Crazy Mind

INTERVIEW WITH DEVELOPER

Whitney Blodgett

Issue 1. March 2018. Copyright of UXScoop Pte Ltd | thecrazymind.com

INTERVIEWS WITH INTERESTING PEOPLE

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THE CRAZY MIND

INTERVIEW

INTERVIEW WITH ENTREPRENEUR MICHAEL ASIMOS

Mike Asimos has done what many of us dream about; he turned his lifelong passion into a rewarding and challenging career. His love of wine has led to his role as a wine importer, exporter, and wholesaler. A Portland, Oregon native, in addition to all

How did you get started in the wine industry?

I have always been involved in the wine industry. I love all stages of wine creation from the grapes to fermentation, to bottling, tasting, pairings and distributing. I have always loved tasting different wines, and my pallet was well-developed long

things wine, Asimos enjoys jazz music and

before I decided to make wine my career. When I

travel. Michael Asimos travels to vineyards

came to a crossroads in my life, I decided the wine

every chance he gets. When it comes to jazz

industry was my path to take and never looked back.

music, he loves the early musical trailblazers

I already knew many contacts in the industry so

as well as contemporary jazz musicians. His

that's how I got started; I just contacted the people I

favorites include Louis Armstrong, Miles

knew were the right ones and started networking.

Davis, and Esperanza Spalding.

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THE CRAZY MIND

INTERVIEW

Where are some of your favorite regions to

What's next for your journey in the world of wine?

source new wines?

More travel and more wine. I want to keep

I love sourcing new wines in California. They have

importing, exporting, and wholesaling wine. I want

such a solid wine culture it gives me immense

to try as many wines as possible, follow any new

pleasure to introduce new wines into a region with

varieties, explore new regions. I also plan to do some

such good taste. The Pinot Noirs known to the Santa

marketing and advertising strategizing. Nowadays,

Barbara area are unparalleled. The wealth and

having an online presence is essential to any kind of

variety of wineries in Europe are amazing locals to

entrepreneurial success. SEO is a huge part of

source new wines as well.

attracting Web traffic, and it is not my strong suit. I plan to work on this aspect of my personal branding

How do you stay current with developments

and see how it affects my sales. I love what I do, but

in your industry?

still need to make money at it. I plan to keep doing

It's easier than you think to stay current with industry developments. I suppose it can be said of many industries that when you're in it, it actually seems quite small. I'm pretty familiar with the industry leaders, so new developments often come to me in the form of rumors or news. Networking is important, and with the Internet and business sites like LinkedIn, it is easier than ever to stay on top of and connected to everything.

What advice do you have for aspiring connoisseurs out there?

I initially thought I would be a sommelier, but then I realized I had a dream of a larger scale, a broader idea. I've seen 'Sideways' more times than you can count; the characters' passion for wine is exactly what I would advise to aspiring connoisseurs. I would say to follow their passion as far as it takes them. Often, we think what we love is just that, something we love. So many people live their lives in a job they feel nothing for, but there are so many options out there. I think the more passionate and curious a person is about a subject, the more likely it is that they would be successful at building a career out of it.

what I'm doing, just hopefully more of it!

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THE CRAZY MIND

INTERVIEW WITH FINE ARTS ENTREPRENEUR ASHLEY TERRELL Ashley Terrell is a fine arts entrepreneur and Amazon best selling author. Owner of Stella Bistro Foods and BSC & Co. We have conducted an interview with her.

Why did you want to write a memoir?

I wrote my memoir, The Black Sheep Shadow, because people should be understood. We share the same feelings, yet to what degree? The Black Sheep Shadow was a writing piece that's needed for mental, spiritual and emotional growth. Knowing how far you come breeds determination and courage. Determination and courage is diluted because people don't feel it's needed to become a better person [for ourselves]. I don't believe those characteristics are spoken on too much anymore because negativity sells in the media. I have a testimony of the glory of God! Your hardships and perseverance can be someone else's breakthrough. I wanted my memoir, The Black Sheep Shadow, to show my determination to find my purpose and the courage to tell my audience our journeys are worth every step in becoming greater.

INTERVIEW

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THE CRAZY MIND

What is the symbol of the 'sheep' in this memoir, a black sheep in particular and the emphasis on its shadow in the title?

INTERVIEW

What makes you feel empowered? (smiles). This is my first time EVER being asked this question! My faith and humility make me feel

The black sheep has a very direct and indirect

empowered. If He can trust you with a little, you'll

message. At times, I felt so alone, isolated and

receive increase. Becoming confident in my stance

confined. Those feelings will have anyone feel dark

as a multi-faceted entrepreneur makes me feel

or different. How we deal with the darkness is what

empowered and unique.

builds our character. For years, I was the black sheep. I feel myself [still] considering myself a black sheep, just enlightened now. My darkness inspired my light and what I wanted to attract. The black sheep isn't really dark, it's what's around the black

Why is empowerment and growth important, in your opinion? How do you want to spread these notions?

sheep that can make it [feel ]that way. For those

To see and feel growth IS empowerment. In order for

times, I'm grateful because I can considered the

growth to become your empowerment, you must

indirect and direct message of The Black Sheep

have determination for your goals to be achieved. It

Shadow as resilience and perseverance by

all works together. It's important to increase

overcoming the negativity that once weighed me

knowledge of empowerment and growth [for

down.

yourself] because there are too many talented

What is the importance of its influence of the building of your food brand, Stella Bistro Foods and Fine Arts, company 'BSC & Co.,'?

people wanting to "make it" or be known. In desperation or lack of knowledge, artists [of all walks] sell themselves short - literally - because the walk is too long or their confident level isn't the

My memoir, The Black Sheep Shadow has showed

highest. If you can sell millions of albums with a

me my [true] strength in doing what makes me

label, what made you think you can't do it

happy. I fell in love with food at six years old. When

independently? If you know the publishing industry,

Stella Bistro Foods elevated and launched, I couldn't

why not publish via your own publishing company?

have been more proud of myself. The strength I

Why is another company taking a percentage? I

discovered in my ambition, determination, stance

spread knowledge and inspiration by hosting

and vision came from the strength of telling my

entrepreneurship courses via my webinar, DREAM

testimony and touching others. BSC & Co. is an

Academy. The more you know, the more you'll find

extension of that [too]. No one should tell someone

yourself to stand tall for who you've become and

to not express themselves. Who are they? You can

your purpose. Think of it like this: your growth are

express yourself however you choose. BSC & Co.

your shoes in life and the finish line is your

allows me to do that - whether it's textiles, media

empowerment. When and how will you move to feel

and broadcast, literature, coaching, culinary arts or

accomplished?

visual arts I can express my visions, my story and inspire someone to follow and find themselves [and their purpose in life].

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INTERVIEW

INTERVIEW WITH DEVELOPER WHITNEY BLODGETT

Whitney Blodgett is one of the leading

During her time at the University of Georgia,

Software as a Service developers in the world

Whitney Blodgett became interested in the

after spending the first days of her career

SaaS platform and quickly saw her interests

following her graduation from the University

move towards developing a series of software

of Georgia looking to develop the links

choices dedicated to developing a retail and

between technology and business in the

marketing subscription service. As with the

most positive way possible. Now the leader of

majority of entrepreneurs, the front and

her own team of developers, Blodgett has

back-end developer set out to gain a

seen her company move through a period of

traditional role within a software

consistent growth which has led to them

development company before setting out on

becoming a well-known and respected three-

her own career as a SaaS developer.

tier organization providing services tailored directly to the needs and goals of clients.

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INTERVIEW

Currently located in Atlanta, Georgia,

What kind of challenges in the incorporating of

Whitney Blodgett heads a company which

SaaS into the business strategy is the most exciting

has grown to include more than 15

for you?

employees. Determined to continue to grow

As a SaaS provider, I do feel the delivery of this

in an ever-evolving market, the entrepreneur

system into the retail sector is particularly

believes is always at the heart of more than

challenging as you are always looking for the

simply the technology sector.

different ways a piece of SaaS software can be incorporated into the real world. Initially, I found

Why did you choose to work in the SaaS business?

convincing clients of the importance of data gathering and analytics difficult but now most contacts within the project management

When I graduated from the University of Georgia

framework understand this area of importance we

with a degree in Computer Science I remember

now struggle to rein in many of the ideas of our

feeling the connection between the Internet and

clients to meet the needs of their budget.

retailing was yet to be fully explored. My tutors at college were discussing all the different ways the

What do you foresee will the next goal for Internet

Online domain could be used for the future and I

of Things? How do you plan to move forward with

sensed the opportunities expressed in social media

IoT?

and entertainment were going to be difficult to

The "Internet of Things" is already playing a role in

break into. In my view, the use of Software as a

our everyday lives whether we ask Alexa to stream a

Service was only ever going to grow over the course

song or set our home alarm from our mobile we are

of the next few years and I felt Online retailing was

using the Internet in a way I believe it was intended

the area I was most interested in. My first job with a

to be used. In a business sense, Online and brick and

startup focused on live video delivery for social

mortar retailers are all looking to develop a greater

media platforms so I gained a good understanding

sense of the "Internet of Things" in terms of their

of how competitive this area was.

ability to integrate mobile devices and apps into the research and ordering of items from multiple

Which delivery model is your company providing?

platforms. I do believe the development of imagebased search options for retailers will remain a hot topic for many years to come and the first developer

We use a three-tier delivery model which is quite

to make a successful image-focused search engine

traditional in a business sector which is known for its

able to fit into a stand-alone app will have achieved

evolution and success but I feel this works well for

something great.

both ourselves and our customers.

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THE CRAZY MIND

"Simplicity is the ultimate sophistication", how much do you agree?

INTERVIEW

Which is your favorite personal quote in life/work?

I recently stumbled across a quote from the great

Making something seem simple is always an

soccer coach, Bill Shankly. "A lot of football success

impressive feat with many of the leading

is in the mind. You must believe you are the best,

technological breakthroughs of recent years made

and then make sure that you are." My team is

to look simple when they have usually been

working in a way that reflects this quote as we

developed over a long period of time with great

believe we are setting out on a path which will bring

complexity. In my opinion, the appearance of

success to both ourselves and our customers as a

simplicity would be the ultimate sophistication.

matter of course.

WHITNEY BLODGETT

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THE CRAZY MIND

INTERVIEW

INTERVIEW WITH ARTIST ADAM CRAEMER

Born in Durban South Africa, Adam Craemer

What were the challenges you faced (if any)

immigrated to Western Australia with his

when crossing over from painting walls on

wife in the early 2000s and emerged as an

the streets to painting on canvas in a studio?

artist shortly thereafter. His main training

The major challenge for me is scale. Going from

and influences come from the graffiti art

larger surface areas to areas less than a third in size,

culture in Cape Town and the UK; living and

and still trying to maintain the ‘street’ element isn’t

traveling around Europe and Asia; as well as

particularly easy for me to achieve in some

his parents who are both artists back in his

instances. I have had to abandon some techniques,

native South Africa. Having a graffiti background has heavily influenced his use of aerosol cans in his work, and his use of them can be seen in almost every piece he creates.

We have conducted an interview with him.

but at the same time, have acquired some new ones during the process of change.

Another challenge is the rigidity of a wall versus canvas. There is a lot more play on pushing against canvas than walls obviously, so again some of my techniques are now either harder to achieve, or not possible.

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INTERVIEW

I plan to do a few wooden substrate pieces in the

How do you show dynamism in your work? Which

future. It will be an opportunity for me to play

techniques are you using to achieve it?

around with more techniques and styles.

My work is a product of spontaneous mark making

Who influences you the most in your art

and aerosol can work. I’ll often listen to music to

styles? What would be a way to highlight and

help with the mood I am looking to achieve in the

describe in words as your style?

piece or layer of work I’m focussing on at that time.

My newer works are heavily textured compared to

I like most art styles ranging from renaissance

my previous pieces, and I am looking to use any

portraiture, through to abstract art. I find elements

techniques possible to achieve the desired effect.

of all art I see to be engaging and, in some ways

I’m employing the services of Plaster of Paris, knives,

influential - from the fine, hard, neat lines of

my hand-held sander, and my belt sander in my

cartoony pop art, to the ridged mark making of

current body of work. All of these tools help create

certain abstract works. I take influence from all

the texture and depth in my art that I strive for.

styles I see and I particularly enjoy developing and playing with them. If they end up suiting my process, I’ll include them at some point in a piece or series of works. If I find myself moving in another direction that requires more growth or updates to my style, I’ll read up and study some works of artists I love, and try to incorporate elements into my work.

I am currently working on a commission and the client likes Klimt’s works. So now I am incorporating elements of his work into mine and adjusting it to suit my street style. There’s going to be loads of gold leaf in this artwork, which I haven’t worked with before but I’m game! I like to challenge myself. If the gold leaf works out nicely, I may use it in my new body of work which is currently in the planning stages.

If I was to describe my style in words it would be: Urban Pop.

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INTERVIEW

What affects you?

What is something that you do differently when

What affects me… with respect to my art and the

creating your artwork?

beginning of my journey, artists like Warhol, Lichtenstein and Rauschenberg initially made me want to become an artist. I loved the idea of being able to apply super bold, bright colours to a painting, as well as including elements in collage. In more recent times, artists such as Hush and Shepard Fairey are top of mind in terms of excellent work and interesting techniques. These artists, including some gratifying trips to galleries around Europe, affected me positively to at least give art a chance.

I’m fortunate that my day job affords me the freedom to work in my studio when necessary.

I use a lot of water in creating my pieces. I am painting on, spraying off, painting on, spraying off again and again until I achieve the desired effect. As my studio does not have aircon, I need to time my sprays according to the time of day/year I am working, to achieve the texture I am looking for.

After painting multiple layers, I’ll often paint a thin layer of white over the whole piece, and then repeat the process again from scratch. This is my method of achieving greater depth and texture to my works - a ton of water in my spray bottle or with a hosepipe outside the studio.

What is next for Adam Craemer?

Once the large-scale commission piece is complete, I’ll be working through a new layering technique on a series of pieces. The aim is to try and pare back the image further than I have been. The end-vision is to make the subject look like it is poking out from behind some heavy layering which I’ll be placing on top of the image. The series will be titled “Ink’d”.

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THE CRAZY MIND

INTERVIEW

INTERVIEW WITH CHAIRMAN OF THE BOARD OF DIRECTORS AT N'CLOUD.SWISS AG ANDRE MATTER

Andre Matter is Founder and Chairman of the

As one of Europe’s first IaaS/SaaS cloud

Board of Directors at n’cloud.swiss AG. In

platforms, n’cloud is the result of Andre’s

various national and international

tireless dedication and innovativeness.

management positions in the banking and

Today, several thousand users are working

large-scale industry, he has acquired

every day in the n’cloud – some since 2009! As

profound expertise as IT Manager, especially

a decisive step towards its expansion into 60

in the area of data center solutions.

countries worldwide, n'cloud.swiss AG is

Consequently, he is familiar with the

launching an ICO. Andre Matter is aiming

requirements for datacenter-based IT

with his team to establish n’cloud.swiss as a

services at first hand. The IT architecture and

Swiss/European alternative to the major

solution concepts of n’cloud come from his

cloud providers.

pen.

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THE CRAZY MIND

INTERVIEW

How do you overcome resistance around you

How important do you think is the process of

being the leaders in innovation and one of

innovation? Which is the strongest capability of

the cloud pioneers in Europe? What is your

n'cloud.swiss, what differentiates it from the

secret to self-motivation?

others?

It is said that if you do love what you do, you will

First of all, before analyzing the importance of the

never work a day in your life. This applies perfectly to

process of innovation, we should have a look at the

me. Throughout my career path, I have had the

person behind this process. For this reason, I tend to

privilege to occupy leading roles. Having a high

consider the role of innovation leadership. I believe

degree of responsibility awareness is therefore

that the latter is essential to ensure the presence of

something that allowed me to be successful in the

an innovation-friendly environment. This type of

different roles I occupied within well-known and

environment can be defined as a process for

large companies. Now being Chairman of the Board

creating direction and commitment needed to

of Directors at n’cloud.swiss AG, I am also

create and implement something new that adds

responsible for the well-being and success of my

value. The process of innovation is important, but

employees which is without doubt a big but a

having leaders and a team with an innovative

challenging burden to take on. I also believe that

mindset is crucial. As a Swiss company, “Swiss

becoming a great leader is not something that

madeness” is omnipresent in our day-to-day

happens overnight. In my opinion, it can be achieved

activities. All our products enjoy “Swiss made” high

only through discipline, hard work and a

quality standards in terms of security and reliability

commitment to improvement. I would like to

in setup and operation of fail-safe cluster-systems.

underline here the term “innovativeness”. In fact, I

This is exactly where the strongest capability of

am encouraging the development of an innovation

n’cloud.swiss comes to light. Moreover, Switzerland

culture within n’cloud.swiss AG where I motivate

is known for its high security standards. As a cloud

every employee to be innovative and help us in

provider, we have here a huge competitive

developing new products and improving existing

advantage. In fact, our servers are located in one of

ones as well. n'cloud is above all the result of this

the world’s most secure data centers in the Swiss

innovation culture. Today, we are rightly seen as one

mountains. Moreover, we provide our customers

of the cloud pioneers in Europe with our own cloud

with personal support and competitive pricing

platform since 2009 already. However, standing still

models, API connectivity for easy and fast transfers

is never an option for me. Innovations, new

of existing developments from or to other major

technologies, state-of-the-art products and services

cloud platforms. Cloud exit strategy is hereby

motivates me. After all, we operate in an industry

something we accorded an enormous importance

that is extremely innovative. Cloud computing is

to take away the fear of “lock-in” which is one of the

undoubtly the digitization tool par excellence. The

most known myths in the cloud computing world.

cloud market presents a huge potential to us. This is why we have launched n’cloud.swiss as with the ambition to establish it as a serious “Swiss made” alternative to the major cloud providers.

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THE CRAZY MIND

INTERVIEW

You are launching an ICO in April to expand

What will you say about the potential of

worldwide into 60 countries. What is

n'cloud.swiss as being a Swiss made alternative to

particular about your ICO? What advantages

the major cloud providers? What are your

do investors have?

objectives?

Compared to the majority of other ICO-launches

By having a deeper look into the cloud market, we

nowadays, n’cloud.swiss is not a start-up operation.

immediately realize that the market is dominated

The initiator of n’cloud.swiss AG - Netkom IT Services

by Amazon AWS, followed by Microsoft Azure,

GmbH - the company I founded in 2001 in Seengen,

Google Cloud Platform and IBM Softlayer. Serious

Switzerland - is a Swiss based IT & cloud provider

competition only comes from Alibabacloud. The

with a proven track record of 17 years of successful

remaining part of the market is in the hands of

operations in various countries. n’cloud.swiss is

numerous cloud providers from all over the world. In

therefore already a successful cloud platform

principal, we can say that today’s cloud market is

running in one of the world’s most secure data

characterized by a competition between four

centers in Switzerland with existing customers,

American and one Chinese giant companies.

transactions and success stories in Switzerland,

Interestingly, the revenues in this market are

Germany, India, Russia, Pakistan and Ukraine.

expected to double in the next 3 years from 89

Investors in our ICO will be investing in a real story.

billion USD in 2017 to 162 billion USD in 2020. This is

They have with us the opportunity of supporting a

where I definitely see the potential for n’cloud.swiss

proven business case to grow global and become a

and the opportunity to win a substantial part of this

real cloud alternative to the major well-established

rapidly growing market. With the ICO, we will be

cloud providers in the world. Since the launch of

able to expand worldwide. The Swiss origin and

n’cloud as one of Europe’s first IaaS/SaaS cloud

company values, the innovative n’cloud product

platforms, several thousand users are working every

range, coupled with know-how, pioneering and

day in the n’cloud. The development of n’cloud.swiss

innovation spirit, make the successful establishment

as a full-service cloud platform for all cloud models

of n’cloud.swiss as a true alternative to the major

is in my opinion the logical continuation of a long-

cloud providers possible. This enables us to

term cloud strategy of a healthy fully self-financed

strengthen and underline our cloud leadership role

company.

for the future.

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THE CRAZY MIND

INTERVIEW

INTERVIEW WITH AUTHOR NADIA BRUCERAWLINGS Nadia Bruce-Rawlings uses grains of her often gritty life to infuse her stories with cathartic realism. Her stories “Fire” and “Scars” have both been finalists in Glimmer Train’s writing contests and are included in SCARS, her first anthology from Punk Hostage Press. Nadia grew up travelling the world and living in various countries before settling in Los Angeles. In LA she briefly worked at a vitamin factory and then began a long career in independent film distribution.

A single mom for 11 years, she and her new husband have settled into the Nashville area, where she writes by the lake when she can escape their five kids and two dogs. We have conducted an interview with Nadia.

How do you feel when your writing talent has been describe as "with dark humor and candor" or even "emotionally raw"?

I feel that my writing is fairly candid and definitely emotionally raw. When I write, especially the memoir pieces, I go to a very deep place inside myself. I write things that I don't necessarily want to share - they just come out, they are just the raw truth. In fact, sometimes it's very strange knowing that some of my neighbors have read my book, and therefore know some of my deepest secrets. I hesitated for a moment in publishing some of the stories, but if I can help just one person with my words, then it is all worth it. I write about difficult

But I also write about a solution, an offer of hope and

subjects -- abuse of all kinds, incest, drug abuse,

redemption. And I do use a dark humor to lighten

alcoholism, domestic violence, etc.

things up at times - it's needed!

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INTERVIEW

What inspires you the most after writing and

Where do you like to write your stories? How

publishing your first anthology SCARS?Â

is it different?

Once I connected with my publisher, Punk Hostage

Our last house (we just moved a few months ago)

Press, and they said that they wanted to publish my

had an amazing view of Old Hickory Lake. I thought I

first anthology, I was just overwhelmed with

would be able to write really well there, but to be

gratitude! It had always been my dream to be a

honest I ended up having a writer's block and not

published author. I really admire the authors under

doing much there. I do like to "nest" on my bed,

Punk Hostage Press, so to be grouped with them is

whatever the view may be, and work away on my

just amazing. As for now - I have been doing

computer with my doggy cuddled up next to me. I

readings and fundraisers for women's shelters. After

get really into my head when I write, very focused, I

the readings, people have come up to me in tears,

shut out the outside world and just go to my place. I

saying how much I had inspired them to share their

can write anywhere if I am in the right "headspace." I

own story. I've heard some horrendously difficult

often come up with a sentence while I'm driving,

stories from these people too - it is amazing what

and by the time I get home I'll have finished a whole

the human psyche can survive. To know that I

paragraph or two in my head. I'll go to my nest and

touched these people in some way is very gratifying.

write the rest.

It gives me a sense of wonder to know that by telling people the difficult things I went through, I am helping them. This inspires me daily to keep going and to continue to help others.

Do you consider writing as your own 'catharsis'?

Most of the stories in Scars were very, very cathartic.

Do you plan to write more stories in the

They talk about a time when I was at my very worst,

same genre?

they talk about the abuse I went through, about the

I have been struggling a bit with writer's block, though I did have one story published recently in the journal, Bluestem Magazine. It is called Peace Accord - it is a memoir of my adolescent years spent in Cairo, Egypt, during the Peace Accord era between Israel and Egypt. It is about the dichotomy between cultures, between childhood and adolescence, between peace and war, etc. I'm not sure that I'll continue in the memoir genre or writing about abuse etc, as I feel that I've told my story already in Scars. I'm not sure what direction my writing will take now.

drug and alcohol abuse that enveloped my life. They are about my mom's death, my daughter's birth, about reaching rock bottom and then about recovery and redemption. Writing them was like therapy - it got it all out, it helped my mind process what had happened to me, in a safe way. I feel like they helped me tremendously, and I hope they will help others as well.

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INTERVIEW

INTERVIEW WITH SENIOR DATA SCIENTIST TERRY BANDY

TERRY BANDY

Educated in New Hampshire and spending the first part of his career in the Northeast, Senior Data Scientist Terry Bandy now lives and works in California. Alongside creating his own company specializing in Data Science the Tufts University graduate has partnered with Elliot Massa to create the Data Science Summit which met regularly to discuss the latest developments in big data from 2002 to 2010. Currently working as a freelancer, Terry Bandy is a husband and father who is an experienced freelancer now based in San Francisco.

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THE CRAZY MIND

INTERVIEW

How will data science change the marketing

How do your interests in mathematics, data

world as we know it?

analysis and interpretation, and business

I was talking with a marketing executive the other day and he was saying he expects big data to become the major trend for the future of the industry in the coming years. However, data has driven marketing for decades in many ways, it's just now that we can pinpoint with accuracy the needs and requirements of individuals to tailor marketing trends directly to the individual. Recently, I've been working with retailers looking to use beacon technology in their physical store locations which will talk directly to the smartphone of a shopper as they are approaching a store in a mall or on Main Street to deliver coupons, special offers, and details of the latest products arriving in store. I believe this will be the next step for data science to deliver materials directly to a customer instead of the focus being on major national and international

help you in this career?

To use big data properly you really have to have some understanding of math to assist in creating the algorithms needed to track each piece of information needed to assist my clients with their marketing needs. Analyzing data in the way my clients require means having an understanding of their business needs and how the business can be shaped by the use of big data. In terms of my own business intelligence, I'm an entrepreneur and former executive with a number of companies so I think I can give some solid feedback for my clients about how data can have an effect on marketing decisions but I wouldn't attempt to tell anybody how to run their business. I can only recommend and advise based on the data and in a smaller sense, my own business experience.

campaigns.

Which current societal problems and issues When did you start working on business

are you tackling? Which one is the most

intelligence?

interesting?

I've always been interested in technology and the

In my opinion, it is important as a father and

possibilities of the Internet for business and personal

husband to develop some time with my family

use which is why I switched my focus at the college

which includes picking up my kids and wife and

from pre-med to computer sciences. In the early

heading out for a hike in the beautiful landscapes of

days, like most people in the industry, I focused on

Northern California. I love getting out in nature and

Web design but found myself drawn to business

have been giving my time and expertise to a

intelligence around the turn of the century when I

number of groups looking to map the impact of

moved to California and established the Data

changes in the climate on wildlife. As a keen wildlife

Science Summit. It's amazing to think I've been

photographer, I believe the impact of humans on

working with big data for almost two decades

the climate is one of the most important things we

because this is a lifetime in the fast-moving

need to be concerned with as I have seen the

technology industry.

changes taking place in the natural world first hand over the last few years.

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THE CRAZY MIND

INTERVIEW

What is your advice to businesses who wants to use data science a part of the life sciences sales strategy?

Trust the algorithms technology experts come up with. In the past, there have been times when myself and my team have come up with new ideas and algorithms only to have them ignored by our clients. When clients ask why Terry Bandy has delivered an algorithm or statistics built from data I usually look back to the initial requirements of the client and find what we have delivered is what was asked for in the first place. Speaking for myself, I can say I believe big data is the key to successful marketing in the future.

JaamZIN Creative We feature artists and creative people www.jaamzin.com

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THE CRAZY MIND

INTERVIEW

INTERVIEW WITH PHOTOGRAPHER MARGAUX PANEL

Margaux Panel is freelance photo producer born and raised in France. She moved to the New York at 18 to attend college. While in New York, she started a projet that is still on going called " The Parisienne" where she would capture Paris and its arrondissement everytime she would go back home. After graduating in Photography, She has traveled around Asia and came up with the project "Lotus" that was published and exhibited in a gallery in New York. Over the years, she has worked with different photo agencies and production companies. We have conducted an interview with Margaux.

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THE CRAZY MIND

What inspires you the most when working on

INTERVIEW

Which is more exciting (or challenging)?

these two projects, 'Parisienne' and 'Lotus’?

Paris fascinates me. I moved away for college and my hometown was kind of a mystery for me. By coming back twice a year, it allows me to archive every arrondissements I’m cataloging places with the monuments as the past, new elements as proof of the present to get a picture for the future.

Lotus was new for me. I didn’t have any expectations but I was driven right away to shoot what was around me while visiting cities and rural environment. Absorbing a new place is challenging yet adrenalizing

Paris is my hometown and I always go back so I know that I can continue this project for years.

Whereas, the Lotus project, I only went to those places once yet and I am eager to discover new countries. The pictures from the Lotus project are memories of my time there and those places can change so much in the next years.

PAGEÂ 21

THE CRAZY MIND

INTERVIEW

What made you think that the contrast

How does the use of negative space

between nature and city is intriguing?

impact you?

People tend to want to live in the city - we have seen

In a picture, having the eyes not looking at too much

the countryside deserted to the benefit of cities. But

information is my main focus. I want the viewer to

as humans, we miss being in open spaces or in a

feel calm and give its time to really appreciate the

quiet environment. What captivates me is that cities

quiet of the imageÂ

are trying to incorporate nature. Singapore is one of the best example with the surrealist garden they have created. Bali is ahead of the curve on wellness Avant garde on social media which makes it intriguing.

What is the most interesting part of your work?

Planning to go somewhere unknown and being surprised by new landscapes and capturing them!

The most exciting is being in the moment and see in the viewfinder that everything you want fits perfectly in the frame.