J A B A R I C O O K
Product Design + Branding Web Promotion
Store Design
Digital
Outdoor
SVA Junior Portfolio Advertising + Design
Unconventional Advertising Creative Director: Frank Anselmo Credit: Taejun Park
Buzzworthy Content Creative Directors: James Kuczynski + Thomas Shim Credit: Rick Gerrits
Uber Adventure An extension of the Uber App. Uber Adventure challenges Uber riders to explore the greatest places in different cities.
How to play The game is based on challenges in different categories. By completing each challenge step by step you can earn the a top rank on the Uber City Leaders scoreboard.
Buzzworthy Content Creative Directors: James Kuczynski + Thomas Shim Credit: Rick Gerrits
American Apparel uses its fashion to stand up for those without a voice. Now we are going to give a voice to the 4 million people of The Unincorporated territories of America. The people of American Samoa, Guam, Northern Mariana Islands, Puerto Rico, Wake Island and United States Virgin Islands have been part of America for over 100 years and yet still they lack basic constitutional rights. We believe every American should be included.
Outdoor Advertising
Package It Creative Director: Skip Sorvino
Unconventional Advertising Creative Director: Frank Anselmo Credit: Taejun Park, Christopher Groelle, Stephen Cho, Rick Gerrits, Mick Jongeling, Jason Goldshteyn
As the computer of NASA, Lenovo has created a mobile popup store inside of a real space shuttle. When a product is purchased inside the shuttle. It comes in exclusive NASA branded branded packaging.
To promote the Lenovo Sponsorship of NASA, Space Shuttle decals are affixed to elevators - creating the illusion of a shuttle launch.
When visitors scroll over the banner, all the design elements come apart and float away in Space.
NASA branded telscopes are installed pointing at the moon. Locked-in images create the illusion that you’re actually viewing the real moon.
Unconventional Advertising Creative Director: Frank Anselmo Credit: Taejun Park
Plug 2 Play Less kids are playing sports thanks to technology. Nike Jordan will install custom hoops in parks, which requires kids to give up their phones before they can play. 4 phones must be inserted into the slots for the hoops to be released from their locked position. The phones are locked for 30 mins so kids can focus on the game.
Unconventional Advertising Creative Director: Frank Anselmo Credit: Taejun Park