Introduction I wou ld like to tha nk my inst ru c tors for their g u id a nc e a nd su p p or t t h ro ug hou t t he p roc ess of ma k ing t his book . I tha nk my p a rent s for their co n t inu ed su p p or t a nd love a nd la st bu t not lea st I wa nt t ha nk G od for l end ing me t he c rea t ivity to sha re my ex p erienc e in New York Cit y.
Contents Typ og ra p hy + Bra nd ing
Visu a l Litera c y
Dra w ing
Ad ver tising
G ra p hic Desig n
Typography + Branding I nst ru c tor: Richa rd Mehl
R Letter Desig n
The C ODE Typ efa c e Desig n
The C ODE Typ og ra p hic Poster
Or ie nta l F inis h Ad ver tisment + Log o Desig n
Type D e te c t ive f rom le ft to r i ght
SAN SER IF Type fou nd i n pu b l i c s pa ce M ed iu m: R u b on w i t h graphi te
TRAN SI T IO NA L Type fou nd i n pu b l i c sp a ce M ed iu m: P hotography
SLAB SE R IF Type fou nd i n pu b l i c s p a ce M ed iu m: Pe nc i l draw i ng
Ro cking Ora nge S o d a Bra nd ing
M um s C erea l Bra n d in g
LI ME Ma ga zine Brandi ng
Pharrell William s F UN A l b u m C ove r
I DEA typ og ra p hy
Visual Literacy I nst ru c tor: Richa rd Wild e
Road Sig n Pro b le m f rom le ft to r i ght
Im m ed i ac y i n c om mu ni c at i on i s t h e p rima r y f u nctio n of t he R oad Si gn.
1. O il sp ill are a
2. Hole in t h e o z o ne laye r
3. Me lt ing o f t h e p o lar ic e c ap s
4. Q u ick sand are a
Circle, Sq u are, Tr ian g le U s ing t he s e ge om e t r i c s hape s as th e fo ca l p o in t o f e a ch d es ig n, c re ate i de nt i fi ab l e i m age s by a d d in g o t h e r e l e me n t s while mai ntai ni ng t he i nte gr i t y of t h e g ive n ma rk.
S o u nd p rob l em from left to ri ght
G ra p hic a lly rep resent t he sou nd of t he top ic s ind icate d. Consid era tion of the cha ra c ter of the sou nd in term s of i ts temp o, volu me, d u ra tion, c ontex t a nd c olor is ess e nti al.
1. E ch o
2. Ta p Dan cer
3. Po p co r n p oppi n g
4. S tr iking a mat ch
5. Ba d p ho ne co nn ect i on
Ear th + Yo u We a ll have a re l at i ons hi p to pl ane t E a r t h t h a t we l ive o n . U s ing a c i rcl e to re pre s e nt t he e ar t h a n d a squa re to re p re se n t yo u , ex pre s s t he re l at i ons hi p b e t we e n t h e se t wo e n t rie s.
Advertising I nst ru c tors: Ja ck Ma riu c c i, Bob Ma cka ll, Neil Ra p ha n
C o nsu m er R ep o r ts P rin t C a mp a ig n
CE VAW ( C o alit io n to End V io le nc e A ga i n s t Wo m en ) G ue rril l a C a mp a ig n
Bo u nt y P r i nt C a mp a ig n
Virgin G alac t ic P r i nt C am pai gn
HO PE Pos te r
Drawing I nst ru c tors: Peter Hristoff, Step hen G a ffney
D raw i ng from o b se r va t io n
Graphic Design I nst ru c tor: F ra nk You ng
Ale ksande r R o dch e nko R u s s i an C o n st ruct iv ism Po ste r Re d e sig n