Verve Partners Limited – 23rd January 2009 Jeannie Arthur, Former MD of FreshMinds, Joins VERVE as Partner and UK Managing Director London, January 23rd 2009. Verve today announces the appointment of Jeannie Arthur as partner, co-founder and UK Managing Director. Arthur was previously COO and then MD at FreshMinds – twice named ‘Best Agency’ by the Market Research Society. Jeannie comments: “ Verve is an incredibly exciting venture that aims to do something truly different. We have a strong vision for an organisation which is based upon four fundamental principles: Firstly, a senior team unrivalled in its talent and experience. Secondly an income-sharing, partnership model that will offer the most talented individuals a unique opportunity to share in the value that they create. Thirdly, a fundamental belief that superior service married with superior technology and an embedded culture of continuous improvement will ensure long term success. And finally, a passion, energy, drive... and Verve... that’s focussed on delivering tangible bottom-line benefits to our clients. “ Jeannie continues: “In these economically turbulent times we are about offering clients the opportunity to significantly reduce research and marketing spend while ensuring the ever changing customer voice is right at the heart of their business.” Jeannie states “ Verve is about becoming the “espresso” of the market research industry – we provide the quick, to the point espresso hit of substance and value, rather than asking clients to pay more for the extra unsatisfying “fluff” of a cappuccino!” Jeannie is delighted to join Andrew Cooper, Mike Hall and Jon Gumbrell and is looking forward to announcing further recruits and exciting technology partnerships in the coming weeks. -ENDSFurther information on Jeannie Arthur: Jeannie Arthur was MD of the award winning FreshMinds Research and having joined the business in 2004 was instrumental in taking the business from start-up phase to an industry leading full service agency. Prior to joining FreshMinds Jeannie worked with PA Consulting as a management consultant specialising in People and Organisational Change.
Verve Partners Limited – 23rd January 2009
Enquiries: Jeannie Arthur, Partner and UK Managing Director J.Arthur@haveverve.com T: +44 (0)845 680 2041 M:+44 (0)7971 247773 Andrew Cooper, Partner and CEO a.cooper@haveverve.com T: +44 (0)845 680 2041 M:+44 (0)7718 588399 Mike Hall, Partner, Development m.hall@haveverve.com T: +44 (0)845 680 2041 M:+44 (0)7785 244847 Jon Gumbrell, Partner, Technology Progression J.gumbrell@haveverve.com T: +44 (0)845 680 2041 M:+44 (0)7776 358437