“VERVE Project” launched - the short-term customer advisory panel / community solution for fast, cost-effective customer insight London, 23rd April 2010 - Verve, the specialist in customer advisory panels and communities, has launched Verve Project, the solution for clients looking to dip their toe into the water with online customer advisory panels and communities.
Clients can create short-
term, closed, branded panels or communities with their customers to meet a specific research project objective (e.g new product or concept development), as well as open up the conversation less formally for feedback through forum and other social networking activities. This gives companies the opportunity to see a live panel or community in action, test recruitment and understand how customers interact with their brands. Emma Morioka, Partner, Proposition Development at Verve comments: “Verve Project has been designed and built in response to clients who are looking to build customer panels or communities for their business, but want to try something on a shortterm, project basis to start off with.
It is a great tool for seeing a panel or community in
action and for demonstrating tangible outputs to the rest of the business. It can be used for both regular research projects and for answering those burning questions that there is neither the time nor budget to run.” For more information on Verve Project or a live demonstration, contact Emma Morioka at e.morioka@addverve.com.
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