http://www.addverve.com/Portals/7/Resources/documents/VERVE_engine.pdf

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Community platform • • • • • • • • • • •

Panel database – member registration and account facilities (unlimited number of members) Helpdesk facilities Digital communication centre – html e-mail / survey invite and reminder facility, member newsletter facility Community administrator area – panel / community management dashboard, survey management, results portal, integrated sample and quota management Panel health monitor Individual incentive platform (if required) New member profiling and legacy data upload


Research platform • • • • •

Online quantitative research tools (survey scripting for a range of online quant surveys, including conjoint, and complex routing and multi-media), quick poll facility for instant member polling. Online qualitative research tools (online focus groups, bulletin board focus groups, multimedia projects, co-creation, task scheduling e.g diaries).


Social media / community applications • • • • • • •

Facebook-style social networking for panel / community members Social network integration e.g. link into Facebook or LinkedIn. User-generated content – whiteboards, forums, blogs, photo / video / vox-pop uploads. Online games RSS feeds Mobile / SMS-enabled


Data analytics • • • • • • • •

Data at the touch of a button, or exportable into all common analytics packages Unstructured data mining, sentiment analysis and coding Data integration Social media monitoring Platforms for sharing the community voice with your organisation (dashboard community reporting, vox-pops, intranet integration, knowledge management, stakeholder question submission).


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