Folson, CA Historic District - Wayfinding Study - 2018

Page 1

FOLSOM HISTORIC DISTRICT

WAYFINDING & SIGNAGE STUDY // 08.17.2018 PREPARED BY: ATOS & GABLE



CONTENTS ABOUT GABLE 01 EXISTING VISUAL CHARACTER 02 EXISTING ARRIVAL 03 EXISTING PEDESTRIAN CIRCULATION

04

PRECEDENT IMAGES 05 KEY RECOMMENDATIONS, NEXT STEPS, AND ESTIMATES 06


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01 Gable works with some of the world’s leading organizations, real estate developers, architects, and builders. We provide visual solutions that attract, connect, engage and direct people to properties, buildings, places, and spaces through the integration of architectural and graphic elements that include signs, digital displays, audiovisual, media and lighting. Clients with the largest and most comprehensive undertakings have found success with Gable. You will see our capabilities in action in complex buildings like the Cobo Center in Detroit, The Tampa International Airport, and Macy’s Herald Square; and in international organizations like Starbucks, the United States Postal Service, and Verizon Destination Stores.

Digital Displays + Lighting

VISUAL SOLUTIONS OFFERED

Interactive Kiosks + Wayfinding Corporate + Retail Branding Custom Signage + Graphics Planning + Design Services

ABOUT GABLE


GRANITE CITY &

SACRAMENTO VALLEY RAILROAD

SUTTER STREET CENTER FOR MERCHANTS AND HOTELS AND COMMERCE

FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018


02 CAPTAIN JOSEPH FOLSOM RANCHO RIO DE LOS AMERICANOS

FOLSON PRISON &

FOLSOM POWERHOUSE

EXISTING VISUAL CHARACTER


SUTTER STREET THEATRE

HISTORY MUSEUM

DECATUR STREET

WOOL STREET

RILEY STREET

SCOTT STREET

0.37 MILE

CENTRAL VALLEY COMMUNITY BANK

SUTTER STREET

P

READING STREET

P PUBLIC PLAZA & AMPHITHEATRE RAILROAD MUSEUM

P

P

PIONEER VLLAGE

LIGHT RAIL

THE LAKES JOHNNY CASH TRAIL & RAINBOW BRIDGE

P LAKE NATOMA INN

GOLD LAKE DRIVE

LEIDESDORFF STREET

POWER HOUSE MUSEUM

LAKE NATOMA WATERFRONT TRAIL

FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018

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READING STREET

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P

0.22 MILE

The Folsom Historic District is

The Lake Natoma Waterfront Trail

supported by a large parking

offers access to Historic Folsom

garage, located adjacent to

via bicycle, walking, hiking, and

Folsom Boulevard. The primary

kayaking. The primary bicycle route

goal of the vehicular signage is

leads directly to the southwest

to announce the arrival to the

corner, adjacent to the Light Rail

district and to direct first-time-

Station. The walking, hiking, and

visitors to this garage depending

kayaking route terminates at the

on their arrival route. This will help

southwest corner of the Lake

alleviate vehicular traffic within the

Natoma Inn - somewhat distant

pedestrian zones as well as offer

and detached from the core of the

the best opportunity for visitors to

pedestrian zones.

find available sheltered parking. The Light Rail Station, located at the southwest corner, adjacent to the northbound Folsom Boulevard exit ramp, offers excellent

SIGN TYPES MAY INCLUDE: DISTRICT GATEWAYS PARKING GARAGE DIRECTIONALS VEHICULAR DIRECTIONALS

pedestrian access to the Public Plaza and Sutter Street.

MAP KEY VEHICULAR ARRIVAL

PREFERRED PARKING GARAGE

LIGHT RAIL ARRIVAL WATERFRONT & TRAIL ARRIVAL

P

PARKING GARAGE & SURFACE LOTS

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LIGHT RAIL STOP

N

PROJECT BOUNDARY

EXISTING ARRIVAL


SUTTER STREET THEATRE

HISTORY MUSEUM

DECATUR STREET

WOOL STREET

RILEY STREET

SCOTT STREET

0.37 MILE

CENTRAL VALLEY COMMUNITY BANK

READING STREET

SUTTER STREET

PUBLIC PLAZA & AMPHITHEATRE RAILROAD MUSEUM PIONEER VLLAGE

LIGHT RAIL

THE LAKES JOHNNY CASH TRAIL & RAINBOW BRIDGE

LAKE NATOMA INN

GOLD LAKE DRIVE

LEIDESDORFF STREET

POWER HOUSE MUSEUM

LAKE NATOMA WATERFRONT TRAIL

FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018


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04 The Folson Historic District is

Pedestrian map kiosks and

approximately 0.37 mile in length

pedestrian directional signage

and 0.22 mile wide. Overall, it is a

should be placed in locations

very walkable district.

visible from the two parking

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garages and arriving via light rail, The Sutter Street pedestrian

walking, hiking, and kiyaking.

experience is very well executed

Additional wayfinding signage

with street trees, light fixtures with

should be evenly spaced to fill-in

banners, traffic calming measures,

the central areas of the district.

paving improvements, benches, and

Select kiosks could be wifi enabled.

an excellent overall treatment to 0.22 MILE

the streetscape. The district would be improved by establishing “preferred pedestrian routes” between Sutter Street and Lake Natoma, and enhancing

SIGN TYPES MAY INCLUDE: WIFI ENABLED MAP KIOSKS STATIC MAP KIOSKS PEDESTRIAN DIRECTIONALS RESTROOM IDENTIFICATIONS

these routes with similiar amenities creating an overall structure to the experience.

MAP KEY PEDESTRIAN CIRCULATION RESTROOMS

POTENTIAL WIFI ENABLED MAP KIOSK LOCATION

N

PROJECT BOUNDARY

POTENTIAL MAP KIOSK LOCATION

EXISTING PEDESTRIAN CIRCULATION


FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018


05

PRECEDENT IMAGES


KEY RECOMMENDATIONS

NEXT STEPS

PHASE 1 COST

The following five recommendations would be

We understand that Folsom is seeking a single-

The design fees for this initial planning and

instrumental in a transformation of the Folsom

source design-build approach to the planning,

design phase would be $45,000.

Historic District into an even greater premier

design, manufacturing, and installation of

destination.

a wayfinding and signage system for the

Special discount: Upon award of

Historic District. We have selected our

implementation projects, Gable will apply

Key Recommendations:

project team based on experience working

credit of 50% of the Phase 1 cost towards the

1. Design a coordinated family of sign types

together on similiar projects, demonstrated

Map Kiosk program.

for the Folson Historic District 2. Leverage the larger visitor parking garage as a key vehicular destination to encourge a pedestrian-friendly district 3. Provide map kiosks at key arrival points

design creativity and excellence in creating effective wayfinding and signage systems, and

Travel expenses would be invoiced at cost and

successful experience working with districts

are estimated at $1,200 per person per trip

and projects of similiar size and scope.

(includes air fare, parking, lodging, per diem, and transportation).

Our team will develop a comprehensive

to the district as an orientation and

signage package for the district including the

promotional tool

design of gateways, parking and vehicular

4. Utilize digital kiosks at key pedestrian zones to enhance the overall experience, promote the diversity of retail options, and as an advertising revenue source for the district 5. Develop a unified and standardized “A-Frame� signage program for the district

directionals, digital and static map kiosks, pedestrian directionals, and restroom identification. Our design process will include an initial kickoff meeting, wayfinding analysis, schematic design options, programming submittals, and design-build documents. The final deliverable will include sign type designs, general specifications, sign location plans, sign message schedules, and a cost proposal for manufacturing and installation.

FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY // PREPARED BY: GABLE // 08.17.2018


06 ESTIMATES FOR PROCUREMENT, MANUFACTURING, AND INSTALLATION (determined by general sign counts and industry costs of comparable projects)

MAP KIOSKS

SIGN TYPES

QTY

LOW UNIT

HIGH UNIT

LOW TOTAL

HIGH TOTAL

WIFI ENABLED MAP KIOSKS 3 $58,000 $81,000 $174,000 $243,000 SOFTWARE & DEVELOPMENT 1 $23,000 $29,000 $23,000 $29,000 STATIC MAP KIOSKS 7 $5,000 $8,000 $35,000 $56,000 TOTALS $232,000 $328,000

WAYFINDING

SIGN TYPES

QTY

LOW UNIT

HIGH UNIT

LOW TOTAL

HIGH TOTAL

PARKING GARAGE DIRECTIONALS 10 $8,000 $17,000 $80,000 $170,000 VEHICULAR DIRECTIONALS 2 $14,000 $23,000 $28,000 $46,000 PEDESTRIAN DIRECTIONALS 20 $7,000 $9,000 $140,000 $180,000 RESTROOM IDENTIFICATIONS 2 $2,000 $4,000 $4,000 $8,000 TOTALS $252,000 $404,000

GATEWAYS

SIGN TYPES

QTY

LOW UNIT

HIGH UNIT

LOW TOTAL

HIGH TOTAL

FOLSOM BLVD GATEWAY - NB 1 $12,000 $29,000 $12,000 $29,000 FOLSOM BLVD GATEWAY - SB 1 $23,000 $40,000 $23,000 $40,000 RILEY ST GATEWAY - NB 1 $7,000 $10,000 $7,000 $10,000 RILEY ST GATEWAY - SB 1 $52,000 $63,000 $52,000 $63,000 TOTALS $94,000 $142,000

KEY RECOMMENDATIONS, NEXT STEPS, AND ESTIMATES


FOLSOM HISTORIC DISTRICT // WAYFINDING & SIGNAGE STUDY


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