ORCHARD PIG
The aim of the brief was to help the promotion of the campain. To help it Reach out to there audience and help others to be aware of the bran. We had decided to create an animation to advertise the brand and to create beer mats To Attract punters to flow at the bar. My job was to design characters for the animation. 3 little pigs. 1 marching soldier. 1 bar tender. Also from the designs and the animation I was to create a design for the Beer matts
RESEARCH
My research focused on the location of the brand. I used Photo reference to infuence my character and the location design. The style of the animation was decided to be playful and simple. research lead me to pepper pig.
The style of the animation was decided to be playful and simple. I researched child cartoons to inspire playful and lose style for the character development.
I used photographs of orchard pig as reference to help the development of a cartoon orchard pig
DEVELOPMENT
I created a vast body of development work leading to my character design. At this stage it was very exploitive. A vital stage that would lead to multiple character that will be used for the animation
FINAL OUT COMES
These characters was created for the use of the animation
Beer mats was created to help promote the campaign