WORKBENCH MANTRA #OO1:
“WORK HARD, BE HONEST AND STAY HUMBLE”.
SMOKEYS
BAR AND LIVE MUSIC VENUE
Brief: Design the branding, promotional material and responsive website for a live music venue.
Solution: I chose to brand a fictional bar called Smokeys. I aimed to create a suave blues and jazz establishment, with a distinct turn-of-the-century prohibition theme. I designed home-brew alcohol bottles, taking influence from early bootleg, and moonshine labels.
Home-Brew I created a simple, and distinct visual language that flowed across the brand. I left the labelling very basic, using the copy itself to describe the bottle and it’s contents, I wanted the design to reflect the stripped-back nature of blues music itself.
Calendar The calendar page was the most important page in the site. It is the place where customers can view upcoming gigs, book tickets, and reserve tables. I used green to highlight bookable dates, and a simple column system which allowed the site to be scaled down for use on any platform.
UNDO
SUSTSAINABLE SURF BRAND
Brief: Create an environmentally responsible surf brand that aims to address the eco-issues that surround the surfing community, and help to reduce surfers impact on the environment.
Solution Through the design of various environmentally friendly products and packaging, I created a brand that helps the environment, whilst connecting to the core values of the community.
Undo
PACKAGING SHOTS
Packaging I created a family of eco-friendly products, including organic sunblock with recyclable Aluminium container and a Tail Pad alternative that uses 30% less packaging and avoids the toxic PVC blister whilst retaining visibility and security.
Call To Action I Illustrated a vibrant, energetic poster that featured a stirring slogan, alongside the brand manifesto and a call to action. The raised hand is designed to look as if it has just punched through the water. the idea taken from revolutionary signs, when a raised fist was a symbol of activism and uprising.
American Airlines GENERATIVE re-brand (fmp)
Brief: In December 2012, American Airlines went into administration. Using generative design principles, create a new branding system that helps boost customer relations and helps passengers re-connect with the oncehighly regarded airline.
Solution: Drawing inspiration from visualised flight paths, and the concept of “Individualisation”, I created an adaptive branding system that would provide every passenger with a customised flying experience, whilst paying tribute to the company’s rich heritage, and core values.
Unique Colour Swatch This graphic device enables the instant individualisation of a persons journey. The passenger’s personal information is collected and processed numerically, producing a oneof-a-kind complimentary colour swatch. The data also affects the length of the extrusions, in a way similar to a bar
chart. By controlling both parameters, the colour and the shape, no two devices will ever be the same. The swatch is then applied to the passenger’s personal ephemera, so that the passenger slowly builds a relationship with their swatch as they travel through the airport.
American
Boarding Pass FLIGHT:
DATE
PASSENGER:
FLIGHT:
DATE:
AA4571
06/03/2013
KIRSTY-MARIE WILLIAMS
AA4571
06/03/2013
FROM:
TO
CARRIER:
FROM:
TO:
JFK
ATL
AMERICAN AIRLINES
JFK
ATL
PASSENGER:
BOOKING CODE:
KIRSTY-MARIE WILLIAMS
A4571876F2
CARRIER:
GATE:
AA
12
SEAT:
GATE CLOSES:
67A
Ephemera The customers personal luggage tag allows the passenger to immediately identify their bag in a crowded carousel. This helps eliminate the risk of baggage mix-ups. The individual branding system is only applied to the boarding pass stub, as this part is kept by the customer.
18:37
Subject to conditions of carriage, copies of which may be made available on request
SEAT:
67A
Flight: AA1765X | BOS - LAX
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Digital Applications The website also features the individual branding system. As a person enters their information, the swatch shifts and morphs according to their data. The background features a real-time flight-path animation, which is expandable and customisable using the toolbar at the bottom.
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GRO
R.S.A. COMPETITION BRIEF
Brief: Create and produce a design solution that persuades people to consume less, reduce waste and to be more efficient with the planets resources.
Solution: I created a range of takeaway lunch snacks that double as plant pots. They encourage people to grow plants in their pots instead of trashing them. Utilising an organic crystal compound, the plants can be grown without soil, and only need watering once every 2-3 weeks.
The fork features a window of cellulose-based film that is impregnated with seeds. Upon insertion into the gel, the window breaks down and the seeds are released. These are a few initial stages of experimentation with this idea.
The organic crystals turn into a transparent gel. One of the most interesting features is that the plant roots are visible, and can be seen spreading throughout the substance.
GRO
Gulp!
45 mins
2
WEEKS!
Thank you for taking the time to view my portfolio, I look forward to hearing your feedback.
Web:
www.workbench-design.com
Email: Jack@workbench-design.com Add:
The Grove, Hyde Lane, Danbury, Chelmsford, Essex, CM3 4LJ
Tel:
+44 (0)7864 248834