MERAKI’S TO GO FOOD TRUCK

Branding, Packaging

A branding project designed for a Greek food truck located on a college campus. The system consisted of: an identity, a tray, a box, a cylinder wrap, point of purchase items, and a wrap on the truck.

Since the audience of my food truck included college aged students (18-25 year olds), my identity contained bright colors and Greek pattern inspiration. Focusing on the blue and green as refreshing Greek colors, I tied in the orange and pink to allude towards its appetizing factor. The packaging for each of the items display the brand in a variety of ways. From tray designs, to cylinder wraps, to sticker designs, I was able to present the brand in the most functional way possible for the students that would be carrying their food on the go.