BACCHUS BEER

Branding, Packaging

Bacchus Beer is inspired by Brennan Bacchus and his revolutionizing impact he had on Mardi Gras in the 1940s. The irresistible IPA was designed for the audience to feel as if they are in a joyous, carnival atmosphere any time of year. Laissez Les Bons Temp Rouler with every fresh sip!

The packaging of the four pack consists of a detailed, bitmap design that displays a distressed Mardi Gras pattern communicating the inspiration drawn from the 1940s. Alongside the box, the labels shown on the beer bottles are bitmapped images from the 1940s Bacchus parade with the logo serving as the neck label design and the slogan serving as an addition to the primary label.