Design Strategy & Research: Jacob M Kummer, Anna Zaniboni App. Design and Development: Jacob M Kummer, Anna Zaniboni, Lift Media Alternative Practices: The City, directed by Professor Romina Canna
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1
Analysis: How our generation works
This analysis addresses the ways that our generation of students receives information. Somewhere along the way there is a breakdown of communication. Somehow the student population is mostly unaware of whats going on in Segovia.
La ciudad, aunque pequeña, se llena de actividades y eventos culturales y turísticos a lo largo del año, pero es cierto que la participación y asistencia a los mismos por parte de los alumnos del IE Universidad es casi nulo. Belén Peña. Técnico de turismo del Ayuntamiento de Segovia, Representante Técnico de Segovia en la Red de Juderías de España
How do you know about events? | ÂżComo te enteras de los eventos?
78%
social media
70%
people tell me
26%
posters
newspapers
3%
other
2%
Question carried out to 249 IE Students (see in Annex 1.1)
In a study performed by Student Life at IE University, students claimed that whilst Facebook is a great communication channel to reach them, there are so many posts that it becomes oversaturated, and therefore difficult to read important information. The result is that they stop reading them.
Similarly, this is happening in the Student email accounts. Often students receive so many emails everyday that they cannot tell anymore which ones are important and what they are about. Students would like to receive personalized notifications, where they will only receive information that caters for their interests (i.e. sports, culture and upcoming events) Students also commented that if other students joined an activity, they would be eager to join as wel. They recommend using word-of-mouth to promote activities.
IEU Student Life Student Life Focus Group No. 1. IEU Student Life 2014 Survey Observations Segovia
Campus Poster Reaction Experiment | Experimento respeto a Carteles
0
0
0
Santa Cruz la Real Campus, ground floor 0 0
0
0
0
Santa Cruz la Real Campus, first floor
0
0
Santa Cruz la Real Campus, second floor
0
0
0
0
0
0 0 0
0
0
Campus Leaflet Reaction Experiment | Experimento de reacciones respeto a carteles
0
0
Santa Cruz la Real Campus, ground floor
0
0
Santa Cruz la Real Campus, first floor
Santa Cruz la Real Campus, second floor
Physical in Distribution Channels | Informacion Fisica Disponible en los canales de dist FIELD Information RESEARCH: PHYSICAL INFORMATION AVAILABLE IN DISTRIBUTION CHANNELS CULTURAL INSTITUTIONS
1 MUSEO DE ARTE CONTEMPORANEO ESTEBAN VICENTE
2
6
2 SALA DE EXPOSICIONES, ALCAZAR DE SEGOVIA 3 TEATRO JUAN BRAVO
4 MERCADO MARQUESADA CULTURAL ACTIVITIES
1 ENTORNO DE VALSAIN 2 COCA
16
3 EL ESPINAR 4 RIAZA
5 TUREGANO 6 PINOCIO
7 EL SER HUMANO Y EL COLOR
SERVICES
11
UO TIG AN
2
A JOVEN, CAS CA SC
O
8 III AULA JUAN DE MAIRENA
1 LA TAHONA CARLOS MARTIN 2 PASTELERIA ACUEDUCTO 3 CHOCOVA SEGOVIA
4
4 RELIGIOSAS CLARISAS DE SANTA ISABEL 5 CORREOS, COLON
8 ABUELA PAULA, TRESCASAS 9 HOSTAL VADAMA
10 HOTEL ARALSO
11 JARDIN DE VELARDE
12 THE FACTORY RESIDENCE
13 CE COLADA EXPRESS LAVANDERIA 14 RESTAURANTE LA JUDERIA
15 HOTEL SAN ANTONIO EL REAL 16 RESTAURANTE SAN MARCOS
17 RESTAURANTE LA CORDONIZ
18 RESTAURANTE LA DELEGACION 19 RESTAURANTE “AL PUNTO” 20 EL FOGON DE JAVIER 21 RINCON DE VERO
22 TIERRA SANGRE SEGOVIANA 23 BON APPETIT
24 RESTAURANTE LA COCINA DE SEGOVIA 25 RESTAURANTE ASADOR MARIBEL 26 ACTIVIDADES DEPORTE EN UVA 27 D-UNAS NAILS&BEAUTY 28 GIMNASIO MM
29 GIMNASIO BEKDOOSAN
3
22
3
6 CORREOS, LUZ DE CASTILLA 7 SIERRA DE PRADENA
9%
14
C
tribucion 5
4
7
NT LIFE OFFICE, C TUDE AM IE S PU SD ES EG OV
12
IA
29 8 8
TU RIS MO
0
%
D
E
AZA MAYOR , PL VIA GO SE
10
3
9
5
CE NT RO
% 50
CO TI ÁC
DI D
18
UDERÍA, CASCO AN TIG LA J UO DE
1
1
13
23
T UC
ISMO DE SEGOV IA, TUR AQ UE D
25 15
6%
50
28 17
21
RSIDAD DE IVE VA UN L
CAMPUS
27
% LID, DO LA
10
26
19 20
SE G
2
IA OV
24
29
% 4
6
1
Which of these websites have you visited? | ¿Cuales de estos sitios web te has entrado?
hay festival none
16%
segovia turismo
14%
ayuntamiento de segovia
10%
turismo de segovia
8%
la carcel de segovia
6%
muces segovia cultura habitada fundacion juan de borbon red juderias
33%
49%
4%
2% 2%
Question carried out to 49 IE Students (see Annex 1.1)
There are so many events organized here in Segovia. The problem lies in that each one of them has their own channel of communication. They put it on their indivudual websites and there is not one place where you can go to. Francisco Javier García Crespo. GERENTE Agrupación Industrial de Hosteleros Segovianos AIHS FCLEH
After seeing how much information is available in the many cultural centres in Segovia, we asked the IE students if they had visited them. The distribution channels where we found the most information were infrequently visited by students. For example, the Tourist centre in the Plaza Azoguejo had been visited by 50% of the students asked. However the majority of these cases would have been when first arriving to Segovia and very few had returned since. We also spoke to event organizers here in Segovia. We asked them about the channels of communication that they use to promote their events. They all had experienced the same problem of there being so many different communication channels. Most event organizers have their own websites, leaflets, and posters. There are very few locations where you can find all the information about Segovia’s events. We asked the students how many of these websites had they entered. The most replies were for the Hay Festival, which is because IE promotes and has involvement in this.
Communication Channels for Segovia’s Events | Canales de Communicacion para los Eventos
Please see Annex. 1. Segovia Event Calendar & Media
Oversaturation of Information | Sobresaturacion de informacion
Screenshots of the cultural agendas available online in Segovia
Throughout our research, we found collected information about Segovia’s cultural events online, however after being students here for 5 years, this was the first we knew about it. Even more so, once you find it, it is an overload of information. It is wonderful that Segovia has so many events happening, however firstly, we do not know about them, and secondly, there is too much information and it is not simple to read, which we have found to be important for our generation as they do no longer look for information.
Screenshots of oversaturated university emails
Do you regularly read Student Life Blog? | ¿Entras el blog de Student Life con frecuencia? yes, i do
2%
i didn’t know it existed..
40%
23%
no, i do not
Do you regularly read Student Life Blog?
only when receiving a notification
35%
Question asked to 89 IE Students (see Annex 1.1)
The IEU Student Life Blogs provide information to students about the events which happen in IE, it is a great initiative, however somehow, 40% do not read it and 35% only read it when receiving a notification. This shows that we expect the information to come to us. 23% didn’t know it existed which would signify that their posts are getting lost in the oversaturated Facebook and email channels.
facebook 1.
over-saturation of information
2.
50% do not open links
newsletter
Oversaturation of Information | Sobresaturacion de informacion
Yo te propongo una cosa: que nos digas tú qué canales podemos utilizar para que los alumnos del IE tengan conocimiento de las actividades que organizamos, o que les traslades tú, o quien corresponda (si quieres hablamos desde aquí con esa persona), cómo pueden informarse.
Elvira Adeva. Segovia, Cultura Habitada
MUCES
http://www.muces.es/ https://www.facebook.com/muces.cineeuropeo/ https://twitter.com/CineMuces
Encuentro de Mujeres que Transforman el Mundo
https://mujeressegovia.wordpress.com/ https://www.facebook.com/mujeressegovia/ https://twitter.com/mujeressegovia/
Segovia Cultura Habitada
http://segoviaculturahabitada.es/ https://www.facebook.com/segoviaculturahabitada/ https://twitter.com/CulturaHabitada/
Future Shorts, Festival de Cortos
https://www.facebook.com/futureshortssegovia/?fref=ts https://twitter.com/FutureShortsSG
La Cárcel_Segovia Centro de Creación https://www.facebook.com/carceldesegovia/ https://twitter.com/CarcelSegovia http://www.lacarceldesegovia.com/
Event and communication channels given to us from Segovia: Cultura Habitada
When we contacted Segovia: Cultura Habitada, we realized that there is a loss of communication occuring between then and us. Like the other event organizers that we had contacted, they are very keen to reach us as a large chunk of Segovia’s young population. They told us that they have contacts in IE from which they say that the information about their events are published on the IE student blogs. They also told us that at any moment, we can see the online channels they have for their events. This represents again that there are many different channels available and cannot be found all in one place in a simple form.
Our Conclusions | Nuestras conclusiones
Communication Channel: Our generation requires different means of communication
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Wait for Information: We expect the important information to come to us, we no longer search for it
Simplified Information: Oversaturated existing communication channels lead to missing information
Outside of the university: Events which happen in the future, at short notice and that happen outside the university campus
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Analysis: The Events of Segovia
This part of the Analysis looks at the distribution of cultural events throughout the year which could be of interest to students. It aims at seeing the density of events throughout the year and maps their location against who they are organized by.
Segovia Cultural Events: Spring | Eventos culturales de Segovia: Primavera EVENTS: SPRING ORGANIZERS
a AGRUPACION INDUSTRIAL HOSTELEROS SEGOVIA b SABOREA SEGOVIA
c PROMOCION COCHINILLO DE SEGOVIA d JUNTA DE CASTILLA Y LEON
3
e FUNDACION DON JUAN DE BORBON
f JUNTA DE COFRADIAS DE SEGOVIA g ASOCIACION DE VECINOS, SAN MARCO
h SERVICIO TERRITORIAL DE CULTURA DE LA JUNTA DE 7CYL i CONSEJO INTERNACIONAL DE MONUMENTOS Y SITIOS j UNESCO
k ORGANIZACION OFICINA TITIRIMUNDI
2
l AYUNTAMIENTO DE SEGOVIA
m FEDERACION ESPANOLA DE HOSTELERIA 3
SPONSORS
1 TIERRA DE SABOR
2 DIPUTACION DE SEGOVIA
3 SOCIEDAD FILARMONICA SEGOVIA
4 ASOCIACION DE FESTIVALES DE MUSICA CLASICA
2
8
5 MUSEO DE SEGOVIA
8
6 AYUNTAMIENTO DE SEGOVIA 7 TURISMO DE SEGOVIA
3
8 JUNTA DE CASTILLA Y LEON
2
9 BANKIA
9
3 9
10 UNIVERSIDAD DE VALLADOLID 11 FUNDACION CAJA SEGOVIA
8
8
2
12 INSTITUT FRANCAIS
13 INSTITUT RAMON LLULL 14 LA CARCEL, SEGOVIA
15 RESTAURANTE JOSE MARIA 16 HERRERO BODEGA
17 COACYLE, SEGOVIA
18 MUSEO ESTEBAN VICENTE
19 AGRUPACION INDUSTRIAL DE HOSTELEROS SEGOVIANOS
20 30 ANIVERSIDAD SEGOVIA PATRIMONIO DE LA HUMANIDAD 21 MAHOU
2 5 DIAS EL DORADO
1 SEMANA COCINA a b 1 1st MARCH
c 2
5 SEMANA MUSICA SACRA 6 SEMANA SANTA
15th
1st APRIL
e 3 4 5 6 7
f
15t
1
3
9 1 6
8
8
9 1
1
8
8 9
8
9
9
9
8
9
8
8
5 8
8 3
9
9
9
3 9
9
9
8
1
9
6
8
9
5 3
8
6 6
9 9 9 9 7 FIESTA SAN MARCOS
7
th
8
3
8 8
1st MAY
1
6 6 6 m 1
g h
DIA INTERNACIONAL DE MONUMENTOS i
3
j
8 TITIRIMUNDI
k
l
14 15 16 17 18 8 9 10 11 12 13 15th
m 19 20 21 9 RUTA DE TAPAS
Segovia Cultural Events: Summer | Eventos culturales de Segovia: Verano EVENTS: SUMMER 2
ORGANIZERS
a PARROQUIA LOCAL
b ASOCIACION VECINOS DE SAN LORENZO
c AYUNTAMIENTO DE SEGOVIA
d SEGOVIA CULTURA HABITADA e FOLKESI S.L.
f MINISTERIO DE EDUCACION, CULTURA Y DEPORTE g ASOCIACION DE LIBREROS h CONCEJALIA DE TURISMO
2
i EMBAJADA DE ISRAEL
j CENTRO DIDACTICO DE LA JUDERIA
k CAMINOS DE SEFARAD l PEDRO DELGADO
m ARTILUGIO
n FESTIVAL MUSICA DIVERSA
7
o FUNDACION DON JUAN DE BORBON
7 2
SPONSORS / COLLABORATORS
1 TIERRA DE SABOR
2 DIPUTACION DE SEGOVIA 3 MAPFRE
4 FUNDACION DON JUAN DE BORBON 5 TEATRO JUAN BRAVO
7
6 AYUNTAMIENTO DE SEGOVIA
7 EL ADELANTADO DE SEGOVIA 6 RADIO 3 RNE
6
5 1
7 MINISTERIO DE EDUCACION, CULTURA Y DEPORTE
5 FESTIVAL NARRADORES
8 FESTIVAL LIBRO c g
1 1st JUNE
3 MÚSICA EN EL ATRIO
CORPUS CHRISTI a
2 SAN JUAN Y SAN PEDRO 15th
c d
1st JULY
4 FESTIVAL FOLK
b 3
6 FEST 6 7 8 e 1 2 4 5
1
2
3 2 2
7 2
2
4
6
2
2
10 6
2 4 6 7 4
6
2
8
4
9
6
2 2
6
2 2 2 2
2
6
6 6
2 2 2 2 ORALES
c d
TIVAL VETE AL FRESCO m n 6
7 SEMANA MUSICA CAMARA o 6 9
15th
2
10 CICLO DE CINE ISRAELI h 1st AUGUST
9 i
j
15th
MARCHA CICLOTURISTICA l k
6
Segovia Cultural Events: Autumn | Eventos culturales de Segovia: Otoño ORGANIZERS
a RED DE JUDERIAS DE ESPANA
b ONE OF FOURTEEN CHURCHES IN SEGOVIA
c HAY FESTIVAL OF LITERATURE & THE ARTS LTD
d AGRUPACION INDUSTRIAL DE HOSTELEROS SEGOVIANOS
3
e TURISMO DE SEGOVIA
f AYUNTAMIENTO DE SEGOVIA g SEGOVIA CULTURA HABITADA
h 30 ANIVERSARIO SEGOVIA PATRIMONIO DE LA HUMANIDAD UNESCO i MUCES
j BUSCASETAS
5
6
k SABOREASEGOVIA
SPONSORS / COLLABORATORS
1 AYUNTAMIENTO DE SEGOVIA 2 JUNTA DE CASTILLA Y LEON 3 RENFE
4 30 ANIVERSARIO SEGOVIA PATRIMONIO DE LA HUMANIDAD UNESCO
3
5 GOBIERNO DE ESPANA 6 IE UNIVERSITY
2
10 8
3
7 JUNTA DE COFRADIAS DE SEGOVIA 8 CASTILLA Y LEON ES VIDA
9 TIERRA DE SABOR 10 FEDERACION HOSTELERIA DE CASTILLA Y LEON
2
5
6
11 SABOREA SEGOVIA 12 DIPUTACION DE SEGOVIA
1 5
3
4
1
2 1 10 5 8
13 TURISMO DE SEGOVIA 14 MAHOU BEER
15 FUNDACION DON JUAN DE BORBON 16 FUNDACION BANCO SABADELL 17 OBRA SOCIAL “LA CAIXA” 18 GOBIERNO DE ESPANA
19 SEGOVIA CULTURA HABITADA 20 FUNDACION ORANGE
5 DIA MUNDIAL DEL TURISMO e 2 1st SEPTEMBER
LA CATORCENA MEDIEVAL b 7
1 JORNADA EUROPEA CULTURA JUDIA a 15th
4 DE TAPAS Y COCTELES POR SEGOVIA 3 HAY FESTIVAL
c 1 2 3 4 5 6 1st OCTOBER
d 1 8 9
1
10
3 8 6
8
10
2
3
10 4 8 10 4 9 6 4 4
4
10
3
8
3
10
4 10 4 6
6
10
8
4 10 9
2
4
4
4
10
10 10 3
10
4 10
2
4
3
9 10 2 10
8
6
7 11 8
10 COMER DE CINE
9 10 11 12 13 14
15th
3
4
3
2
6
7 JORNADAS MUSICA CONT. SAN FRUTOS f
g h
1st NOVEMBER
f
g 15
9 BUSCASETAS j
e
f f
6
g k 2 16 17 18 19
11
2 8
8 MUCES
15th
8
SEGOJAZZ f 20
i 16 17 18 19 20
EVENTS:Cultural WINTER Events: Winter | Eventos culturales de Segovia: Invierno Segovia ORGANIZERS
3
a AYUNTAMIENTO DE SEGOVIA
6
b CO.CER.SE. (COLECTIVO DE CERAMISTAS SEGOVIANOS)
c FUNDACION DON JUAN DE BORBON d CONCEJALIA CULTURA e TURISMO DE SEGOVIA
f ASOCIACION NO TE PASES SIETE PUEBLOS g LOCAL WOMEN h CASA ANTONIO MACHADO
1
SPONSORS / COLLABORATORS
1 AYUNTAMIENTO DE SEGOVIA 2 SANTA IGLESIA CATEDRAL
8
3 OBISPADO SEGOVIA
4 ASOCIACION DE CARIDAD SAN VICENTE DE PAUL 5 TURISMO DE SEGOVIA
4
6 JUNTA DE COFRADIAS DE SEGOVIA
1
4
7 ACADEMIA DE SAN QUIRCE
7
8
8
1
3 8
3 MUSICA EN LOS BARRIOS f 2
1 2 3 4
FERIA INTERNACIONAL DE CERAMICA Y ALFARERIA DE SEGOVIA b
4 CABALGATA REYES e 5 6
1 NAVIDAD a 1st DECEMBER
15th
1st JANUARY
15
1
1
3 1
1
4
5th
1
1
4
4
4
2
2
1
4
1
3
1
1
1 1
1 1
1
1 1
1 1
6 FIESTA SANTA AGUEDA g 1st FEBRUARY
7 HOMENAJE A. MACHADO h 15th
i
1 5 7
The Missing Connections | Las conexiones que faltan
Reconnecting the Campus City | Reconectando la Ciudad Universitaria
Question carried out to 249 IE Students
Reconnecting the Campus City | Reconectar la Ciudad Universitaria
To reconnect the campus city, the existing connections will have to be expanded upon, creating greater participation of the IE Students in the cultural events of Segovia. Student life involves much more than what occurs within the university walls. By creating awareness of events the students and locals may be interested in, we can all attend the same things and live Segovia to the fullest and to the level that its culture deserves.
Would you find it helpful to have an app that can tailor Segovia’s rich cultural agenda to your interests? | ¿Te viene util tener una aplicacion de la agenda cultural de Segovia perfectamente adaptada a tus intereses?
86%
Yes, it would help No
14%
Question carried out to 57 IE Students
We asked this question among the IE community to see if by having a tailored communication channel could be the solution. In order to reach our generation, it would need to display simple information, be easy to use, send you notifications at short notice. The large majority of the students who answered the question said that it would be helpful to have this.
3
3
How does the information reach the students?
This part explains how the student will find out about the events
4
4
What will the app look like?
This part explains firstly, how the app will get to the students, secondly who we will be partnering up with, and lastly, the design process and final appearance.
Orientation Week: Welcome bag | Semana Orientativa: Bolsa de bienvenida
Our research gave us insights in to the distribution of events throughout the year, as well as trends in when students actively search for information online of things to do. The Student Life surveys suggested that students are more active on the blogs and show more interest in Segovia’s events in the beginning of the academic year. Consequently, this coincides with the beginning of autumn which is when many interesting cultural events occur, such as the Hay Festival and Muces. Our research gave us insights in to the distribution of events throughout the year, as well as Therefore, we propose that in the Welcome Bag which is given to all new students, a card (as trends in when students actively search for information online of things to do. The Student Life seen above) wil be inserted, with a QR code which will take them directly to the download link surveys suggested that students are more active on the blogs and show more interest in of the app, and also some simple instructions for installation. Segovia’s events in the beginning of the academic year. Consequently, this coincides with the beginning of autumn which is when many interesting cultural events occur, such as the Hay We can test out this method and analyze the performance throughout the semester to see if Festival and Muces. it is effective. We suspect that by encouraging new students to use this app, it will be a fast way to build up the user base. Therefore, we propose that in the Welcome Bag which is given to all new students, a card (as seen above) wil be inserted, with a QR code which will take them directly to the download link of the app, and also some simple instructions for installation. We can test out this method and analyze the performance throughout the semester to see if it is effective. We suspect that by encouraging new students to use this app, it will be a fast way to build up the user base.
How do we make this happen? | ¿Cómo Podemos Hacer Esto?
We are going to team up with Lift Media. Lead by ex IE Student, Jean Massad, Lift are the first creative agency in Europe to work exclusively with entrepreneurs and start-ups. We believe they are the perfect partner to make LIVESEGOVIA a reality. They will work with us to build the brand, application, and any other service we will require, and most importantly, at a low cost.
Wayder Information app about universities in Spain
The Whips Branding
App’ling Pocket mobile guide containing necessary apps for travelling
WeeGO Application that allows users to know about events in their city
PaellaChef Branding
BlueYoung Arts Billboard design
Our Design Brief - Written| Informe de diseño - Escrito Lift Media required us to write them a design brief explaining exactly what the app would involve and the basic idea. This brief goes alongside the frame designs that we went them too in order to start working on our project wit us.
LIVESEGOVIA Application Brief What is the idea? To create an app aiding students on how to live Segovia. It will provide simplified information about events, both inside and outside university, tailored to the student’s interests in different fields. It will provide the basic but sufficient information to know and attend the event, with the option to receive a simple notification with desired given notice. It will promote a higher participation of students in Segovia’s cultural life. How did we get to the idea? Segovia is a booming cultural centre. It has over more than 30 occurring events every year, ranging from street performance festivals to gastronomy competitions, not including the one off events such as music concerts and art exhibitions. The close knitted Segovian community knows about these events, and they find out information about then through each of the events individual communication channels. The majority of students however, especially in IE are blissfully unaware of these events and therefore the participation in them of the students is poor. From our studies and surveys, our results prove that our generation is becoming hard to reach. Event organizers in Segovia are having a difficult time finding ways to get to us and they are very keen to fix this, especially because IE’s student population is a large chunk of the community in Segovia. Nowadays, our generation waits for information to reach them. If something cool or important is going to happen, we expect to find out about it through Facebook or through one of our friends telling us about it. We also did tests to see the responses of putting posters and leaving leaflets around campus and both tests had zero responses. After realizing this, you would think an easy way to fix this is through publishing more events in Facebook. However, many events organizers do this already, and because of the over saturation of information on Facebook, the internet, and our emails, it is becoming difficult to filter what information is relevant and which is not. The information gets lost because students are even stopping to look at notifications as there is too much irrelevant information. Students want a tailored service where they can filter the events to what they are interested in. IEU Student Life is an in campus organization aimed at improving the students life whilst being here in Segovia. Our studies showed that only 6% of students read the online channels on a regular basis, and 25% said they only read it when receiving a notification about it. A large proportion didn’t even know it existed. We also realized that on these platforms, the information about events is unorganized and they are only related to what happens in campus. We believe that student life should extend beyond campus. Very few IE Students interact with students from UVa, and a large proportion didn’t even know what UVa was. We believe this is because the two universities have different communication channels and therefore attend different events and receive different information. Our surveys also showed that students react to events on short-notice basis. If they register or receive information about events too far in advance, they either forget or can’t plan that far ahead. How the app will work? New students in IE will receive a card in their welcome packs. It will have a QR code (possible, not sure) from which it will direct them to the download page, and it will have approximately 5 simple instructions for how to use it. App frames: 1. First page they see: It will be a coloured background with a gradient with the LiveSegovia logo in the centre of the page.
2. Log-in: Once loaded, after a couple of seconds maybe, the logo will move upwards and the login boxes will appear. If a new user, they will click the “sign-up” option, or if they are an existing user, they will type in their login username and password. 3. Sign-up: The new user will have to sign up, giving the basic personal information, such as email, username, and password. We do not need to know the names of the users (we don’t think). We also do not want to be sending the users emails or spams. The email would just be used for resetting password. Once signed up, they will be taken to the next page. 4. Choosing your interests: Next, the new user will be taken to a page where they will choose which categories they would like to receive information on the events. (we thought of it looking a little like the Apple Music app page where you choose the genres and the artists you like, but with the “bubbles” being all the same size and you simple press on the ones you like). When you press on the category, perhaps the colour of it can change or maybe become fainter or have more opacity to show that it is selected. These categories will be: i. ii. iii. iv. v. vi. vii.
Traditional Music Art Gastronomy Sports IE UVA
5. Notifications: After choosing their categories, the screen will change to choose how they would like to receive their notifications. This will involve choosing if they would like to receive notifications for their chosen categories, as maybe they want to get events for some categories but not receive a notification, and on other categories they may like to receive them. On the same page there will be the option of when to receive the notification (maybe like “6 hours before”, “12 hours before” etc”). There will also be the option to sync the events to calendar or not. 6. News feed/Home page: Once the initial set-up is done. It will take to your personalized app, where there could be three different tabs at the bottom (no more as we wanted to keep it simple) which will be the newsfeed/home page, calendar (8), and settings (). The first one will be a sort of news feed/home page of which events will occur in the next week. The title of this page could be something like, “What’s up this week?”. It will have the events, with a circular image (we want to keep the circle/bubble theme), and basic information such as what, when and where. 7. Event Information/Screen: When you press/slide the event, the event information page opens up. The same image will appear at the top of the page. It will have the title in big letters. At the side there will be an “I” which you can press to open up a description about it. This is important as we want the event page to be simple and not an overload of information, only description given if you press the “I”. Underneath this there will be again, the what, when and where. And there will also be information on where or how to buy. This will either say “its free”, “buy online” where if you click it will send you to a webpage where you can buy, or “get it here” where if you click it will take you to google maps or something with a location where to buy it. 8. Calendar: The second tab would be the calendar. This will have all of the events that are synced to your calendar. We were thinking it would only be available in Month and day view. In the month view, it will be a simple, generic calendar style. On each day, it will have coloured dots representing what events occur on that day. For example, if there are 3 events on one day related to gastronomy, there will be 3 dots in the colour of gastronomy above that day. You can see all the types of events that will happen in the month by seeing the coloured dots above the days. When you press on a day, you will be taken to the Day Events page. 9. Day Events: This page will be very similar to the News Feed/Home Page (6). It will represent the events in the same way as, however at the top it will have a minimized calendar of the new few days. You can slide/press the event, as in (6) and it will open up the same Event Information/Screen (7) with the details about the event.
We attach a file of the frame style/structure of the app. The things that must stay the same is the colour scheme (the event categories and colours have to be the ones we have given you as it is corresponding with all our other documentation and work), and more or less we would like to keep the structure we have given you, but open to suggestions. Everything else is our idea but not set. The most important thing is that it looks good, the information is as simple as it can be and its very easy to use and set-up. We don’t want to give them too many options.
Our Design Brief - Frame Designs| Informe de diseĂąo
We sent these design frame outlines to Lift Media, so they could understand what sort of thing we were looking for. The designs goes alongside the written brief.
Initial App Design (received) | DiseĂąo inicial de App (recibido)
Splash screen
Initial walk-through
Notification options
Home screen
Log-in/Sign-up
Selecting Interests
“All” events feed
Event information
Our changes - Initial App Design | Nuestros cambios - DiseĂąo inicial de App
Splash screen
Initial walk-through
Notification options
Home screen
Log-in/Sign-up
Selecting Interests
“Selected Interests” events feed
“All” events feed
Our changes - Initial App Design | Nuestros cambios - DiseĂąo inicial de App
Event Information
Monthly Calendar view
Day Calendar View
5
5
How will it operate?
This part explains the operations behind the application. This involves the information flow, who inputs data and maintains it, how it works from the back-end, and ultimately, some estimations of the cost.
Scenario 1: Information Flow | Escenario 1: Flujo de Informacion
museo es te
icente nv ba
machado: tur is
egovia de s mo
cd ag
o cer ua
camera de c om
de segovia cio er
fundacion d on
e borbon nd jua
pala cio
nar inta qu
city ie nd
ie u ni
win ter i
y rsit ve
vo bra an
ana ovi eg
fundac ion c
ovia seg aja
ovia seg
univers ida d
rond as
adolid vall de
turism od
teat ro ju
e
mu
s ce
cine clu
LE CY
CO A
de amig cion os cia d so
a
b
via
rimonio de seg pat o el
segovia de
ayuntam ien t
o
dio stu
Event Organizers (based on Agenda Cultural Nov-Dic 2015) Role: Providing information about events
Information Inputers Role: Inputing information to the app
spo n
r2 so
ie u ni
y rsit ve
spo n
r3 so
In this scenario, the app will be funded by the potential sponsors. Turismo de Segovia already have an established events calendar for Segovia. This is produced every 2 months, and published in paper format. This calendar is also available on the website and is updated on a daily basis. 15 days before the production date of the next issue, all event organizers must send in the information of their events for it to be included in the next issue. The person/people responsible for updating the information would be responsible for inputting the data into the app in this scenario. It wouldn’t be a big increase in work load, and would only need to happen every 2 months, in which case it would be a matter of “copy” and “pasting”.
The App Role: Providing information about events
Sponsors Role: Providing funds and distribution of app
Scenario 2: Information Flow | Escenario 2: Flujo de Informacion museo es te
icente nv ba
machado: tur is
egovia de s mo
cd ag
o cer ua
camera de c om
de segovia cio er
fundacion d on
e borbon nd jua
pala cio
nar inta qu
win ter i
city ie nd
y rsit ve
ie u ni
ovia seg
rond as
ana ovi eg
e
turism od
teat ro ju
vo bra an
fundac ion c
ovia seg aja
mu
s ce
cine clu
LE CY
CO A
de amig cion os cia d so
a
b
via
rimonio de seg pat o el
segovia de
ayuntam ien t
o
dio stu
Event Organizers (based on Agenda Cultural Nov-Dic 2015) Role: Providing information about events
Information Processors Role: Receiving and forwarding information
Information Inputers Role: Inputing information to the app
spo n
r2 so
ie u ni
y rsit ve
spo n
r3 so
In the second scenario, the is another role added. Instead of Turismo de Segovia inputting the data to the application, every 2 months once they have received the information will send all data to IE who will be incharge of inputting the data to the app.
The App Role: Providing information about events
Sponsors Role: Providing funds and distribution of app
Timeline of Implementation| Linea de Tiempo de Ejecuccion
SPONSORS
development
host
host
hos
may
jun
jul
host
host
hos
jun
jul
INFORMATION PROCESSORS send information
EVENT ORGANIZERS LIFT MEDIA
app design & development
mar
Scenario 1
SPONSORS
app maintenance
apr
2016
development
INFORMATION INPUTERS INFORMATION PROCESSORS send information
EVENT ORGANIZERS LIFT MEDIA
app design & development
mar
Scenario 2
2016
app maintenance
apr
may
second issue maintenance
host
process&input
host
process&input send information
send information extra app maintenance
st
host
sep
host
oct
nov
maintenance
host
input
dec
second issue
aug
first issue
l
l
host
performance review
first issue host
performance review
st
host
input
process
process send information
send information extra app maintenance
aug
sep
oct
nov
dec
Admin: Log-in | Admin: Log-in
- Give you a thorough overview of whats going on with users to help future decisions - Number of sign-ups - Number of active users - Time spent on the app - Engagement - etc.
-
+ any other important measurements we need
Number of Users Number of Events (per week, per month, per yeaR) Number of RSVPS per user (if implemented) Averages of trends Popular categories
Implement Google Analytics into the app:
Lift Media could provide us details of:
Admin: User Data | Admin: Datos usuarios
Admin: Calendar | Admin: Calendario
Admin: Edit Events | Admin: Editar eventos
Price Breakdown | Coste
iOS/APPLE DEVICES - DESIGN and PRODUCT PLANNING 1000 euros - FRONT END DEVELOPMENT 2000 euros - BACK END DEVELOPMENT 1000 euros + ANDROID DEVICES 2000 euros + 6 months maintenance 0 euros
TOTAL
5000
euros
6
6
Annex