CONCLUSION The research indicates that a mobile guidance application could prove to be beneficial in the current digital era. The research suggests that due to herd behaviour influencing the decision-making process, the implementation of such a service could reduce casualties. As discussed in the review herd behaviour is not the only variable to consider as the human psyche is a complicated entity to comprehend, as each person’s experience is different. The possibility of introducing a crowd sourced data system into the app provides users with the ability to update incidents during the evacuation. This will allow for the navigation to be adjusted and calculate accordingly.
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