Gotham Type Poster-Typography 1

Page 1

GQ

GOTHAM BLACK GOTHAM GOTHAM LIGHT GOTHAM NARROW

GOTHAM

Tobias Frere - Jones

2000

BOOK, BOOK ITALIC, MEDIUM, ULTRA, BOLD

ABCDEFG HIJKLMNOPQ RSTUVWX YZ ABCDEFG HIJKLMNOPQ RSTUVWX

GOTHAM NEW YORK

YZ

First created in 2000 by a type designer name Tobia Frere- Jones.

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+

He was commissioned by GQ and was told to create a modern type

FREEDOM TOWER OBAMA 2008 HILARY CLINTON 2016

font. He was inspired by 1920’s New York city architecture and wanted to create something similar to Futura.

HOPE FREEDOM IN GOD WE TRUST

Gotham is widely used in New York City street signs and broadway shows, but + more notibly it is the font for the Freedom Tower and was the Obama campaign font. Gotham is used in many popular american productions such as Saturday Night Live!, Cartoon Network, and Tribeca Film Festival.


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