Table
1. Company’s Purpose 2. Positioning
of
Contents
The Magic house 2
3. Color Palette & Typography 4. Stationary-What We’re Going For 5. Imagery 6.How It’s Applied
The Magic House 3
Their Purpose
The Magic House 5
The Magic House will engage all children in hands-on learning experiences that encourage experimentation, creativity and the development of problem-solving skills within a place of beauty, wonder, joy and magic. Being an educational resource to the community through programs that support hands-on education. Also, by reaching out to those in the community who have the fewest opportunities.
Their Target Audience
The Magic House is fun for everyone, from 1 and up; visitors of all ages, from adults to teens to toddlers. Any age, race & gender.
Purpose
“It’s a place where families can learn together, laugh, play and just by being together.”
Their Positioning
The Magic House strives to meet the needs of children and families in the community the region & the nation through these initiatives.
Colors: Purple, Green, Red, Yellow, White Typefaces: Kids Font/Abadi MT Condensed Extra Bold Font
Color
Almost like the colors of the rainbow for the company and as far as the website look. Its very fun and colorful. They use more of a kids font for the “St. Louis Children’s Museum” tagline then maybe use the Abadi MT Condensed Extra Bold font for the “The Magic House” to make it more noticeable and loud. Then added a star that looks like a ‘shooting star’.
Palette and
red
Font
Fonts
Primary Palette purple
yellow
Secondary Palette
The Magic House
(Magic School Font)
The Magic House (Magic Sound Font)
orange
yellow-orange
blue
green
The Magic House (Planewalker Font)
blue-green
#3d0071 #b40000 #fff600
Updated logo of the Magic House original look.
Current updated website AND
The Magic House offers a variety of activities that can be planned and reserved in advance.
Mobile App
This is a visual poster inviting their well customers to contact and reserve, planning their visits to the Magic House.
DONATE NOW
How ITs Applied
Make a
DIFFERENCE Star Society members are committed supporters of the museum who know how critical hands-on learning is to a child’s development and who have the foresight to help provide free programming, field trips and family nights to children in need so that every child has the opportunity to experience it. By joining the Star Society, you can help The Magic House provide hands-on learning to the 500,000+ visitors we serve each year through field trips, family nights, programs, events and regular visits to the museum. Your generous gift can help maintain our status as one of the best children’s museums in the country.
The Magic House relies on the donations of individuals to continue to provide the highest quality learning experiences for children.