MAGIC. for wellness brands.
“with a belief in yourself, you already own the world’s most precious + valued treasure. ready to share it?”
I am Jade. my LOVE is to uncover the gold in brands. to coax out + share all the passion of new, creative wellness brands. I am a brand healer. a stylist. a vision realizer. a transformer. a cheerleader. a confidence builder. you will LOVE the MAGIC we make. TOGETHER. when we communicate your
+++ value
to the market.
we all want to do business with friends. we take our 30 years of BIG BRAND MAGIC for these notable brands:
and share it to amp up creative-driven brands! YOU!
WELLNESS BRAND MAGIC
what we do. we indulge + nourish creatives + lifestyle wellness brands. we make magic. personality: our creative wellness personality clients have
ranged from media moguls to famous doctors + chefs; and to olympic athletes to indie perfumers.
lifestyle: our brand clients range from 28-day cleanse
programs to yoga studios to the world's largest natural, organic and healthy products event... and to bespoke wellness experiences for award-winning travel companies.
we are vitally connected to opportunity. from art basel to parties at louis vuitton to a panel of top corporate luxury and wellness business leaders at new york city’s most exclusive membership club to the best organic farmer‌we know where the tastemakers are and what they are reading, viewing and talking about.
our team conceptualizes and creates desire.
we are a committed team of networked creatives, aware of the changing landscape of business, supporting entrepreneurial enterprise and guiding clients artfully in the direction of their business and lifestyle vision.
we create fertile ground for our clients. our connection landscape spans from influential consumers to mainstream media to influential blogs to decision-making vip’s at brands, agencies, production companies, directors, celebrities, tv networks, home shopping networks, film producers and investors.
we place clients shining on tv, print, video + online spotlights +++.
we match talent with major brands for partnerships.
we create events with a loop of talent with art, community + luminaries.
we produced the sony pictures classics’ industry toast to film luminary marcie bloom at the hamptons film festival…paired college students + aerial art for the global peace film festival… created a pop up shop to support global artist, jr’s sailboat race benefiting kids in brazil…created black + white legend portraits for the united nations’ fashion for development gala and introduced the united states to the cannes-debuted, mathieu kassovitz produced film,“avida,”starring actress, velvet, at the tribeca film festival.
we work all things creative with our global thinking + global clients.
hgtv show concepted and secured for collin abraham, floral designer for obama, jay.z and beyonce…paris fashion week runway backstage interviews with karl, marc and alber for author, susan tabak…partnerships for claude serieux, the gotan project’s creative director and “it girl” lou doillon’s paris dj…urban art installations in milan for salone del mobile…client events and custom programming for the sundance channel, vh1, new york and vogue magazines, the luxury marketing council and fit’s couture council.
and next, our
client case histories.
including dramatic
BEFORE + AFTER’s
+ events. places. campaigns. product development. bio. testimonials.
the dr. pedre story. 10 years together! we turn a media-shy doc into a nationally prominent medical expert, wellness author + influencer.
BEFORE. AFTER.
the dr. pedre story. 10 years together! we turn a media-shy, doc into a nationally prominent medical expert, wellness author + influencer.
“I’ve trusted the creative aspects of my brand with Jade Dressler for over 10 years now. Her teams have grown my content and social media. We are now on our second site development, with very robust content and e-commerce. A pro. I trust her wholeheartedly with my brand.” Dr. Vincent Pedre, integrative physician and author
the dr. pedre story. 10 years together! we turn a doc into a nationally prominent medical expert, wellness author + influencer. challenge. we did a complete transformation of dr. pedre’s “new age” image with a rebranding to reflect his “integrative” and “conversational” approach to medicine. solutions. we have directed the creative for dr. pedre’s logos, brand voice, photo shoots, and designed two websites for him. media training and coaching have raised his confidence. together all which have refined the presentation of his message. results. he is now a globally recognized + confident presenter. we have placed him in print and on tv, speaking engagements, and direct his social media platform and media placements.
the dr. pedre story. branding, logos, social media, videos, 2 websites + 1 e-commerce platform.
C.A.R.E. CLEANSE. ACTIVATE. RESTORE. ENHANCE.
the aroma m perfume story. we leverage a master indie-perfumer to expand her offering.
the aroma m perfume story. we leverage a master indie-perfumer to expand her offering. challenge. maria mcelroy has been a perfumer since the 1980’s,capitvating retail buyers at bergdorf goodman, takashimaya, qvc and global boutiques and spas to showcase her line of japan-inspired, all-natural fragrances. her request and our goal was to create new opportunities that showcased maria as a master perfumer to pave the way for her expanded collections. solutions. results. product development. we developed new perfumes with storylines…immortal beloved perfume was the companion to a goddess coloring book; poca, pinga and abundantia perfumes expanded the goddess collection. introductions. we introduced maria to our partner, brand expert, john favreau who took the collection to hsn, we secured a coveted meeting with the buyers at abc carpet + home. we introduced the collection to cornelia spa at the surrey who featured it and hosted two events, one which featured 3 rooms, each showcasing a place-based perfume, rome, marrakech and kyoto. media. new york lifestyles feature; elle magazine; fragrantica.com events. maria’s perfumes were featured at a perfume launch at the university of arizona museum of art gala…a pop-up shop at the elegant showroom, ornare for the brazil foundation… a goddess picnic in nyc with the mindbodyspirit network. partnerships. we introduced maria to the travel & leisure preferred travel specialist, award-winning travel company, epic road, and now a trip to morocco to make custom perfumes is a part of their offerings.
the natural product expos story. granola, bland rice cakes or even scary seaweed become a cutting edge, consumer-driven industry trend. healthy food goes mass.
the natural products expo story. granola, bland rice cakes or even scary seaweed become a cutting edge, consumer-driven industry trend. healthy food goes mass. challenges. for americans, the prevailing image of “natural foods” had been hippy health food stores, granola, bland rice cakes or even scary things like “seaweed.” 3000 natural product vendors at the natural products expos, two expos on both coasts of the us, proved otherwise. as the press office and educational program designers for these trade shows that are attended by an international audience, our goals were to: 1. 2.
counter negative imagery of healthy food and supplement claims showcase the experts who were the leading experts of their fields 3.
prove that healthy food was in demand with the public
solutions. we created story categories, identified the vendors that told it best and pitched specific stories to specific media outlets. identifying trend leaders: we identified key trends from beauty to pet foods to clothing to exotic products to entirely new categories of gourmet or international foods. content experts: educational forums highlighted experts. experience: tasting farmer’s market: the most popular part of the show, trade and consumers could sample products in an outdoor farmer’s market, was the highlight of the “natural and good” message of the show. results. trade media coverage of the show was extensive within the beauty, lifestyle, health, food, and beverage sectors and consumer press ranged from local morning show segments at the farmer’s market to dateline doing a special on longtime fitness expert, jack lalanne, to msnbc squawkbox, the lempert report on consumer trends to international tv crews covering the slow food movement. stories in the natural foods trade publications added to the solid media coverage.
the flawless foundation story. from media-shy nyc educator to national platform expert for mental health messaging.
the flawless foundation story. from media-shy nyc educator to national platform expert on mental health messaging. challenge. janine francolini is the founder of flawless foundation, seeking to see the perfection in every child. as the spokesperson of the foundation, she is a mental health advocate for the foundation, whose mission is to revolutionize the way the world perceives brain health, and to promote holistic prevention and treatment of mental health challenges. janine works alongside emotional intelligence advocates from dr. stuart ablon and dr. marc brackett of the yale center for emotional intelligence; to lady gaga's born this way foundation and even being a sponsor of the kennedy forum, which works to transform the ways addiction and mental health are treated in the health care system. while janine’s background is as an educator, as her profile grew and mental health advocacy transforms minute by minute, she relies on us for consultation on her strongest brand and messaging.
•
solutions. we coached janine for media, tv and speaking appearances for conferences like zappos ceo tony hsieh’s downtown project • we concepted and wrote a book proposal presented to harpercollins • we conceptualize videos, speeches, and social media
results. our creative perspective has provided a fresh perspective for this brand’s messaging for over 6 years. ”Dearest Jade, I really don't like public speaking and because I am so outgoing and gregarious I don't like that I don't like public speaking which makes the whole experience beforehand so fraught with anxiety for me. Thank you, Thank you - you are so much more than just an excellent media trainer - you are a shamansita, a coach, a cheerleader, really Jade you are a healer in your work and I am beyond grateful to you. Looking forward to jumping into our next project soon. #YouAreFlawless Love” Janine Francolini, Mental Health Expert, on her media training
the dr. renee story. we turn a shy“mom psychologist” into a confident mental health expert on national tv.
BEFORE. AFTER.
the dr. renee story. “mom psychologist” into a national tv medical expert. challenge: we first met child psychologist, dr. renee clauselle backstage at a tv station, where she was about to go on camera, completely nervous. we gave her some on the spot expert tips to calm down and in the next weeks we began to work together. solutions: we coached dr. renee on her branding, style, and media outreach and recreated her brand presentation to match her expertise. from her website to photo shoots to social media, we amped up dr. renee’s self-esteem, style and platforms. we helped her see the relevancy of her viewpoint and how best to share it. we tuned into issues of children in the news cycles and seasonal parenting woes and placed dr. renee’s quotes in parenting, lifestyle and wellness media. She was featured on radio and tv news such as abc news now and good morning america to satellite radio segments on martha stewart radio xm. online and print placements include wide-reach platforms such as sheknows.com to prevention magazine. results: pictures speak a thousand words. from a shy mom to a very confident (+ frequently called back) media presenter.
the luxottica. sunglass hut story. a brand migrates from cheap shades for surfer dudes to $300. chanel sunglasses and the health message of uv protection.
the luxottica. sunglass hut story. a brand migrates from cheap shades for surfer dudes to $300. chanel sunglasses and the health message of uv protection. challenges. luxottica, the world’s largest manufacturer of eyewear collections for armani, bulgari, chanel, prada and versace and classic brands such as persol and ray ban, purchased sunglass hut, the us retail mall shop and airport kiosk venues featuring sport brands and mainstream looks. with the new added designer luxury brands, the challenge was to convey brand’s fashionable new approach to the fashion accessory editors and the consumers who equated the brand name with surfer dudes. solutions. editor perks: twelve months of creative and themed monthly gifts to select top fashion editors reenforced the message. sunglasses and one other lavish gift were paired to tell the brand story. style segments on tv such as good day ny and new york 1 positioned the brand as the place to get the same “chanel sunglasses at the top of the holiday wish lists of the stars.” we successfully pitched the today show on making rockefeller center into a huge real beach to talk with our lifeguard spokesperson on sun safety for eyes. a successful manhattan store opening without a party: key magazine editors were sent “the post party revival kit,” black tube packages with specially designed graphics offering solutions to surviving an imagined high-voltage party such as a certificate for pair of sunglasses through a private shopping experience, aspirins, a gel-filled eye mask and a starbucks gift certificate. editors loved the idea resulting in increased editorial placements. original concept: fashion week presence: we designed the sunglass hut swim designer awards at genart’s la fashion week with a panel of judges from major media such as wwd and a runway show featuring the hottest new swimwear designers and sunglasses. garnering press in california apparel news, wwd and 20/20, the event was the forerunner to sunglass hut’s sponsorship of the swim shows during miami’s fashion week. results. we doubled the media hits in one year and solidly established sunglass hut as a source and credit for designer sunglasses with top fashion press including associated press style file, cnn, cosmopolitan, harpers bazaar, instyle, lucky, men’s journal, real simple, self, the today show and usa today among many others.
the slow luxury, textiles scotland + fraser balgowan story. “slow luxury” becomes a buzz word for a country.
“Wow. Impressive.” Stewart Roxburgh, Senior Executive, National Textiles Team, Scottish Enterprise
the slow luxury, textiles scotland + fraser balgowan story. “slow luxury”: a buzz word for handbags…and a country. the legacy of the scottish highlands holds a strong and romantic place in luxury, as scottish textiles and craft are utilized by top luxury brands, such as chanel and burberry. textiles and materials based in scotland represent an organic, earthy connection, and a tradition that speaks to a timeless sense of style. on the cutting edge of sustainable thought, enter fiona fraser, a designer with an urban sensibility, who, by marriage to a 3rd generation deerstalker, found herself on a farm in the wilds of the scottish highlands. their love for stewardship of the land and quest for the finest led to the idea of luxury handbags from wild-crafted deer, part of scotland’s timeless and sustainable land management practices. challenges. while the brand was enthusiastically bought by saks, some us editors surprisingly responded that they could only think of “bambi.” they could not understand the concept. solutions. we invented the name “slow luxury” to describe this new way to value luxury, enabling the public to grasp the newer idea of sustainable as applied to leather. • a breakfast for editors introduced the bags to the us. editors included: avenue; the daily; town & country; urban daddy; wall street journal; and vogue. meetings with wwd and huffington post’s stylist followed. celebrity event planner, david beahm, hosted a cocktail party in nyc for his high-end clients and editors. • events: stateside, we also made introductions at the’ united nation’s fashion-4-development and key movers in the sustainable fashion realm, including livia firth and vogue eic, franca sozzani. we hosted a special tastemaker cocktail at a saks fifth avenue trunk show, with editors from esquire and huffington post stylist attending. resulting in: textile scotland, the industry group, sponsors the slow luxury press trip to the 5-star gleneagles resort in scotland with its top luxury manufacturers.
other fun stuff.
services. offering creative branding + marketing consultancy services for individual talents, business startups and companies looking to rebrand. we are the beginning of new opportunities. we steer the process and handle everything from brand and project strategy, development and production services to press campaigns, production of marketing collateral materials. we work with our affiliates in nyc, la, london, milan, paris. creative representation representation and development of personality-based brands entertainment property development brand extension partners product development and licensing media training
introductions celebrity and tastemakers sponsorships and endorsements charitable, cause-marketing partners social media social media + network marketing strategies experiential marketing brand ambassadors for wom media campaigns media consultations and plans consumer and trade media
events and speaking engagements
custom online content generation publicity and product launches
content content strategy custom blogs, books and media photography photojournalism video and film branding + marketing brand development integrated marketing collateral materials website design
we have created MAGIC for these lifestyle personalities + brands. Alvaro Montagna, artist
Janine Francolini, mental health expert
Orlando Salmeri, photographer
Brett Johnson, designer, producer
Jarid Manos, author, activist
Orson Salicetti, mixologist
Cassandra Seidenfeld, actress
Jennifer Jimenez, interior designer
Pamela Morgan, culinary expert
Claude Serieux, DJ
Jenny Gering, stylist
Randy Scott Slavin, photographer
Collin Abraham, event planner
Joey Falsetta, photographer
Rody Douzoglou, curator
Consuelo Vanderbilt Costin, start-up founder
little marvin, producer
Satya Scainetti, jeweler
Liz Eubank, interior designer
Scott Sanders, interior designer
Marc Buccellato, fitness CEO
Shelley Lewis, wellness founder
Marie Aiello, interior designer
Susan Tabak, Parisian expert
Martin Shanker, retail consultant
Tracy Stern, entrepreneur
Matthew David, event designer
Velvet, actress
Cricket Tapin, curator Dame Lori, soul stylist Dr. Renee Clauselle, child psychologist Dr. Vincent Pedre, wellness expert Elliott Wilson, journalist, television producer Emmanuel Rengade, hospitality Fabrice Tardieu, designer Fiona Fraser, designer Iona Crawford, designer
Megan Cleary, shoe expert Michael Phelps, Olympian Nisa Lee, celebrity chef
‌and
YOU ?
Jade Dressler is known as a creative director and consultant who brings over thirty-five solid years of content, branding, marketing and public relations experience to the promotion and representation of lifestyle brands and clients. Her specialties are envisioning and maximizing the cultural confluence and influence of art, design and style from events and experiences. During the past 12 years heading up Jade Dressler, Jade has been engaged to design and direct branding, marketing and events for major names such as American Express Publishing; Anne Cole Swim; Benjamin Moore; Car & Driver magazine; Daniel Boulud’s Five Leaf Cuisine; Food & Wine magazine; Design Within Reach, Gemini Sound International; Hachette Filipacchi; Luxottica eyewear; Lenscrafters; Louis Vuitton; Paulaner; Speedo; Sunglass Hut; XXL magazine and trade events such as the International Art Expo and Natural Product Expos. Prior to her agency, she was Marketing Director for Blue Fish, one of the first lines of organic clothing and a member of Social Venture Network and Businesses For Social Responsibility, she was at the forefront of sustainable business practices and green product development. She is noted for her couture jewelry and accessories collection, JAMP, that sold internationally at stores such as Henri Bendels, Joyce in Hong Kong, and Saks Fifth Avenue; appeared in media such as Vogue, Elle and WWD; was worn by legends such as Cher, Nina Hagen and Naomi Campbell and graced the runway presentations of Bill Blass, Mary McFadden and Oscar de la Renta. Jade’s philosophy and visionary facility with international brands, artists, entrepreneurs and lifestyle innovators results in her talent for incorporating new alternative messages and trends that move culture, business and lifestyles forward.
jade dressler
testimonials. And I, as ever, am happy to have you by my side. Thanks for always getting it done. Xoxo Little Marvin, writer and executive producer of Amazon’s upcoming original series Them: Covenant
You are always on the cutting edge. David Beahm, Celebrity Event Planner for Catherine Zeta Jones, etc.
You are really good at what you do. Thank you for all your help. You are very wise. Cricket Taplin, Curator, The Cricket Taplin Collection at The Sagamore Hotel, Miami Beach Yesterday was AWESOME, I love the chemistry and really looking forward to working with you on this (HGTV pilot prep media training) and more projects to come. Kelly Abraham for Collin Abraham, Event Designer for President Obama, Jay Z, BeyoncĂŠ
You are 100% a class act Miss Jade! Kristen Paladino Casting Director, Paladino Casting
testimonials. PS, thank you again for turning this all around on a ridic time frame. It speaks to your work ethic which we share and appreciate!!! Hesta Prynn, Singer, rapper, DJ Randy Scott Slavin, Artist, Videographer
Jade, you are one of the great ones. It’s an honor to have you nearby. With love, xo Elena Brower, Author, Yoga Celebrity
Whatever you say, Jade, whatever you do, you will influence me. Dame Lori, Sensuality Expert, Stylist
Thank you SOoOoOoOo much for your creative genius, love and friendship today! Jess Domain, BMI Recording Singer-Songwriter Artist
Jade, THANK YOU for sharing your blog with us. It is BREATHTAKINGLY GORGEOUS and yes, I am shouting. Thank you, too, for recognizing Ralph’s work and artistry. You are a woman with a very good eye. Rosita Rucci, PR, Ralph Rucci
testimonials. I’m so glad the big 50th Anniversary celebration for Car & Driver was a success. I hope to work with you again soon. Jill S. Davison, VP Corporate Communications, Meredith Corporation
Well done, a home run! (Today Show segment) Seth McLaughlin, VP Marketing, Luxottica Retail
...I just wanted to thank you officially for your kind reception and for arranging all those great meetings for me. It has been a very productive few days and I appreciated your energy and professionalism very much . Emmanuel Rengade, Owner, Picinguaba + Fazenda Catucaba Resorts
Congratulations on these two excellent articles. They are perfect. The ‘brand story’ is really compelling. I salute you…and your PR advisor, Jade. Superb job! Justin MacInerney, Director of Luxury Brands, Saks Fifth Avenue
Thank you for all your hard work, sales of the book shot right up after your New York Times hit! Mark Major, Marketing Director, Design Within Reach
testimonials. Down since WAY BEFORE Day 1. Such an Amazing individual/PR and media professional/ thank you, Jade. Danyel Smith, former EIC Billboard, Vibe
You are AMAZING and my new favorite person! GRATZI!!! Stef Michaels, Access Hollywood, Adventure Girl
Jade, you are an absolute powerhouse dynamo. I just can’t thank you enough for your unbridled creativity, hard work, and beamingly positive attitude! You were just amazing!!! Thank you!!! Andreas von Scheele, Film Director, Head of Film & Video Production at mindbodygreen.com
You guys did a fantastic job! Len Burnett, publisher, Uptown magazine, founder and CEO of Vibe, Vibe Lifestyle Network on our ideation and production partnership with Sundance Channel broadcast event
references.
john favreau, little lake partners president 646.573.7973, jpfavreau@earthlink.net trish nagy, elle international, brand director patricia.nagy@lagardere-active.com dr. vincent pedre, ceo, dr. pedre wellness 917.723.9711, drpedre@gmail.com
420 e 89 new york city 917.991.8140 jade@jadedressler.com