Portfolio by Jade Naylor

JADE R NAYLOR

PORTFOLIO

MISSGUIDED HOME

inclus MAGAZINE

CASE STUDY

BRAND 'X'

BNTM INTERVIEW

CONTENTS

ABOUT ME

A recent graduate of Fashion Communication & Promotion at The University of Huddersfield. I have always taken a great interest in marketing and communication, which throughout my academics has been fuelled continuously, leaving me passionate about the subjects. A genuine interest for fashion and awareness of the industry make me passionate to further myself in this area. In both my professional and academic study, I have found myself to be hard working, enthusiastic and ambitious, combined with a continued passion to educate and further my knowledge. My strengths lay in my ability to concept, strategise and develop ideas and communicate them both written and verbally. I excel at building relationships with people, gaining rapport and maintaining fun and lasting friendships whilst remaining professional and business orientated. Confidence and a positive attitude lead me to remain calm and deal with stressful situations in a collected and organised manner.

-EDUCATIONTHE UNIVERSITY OF HUDDERSFIELD 2014-2017 BA (Hons) Fashion Communication and Promotion TBC ROYDS SCHOOL SIXTH FORM 2011-2013 A-LEVEL:: English Language C - Media Studies C - Drama and Theatre Studies D. ROYDS SCHOOL 2006-2011 GCSE: 10 grade A-C including Maths and English

-REFERENCESPHYLLIS LEE Concession Manager Harvey Nichols 107-111 Briggate, Leeds, LS1 6AZ joseph.harveynicholsleeds@joseph. co.uk

CHARLOTTE GOLDTHORPE Lecturer & Course Leader The University of Huddersfield, Queensgate, Huddersfield, HD1 3DH c.m.goldthorpe@hud.ac.uk

-EXPERIENCESALES ASSISTANT / JOSEPH September 2016- Present Assisting the management in successfully running the concession. Providing a high level of customer service and communication of the product. Ensuring all administrative duties and reports are completed in a timely manner. Often involved with visual merchandising as well as email marketing and event promotion for the concession..

SALES ASSISTANT / BCBG MAX AZRIA April 2016-September 2016 Maintaining the running of the concession, whilst providing excellent customer service. Ensuring all administration and reports are completed correctly and on time.

SALES ASSISTANT / PANDORA October 2015- February 2016 Supporting the management team in working towards strong KPI's including ATV and UPT by providing an exceptional customer experience.

CUSTOMER SERVICE/ LIVERPOOL VICTORIA INSURANCE April 2015- October 2015 Providing excellent service on inbound calls. Working towards targets for calls per occupied hour and customer satisfaction. Ensuring all enquiries are law abiding, in line with working practice and administration is kept organised and confidential.

SUPERVISOR / BANK FASHION October 2013- March 2015 Assisting my store manager with the running of the store. Managing a small team one day a week. Administrative duties, visual merchandising and team briefing of targets.

SALES ASSISTANT / BOUX AVENUE March 2013- September 2013 SALES ASSISTANT / BANK FASHION October 2011- March 2013

JADE R NAYLOR MARKETING&COMMUNICATIONS A graduate of Fashion Communication & Promotion at the University of Huddersfield. I am an enthusiastic and self motivated individual who is confident and passionate about marketing and communications.

-CONTACT89 The Oval, Rothwell, Leeds Jadenaylor222@hotmail.co.uk 07960996908

-SKILLSProficient on social media, excellent written and verbal communication skills. Confident, punctual and self-motivated ADOBE MICROSOFT SOCIAL MEDIA

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-ACHIEVEMENTSNominated as Student Course Representative Completed a Complaints and Object handling course at LV=

MISSGUIDED HOME

Missguided Home was a project initiated by myself and informed by the research and analysis conducted within my final year case study. The concept behind this project is to introduce a new homeware extension to the existing brand 'Missguided'. The project is made up of three major components which includes a Marketing Report, Lookbook and Press Pack, which each play a role in the successful positioning and promotion of the new collection. The marketing report covered all brand information such as values and identity, competitor analysis and consumer research. The report also detailed all promotional and campaign elements of the new collection, including important information regarding the products and prices of the Missguided Home range. The Lookbook was styled using products from the collection which were separated into two different themes of 'Tropical' and 'Marbled'. The Lookbook images were also used for promotion within the campaign. The Press Pack was also part of the promotional activity with a press release, company information and a media list being used to communicate the new collection to the press.

PRESS PACK

MISSGUIDED HOME

MARKETING REPORT

MISSGUIDED HOME

Photography: Joshua Wilde

LOOKBOOK

inclus MAGAZINE

inclus MAGAZINE Editor in-chief inclus is a magazine that sets out to challenge the norms of society. In terms of beauty, fashion, ideas, concepts, visual culture and topical taboos, inclus aims to target, analyse and deconstruct the perceptions and ideologies through imagery, narrative and intellectual exploration. This was a collaborative brief with a group of university peers in which I was appointed as Editor in-chief. The position involved a number of roles including writing, creative direction, editing, proof reading and creating ideas and concepts to be featured. All images were original with little or no editing was used throughout all imagery to ensure authenticity and validity to the concept of the magazine. Additional advertising was sourced and permissions received to use imagery and logo's. Group Members: Megan Shaw, Amy Pollard, Thea Wilkie

inclus MAGAZINE

Examples of written content I produced such as the Editors Letter and feature article.

inclus MAGAZINE

CASE STUDY

AN INVESTIGATION INTO FAST FASHION AND ITS RELATION WITH INTERIOR DESIGN The purpose of the final year case study was to illustrate and investigate the exact influence fashion is having upon the retailing industry and specifically of its relation to interiors. The study drew upon current markets of both fashion and homeware in order to support the investigation and evaluate relevant contributing factors. It aimed to determine whether fashions influence on interiors has triggered a 'fast fashion' like system and discover whether this is sustainable for the future. Relying on both primary and secondary research such as consumer surveys and interviews as well as published reports and journals to analyse and conclude the study.

Example research methods used to form analysis and conclusions within the case study. A transcribed interview and snapshot of the consumer survey, both seeking to gain insight into consumers attitudes and behaviours towards fashionable homewares.

RESEARCH METHODS 16

BRAND 'X'

'X' was a new brand created as part of a second year group project which aimed to fill a gap in the market and was made up of two components; lookbook and brand handbook. The concept behind the new brand was to create a fashion retailer which is not defined by gender or conformed to sexual stereotypes. The creation of a gender fluid brand came as a result of observed attitudes to subject amongst the younger demographic. My role within this project was a combination of creative direction and styling as well as writing and proof reading. I was the lead creative on the shoots, taking control of the styling and direction but I also wrote the copy for many parts of the handbook such as the brand values, positioning and social media campaign.

BNTM INTERVIEW

The Britain's Next Top Model interview was a booked editorial shoot alongside an interview with BNTM finalist Bethan Sowerby. I was contacted to conduct the interview and whilst assisting on the day we discussed all things related with her experience of the Britain's Next Top Model competition and show, personal life, health/fitness and beauty regime. The editorial was a collaborative shoot working alongside a team of photographers, stylist, hair & makeup. The style and theme of the shoot was 'seventies glamour', which took place at Artisan, Manchester. After transcribing the interview, I wrote up the article and the work was submitted to a number of publications. Model: Bethan Sowerby (Nemesis) Stylist: Megan Shaw Photographer: Narita Savoor Photography Assistant: Emily Carter Hair & Makeup: Stephanie Swain Location: Artisan, Manchester

So where do you see yourself in the next 5 years?

"I hope to have modelled full time, and got some big names under my belt. Kind of be known as successful if that makes sense? Even if its like 'oh god that girl from bntm's done well. I just want to be successful, and make a bit of money doing something that I love".