Brand Management
Brand Management
Competition Before launching product we need to study competition in existing market.
Objective Direct The objective of this assignment was to find out loop in existing choosen brand and coming with new offerings and develop business model.
My code My code is hypothetical wrist watch making company will offer custom-made trendy wrist watch to target customer. Target Customer Indian Market urban youth (15- 24 yrs)
Indirect Fastrack
Timex
Casio
Calvin klein
Sunglass
Mobile
Cosmetics
Footwear
Marketing Mix
Men’s and Ladies’ wrist watches -Trendy and affordable collection -Customized / Design from scratch options. -Wide options to choose from
Range: Rs. 999 – Rs.5999. -Dynamic Pricing: Price determined by the component and options selected by the customer.
Distribution Channels: •Exclusive Stores:(4 cities of Bengaluru, Delhi, Mumbai, Pune) •E-store (Online Shopping)
Advertisements (Print, Hoardings, Internet, SMS, Blogs, Radio) Sales promotion: Offers
Product Logo Box packaging Brand Name: myCode Tag Line: Your style, your way. Colors: Bright Pastel
Carry Bags
The token (printed copy) is generated from the interactive machine incase of final order by the customer.
Product - Personalization
Printed Symbols on Dial
Benefits offered •Creation from scratch •Customization •Dynamic Pricing •Customer has a control over Engraved symbols on strap the design process etc.
Symbol or text engraving at the back of the watch.
Engrave on watch movement case
Online Advertisement
Promotional poster
Online Advertize