Color and Branding
Target Customer
Original package
Indian Market women (18- 22 yrs)
color palette
Keywords Feminine, Natural,Energetic, Sparkling, Refreshing
Nokia as brand (under 4k) has been sticking to some basic colors like black,white and gray. The objective was to analyse the psychrographics of the user and change the color of the package to suit the target user. Changing in color would attract the customers and accelerate sell of 4k renge mobiles of Nokia.
Modified package 1
Modified package 2
Modified package 3
Modified package 4