Service Design

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SERVICE DESIGN


Methodology Strategizing the service

Understanding Need and Scope

Developing Scenario

Finalization of Games

Detailed description of each games

Pilot Testing

Refining of games

Developing Promotional Material

Developing (Take Away)

Launch of service

Conducting Sessions and Maintaining Accounts

Documentation and Feedback

Updating Facebook content



What is Paheli? Paheli is an initiative by Strategic Design Management students of National Institute of Design. It is a service to help in team

building and communication skills through community engagement and social

interaction.


Paheli : Need Being designers, students always end up working

in teams in real life scenarios. Paheli is a platform, that provides students team building, co-operation and communication skills by creating stress free environments for them. We felt Paheli could help them loosen into group

up

by combining the need of

social interaction and rope them

activities which will help them break their monotonous routine.


Paheli : Scope The student community in NID is mostly stressed

due to individual projects and strict deadlines. This pushes them to invest their time and energy in recreational activities to take a break from work. We felt Paheli could help them release their stress and leave them with a thought


Scenario I really need a break!I have been staring at the screen for hours now!

Scene

1

This stitching is tiring! I want to stretch and give myself some rest!

The workshop is so hot! I need some fresh air and a mental break for a free mind!


We really need something interesting to do !!

Scene

2

But not a movietakes too much of our time!!

Hey ! Paheli ? What luck!! This is just the break we wanted!

And it takes only 15-20 minutes! We should definitely try it out!!


Scene

3


Co-operation

Performer’s Recognition Chart

Communication

Scene

4

Team building


It was a good break and was not time-consuming!

Scene

5

We’ll come with more people and play again!

Yes, definitely. Now I have a free mind to continue working!!


Business Model WHAT

HOW

Bringing people together to interact from their busy schedules

Engaging in free time in :  Games  Tasks  Informal Interactions

Enabling discussions Building Group Dynamics

Personality Perception and Assessment

Reaching them through: Print Online

WHO To NID Student community over weekends Min 15 Minute Sessions


Revenue Model PAY-TO-PLAY  

Registration fee of Rs.10/- per session per individual If a person play 3 games, the fourth one will be free of cost


Before Launch Planning 1.Identifying Conducive environments:  Mess area  Khopcha (Community hang –out spot)  Spacious Classrooms 2.Equipment  Stationery  Blind folds  Paper Chits  Chits Collection Box 3.Freebies  Badges  Chai coupons  Thought note

4. Performers Recognition Chart PROMOTIONS 1. Promotional Posters 2. Event - Emails 3. Teasers 4. Word of Mouth Publicity 5. Social Media Marketing  Facebook Page  Introduction of Paheli  Engaging Games  Explanation of the day‟s session  Recognition of performers by tags  Regular updates of Paheli‟s activities


Promotions Posters Facebook Page : updates, links, sharing of photographs of sessions Emailer Foot steps to Khopcha (Community hang –out spot) Word of Mouth Take Away Performers Recognition Chart


Posters



Posters- Locations

Mess

Academic Block


Facebook Page


Take Away

Free tea coupons Batches Paheli quotes


Performers Recognition Chart


Emailer


Games and Activities Games are divided into: Co-operation Communication Perception Trust Team Building

Before playing : Each player lets himself fall backwards and is caught by another player/team members. This is done to build Trust, courtesy and gentle handling of the groupâ€&#x;s members.


Games Played


Opening Game : Barn Yard Concept Barn Yard is a game for initiating co-operation amongst team members. Play Time: 5 min Equipment required: Chalk or rope to define boundaries, Cloth Blindfolds, Chits in a bowl Stationery Group: 3/4/5 groups with 4 people each Task: Individuals have to make respective animal sounds to find their herds (Groups)

Instructions: Four groups with four chits each containing 4 different animalâ€&#x;s names:e.g-Goat, Donkey, Dog, Horse Divide equal number of people in groups Ask them to pick chits individually and remain secretive about animal chosen Blindfold individuals and lead them to the play area Hands up for bumpers Disqualification Criteria: Blindfolds cannot be removed until every individual has found his/her herd No talking is allowed Winners: Group that assembles first with all members wins


Game : De-Code Concept : Communication Perception Equipment: Paper chits Writing material

Task: 1st person writes a short sentence 2nd person enacts 3rd person guesses and writes down whatever has been understood 4th person enacts again This goes on till the last person guesses aloud. Time limit: 1 minute per person

No.of people required: More than 4 Instructions: The group must remain silent throughout the game Only gesticulation is allowed


Game : Jhoota Kaun Concept: Trust Equipment: Chits Writing material 1 Bowl for collection of chits Number of people : 6 or more

All the chits are collected by the moderator and put in a bowl The Moderator randomly picks up a chit and only reads out the statement The group discusses among themselves and makes a guess on who has written the statement and whether it is „True‟ or „False‟. If the group judges correctly then the person is out of the game and all his chits are withdrawn ,otherwise the game continues. When two individuals remain, the group judges the statements until one player remains.

Time: 20 minutes Task: 3 chits given to each person Each individual writes 2 true and 1 false statement about themselves on the chits marking them as “true” or “false” along with their names

Instructions: Participants remain secretive about statements written on chits. Defending oneself during a debate is allowed. Winners: Last Person who has not been found out by others group mates wins!


Game : Non-Sense Concept: Communication Equipment: 2 newspaper pages, Cloth Blindfolds Number of people : 2 students in a team. Time Limit: 5 minutes Task: One participant in each team is blindfolded while the other participant is Mute. Each team is provided with a newspaper The mute participant has to instruct the blindfolded participant to make a boat, plane, bird etc. out of paper provided.

Instructions: The mute participant is not allowed to speak He/she is not allowed to touch the paper at any given point of time He/she is not allowed to hold the team mateâ€&#x;s hand and make him/her fold the paper Winners: The first team to complete the task correctly wins!


Pilot Testing A pilot test was conducted before the games were launched with a small group of 4-5 people in the studio.

Experience: After pilot testing, preparation for the games was organized and segmented according to: a. How the service should be launched b. Time and venue for the first game in terms of attraction and footfall c. Environment to be created to retain suspense and the mood of each game d. The area for the game to be played in e. Number of players f. Equipment required per person g. Arrangements of takeaways h. Registration fee collection i. Feedback collection


Pilot Testing


Session 1 Date : 21st September Day : Friday Time : 6:00 p.m-7:00 p.m Place : Mess


Session 2 Date : 22nd September Day : Saturday Time : 7:00 p.m-8:00 p.m Place : Mess


Session 3 Date : 23rd September Day : Sunday Time : 7:00 p.m-8:00 p.m Place : Mess


Session 4 Date : 23rd September Day : Sunday Time : 8:30 p.m-9:30 p.m Place : ADM studio


Session 5 Date : 23rd September Day : Sunday Time : 10:00 p.m-11:00 p.m Place : NMD studio


Accounts

Session Number : Game : Name

Game

Amount Paid

Amount Balance

Session Number

Total Total

Amount Received


Feedback

The ambiguity created in the barn yard was nice.. But we expected a little more out of it

The truth and lie was a shock for us… we did know each other well but didn‟t knew who would strategize what.. As most of us wrote things that we knew remained common for us

The game made us find out crazy and surprising things about each other

The blind and mute act was crazy… It made me think how can I communicate without actually talking

Everyone was talking about it. Now I feel good talk we also played..

I don‟t know what kind of learning this game has provided me but it definitely helped me to know few more people…

I loved the truth and lie game.

After a long time we are sitting together. I get to know what people think about me…

You need to develop few more games in such a way that it seems different levels. once you have played one, you move to next level.

Every participant got a chance to argue and defend themselves. It was interesting to hear the arguments.

I enjoyed the game. I wish to play more…


Expenses

Expense Chart To

Amount

Paid by

Raw material for games : 40 Take Away : 20 and Rest From College

Prints for promotion : 18 + 25 + 72

Amount Received - Amount Spent

Total

Profit Profit / 4


Future Expansion  Addition of more games which are relevant to develop managerial skills  Addition of corporate games or tasks to enable students to get a chance to taste the flavor of larger organization‟s working  Addition of department specific games so that student inculcate more faith among each other

 Addition of more activities like ( case studies, workshops, dramas, dances ) other than games to engage students leading to overall development of the campus  Formation of social interaction clubs


Paheli Team Jagdish Kohle Jyotika Bindra Nikita Iyer Vikram Borar


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