III. Project Introduction

Project GRUHA SAMPADA

Profile of Project Partner

Siri Sampada, Hyderabad

Siri Sampada holds the spotlight when it comes to real estate investment models. Founded in 2013 in Hyderabad, Telangana it came a long way since then and is now considered to be one amongst the finest real estate companies. Siri Sampada offers a variety of tailored - made solutions / services in real estate development.

Key person involved: Sowmya Chandramouli Project Manager, Siri Sampada group Project Description

Location: The site is located at SiriSampada, near NH44, Bureddipalle, Telangana. It is located in a semi urban area close to the National Highway. Site coordinates:16°45’15.1”N 78°06’41.4”E

Climate zone: The climate zone is Composite. Over the course of the year, the temperature typically varies from 16°C to 38°C and is rarely below 12°C or above 41°C. Profile of Occupants: The project would majorly cater to the people working in Pollepally SEZ, Industrial sector. The project requires a Housing facility for approximately 190 families, or 11001200 individuals and 50 supporting staff members and a designated area for commercial usage. Hours of operation: As it is a Mixed-use Housing project, the hours of occupancy for the residents would most likely be throughout the day but for the commercial section, the hours of occupancy would vary depending on the type of commercial usage. Approximate Budget: 175 to 200 Cr.

The site gives an opportunity to channelize and collect rain water into the existing water body on site. This water body could also act like a natural sink that can be used for passive cooling. The project is still in the initial planning and design stage. No construction has been started yet.

Siri Sampada Mahbubnagar Jadcherla Siri Sampada

Hyderabad Hyderabad 87 km

Banglore

Fig. 1. Satelite Images, Location of the site, Siri Sampada

Site location: Siri Sampada NH 44, Bureddipalle

Special Requirements of the Project partner :

As per the initial planning by project partners, there is land for commercial development and school building along the edge of the highway.

The phase two of the project can be extended in future thus while planning about the access, we need to consider these aspects.

The lake should be retained and also it is preffered to develop Hydroponics if possible.

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Context & Market Analysis

Polepally Site Background

Polepally SEZ is established by Andhra Pradesh Industrial Infrastructure Corporation (APIIC). In 2005, the formulation “Special Economic Zone” was established and the land was allocated to many pharmaceutical firms engaged in the bulk manufacture of pharmaceutical products. Before the land was acquired, the residents of Polepally village and other neighbouring areas used to cultivate on that land. However, with the establishment of the SEZ people lost their land.

The visible socio-economic, health and environmental impacts include unemployment causing a loss of landscape/sense of place, mental problems including stress, depression and suicide and food insecurity (crop damage).

Market Study

Initially, a basic survey keeping in mind the Income group to which most of the people from around the site belong to, a research on their annual income and then the standard house size and it’s average costing was found in order to understand, the existing market rates and also the need and demand of the users as well as the developer can be catered.

Potential Market

The housing project would predominantly cater to the employees working in the industries belonging to the Pollepally SEZ and the people from the surrounding towns like Shadnagar, Mahabubnagar, Jadcherla etc. More than 65,000 employees come to the industries to work every day. Some of the companies also have their own shuttle services for the employees coming from Hyderabad and nearby towns.

Thus upcoming housing projects are in great demand as there is an identified need, also a large group of people which majorly includes the Industry workers and secondly the migrants from the nearby towns, and also people eyeing for a weekend home in the outskirts of city.

Fig. 2. Target User Group Study

Identified problems with the proposed solutions:

Long commutes for the industry workers of Polepally SEZ:

Solution: While most employment opportunities remain in city centers, suburban housing is more affordable. Cheaper housing comes at the expense of longer commuting time. A housing near the place of employment would be a solution to both these simultaneously.

Impact of the proximity to the Highway:

Solution: A portion of the site near the highway allotted for commercial usage which would act as a buffer space, reducing any noise pollution or other kinds of nuisances.

Remote location:

Solution: Ensuring social interaction by providing communal gathering spaces in the site.

Congested plots allotted to the LIG and MIG groups in the city:

Solution: To provide individual plots which are more spacious and have the flexibility to be increased vertically if required.

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